• Journal of the Korea Society for Simulation
• /
• v.17 no.4
• /
• pp.41-50
• /
• 2008

In this study, an improved scheme for distance-based registration (DBR) is proposed and its performance is analyzed. In the DBR, when a mobile station (MS) enters a new cell, it calculates the distance between last registered cell and current cell and registers its location if the distance reaches reference distance D. In this study, two-location DBR (TDBR) is proposed to improve the performance of the DBR. In the TDBR, an MS stores not only last registered location area (LA) but also previously registered LA, and then no registration is needed when the MS crosses two LAs stored already. However, since the TDBR may increase paging cost, trade-off is necessary between decreased registration cost and increased paging cost. In this study, the performances of two schemes are analyzed and compared using 2-dimensional random walk mobility model in hexagonal cell configuration. We show that our mathematical analysis is accurate by comparing with simulation. From the numerical results for various circumstances, it is shown that our proposed TDBR outperforms current DBR in most cases.

• Asia pacific journal of information systems
• /
• v.18 no.3
• /
• pp.45-65
• /
• 2008

The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

• Journal of Distribution Science
• /
• v.13 no.4
• /
• pp.45-53
• /
• 2015

Purpose - Online shopping enables consumers to conveniently purchase products irrespective of the time and place. As a result, several online shopping companies have emerged to cater to this growing market and, therefore, the competition among them has become increasingly intense. This paper evaluates the comparative efficiency of online shopping companies for a multi-year period (2009-2013), in order to help online shopping managers identify major drivers for enhancing management efficiency and the subsequent competitiveness. Research design, data, and methodology - The researchers collected the data from 2009 to 2013 from the distribution yearbook. This paper analyzes the marketability (sales figures), profitability (business profits), and management conditions (net profits) of domestic online shopping enterprises by incorporating information on human resources (number of employees) and material resources (total assets and capital). Therefore, the number of employees, total assets, and capital are selected as input variables, and sales figures, business profits, and net profits as the output variables. In this study, Data Envelopment Analysis (DEA) was used to measure the comparative efficiency of domestic online shopping companies. In addition, the Malmquist Productivity Index was used to evaluate the trend of change of Decision Making Units' (DMUs') efficiency for a multi-year period. Results - First, as of 2013, Interpark (2.415) was found to be the most efficient online shopping enterprise, followed by Aladdin Communications (2.117), Hyundai Home shopping (1.867), Home&Shopping (1.176), NS Home shopping (1.170), Commerce Planet (1.126), CJ O Shopping (1.105), Ebay Korea (1.088), and GS Home Shopping (1.051). Second, this study recognizes how the management efficiency has changed for the period 2009-2013. Third, the lesser the capital and employees, the more are the net profits, and the better is the management efficiency of domestic online shopping companies. Lastly, the productivity of such companies is influenced by endogenous factors rather than exogenous factors such as shifts in business environment and technological advances. Conclusions - DHC Korea influenced various distribution channels to reach customers through the Internet. Consequently, this helped in increasing the awareness about its products, in addition to an increase in sales. These achievements can be attributed to the characteristics of online shopping companies. Although it is easy for these companies to suggest goods for one-off purchases, they however have difficulties in retaining customers. Overcoming this challenge can be one of the ways to benchmark a successful case of an efficient company. For example, an online shopping company can attract customers by developing a corresponding mobile application as a convenient way to shop online. Additionally, they can satisfy customers by quick delivery of purchased products, which is possible by building an effective logistics network. Our study indicates that the productivity of an online shopping company was influenced by endogenous factors driven by improvements in managerial practices rather than exogenous factors. Accordingly, online shopping companies should adopt strategies to improve their operational efficiency rather than sales volume-oriented management.

• Korean Journal of Remote Sensing
• /
• v.33 no.6_2
• /
• pp.1101-1118
• /
• 2017

Temperatures in urban areas are steadily rising due to rapid urbanization and on-going climate change. Since the spatial distribution of heat in a city varies by region, it is crucial to investigate detailed thermal characteristics of urban areas. Recently, many studies have been conducted to identify thermal characteristics of urban areas using satellite data. However,satellite data are not sufficient for precise analysis due to the trade-off of temporal and spatial resolutions.In this study, in order to examine the thermal characteristics of Daegu Metropolitan City during the summers between 2012 and 2016, Moderate Resolution Imaging Spectroradiometer (MODIS) daytime and nighttime land surface temperature (LST) data at 1 km spatial resolution were downscaled to a spatial resolution of 250 m using a machine learning method called random forest. Compared to the original 1 km LST, the downscaled 250 m LST showed a higher correlation between the proportion of impervious areas and mean land surface temperatures in Daegu by the administrative neighborhood unit. Hot spot analysis was then conducted using downscaled daytime and nighttime 250 m LST. The clustered hot spot areas for daytime and nighttime were compared and examined based on the land cover data provided by the Ministry of Environment. The high-value hot spots were relatively more clustered in industrial and commercial areas during the daytime and in residential areas at night. The thermal characterization of urban areas using the method proposed in this study is expected to contribute to the establishment of city and national security policies.

• Polymer(Korea)
• /
• v.38 no.4
• /
• pp.510-517
• /
• 2014

A series of polyimide (PI) was prepared by reacting 4,4'-(hexafluoroisopropylidene)-diphthalic anhydride (6FDA) as the anhydride and bis(3-aminophenyl) sulfone (APS), bis[4-(3-aminophenoxy)-phenyl] sulfone (BAPS), 2,2-bis(4-aminophenyl)-hexafluoropropane (6FPD), 2,2-bis[4-(4-aminophenoxy)-phenyl]hexafluoropropane (6FBAPP), 2,2'-bis(trifluoromethyl)benzidine (TFDB), or 1,4-phenylenediamine (PDA) as the diamine. Residual stress behaviors were detected in-situ during thermal imidization of the polyimide precursors using a thin film stress analyzer (TFSA), and interpreted with respect to their morphology. According to the molecular orientation and packing order, the residual stress varied from 23.1 to 12.5 MPa, decreased with increasing chain rigidity. The thermal properties of the PI films were investigated using differential scanning calorimetry (DSC), thermogravimetric analysis (TGA), and thermomechanical analysis (TMA). Their optical properties were measured by ultraviolet-visible spectrophotometer (UV-vis), and spectrophotometry. The properties of PI films were found to be strongly dependent upon the morphological structure. However, trade-offs between residual stress and optical properties were identified.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.14 no.4
• /
• pp.939-947
• /
• 2010

The LDPC(Low-Density Parity-Check) code, which is one of the channel encoding methods in IEEE 802.11n wireless LAN standard, has superior error-correcting capabilities. Since the hardware complexity of LDPC decoder is high, it is very important to take into account the trade-offs between hardware complexity and decoding performance. In this paper, the effects of LLR(Log-Likelihood Ratio) approximation on the performance of MSA(Min-Sum Algorithm)-based LDPC decoder are analyzed, and some optimal design conditions are derived. The parity check matrix with block length of 1,944 bits and code rate of 1/2 in IEEE 802.11n WLAN standard is used. In the case of $BER=10^{-3}$, the $E_b/N_o$ difference between LLR bit-widths (6,4) and (7,5) is 0.62 dB, and $E_b/N_o$ difference for iteration cycles 6 and 7 is 0.3 dB. The simulation results show that optimal BER performance can be achieved by LLR bit-width of (7,5) and iteration cycle of 7.

• Korean Business Review
• /
• v.16
• /
• pp.77-97
• /
• 2003

The Korean government issues the policy that regional government mat change the regional tax rates for economic growth. On the ground that change in regional tax rate incurs the disturbance in regional economy and entails tax competition, regional government does not accept the proposal. The CGE simulation result shows that tax competition reveals the trade-off relation between efficiency, balanced national development, and equity. Thereby, the stance of regional government can be justified by the results. Therefore central government has to grope for some reconcile means that efficiency and equity can be harmonized. The proposal can be justified by the analyses.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38B no.6
• /
• pp.446-453
• /
• 2013

Clustering schemes have been adopted as an efficient solution to prolong network lifetime and improve network scalability. In such clustering schemes cluster ratio is represented by the rate of the number of cluster heads and the number of total nodes, and affects the performance of clustering schemes. In this paper, we mathematically analyze an optimal clustering ratio in wireless sensor networks. We consider a multi-hop to one-hop transmission case and aim to provide the optimal cluster ratio to minimize the system hop-count and maximize packet reception ratio between nodes. We examine its performance through a set of simulations. The simulation results show that the proposed optimal cluster ratio effectively reduce transmission count and enhance energy efficiency in wireless sensor networks.

• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.425-439
• /
• 2019

This study looks at the social implications of gaming disorder by considering the situation in Korea. Focusing on specificity of game genres, this study analyzed two aspects of the game playing effect-positive(cognitive needs) and negative(game addiction)-and suggested directions for game regulation policies and game addiction studies, since game playing effects are closely related to game regulatory policy. To analyze game effects and attitudes to regulations, this study performed regression analysis based on the online survey. Results show that game playing effects and attitudes toward game regulation differ based on the nature of game genres. While longer gaming increased the effect of addiction, it also increased cognitive needs. Playing roleplaying, Aeon of Strife, and strategy game genres(RAS), which are subject to game regulation, increased game addiction levels but simultaneously contributed to increased cognitive needs. While playing augmented reality genres positively affected cognitive needs, it also showed favorable attitudes to general game regulation.

• Information Systems Review
• /
• v.10 no.3
• /
• pp.21-38
• /
• 2008

After the introduction stage, Korean mobile game market is approaching to the growing stage leading mobile contents market. The environment for the mobile contents business is getting better by the expansion of the 3G mobile networks and the enhancement of the mobile devices. In this research, at a content level, not a service level, market success factors of mobile games and the differences by genres and their changes over time were investigated through the analysis of the real market data of mobile games launched by a Korean mobile carrier. The most important factors for market success, especially for the genres of RPG/Tycoon/Simulation and Shooting/Action/Arcade, were found to be the 'design' factor and its effect turned to be getting stronger as time goes by after the launch. Consumers' purchase rate was actually higher for the mobile games of popular genres or in relation with socially popular subject matters. Also 'design' and 'creativity' factors which are related to the quality of contents, have gotten more important over time. One of the most interesting results was that there existed a "blue ocean" genres like Sports/Racing/Leisure which had a steady demand but not many competing games. In the analysis of the 'convenience' factor, one interesting implication for mobile game producers was that there exists a trade off between the ease of initial adoption and the steady sales of a mobile game.