• Title/Summary/Keyword: Tourism Resources Strategy

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The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology

  • Cho, Nam-Jae;Joun, Hyo-Jae;Yoo, Weon-Sang
    • Journal of Information Technology Applications and Management
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    • v.16 no.3
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    • pp.87-100
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    • 2009
  • The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

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Strategy and Type Analysis of Human Resources Development in the Tourism Industry: Focused on Regional Human Resources Development Programs (관광산업 인적자원개발의 전략과 유형검토: 지역인적자원개발사업을 중심으로)

  • Lim, Myoung-Jae;Lee, Yeong-Goo;Lee, Jae-Beom
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.4
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    • pp.2442-2449
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    • 2015
  • The purpose of this paper is to examine the effects of Human Resources Development by type and strategy, and to review the importance of Human resources Development in the knowledge-based society in a comprehensive way. In particular, the paper reviews the tourism industry, one of the typical service industry, for which the utilization of the Human Resources is crucial. and it presents a specific direction policy of Human Resources Development in the field. An analysis was performed for each area of Human Resources Development inputs and output factors which lead to achieve the purpose of the study was to review the characteristics of the Human Resources Development area. After reviewing, the tourism industry was differentiated according to type of strategy development areas through a statistical approach to the input and output elements around. In this study, along with the estabilishment of a Human Resources development strategy bases on the nature and purpose of differentiation with future Human resource Development in each region showed that the operations of the business need.

Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.2
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

Exploratory Research on Dualism Structure of Tourism Alliance Network

  • Joun, Hyo-Kae;Cho, Nam-Jae
    • Proceedings of the Korea Database Society Conference
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    • 2008.05a
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    • pp.477-486
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    • 2008
  • This paper examines the evolution issues of regional tourism resources in complicated and networked industry the perspective of co-evolution types and dualism. Regional tourism structure has been changing more and faster according to various attractions and internal and external environment; natural resources, facilities, festivals and events, drama and movies, and public resources, etc. This paper approaches Olikowski's dualism perspective as a theoretical view about the alliance network between region's attractions and tourism industry in Korea. Exploratory analysis was explained the dualism cases performed on the matrix between resource characteristics and alliance complexity on human resources based on regional tourism industry.

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Tourism Resource Development for the Activation of Regional Economic and the Roll of Tourism Policy (지역경제 활성화를 위한 관광자원개발과 관광정책의 역할)

  • Kim, Tae-Heon;Park, Suk-Jin
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.403-412
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    • 2011
  • This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

A Study on the Tourism Resources of Baekje Restoration War : Focus on Yesan Imjon Fortress & Hongju Juryu Fortress (백제부흥전쟁의 관광자원화에 관한 연구: 예산임존성과 홍주주류성을 중심으로)

  • Choi, Inho
    • 지역과문화
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    • v.7 no.2
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    • pp.113-132
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    • 2020
  • This study explored ways to make tourism resources based on the historical significance and major legacies of Yesan Imjon Fortress and Hongju Juryu Fortress, the center of the war where the core leadership of Baekje Restoration War was located. After the collapse of Baekje, it looked at the process of the restoration war centered on Imjon Fortress, the main characters, Imjon Fortress and Juryu Fortress, and the legends related to the restoration war. The tourism value of Baekje Restoration War is highlighted in terms of location identity and dark tourism. After reviewing cases of similar characteristics to the Baekje Restoration War, the method of tourism resourceization was presented. The elements of resourceization include characters, battles, relics, places, and name legends. Reproduction strategy, experience strategy, hard branding strategy and soft branding strategy were presented. As an example of the reenactment strategy, the Baekgang Battle reenactment event was presented. Experience strategies include walking and Baekje pottery. As for the hard-branding strategy, installation of sculptures of major characters and upgrading of tourist information signs were suggested. Soft branding strategies raised the need for logo marks, catch phrases, character products, video contents, and story maps through the branding of fortresses related to the Baekje Restoration War.

Intention analysis of Sunchang area tourists for local tourism (순창지역 방문객의 지역관광에 대한 의향분석)

  • Yu, Chan-Ju;Kang, Chang-Sik;Jang, Dong-Heon
    • Korean Journal of Agricultural Science
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    • v.40 no.3
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    • pp.261-269
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    • 2013
  • This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

The Effect of Innovativeness, Technology Resources, and Market Orientation on Individual Task Performance : Mediating Role of Information Technology Use (관광산업에서 혁신성, 기술자원, 시장지향성이 개인의 업무성과에 미치는 영향 : 정보기술사용의 매개적 역할)

  • Koo, Chulmo;Lee, Chang Seok;Chung, Namho
    • Journal of Information Technology Applications and Management
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    • v.21 no.2
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    • pp.99-126
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    • 2014
  • Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

Tourism Resources Strategy of Royal Tomb: from Seosam-noung's Social Transfiguration and Characteristic Perspectives (서삼릉의 사회적 변용과 특성으로부터 본 왕릉의 관광자원화 방향)

  • Park, Koo-Won;Park, Jin-Woo;Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.250-261
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    • 2007
  • This research investigated the tourism resources strategies of royal tomb from the perspectives of Seosam-noung's social transfigurations and space characteristics. The result showed that environmental factors were no less important than cultural factors for evaluating royal tomb's recreational value. Because a royal tomb needs to be developed as a rest place for citizens, how citizen's rest place and tourism recreation can be coexisted is a significant matter for a space development. In addition, royal tomb's characteristic is related to the characteristics of culture, environment, man, gardening, and scenery. Therefore, the story research of these gardening, man, space needs to be investigated.

A Development Strategy for Rural Villages Based on the Major Factors to Tourism Income (관광소득의 요인별 분포특성에 근거한 농촌마을 개발전략에 관한 연구)

  • Kim, Dae-Sik;Koo, Seung-Mo
    • Journal of Korean Society of Rural Planning
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    • v.10 no.4 s.25
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    • pp.39-44
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    • 2004
  • This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.