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http://dx.doi.org/10.14400/JDC.2015.13.11.45

Analysis of a Stock Price Trend and Future Investment Value of Cultural Content-related Convergence Business  

Choi, Jeong-Il (Division of Business, SungKyul University)
Lee, Ok-Dong (Division of Urban planning/Real estate, SungKyul University)
Publication Information
Journal of Digital Convergence / v.13, no.11, 2015 , pp. 45-55 More about this Journal
Abstract
This study used for KOSPI, KOSDAQ, entertainment culture and digital contents index that is related to cultural contents industry. There was investigated the each stock price index and return trends for a total 597 weeks to July 2015 from March 2004. They looked the content-related stocks about investment worth to comparative analysis the return, volatility, correlation, synchronization phenomena etc. of each stock index. When we saw the growth potential of the cultural contents industry forward, looked forward to the investment possibility of related stocks. Analysis Result cultural content related stocks showed a higher rate after the last 2008 global financial crisis. Recent as high interest in the cultural contents industry, we could see that the investment merit increases slowly. In the future, the cultural content industry is expected to continue to evolve. The increase of investments value in the cultural content related businesses is much expectation.
Keywords
Convergence Business; Cultural Contents; Entertainment.Culture; Digital Contents; Stock Market; Investment Worth;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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