• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.109-124
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• 2020

This study examines the concentration in terms of supply and consumption in the Korean movie market, focusing on screen size, nationality, and the box office. For analysis, it selects the top 100 movies in the box office each year for 15 years from 2005 to 2019. According to the result, the number of screens increased steadily every year, and the screen concentration became very high. For the top 100 movies, it increased from 12% to 30% of the total screen. It became higher in the case of the top 10 movies. As the number of screens increased, multiplex assigned more screens to one movie. Multiplex's screen allocation continued to increase, with one movie taking up more 60% of the total screen. This became more serious after 2011 and 2012. Market share of the top 100 movies accounted for about 95% of the total box office performance, even though the number of released movies is about 3,000. Whether multiplex preferred Hollywood movies or not, its screen assignment was found to favor Hollywood movies over Korean ones. In the case of film nationality, both Korean and Hollywood movies accounted for 90.7%. Two countries had a market share of 96.6%. There was no single side except Korea and the United States in the top 10. The increase in the number of screens deepened the concentration in screen allocation. The concentration in the screen allocation led to the concentration of consumption. The Korean film market is the case where the increase of movie screens did not create a diversity of supply and consumption. It also did not affect the diversity of film nationality. This research reveals that supplied concentration and consumed concentration are positively correlated, and that the former is a little lower than the latter.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.401-409
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• 2019

The purpose of this study was to investigate the relationship between life movement and physical composition in daily life of 110 middle-aged women (40 ~ 60s) who visited 3 university hospitals in Seoul and Gyeonggi-do from February to September 2019. The following conclusions were drawn. First, as a result of clustering total calorie consumption, activity average calorie consumption, and average number of walking, each group was classified into three clusters. The number of walking showed a difference in BMI and body fat mass, and there was no significant difference in average calorie activity. Second, activity average calorie consumption had a positive effect on BMI, and the average number of walks had a negative effect. Daily total calorie consumption had a positive effect on muscle mass, and activity average calorie consumption had a negative effect. Activity average calorie consumption had a positive effect on body fat mass and body fat percentage, and daily total calorie consumption and average number of walks had a negative effect.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.45-55
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• 2015

This study used for KOSPI, KOSDAQ, entertainment culture and digital contents index that is related to cultural contents industry. There was investigated the each stock price index and return trends for a total 597 weeks to July 2015 from March 2004. They looked the content-related stocks about investment worth to comparative analysis the return, volatility, correlation, synchronization phenomena etc. of each stock index. When we saw the growth potential of the cultural contents industry forward, looked forward to the investment possibility of related stocks. Analysis Result cultural content related stocks showed a higher rate after the last 2008 global financial crisis. Recent as high interest in the cultural contents industry, we could see that the investment merit increases slowly. In the future, the cultural content industry is expected to continue to evolve. The increase of investments value in the cultural content related businesses is much expectation.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.11
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• pp.6845-6850
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• 2013

Background: This study was performed to gather data on second-hand smoke (SHS) concentrations in a range of public venues following the implementation of partial Smoke-Free Legislation in Malaysia in 2004. Materials and Methods: $PM_{2.5}$ was measured as a marker of SHS levels in a total of 61 restaurants, entertainment centres, internet caf$\acute{e}$s and pubs in Kuala Lumpur, Malaysia. Results: Under the current smoke-free laws smoking was prohibited in 42 of the 61 premises. Active smoking was observed in nearly one-third (n=12) of these. For premises where smoking was prohibited and no active smoking observed, the mean (standard deviation) indoor $PM_{2.5}$ concentration was 33.4 (23.8) ${\mu}g/m^3$ compared to 187.1 (135.1) ${\mu}g/m^3$ in premises where smoking was observed The highest mean $PM_{2.5}$ was observed in pubs [361.5 (199.3) ${\mu}g/m^3$]. Conclusions: This study provides evidence of high levels of SHS across a range of hospitality venues, including about one-third of those where smoking is prohibited, despite 8 years of smoke-free legislation. Compliance with the legislation appeared to be particularly poor in entertainment centres and internet caf$\acute{e}$s. Workers and non-smoking patrons continue to be exposed to high concentrations of SHS within the hospitality industry in Malaysia and there is an urgent need for increased enforcement of existing legislation and consideration of more comprehensive laws to protect health.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.834-847
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• 2014

This study investigated the relationship of fashion brand SNS characteristics, relationship quality (satisfaction, trust, and commitment) and purchase intention. The study focused on Facebook and also examined the difference between fashion involvement groups. This study targeted consumers who have used fashion brand Facebook and are aged between 20s and 30s. Data collection was conducted through surveys, and a total 205 questionnaires were collected for the final statistical analysis. The major findings of the study were as follows. First, three characteristics of fashion brand SNS, which were entertainment, interactivity, and providing information, influenced positively on SNS users' satisfaction. Entertainment had the greatest influence on satisfaction, and providing information and interactivity followed. Second, satisfaction for fashion brand SNS influenced positively on trust and commitment. Also, trust to fashion brand SNS demonstrated a positive influence on commitment. Third, trust and commitment on fashion brand SNS both influenced positively on purchase intention. Fourth, the fashion involvement groups showed differences in fashion brand SNS characteristics, relationship quality, and purchase intention. The high involvement group showed much higher results in all aspects then did the low involvement group. Based on the above results, this study has a significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies which need to develop SNS marketing strategies.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.193-200
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• 2016

This study is focused on analyzing the tourism social media channel importance of Trytoursumer. On the basis of previous studies, the factors were divided into tourism communication, tourism cooperation, tourism contents sharing, tourism entertainment. As a result of the empirical analysis using AHP, Analytic Hierarchy Process, tourism communication relatively appeared as the most important factor. And order showed that the high importance of such tourism content sharing, tourism entertainment, tourism cooperation. Also, there was the highest priority of social networking in the area of tourism communication among 14 types of total evaluation factors regarding priority, followed by social news in the area of tourism cooperation, and micro-blog in the area of tourism communication. Analysis result, may contribute to the increase of social media channels effectiveness and strategy of application in social media channel of Trytoursumer.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.180-196
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• 2021

The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.181-189
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• 2021

The purpose of this study is to investigate the relationship between "Mental Status and Dementia Tests" and "predictive diagnosis of severity of dementia". This is a descriptive research, analyze the data collected from Alzheimer's patients and identify which "Mental Status and Dementia Tests" has the most impact to determine the severity of dementia. For this study, Alzheimer's patient's CDR, MMSE-K, SGDS, NPI-Q, BADL and IADL were collected and analyzed. This study will provide a predictive factor to determine the severity of dementia when "Mental Status and Dementia Testss" are being used and also to provide the right treatment. For this study, a total of 617 cases of data from Alzheimer's patients were collected and analyzed with SPSS Statistics. In addition, effective "Mental Status and Dementia Tests" for evaluating the severity of dementia were CDR, ADL, MMSE-K, and SGDS whereas NPI-Q and IADL. Based on the findings of the study, it was recommended to implement more efficient diagnostic method by utilizing a standardized "Mental Status and Dementia Tests".

• Journal of Korea Entertainment Industry Association
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• v.15 no.1
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• pp.229-236
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• 2021

The purpose of this study is to investigate how the combined intervention of occupation-based intervention and computerized cognitive rehabilitation treatment affects the psychosocial function, cognitive function, and depression of stroke patients. 23 stroke patients were divided into experimental group(n=11) and a control group(n=12), and the experimental group and the control group received CoTras for 4 weeks and 30 minutes each, and additionally the experimental group received task-based intervention for 30 minutes before the start of CoTras. It was conducted 20 times for a total of 4 weeks. Self-efficacy scale, stress scale, depression scale, neurobehavioral cognitive status examination were used. As a result of the study, the experimental group showed significant improvement in improvement of self-efficacy, stress, and depression than the control group, and the experimental group showed a small effect difference in magnitude of effect from the control group in cognitive function. Based on this study, it is possible to utilize the simultaneous task-based intervention with CoTras to improve psychosocial function, depression and cognitive function in stroke patients.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.165-178
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• 2021

The purpose of this study is to see if student support directly affects on the burnout of reduction of high school teachers. The subjects are high school teachers in Seoul, Gyeonggi and Busan. A total of 353 people were surveyed and the final 352 people were confirmed as analysis units, except for one untrustworthy response. The collected data were analyzed using SPSS 20.0 and AMOS 16.0, and structural equation analysis was conducted to verify the effect of student support on the burnout of high school teachers. The study was conducted to a reconstruct survey with significant factor as an embodying the concept and measurement tools of student support. The main findings are as follows: First, student support has been shown to reduce emotional exhaustion, a sub-variant of burnout. Second, student support has been shown to reduce depersonalization. Third, student support has been shown to reduce a sense of personal achievement. This study is significant to demonstrate its effectiveness by using the student's support for social support teachers in order to reduce the burnout of high school teachers even there were no previous studies.