• Human Ecology Research
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• 제53권3호
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• pp.279-291
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• 2015

Fair trade is international trade that pays just wages, supplies stable and eco-friendly products, and supports the sustainable development of economies. This study examined consumers 'cognition of fair trade, product intention of fair trade products, and consumer demand for fair trade education. We compare these variables between Korean and Chinese consumers and explored variables that affect consumers' cognition, purchase intentions and consumer education demand. This study randomly targeted 428 adult consumers in Seoul (219) and Beijing (209) to grasp the demand of customer education and a purchasing intention for fair trade products. The results of this study are as follows. First, participants showed a low cognition of fair trade and purchase intention, while consumer demand for fair trade education on concept, campaign and effect had a comparatively higher level. Chinese consumers showed a higher level of purchase intention, but a lower level of consumer education demand for fair trade concepts. Second, a higher education level resulted in a higher cognition of fair trade by Korean consumers and more experienced Chinese consumers had a higher cognition. Third, the cognition of fair trade affected the purchase intentions positively for both in Korean and Chinese consumers. Finally, cognition and purchase intention showed positive effects of the consumer demand for fair trade education on concept, campaign, and effect.

• 통상정보연구
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• 제10권2호
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• pp.89-114
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• 2008

It is said that global business education in Korea must be a kind of good investment on the future of Korea, because Korea's degree of dependence upon global trade is very high. But, despite great significance of trade in economic aspect, education system on global business in Korea still remains in old paradigm focused mainly on trade in goods. The purpose of this paper is to analyse key environment of trade in Korea relating to global business education system, and to suggest some trade-friendly measures to improve the global economic environment being worse. Methodology used in this study depends on descriptive analysis by literature study. As all the paradigm of global business has shifted from 20C's trade environment to that of 21C's and still more borderless trend has progressed, it is high time Korea to design the new education system of global business to conform with the trade mode of Korea, and to execute the mode of strategic trade which is new conception of trade strategy derived from Web 2.0 trend. Major findings of this study can be summarized as follows : It is suggested that Korea should convert basic composition of trade strategy to strategic trade irrespective of company size, nationality, public or private sector, etc., and launch new instructional model considering the trade 2.0 concepts. Also, Korea's trade policies which have been based on 'trade in goods' should be changed to the frame of strategic trade so that can include various trade process such as trade in services, trade in technology, cultural contents, global investment(TRIMs), TRIPS, etc.

• 무역상무연구
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• 제56권
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• pp.57-76
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• 2012

As globalization accelerates and the trade environment rapidly changes, a more prepared trade workforce is required for the business world. The trade department is an important educational institution that educates and trains future trade talent. Thus, in the evolving trade environment, their role has significant implications for the economic growth of Korea. The present paper is a comparative study of the importance of the university education system in terms of the trade work force through the Person-Organization fit (P-O fit) perspective. We observe that the American trade education system is more oriented to meet and reflect the needs from the real world. It contains a support structure through various governmental organizations that offer financial incentives as well as educational opportunities through internships and other hands-on experiences. The trade education systems in universities in Korea are still static by comparison and are recommended to implement changes that will give students more practical exposure to trade. The governmental and business sectors are also encouraged to support universities in achieving these goals through building a strong cooperative network with university trade departments.

• 경영과정보연구
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• 제23권
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• pp.175-199
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• 2007

With starting of the WTO system, the environments of international trade and commerce met new aspects of affairs such as lowering of trade barriers among nations and bittering of competition among companies that transcend nation's border. In these changing environments of international trade and commerce, to accomplish high rates of export growth, it is necessary that the government and private companies have to establish new international trade and commerce policies and effective counter plans. In relation to these situations, to cultivate international trade and commerce specialist constantly who can be adapted to the situation of the times, the persons concerned with international trade and commerce education of the university must be considering the change of environments, and analyze the problems and pursue the change constantly to fulfill the needs of the society. Therefore, in this study, we investigated the changing features of the educational environments for international trade and commerce in Korea, and suggested improvement direction of education of international trade and commerce of university. We suggest that following; firstly, development of the link major, secondly, development of standardized curriculum, thirdly, enlargement of cooperation with foreign countrie's universities, and fourthly, activation of the trade incubator project.

• 무역상무연구
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• 제78권
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• pp.73-91
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• 2018

When existing trade creates a product, a series of processes is terminated when a seller or a buyer subscribes for transportation insurance and is guided through customs procedures according to the terms of the sales contract and then receives payment for it. Training practical Trade kowhow is also educated focusing on the procedures of these contracts. A new paradigm of the fourth industrial revolution was launched in the development of information communication technology and computer technology. Also, due to the Xinhuo tradeism triggered by the United States, the risk of commodity trading is further increasing. Currently, trade practical education of university and industry is carried out for most lecture and discussion. Since 2014, the curriculumof the department of trade has been increasingly managed by the NCS process. The curriculumof the department of trade department has the advantage of being managed in consideration of the characteristics of the company that wishes to find employment and the level of work content. Standardized, the curriculumcan faithfully reflect the characteristics of the company and the level of the work content. In the new era, a new educational method that reflects the trend of the 4th industrial revolution era is necessary. In this research, we propose that service trade practical education should be educated mainly on contracts, not on procedural basis as with traditional commodity trade education.

• 통상정보연구
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• 제12권2호
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• pp.109-132
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• 2010

The purpose of this study is to survey the learning strategies and learning styles of the undergraduates in international e-trade simulation education. The set of learning strategies are investigated and the analysis is made how learning styles could affect the learning strategies. The subjects of this study were 112 undergraduates majored in international trade and their classes were using e-trade simulation. It is found that the undergraduates' learning strategy level is not high because the simulation education is not common yet in e-trade classes. The levels of self-efficacy and positive attitudes have high level whereas the expression strategy has the lowest. Strong results were not found among undergraduates' learning styles by each of the 11 strategies except two cases. One is that the undergraduates who had experiences of e-learning have higher level of social strategy than those of non e-learning experience group. The other is that the more the students spend the time in the simulation class, the more they have positive attitudes. This study supports that the simulation can increase the effectiveness of e-trade learning.

• 통상정보연구
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• 제15권3호
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• pp.411-430
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• 2013

전자무역의 단계별 성과를 볼 때 계약체결 이전 단계의 해외마케팅은 해외시장진출의 가장 큰 장애요인이면서 가장 많은 역량이 투여되는 부문으로 이에 대한 교육 및 연구체계를 재정립할 필요가 있다. 전자무역은 인터넷과 정보통신기술의 발전에 따른 파생적 수요성격이 강한 학문적 영역으로 무역실무와 더불어 무역학의 핵심주제로 부각되고 있다. 그러나 2000년대 중반이후 전자무역 관련분야 연구와 교육교재개발 등이 점차 감소되고 있는 실정이다. 따라서 본 연구에서는 우리나라 전자무역 중 해외마케팅의 측면에서 교육 및 학문적 연구체계와 성과를 검토하고 향후 해외마케팅 부문 교육과 연구체계 수립에 대한 방향을 제시하였다. 그 결과 전자무역관련 교육 및 연구 중 산업계에서 활성화되고 있는 검색엔진마케팅, 검색엔진최적화, 소셜네트워크분석 등에 대한 교육 및 연구체계를 확립해 나가는 것이 시급하다고 할 수 있다. 또한 이론과 실무가 접목되어 병행되는 캡스톤디자인 교과목의 도입이 필요하다고 할 수 있다.

• 한국콘텐츠학회논문지
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• 제19권1호
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• pp.304-315
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• 2019

공정무역은 공정한 거래, 인권, 환경을 배려하는 무역의 형태로 최근 전 세계적으로 공정무역의 중요성이 강조되고 시장이 성장하고 있다. 우리나라는 젊은 소비자를 중심으로 공정무역 시장이 확장되고 있다. 이에 미래 소비의 주체인 대학생 소비자들의 공정무역 소비역량 특성 및 관여도, 윤리의식에 따른 유형화를 시도하고, 공정무역 상품 구매에 영향을 미치는 요인을 규명하고자 하였다. 그 결과, 대학생 소비자는 일반형, 무관심형, 개인주의형, 공정무역실천형의 네 가지 유형으로 구분되었다. 그리고 공정무역 상품의 구매경험에 직접적 영향을 미치는 요인은 공정무역 관련 지식, 실천의지, 관심도로 나타났다. 결국 체계적인 교육을 통하여 공정무역 및 윤리적 소비에 대한 교육을 실시하고, 학교 외에서는 언론 및 다양한 콘텐츠를 통해 대학생들이 공정무역에 대한 지식과 관심을 증진할 수 있는 사회적 노력이 수반되어야 한다. 그리고 공정무역 시장 활성화를 위해서는 상품으로 시장 가치 확보를 위한 품질의 개선 및 소비자의 가격수용도 증진 방안 모색이 필요할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.403-411
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• 2021

This study discusses the influence of economic factors on the clothing exports from China and 15 South and Southeast Asian countries to the United States. A basic gravity trade model with three predictors, including the GDP value produced by exporting and importing countries and their geographical distance was established to explain the bilateral trade patterns. The conventional approach of multiple regression and the novel approach of Artificial Neural Networks (ANNs) were developed based on the value of clothing exports from 2012 to 2018 and applied to the trade pattern prediction of 2019. The results showed that ANNs can achieve a more accurate prediction in bilateral trade patterns than the commonly-used econometric analysis of the basic gravity trade model. Future studies can examine the predictive power of ANNs on an extended gravity model of trade that includes explanatory variables in social and environmental areas, such as policy, initiative, agreement, and infrastructure for trade facilitation, which are crucial for policymaking and managerial consideration. More research should be conducted for the examination of the balance between developing countries' economic growth and their social and environmental sustainability and for the application of more advanced machine-learning algorithms of global trade flow examination.

• 통상정보연구
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• 제19권3호
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• pp.177-193
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• 2017

글로벌 환경에서 우수한 무역인재의 보유는 이제 국가의 수출경쟁력을 좌우하게 된다. 따라서 이러한 인재를 양성하기 위한 교육 프로그램을 전세계적으로 운영하고 있다. 우리나라 역시 예외는 아니다. 다양한 무역인재양성프로그램을 수행하고 있다. 그 중에서 가장 실효성 있는 프로그램이라 할 수 있는 지역특화청년무역전문가양성사업에 대해 본 연구를 살펴보고자 한다. 지역특화청년무역전문가양성사업의 교육을 이수한 학생들을 대상으로 그들이 국제화의도를 증폭시키는데 교육의 서비스가 어떠한 역할을 하는지 알아보고 있다. 그 결과, 강사품질, 교육인프라품질, 교육품질 모두가 교육만족도와 국제화의도에 유의한 정(+)의 영향을 미쳤으며, 교육만족도는 매개변수로서의 역할을 수행하고 있었다. 이는 단순히 교육을 수행하는 것이 중요한 것이 아니라 교육서비스품질이 무엇보다 중요함을 시사하고 있어 향후 교육자 양성에도 관심을 가져야만 우수한 무역인재가 양성될 수 있음을 본 연구결과는 보여주고 있다.