Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.
Data cube plays an important role in multi-dimensional, multi-level data analysis. Meeting on-line analysis requirements of data stream, several cube structures have been proposed for OLAP on data stream, such as stream cube, flowcube, S-cube. Since it is costly to construct data cube and execute ad-hoc OLAP queries, more research works should be done considering efficient data structure, query method and algorithms. Stream cube uses H-cubing to compute selected cuboids and store the computed cells in an H-tree, which form the cuboids along popular-path. However, the H-tree layoutis disorderly and H-cubing method relies too much on popular path.In this paper, first, we propose $H^*$-tree, an improved data structure, which makes the retrieval operation in tree structure more efficient. Second, we propose an improved cubing method, $H^*$-cubing, with respect to computing the cuboids that cannot be retrieved along popular-path when an ad-hoc OLAP query is executed. $H^*$-tree construction and $H^*$-cubing algorithms are given. Performance study turns out that during the construction step, $H^*$-tree outperforms H-tree with a more desirable trade-off between time and memory usage, and $H^*$-cubing is better adapted to ad-hoc OLAP querieswith respect to the factors such as time and memory space.
This study focused on the constructional concepts, landscape design techniques and changes made of the Sandan(山壇) area in the rear garden of Changdeokgung Palace based on the spatial organization of the zone. The results of this study are as below. Constructional layers that have been maintained throughout the centuries from King Injo(仁祖), King Sukjong(肅宗), King Sunjo(純祖), the Japanese colonial period to the present, were found in the Sandan area. The Sandan area, which was developed with the establishment of Chuiseungjeong(取勝亭) during the ruling of King Injo(仁祖), was created as a resting place for the King, and its usage continued until King Sukjong(肅宗) built Nakminjeong(樂民亭). However, the whole area was reorganized to host ritual ceremonies, where ancestral rites were performed for the mountain gods, after Sandan and Baekunsa(白雲社) were built during King Gojong's reign, before the drawing of 'Painting of Eastern Palaces(東闕圖).' The architectural component used then appears to have been designed to serve ancestral ritual formalities for the god of land, or to satisfy the religious desires of the royal family not fulfilled by Confucian courtesy. These are characteristics that define the Sandan area. Meanwhile, the analysis of the ground plan of the Changdeokgung Palace revealed that the Sandan had been maintained until the Japanese colonial era, but was removed sometime after liberation. The area underwent extensive reform in the early 1970s, when the whole area was developed into a tourist destination called Bingcheon(氷泉). Then, a new road that runs through Bingcheon was laid, and the present condition reflects the construction result of the time. An interview with a person who had taken part in the repair work in the 1970s confirmed that the construction work at the time had the goal of establishing two drainage systems for drinking water and copied the Okryuchon(玉流川) well.
Journal of Korean Library and Information Science Society
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v.51
no.4
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pp.313-332
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2020
The purpose of this study is to compare motivations for self-archiving across disciplines on an academic social networking site. We carried out an online survey with ResearchGate(RG) users, testing 18 motivational factors that we developed from a previous study (enjoyment, personal/professional gain, reputation, learning, self-efficacy, altruism, reciprocity, trust, community interest, social engagement, publicity, accessibility, self-archiving culture, influence of external actors, credibility, system stability, copyright concerns, additional time, and effort). We adapted Biglan's classification system of academic disciplines and compared motivations across different categories of discipline. First, we compared motivations across the four combined categories by the two dimensions - hard-pure, hard-applied, soft-pure, and soft-applied. We also performed a motivation comparison across each dimension between soft and hard disciplines and between pure and applied disciplines. We examined investigated statistical differences in motivations by demographic characteristics and RG usage of participants across categories as well. Findings showed that there were differences of motivations, such as enjoyment, accessibility, influence of external actors and additional time and effort, and personal/professional gains, for self-archiving across disciplines. For example, RG users in the hard-applied were more highly motivated by enjoyment than others; RG users in the soft-pure were more highly motivated by personal/professional gains than others. It is expected that findings could be used to develop strategies encouraging researchers in various disciplines contributing to share their data and publications in ASNSs.
Hur, Shin;Park, Jung Ho;Choi, Sang Kyu;Lee, Chang Won;Kim, Ju Wan
Journal of Sensor Science and Technology
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v.30
no.3
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pp.154-164
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2021
In this study, the IoT sensor technology required for improving the survival rate and high-density productivity of individual shrimp in smart shrimp farming (which involves the usage of recirculating aquaculture systems and biofloc technology) was analyzed. The principles and performances of domestic and overseas water quality monitoring IoT sensors were compared. Furthermore, the drawbacks of existing aquaculture monitoring technologies and the countermeasures for future aquaculture monitoring technologies were examined. In particular, for farming white-legged shrimp, an IoT sensor was employed to collect measurement indicators for managing the water quality environment in real-time, and the IoT sensor-based real-time monitoring technology was then analyzed for implementing the optimal farming environment. The results obtained from this study can potentially contribute to the realization of an autonomous farming platform that can improve the survival rate and productivity of shrimp, achieve feed reduction, improve the water quality environment, and save energy.
Journal of the Korean Society of Environmental Restoration Technology
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v.24
no.6
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pp.35-48
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2021
In Suwon, the overall hygiene of the city is threatened by the emergence of the rook(Corvus fugilegus) in the city. Rooks began to appear in November of 2016 and has continued to appear from November to March every year. In order to eradicate or to prepare an alternative habitat for rooks, this study aimed to identify the preferred habitat and specific environmental variables. Therefore, in this work, we aim to understand the predicted distribution of rooks in Suwon City with citizen science and through MaxENT, the most widely utilized habitat modeling using citizen science to analyze the preferred habitat of harmful tides appearing in urban areas. In this study, seven environmental variables were chosen: biotope group complex, building floor, vegetation, euclidean distance from farmland, euclidean distance from streetlamp, and euclidean distance from pole and DEM. Among the estimated models, after the time period of sunrise (08:00~18:00) the contribution percentage were as following: euclidean distance from arable land(39.2%), DEM(25.5%), euclidean distance from streetlamp(22.3%), euclidean distance from pole(7.1%), biotope group complex(4.9%), building floor(1%), vegetation(0%). In the time period after sunset(18:00~08:00) the contribution percentage were as following: biotope group complex(437.4%), euclidean distance from pole(26.8%), DEM(13.4%), euclidean distance from streetlamp(11.8%), euclidean distance from farmland(7.9%), building floor(1.4%), vegetation(1.3%).
Objectives: Herbal medicine is a worldwide health topic. Vitex agnus-castus L. (VAC) is a popular plant used for gynecologic problems due to its hormonal effects. The aim of this study is to reveal VAC extract effect on fetus when this herb is used started from antenatal period or during pregnancy. Methods: Performed from starting day of January 2019 till February 2019, 48 rats were assigned in randomly divided eight-member six groups: control (C1), treated group with 365 mg/kg VAC from initiation of insemination (T1) and 30 days prior to pregnancy (T2), control that underwent caesarean section on 15th day of gestational age (C2) and treated group with 365 mg/kg VAC from initiation of insemination (T3) and 30 days prior to pregnancy (T4) that underwent caesarean section. Weight, sex and number of fetuses, abortion and still birth rate and estradiol level were evaluated using t-test by SPSS software. Results: We showed increased weight among T1 group considering totally and sex-dependent which is significant (all p-value < 0.05). We also detected significantly decreased weight in T2 in total (p-value < 0.0001) and when considering female fetuses (0.043) but not males (0.17). Although the results showed slightly non-significant increased weight among fetuses of T3 (totally or based on the fetus sex) compared to the control group (C2), T4 group had statistically decreased weight compared to control group. Pregnancy rate and pregnancy outcome were affected by VAC usage. The time of VAC initiation also affected live birth and abortion rates. Conclusion: VAC extract may affect pregnancy rate, live birth rate, abortion and stillbirth rates. Its effect on the weight and the sex showed dual pattern depends on the time of initiation and pregnancy trimester of evaluation. Prescribing this medicinal plant for patients being prone to pregnancy should be with caution. Further study is recommended.
Lee, Mu Yeol;Sim, Sojeong;Kim, Eun-jeong;Han, Young-Soo
Journal of Bio-Environment Control
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v.31
no.4
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pp.366-375
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2022
The monitoring of electricity consumption using Internet of Things (IoT) technology is attracting attention as a technology to reduce operation costs of smart farms. In this study, we propose a method to apply a real-time electrical consumption monitoring system (the e-Gauge system) and utilization of the collected data real-time while a melon-producing smart farm is in operation. For this purpose, the electrical consumption data for the individual smart-farm facilities such as boilers, nutrient distribution systems, automatic controllers, circulation fans, boiler controllers, and other IoT-related utilities were collected during three months of melon cultivation period. By using the monitoring results, the electrical energy consumption pattern was analyzed as an example, and necessary considerations needed to optimally utilize the measurement data were suggested. This paper will be useful in lowering the technological implementation barriers for new researchers to build a electrical consumption monitoring system and reducing trial and errors in the usage of the generated data.
NG, Jonathan Shen You;HO, Reuben Jia Shun;YU, Jae Yong;NG, Yih Yng
The Korean Journal of Emergency Medical Services
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v.26
no.2
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pp.97-111
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2022
Purpose: Automated External Defibrillator (AED) usage in out-of-hospital cardiac arrests (OHCAs) improves the survival of patients. In Singapore, public AEDs are protected by locked boxes with a 'break glass' mechanism to deter theft. Community responders have sustained injuries while breaking glass to retrieve AEDs. This unprecedented study aimed to elucidate the factors influencing successful retrieval of an AED and to document the prevalence of injuries. Methods: A survey was created and distributed. Participants were required to have responded to an OHCA in the past 12 months. Comparison tests were performed with the Fischer-Freeman-Halton Exact test or Pearson chi square test at 5% significance levels, and with multiple logistic regression with a logit link function. Results: Eighty-eight participants were eligible. The success of retrieving an AED was found not to be impacted by occupation, age, gender or time. Participants who responded to an OHCA because of activation by the myResponder App were more likely to retrieve an AED successfully. (AOR 11.111, 95% CI: 2.141-58.824) Conclusion: Use of the myResponder mobile application is associated with the greater success of retrieving an AED. Successful retrieval of an AED is not impacted by time, gender, age, or the occupation of the responder. Community responders in Singapore remain motivated to respond to Cardiac Arrests despite risk of injury.
Journal of Korea Entertainment Industry Association
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v.13
no.8
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pp.515-524
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2019
The purpose of this study was to investigate the influences of adolescents on self-rated health and happiness, physical activity, and mental health according to time of smartphone use. The researcher used raw data from the Korea youth risk-behavior web-based survey(2017). A total of 64,991 adolescents were enrolled and 54,603 were analyzed in logistic regression analysis. The researcher set gender, self-rated health and happiness, physical activity, and mental health as independent variables and performed logistic regression analysis with smartphone overuse time as dependent variables. As a result, the female had a smartphone overuse of 1.49 to 1.67 times higher than male. Subjectively healthy people were 1.2 to 1.35 times more likely to use smartphones than those who did not(p<.001). People with higher physical activity were higher by 1.17 to 1.18 times than people without physical activity(p<.001). Subjective happiness did not predict smartphone usage(p>.05). People with subjective stress were higher 1.13 to 1.22 times than people without stress, and person with sadness and despair and suicide plan, 1.37 to 1.54 times, 1.17 to 1.24 times than those who did not(p<.001). Depression tended to become more serious as smartphone use increased. These investigation suggest that the self-rated health, physical activity, and mental health excluding self-rated happiness are related to overuse of smartphone.
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