• The Korean Journal of Community Living Science
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• v.27 no.4
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• pp.739-753
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• 2016

This study was performed to identify the tendency and benefits of outdoor recreation in rural areas. The preferences and importance of the benefits of outdoor recreation activities in rural areas were simultaneously compared and analyzed through the discussion of a four quadrants portfolio map using importance-performance analysis. The social benefits in quadrant i had the characteristics of 'sharing nice experiences with others', 'having contact/interchange with others', 'colleagueship/helping each other', 'being together with friends', and 'making new friends.' These social benefit types were perceived as very important characteristics, but the real level of achievement was rather low. Thus it seems necessary, in the process of program development, to apply the social benefit types to the characteristics of the participants. The experience of nature and relaxation benefits in quadrant ii had the characteristics of 'relaxation and recreation', 'understanding nature', 'nature experience', 'getting away from everyday life', and 'experiencing new things.' These benefits and experience of nature were regarded as very important characteristics by the participants in outdoor recreation and, at the same time, their real achievements were highly recognized, thus they seemed to be proper types for the goals involved in developing an outdoor recreation activity program in rural areas. The personal and challenge benefits in quadrant iv had the characteristics of 'training of mental ability', 'improvement of self-esteem', 'fitness', 'increase in determination', 'possible danger', 'achievement', 'excitement', and 'adventure.' These benefits had less importance to the participants, but had relatively high achievement, thus it might be important to make further suggestions for the direction of development according to the participants' tendency, seasons and facilities.

• Journal of Distribution Science
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• v.7 no.3
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• pp.101-122
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• 2009

This study examines internationalization determinant factors, motivation and goal of internalization, market entry methods, timing, region, internalization strategy and access method, internationalization performance and success factors, problems and troubles of internalization, and ultimately suggests internalization strategies for domestic venture companies. The study found that interior factors of internationalization determinant factors are characteristics of new firm and technological capabilities while exterior factors include narrow domestic market, industrialization level, competition level, product life cycle, economy of scale, and global network. Motivation was found to include securing and preoccupying market, cost reduction and efficient production through moving of production base, and the necessity of network formation.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.192-203
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• 2015

Internal marketing has been considered as a way of achieving higher service quality and customer satisfaction in the service industry. However, the definitions and implementation of internal marketing varies by researcher. Therefore, the purpose of this study was to explore an explanatory internal marketing mix that can be utilized in the foodservice industry. Using a web-based survey method, a total of 405 usable samples were collected and used in the data analysis. Five internal marketing components (i.e., vision, development, reward, employee motivation, and internal communication) were adopted from previous literature, and the results indicated significant impacts of the internal marketing mix on employee job satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.299-307
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• 2021

As the COVID-19 pandemic spread around the world, more and more universities are conducting real-time distance video lectures using ZOOM, Webex, and MS Teams. This study attempts to identify the factors influencing learner satisfaction of real-time distance video lectures. Based on the existing research, it was composed of five elements (system factor, content quality, interaction, self-direction, and learning motivation) as learner satisfaction elements of real-time distance video lectures. As a result of analyzing the structural equation model of 160 effective questionnaires by conducting a survey of college students in the metropolitan and Chungcheong areas, it was found that three factors (interaction, self-direction, and learning motivation) influence learner satisfaction. Real-time distance video lectures are expected to continue to expand in the future. Therefore, universities should continuously increase learner satisfaction through the development and evaluation of real-time distance video lecture satisfaction models.

• International Area Studies Review
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• v.22 no.4
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• pp.189-208
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• 2018

This study validates if this relationship results in differences of significance levels between first time and repeat visitors and analyzes if there exist any differences in the spatial characteristics of tourist attractions using Social Network Analysis(SNA) for the spacial attributes of movement network Focusing on Hwaseong city, South Korea. It is important for balanced development between tour sites in Hwaseong by enhancing the value of tourism resources and applying the concept of hub-and-spoke tourism development. Based on the analyzing the centrality of tourist movement networks, degree centrality, closeness centrality, and betweenness centrality all did not show much variation for 20 tourist attractions versus the top five. That is, the attractions that both first time and repeat visitors visit are concentrated in well-known, famous places. The authors hope that this study, which defines practical interactions among attractions based movement, will be used as practical data for developing tourist retention marketing strategies.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.3
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• pp.46-57
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• 2018

To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.1
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• pp.57-68
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• 2012

This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.151-162
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• 2022

Recently, contests for college students have emerged as an important factor in employment through self-development, and parents' psychological control on college students can prevent the development of autonomy by suppressing decisions and expressions without helping their children become independent. Therefore, this study aims to find out how the parental psychological control perceived by college students affects the motivation to participate in the contest through self-determination. As a result of the study, first, it was found that the psychological control of separation anxiety of parental psychological control negatively affects only the competence among self-determination. Second, it was found that achievement-oriented parental psychological control had a negative effect on all factors of self-determination. Third, it was found that among self-determination factors, competence had a positive effect on pleasure, financial reward, and recognition of others, and a negative effect on a sense of accomplishment. Fourth, it was found that the relationship among self-determination factors had a positive effect on pleasure, financial compensation, and recognition of others. The results of this will be used as basic data to understand the motivation of college students to participate in the contest and the psychological control of their parents.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.501-508
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• 2020

The focus of this research was on Bali, Indonesia as an international tourist destination. The survey strategy involved self-administered questionnaires distributed to collect data and information supporting this research. The sampling method was non-probability convenience purposive sampling, which means that only those respondents who had visited Bali as a destination for more than two times for their holiday by the time the research was conducted were eligible to fill in the questionnaires. There were 300 questionnaires distributed, only 254 of which were valid. Interview was also conducted for data collection in this research. The structural equation modelling approach was used to analyze the data obtained from respondents, who had visited Bali at least two times. The outcomes of this research reveal a positive influence of push and pull motivational factors on tourist satisfaction. Moreover, a positive, significant correlation between satisfaction and destination loyalty can be seen in this research. With the aim to sustain and enhance destination competitiveness, the results of this research will be beneficial for stakeholders of Bali as a destination. This study helps stakeholders identify push and pull motivational factors in order to better prepare marketing strategies and utilize indicators of push and pull motivation that affect tourists' experience during their stay.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.885-890
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• 2007

This study is to investigate factors that affect usage change in mobile data service (MDS). In the first, an exploratory study based on 378 survey responses was conducted to learn about important decision factors of MDS usage. It revealed discrepancy between the influencing forces of usage increase and those of usage decrease. Based on the findings from the exploratory study and the two-factor theory, we postulated information quality as the motivator and system quality as the de-motivator (or hygiene) of MDS. Then, a confirmative study was undertaken on their respective role in encouraging and discouraging the usage of mobile data service. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 478 responses from the users of mobile data service. It was learned that information quality (as a motivator) was positively associated with usage increase in mobile data service, but system quality (as a de-motivator) was not. Also, system quality was negatively associated with usage decrease, but information quality was not. Lastly, their association strength was partially moderated by the type of motivation for using MDS.