• Fashion, Industry and Education
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• v.16 no.1
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• pp.46-55
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• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.46 no.2
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• pp.11-17
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• 2009

This paper presents a new adaptive relay selection scheme for a regenerative orthogonal frequency division multiplexing access(OFDMA) relay network with fairness constrains. In the Proposed scheme, we select the best M relays out of a set of K potential relays to maximize system capacity. Among these selected relays, subcarriers are reallocated to satisfy fairness constraints as well as to minimize the degradation of the system performance. Afterwards, power allocation is performed for each subcarrier based on the water-filling method to enhance the performance improvement. By using the trade-off relationship between the system capacity and the fairness, the modified version of proposed scheme is also investigated.

• The Journal of Information Technology
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• v.9 no.1
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• pp.65-79
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• 2006

e-Marketplace is a business concept which is importantly considered in the area of marketing. e-Marketplace provides the public field in which multi-purchasers can efficiently trade with multi-suppliers. Supply Chain Management(SCM) is being widely acknowledged by the development of information technology. SCM is well known as one of the key issues lately. The complexity of supply chains and the associated potential opportunities for gaining a competitive edge by designing a product and process to support supply chain management can be significant. In order to achieve successful implementation of supply chain management system, companies should understand some barriers in implementation and set up effective and integrated information system. Standardization of logistics is needed through the unification of EDI, Bar Code, Pallet and so on. It's effect is magnified on Efficient Consumer Response such as efficient store assortment, efficient replenishment, efficient promotion and efficient product introduction. International logistics management is the integration of key business processes from original suppliers to end user that provides products, services and information that add value for customers. e-Logistics is being used in managing the international logistics. In this study, three basic e-SCM models for the strategic implementation of supply chain management are suggested. Among them, the virtual company can be the best one we can develop in order to cope with the individualized customer needs.

• Asia pacific journal of information systems
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• v.10 no.4
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• pp.1-20
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• 2000

Electronic Data Interchange(EDI) has the potential to improve business operations by expediting the exchange of business documents. It will also provide substantive operational and strategic benefits to the trading firms. However, the successful implementation of EDI systems requires the mutual trust and cooperation between the trading firms. The extent of EDI diffusion and performance depends on inter-organizational, intra-organizational, as well as innovation factors. Researches based on the sociopolitical process framework in the use of IT, organizational theory, resource dependence theory, and innovation diffusion theory have identified 3 inter-organizational variables(transaction climate, dependence, external IS expert support) and 4 intra-organizational variables(strategic IS planning, infrastructure, top management support, education/training,), and 3 innovation variables(compatibility, relative advantage, cost) that affect EDI diffusion. In this study, a multi-dimensional measure on EDI diffusion has been developed to capture the external and internal integration. Then, the influence of these 10 variables on the extent to which the EDI adopting firms pursue diffusion has been examined. Whether more diffusion leads to superior performance has also been studied. International trade managers from 107 firms in the trade industry participated in a field survey. The results based on a structural equation model(SEM), developed using AMOS, provide quite a strong support for the hypothesized relations. Both education/training and IT infrastructure influenced external and internal diffusion of EDI systems. Internal diffusion of EDI enables the adopting firms to improve operational and strategic performance, whereas external diffusion contributes only to operational performance.

• Journal of Information Science Theory and Practice
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• v.7 no.1
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• pp.52-71
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• 2019

An insider threat is a threat that comes from people within the organization being attacked. It can be described as a function of the motivation, opportunity, and capability of the insider. Compared to managing the dimensions of opportunity and capability, assessing one's motivation in committing malicious acts poses more challenges to organizations because it usually involves a more obtrusive process of psychological examination. The existing body of research in psycholinguistics suggests that automated text analysis of electronic communications can be an alternative for predicting and detecting insider threat through unobtrusive behavior monitoring. However, a major challenge in employing this approach is that it is difficult to minimize the risk of missing any potential threat while maintaining an acceptable false alarm rate. To deal with the trade-off between the risk of missed catches and the false alarm rate, we propose a unified psycholinguistic framework that consolidates multiple text analyzers to carry out sentiment analysis, emotion analysis, and topic modeling on electronic communications for unobtrusive psychological assessment. The user scenarios presented in this paper demonstrated how the trade-off issue can be attenuated with different text analyzers working collaboratively to provide more comprehensive summaries of users' psychological states.

• Korea Trade Review
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• v.44 no.5
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• pp.143-159
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• 2019

This study explores the relationship between outward foreign direct investment (FDI) and innovation in 61 industries of Korea between 1999 and 2016. In order to mitigate the endogeneity problem due to potential reverse causality between FDI and innovation, we use the GMM (generalized method of moments). Our results are as follows. First, FDI has a positive effect on innovation. A possible explanation is that through FDI, multinational companies may assimilate host countries' technologies and knowledge by learning, and then recreating new technologies. Furthermore, this positive effect appears greater, as industrial competition becomes fiercer. This result provides empirical evidence that by recreating technology and knowledge learned through FDI with their own intangible assets, such as patents, they may gain a competitive edge over competitors. Second, this study confirms the greater positive effects of FDI in developed countries, as well as countries with higher technology levels. Finally, strategic asset seeking FDI has the greatest positive impact on innovation in Korean industries. In summary, our findings provide empirical evidence that Korean multinationals can learn technology and knowledge of host countries through FDI to secure a competitive edge in the Korean market.

• Korea Trade Review
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• v.44 no.6
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• pp.105-118
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• 2019

In the past two decades, due to the rapid fluctuations in the oil supply and demand in Northeast Asia as well as a surge in oil prices in the early 2000s, Korea has been developing the Northeast Asia Oil Hub project as a national project. This project was promoted based on the policy consideration that the nation's energy security and regional development can be promoted by establishing an oil hub in Northeast Asia that can eventually replace Singapore as East Asia's oil logistics hub. Following the construction of a large-scale oil storage facility in Yeosu in 2013, the main project in Ulsan has suffered many difficulties due to environmental changes such as the supply and demand of oil and political factors. The survey, which investigated the performance, problems, and prospects of the oil hub project, illustrates that scores of all sectors are of average level. In terms of performance and prospects, policies such as facility investment, law, and system improvement were determined to be rather high while operational areas such as value-added activities, profitability, and marketing activities were perceived as having more serious problems by respondents. In conclusion, despite the strong potential of Korea's oil hub based on its geographical location, facilities, and oil product capacity, there are problems related to policies, institutions, and investment. In the future, the oil hub business should be reviewed by considering environmental factors, and a drastic improvement plan for attracting foreign investors and oil traders should be established.

• Korea Trade Review
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• v.44 no.3
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• pp.85-104
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• 2019

As exporting countries are limited compared to the export market of civilian industries, an approach should be preceded by a comprehensive evaluation of the purchasing availability of exportable markets and the status of potential competitive markets, as well as an analysis of the technology related to weapons systems. Based on the case of K9 self-propelled howitzers, a leading overseas export weapons system, this research was conducted to clarify the process of selecting the export market for Korean defense products and to verify it using a survey of weapons systems experts. In particular, this study specifically suggested the methodology needed to select the final exportable market through the analysis procedures such as competition and similar weapons systems, key performance identification, and identification of export-oriented markets, while considering the characteristics of the Defense Industrial Products. Based on these analysis results, the government proposed a method of selecting a major export market to enhance the possibility of weapons exports by domestic defense companies. Therefore, the study results can be used as a basis for objectively assessing the priorities for exportable markets, considering the possibility of exporting weapons systems that are under research and development or will be improved in the future.

• Korea Trade Review
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• v.42 no.3
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• pp.49-74
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• 2017

Drawing on the organizational learning theory, we argue that international patenting allows firms to assess the potential value of their innovation in host countries and find out latent local competitors. The information obtained from international patenting enables firms to make refined innovations that facilitate export performance. However, structural inertia and old knowledge can impede learning from international patenting. Thus, we expect larger firms and older firms to display greater reluctance to use the knowledge obtained from international patenting. Our empirical analysis of Korean pharmaceutical companies from 1998 to 2010 shows that international patent application increases export intensity but firm size and age weaken the positive effect of international patenting on export performance.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.443-445
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• 2023

Following the global financial crisis, the global value chain contracted, and characteristics of "reverse globalization" of the economy and trade gradually emerged. This is due to the term "reverse globalization" referring to a shift away from globalization. Within a short period of time, the phenomenon known as "reverse globalization" developed as an inescapable obstacle, coinciding with the development and dissemination of the COVID-19 virus. At some time in the distant future, the "reverse globalization" of economic trade and the "globalization" of the digital economy will co-dominate the shifting trend of the global economic landscape. This will happen gradually over time. The goal of this research is to look at the minor changes that happened in the methods and techniques used by the economic mechanism known as "globalization against the flow." It employs Chinese smart manufacturing companies as a model and proposes a digital drive model to investigate the prospects and constraints of smart manufacturing technology enterprise innovation development under "reverse globalization," with the goal of establishing a digital innovation development path. The theoretical insights given in this study have the potential to serve as a reference for China as it attempts to build a new growth pattern based on a double-cycle and promote a new type of globalization.