Exploring Internal Marketing Mix and Its Applications in the Foodservice Industry |
Joung, Hyun-Woo
(Dept. of Nutrition and Hospitality Management, The University of Mississippi)
Choi, Eun-Kyong Cindy (Kemmons Wilson School of Hospitality and Resort Management, University of Memphis) Lee, Dong-Soo (Dept. of Parks, Recreation, and Hospitality, Arkansas Tech University) Kim, Hak-Seon (Dept. of Hospitality and Tourism Management, Kyungsung University) |
1 | Abzari M, Ghorbani H, Madani FA (2011). The effect of internal marketing on organizational commitment from market-orientation viewpoint in hotel industry in Iran. International Journal of Marketing Studies 3(1):147-155. |
2 | Ahmed PK, Rafiq M, Saad NM (2003). Internal marketing and the mediating role of organizational competencies. European Journal of Marketing, 37(9):1221-1241. DOI |
3 | Anderson JC, Gerbing DW (1988). Structural modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103(3): 411-423. DOI |
4 | Angle HL, Perry JL (1981). An empirical assessment of organizational commitment and organizational effectiveness. Administrative Science Quarterly 26(1):1-14. DOI |
5 | Ballantyne D (2003). A relationship-medicated theory of internal marketing. European Journal of Marketing 37(9):1242-1260. DOI |
6 | Bansal HS, Mendelson MB, Sharma B (2001). The impact of internal marketing activities on external marketing outcomes. Journal of Quality Management 6:61-76. DOI |
7 | Barnes BR, Fox MT, Morris DS (2004). Exploring the linkage between internal marketing, relationship marketing and service quality: A case study of a consulting organization. Total Quality Management and Business Excellence 15(5/6): 593-601. DOI |
8 | Bedeian AG, Armenakis AA (1981). A path-analytic study of the consequences of role conflict and ambiguity. Academy of Management Journal 24 (2):417-424. DOI |
9 | Berry LL (1981). The employee as customer. Journal of Retail Banking 3(1):25-28. |
10 | Berry LL, Parasuraman A (1991). Marketing Services: Competing through Quality. New York, NY: The Free Press. |
11 | Bureau of Labor Statistics (2009). Career guide to industry, 2010-11 edition. Retrieved from http:// www.bls.gov/oco/cg/cgs023.htm |
12 | Caruana A, Calleya P (1998). The effect of internal marketing on organizational commitment among retail bank managers. International Journal of Bank Marketing 16(3):108-116. DOI |
13 | Chang C, Chang H (2007). Effects of internal marketing on nurse job satisfaction and organizational commitment: Example of medical centers in Southern Taiwan. Journal of Nursing Research 15(4): 265-273. DOI |
14 | Chen W, Cheng H (2012). Factors affecting the knowledge sharing attitude of hotel service personnel. International Journal of Hospitality Management 31(2):468-476. DOI |
15 | Conduit J, Mavondo FT (2001). How critical is internal customer orientation to market orientation? Journal of Business Research 51(1):11-24. DOI |
16 | Deci EL, Ryan RM (1985). Intrinsic Motivation and Self-Determination in Human Behavior. New York: Plenum. |
17 | Farzad A, Nahavandi N, Caruana A (2008). The effect of internal marketing on organizational commitment in Iranian banks. American Journal of Applied Sciences 5(11):1480-1486. DOI |
18 | Foreman SK, Money AH (1995). Internal marketing: Concepts, measurement and application. Journal of Marketing Management 11(8):755-768. DOI |
19 | George WR, Gronroos C (1989). Developing customer- conscious employees at every level: Internal marketing. In C.A. Congram, Frieman M.L (Eds.), Handbook of Services Marketing (29-37). New York: AMACOM. |
20 | Fornell C, Larcker DF (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 24(4):337-346. DOI |
21 | Greene WE, Walls GD, Schrest LJ (1994). Internal marketing: The key to external marketing success. Journal of Service Marketing 8(4):5-13. DOI |
22 | Griffin RW, Bateman TS (1986). Job Satisfaction and Organizational Commitment. New York, NY: Wiley. |
23 | Gronroos C (1981). Internal marketing - Theory and practice. American Marketing Association Services Marketing Conference Proceedings 41-47. |
24 | Gronroos C (2000). Service Management and Marketing: A Customer Relationship Management Approach (2nd ed.). New York: Wiley and Sons. |
25 | Hackman JR, Oldham GR (1975). Development of the job diagnostic survey. Journal of Applied Psychology 60(2):159-170. DOI |
26 | Hang-Yue N, Foley S, Loi R (2005). Work role stressors and turnover intentions: A study of professional clergy in Hong Kong. International Journal of Human Resource Management 16(11): 2133-2146. DOI |
27 | Hartline M, Ferrell OC (1996). The management of customer-contact service employees: An empirical investigation. Journal of Marketing 60:52-70. DOI |
28 | Heskett JL, Jones TO, Loveman GW, Sasser WE, Schlesinger LA (1994). Putting the service-profit chain to work. Harvard Business Review 72(2): 164-174. |
29 | Lee Y, Nam J, Park D, Lee K (2006). What factors influence customer-oriented prosocial behavior of customer-contact employees? Journal of Services Marketing 20(4):251-264. DOI |
30 | Lam T, Zhang HQ (2003). Job satisfaction and organizational commitment in the Hong Kong fast food industry. International Journal of Contemporary Hospitality Management 15(4):214-220. DOI |
31 | Lings NI, Greenley GE (2005). Measuring internal market orientation. Journal of Service Research 7(3): 290-305. DOI |
32 | National Restaurant Association (2011). True cost of PPACA: Effects on the budget and jobs. Retrieved from http://www.restaurant.org/pdfs/advocacy/20110330_hcr_testimony.pdf |
33 | Nunnally, J. C (1978). Psychometric Theory. New York: McGraw-Hill. |
34 | Rafiq M, Ahmed PK (2000). Advances in the internal marketing concept: definition, synthesis and extension. Journal of Services Marketing 14(6):449-462. DOI |
35 | Shimizu T, Feng QL, Nagata S (2005). Relationship between turnover and burnout among Japanese hospital nurses. Journal of Occupational Health 47(4):334-336. DOI |
36 | Tansuhaj P, Randall D, McCullough J (1991). Applying the internal marketing concept within large organizations: As applied to a credit union. Journal of Professional Services Marketing 6(2):193-202. DOI |
37 | Ting S (2011). The effect of internal marketing on organizational commitment: Job involvement and job satisfaction as mediators. Educational Administration Quarterly 47(2):353-382. DOI |
38 | Woodruffe H (1995). Services Marketing. London: Pitman. |