• International Area Studies Review
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• 제16권1호
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• pp.53-74
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• 2012

The bundling of multiple products/services at a set price has become a popular marketing strategy. However, little is known on how effects of bundling strategy influence tourists' evaluation of tour packages. Tourists evaluate a tour package based on the trade-off between the perceived benefits and costs involved in purchasing the tour package. In other words, the perceived value of the tour package influenced whether tourists to purchase a tour package or not. This study tested a tour package based on the theory of bundling, taking a moderating approach with perceived value. The data for this study wascollected by subjects who live Seoul Metropolitan Area and Gyeonggi Province and 4234 respondents, potential tourists to northeastern U.S.A/Canada. Results show that bundling taken by travel agencies include how many product items to put in a tour package and what degree of discount for the tour package. Also explaining functional relationship among product items in the tour package. Result show that tourists expect a discount, large or small, from purchasing a tour package. And the larger the number of products in a tour packages, the larger the discount size, and low functional relationship among items tourists expect to get.

• Journal of the East Asian Society of Dietary Life
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• 제26권4호
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• pp.346-358
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• 2016

Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ￦45,000 and ￦105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

• The Journal of Information Systems
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• 제18권3호
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• pp.211-229
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• 2009

Recently, trends of information technology development include offerings of service for personalization, intelligence, and convergence. The research suggested a new tour system that tourists can make their tour packages by applying Semantic Web technology. The system includes ontologies and inference rules for offering intelligent and personalized service. Our system called MYT (Make Your Tour-package) was successfully demonstrated by employing realistic scenarios. Current version of the MYT system needs manager's intervention to link and integrate automatically ontology subsystem and Web service. In further study, the MYT will be extended to the system including a component integrating automatically subsystems and a component capturing and processing context data from RFID/USN.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.27-36
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• 2020

The popularization of smartphones allows people to instantly get the information that they want, through mobile apps, including financial services, movies and public transportation reservations, games and shopping. Furthermore, leisure activities through overseas travel are increasing due to the improvement of the living standards of people. These increases in overseas travel and the use of mobile apps lead to the increased use of mobile travel apps when booking tour packages. Although there are many studies on the usability assessment and user interface improvement for mobile apps, studies on the usability assessment for mobile travel apps are limited. We tested the usability for mobile travel apps to present some suggestions for improvements so that anyone can purchase travel packages easily and simply. We selected the top three mobile travel apps on Rankey.com that have different UIs. The heuristic method was used to evaluate usability. We present a better UI to allow users to use the app functions more easily by analyzing user interaction, ease of learning, readability, efficiency, and satisfaction for the entire use.

• Korean Journal of Agricultural Science
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• 제40권3호
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• pp.261-269
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• 2013

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권3호
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• pp.1414-1423
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• 2014

This paper aims to analyze destination composition patterns included in package products and to identify the characteristics of the tourism destinations through social network analysis using data collected from tour packages distributed by major Korean travel agencies, targeting Singapore as a key destination. Such tour package data were transcribed into data matrix using Pajek, UCINET, and Cytoscape for analysis. The density and centralization scores derived from the analysis indicated clearly that each destination was almost connected to each other. The centrality scores indicated that the destinations with higher degree of centrality also has higher betweenness centrality within the network. Based on centrality scores, POI(point of interests) of tourism destinations showed concentration in southern area of the target region. Finally, through component analysis, subgroups of tourism destination networks are isolated. Practical implications were also presented for industry practitioners.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• 제14권3호
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• Journal of Korea Society of Digital Industry and Information Management
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• 제5권1호
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• pp.9-22
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• 2009

This paper is an explanation of a design and an implementation of Web 2.0 online travel agency system for frequent decision-making. On the Web 2.0 travel agency system, optimized information is obtained by applying data mining technology such as association rules, decision trees, and neural networks, and this system is a unified system that consists of the block systems of hotels, ground traffic, and flights in tour packages of a travel agency system. Furthermore, it is implemented to manage the system that is not for the administrator of a travel agency system, but for users or communities that use the system need their own information. The expected effect of this system is to maximize the investment company's efficiency through a new-concept interest model created by B2C customers, and also B2B small and medium-sized travel agencies adopting the system. As a result, it is a system that stimulates dormant customer activity and prevents good customers from leaving by maximizing the merit and capacity of the existed web site for marketing. Moreover, this system is also a model for people who plan customized travel agency business, and will show a way for the domestic and international travel agency industry's globalization.

• Journal of Korea Port Economic Association
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• 제31권4호
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• pp.227-240
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• 2015

Asia's cruise industry is growing rapidly with the number of tourists increasing every year. This growth has encouraged intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the development of the cruise industry around Busan as a hybrid port city and propose new strategies for improving Busan's competitiveness. To achieve these goals, factor analysis and Importance-performance analysis (IPA) are used. The analyses results suggest that the development possibility of Busan as a cruise center is dependent on the improvement of certain factors, including the variety of inland tour options, unique experience, direct service infrastructure, tourist attractions, wide accessibility to other modes, and strong connection to attraction. In addition, the city needs to meet other requirements, including developing various tours, tourist products, and fly & cruise packages and hosting international festivals that can represent Busan and cater to potential cruise customers. Moreover, the city desperately needs to expand its commercial and cultural space by redeveloping its cruise terminals.

• Journal of the Korean Society for Railway
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• 제17권6호
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• pp.423-432
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• 2014

The purchasing behavior of consumers is related to service quality and corporate social responsibility (CSR). Therefore, CSR is recognized as an important factor in company strategies. This study determines the relationship between the CSR activities of KORAIL and the reuse intention and recommendation intention of the consumer. CSR is composed of economic, legal, philanthropic, ethical, and environmental responsibilities. In the results of the structural equation modeling analyses, legal responsibility and economic reliability affect the reliability of KORAIL and this reliability affects the customers' reliability and loyalty. This paper proposes a compliance program, wagon safety information, customized tour packages, and communication strategy that will increase customer's reliability and loyalty.