• Journal of Distribution Science
• /
• v.14 no.5
• /
• pp.59-70
• /
• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• The Journal of the Korea Contents Association
• /
• v.17 no.12
• /
• pp.104-116
• /
• 2017

This study was conducted in order to test a model in relation to active coping strategy, academic resilience, and subjective happiness in college students. Also, sought to test the mediating effects of academic resilience in the relationship between active coping strategy and subjective happiness. Data was collected through a self-report questionnaire which was administered to 400 college students. Correlational analysis and structure equation modeling analysis were conducted to test the research models. The results were as follows: First, as the level of active coping strategy increased, the level of academic resilience and subjective happiness increased. Second, as the level of academic resilience increased, the level of subjective happiness increased. Third, the model with active coping strategy as a prophetic variable, academic resilience as a mediating variable, and subjective happiness as a result variable showed a full mediating effect. Thus, although active coping strategy has no direct influence on subjective happiness, it has an indirect effect on subjective happiness by enhancing academic resilience. The results of this study are expected to provide basic data on research and education for the improvement of happiness in college students and to help them develop educational counseling and training programs for improving their happiness and adapting to college life.

• Journal of Digital Convergence
• /
• v.12 no.6
• /
• pp.203-213
• /
• 2014

The purpose of this research is to deduce the effects factor of R&D output and outcome in the aspect of the researcher's intellectual property capacity, and conduct an empirical analysis to see if there is intermediated effect between cooperation of a patent attorney and output. I applied three step, input (researcher's intellectual property capacity and intellectual property environment), output (number of patent and SCI paper), outcome (number of technology transfer, profit), and analyzed the effects of researcher's intellectual property factors on output and outcome through structural equation model. The results are as follows. First, there's no cooperation between a researcher and patent attorney, the researcher's knowledge on patent specification had direct effect on the output. Second, a researcher and an patent attorney cooperate, the cooperative activities have complete mediation effect on the output, and the researcher's will to commercialize the technology has direct effects on the output. Third, the intellectual property environment of the research organization gives direct effects on the researcher's intellectual property capacity, and gives indirect effects on the outcome. this study suggest that it is important to cooperate with external experts in order to excellent R&D outcome.

• Journal of the Institute of Electronics and Information Engineers
• /
• v.49 no.10
• /
• pp.240-250
• /
• 2012

For this study, 373 students of H cyber university were chosen to conduct a survey in the spring semester of 2011. The result of this study through structural equation modeling analysis was as follows: First, organizational support significantly affected perceived isolation. Second, organizational support and perceived isolation significantly affected satisfaction. Third, perceived isolation and satisfaction significantly affected learning persistence, while organizational support didn't. In addition, satisfaction was verified as a mediating variable between organizational support, satisfaction, and learning persistence, and satisfaction was verified as a mediating variable between perceived isolation, organizational support and learning persistence. These results imply that perceived isolation and organizational support should be considered for the design and development strategies of instructional courses in order to enhance satisfaction and learning persistence of students in cyber educational environment.

• Journal of Distribution Science
• /
• v.14 no.6
• /
• pp.65-73
• /
• 2016

Purpose - Recently, the management conditions of small independent retailers are getting worse everyday as large-scale marts and franchised convenience stores are increasing. The objective of this research is to find out the antecedents and consequences of cooperation in voluntary chain in order to enhance small independent retailer's competitiveness. Voluntary chains, also called affiliation or symbol groups, or allied group represent a high market shared in some European countries like Italy, France, and Germany. Nevertheless, there are still limitations in this research from academic fields. Drawing from network theory, the author investigates the relationship between antecedent factors in voluntary chain cooperation, such as participation benefits, justice of compensation, and autonomy in voluntary chain, and relationship specific asset. The author also attempts to examine the relationship between the relationship specific asset and cooperation of voluntary chain member shop and cooperation and consequence factors of voluntary chain cooperation, such as efficiency, group cohesiveness, and long-term relationship. Research design, data, and methodology - The author presented conceptual framework integrating the major antecedents and consequences of voluntary chain cooperation. The data were collected from 174 independent small retailers who joined K-voluntary chain. K-voluntary chain consists of small independent retailers. In accordance with their status, each entrepreneur associated with the voluntary group can own one or more outlets and can be a part of the life and the decision-making process of the group. This participation is not based on company turnover or on the number of outlets, but based on a one member, one vote system. To verify the research model and test hypotheses, the author carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. The data were analyzed by using SPSS 18.0 and AMOS structural equation modeling program. Results - The results of this study are as follows. First, as antecedent variables, participation benefits and justice of compensation have positive effect on the relationship specific assets of voluntary chain members. Second, voluntary chain members' relationship specific asset also directly related to the level of its cooperation to chain headquarter. Third, cooperation of voluntary chain member shop facilitates efficiency, group cohesiveness, and long-term relationship. Unexpectedly, there are no effect autonomy in voluntary chain to relationship specific asset. Conclusions - This research shows several theoretical and practical implications to both marketing scholars and marketers. In terms of theoretical implications, this study applies to network theory and network theory variables to explain the antecedent and consequence factors of cooperation in voluntary chain. From the point of view from business management, most of all, this study shows the way how to reinforce competitiveness of voluntary chain. Specifically, it is necessary for voluntary chain headquarter to give higher level of participation benefit and justice of compensation to its members. Second, the results also indicate what the consequence factors of cooperation in voluntary chain. In other words, to increase the level of marketing efficiency, group cohesiveness, long-term orientation in retail voluntary chain, and chain headquarter need to facilitate participants' cooperation.

• Korean Security Journal
• /
• no.21
• /
• pp.19-33
• /
• 2009

This study attempted to investigate the effect of class satisfaction of the students majoring in the studies of security services on the efficacy of career decision. To do this, I chose 430 security services of the students majoring by the systematic stratified cluster random sampling as the subject of study. All data were analyzed the causal relationship of the collected equation. In order to do a data analysis used descriptive statistics analysis, t-test, one-way ANOVA and multiple regression analysis of SPSS. As a result, the following conclusion was drawn: First, it was found that there was not a statistically significant(learning factor, interpersonal relation, aptitude factor) difference in their major class satisfaction and career decision efficacy(goal choice, future plan, working information) according to gender. Second, it was found that there was a statistically signifiant difference in such factors as learning, interpersonal relations and aptitude, in relation to the difference in subfactor such as major class satisfaction and career decision efficacy. Third, it was found that the learning, aptitude and career factors of major class satisfaction had a statistically significant effect on the future plan. Fourth, it was found that he learning and career factors of major class satisfaction had a statistically significant effect on the resolution of the goal. Fifth, it was found that the aptitude and career factors of major class satisfaction had a statistically significant effect on job information. Sixth, it was found that the career factors of major class satisfaction had a statistically significant effect on the problem-solution. Therefore, we must first give priority to improve the class satisfaction. By doing this, we can raise the efficacy level of career decision.

• Fire Science and Engineering
• /
• v.27 no.3
• /
• pp.85-93
• /
• 2013

Modern fire fighting jobs have been expanded to include areas of rescue, emergency medical service as well as conventional fire suppression, so that load for fire fighting jobs has been increased. Specifically, musculoskeletal disorders (MSDs) such as low back injury have been considered as one of major industrial hazards in heavy manual material handling during fire fighting jobs. This study tried to evaluate risk levels and to prepare background for reducing risk levels associated with heavy manual material handling during fire fighting jobs. This study applied two major tools in evaluating heavy manual material handling jobs which were NLE (NIOSH Lifting Equation) and 3DSSPP (3D Static Strength Prediction Program). A risk index in terms of heavy manual material handling during fire fighting jobs was identified. This index consisted of seven risk levels ranged from nine points (the first level) to three points (the seventh level). There was no job associated with the first level (the highest risk level) of index. There was only one job (life saving job) belonging to the second level (the second highest risk level) of index. The third level had jobs such as usage of destruction equipment and lifting patient. A total of basic eighteen jobs was categorized into six different levels (2nd-7th levels) of index. The outcome of the study could provide a good basis for conducting job intervention, preparing good equipment and developing good education program in order to prevent and reduce MSDs including low back injury of fire fighting jobs.

• Korea Journal of Hospital Management
• /
• v.17 no.1
• /
• pp.1-22
• /
• 2012

This study tires to examine affects that job and socio-psychological stresses of female office workers influence job satisfaction, organization commitment, and leaving intentions. A complete data are collected by conducting a survey with 240 female office workers from 9 medical institutions regarded as almost general hospital in Seoul. It is analyzed that the relation between socio-psychological stress and job satisfaction, organization commitment, and leaving intentions by using t-test; analysis of variance; correlation analysis; principal component analysis; linear structural equation modeling; etc. The results of this study are summarized as following. First, as it was comprehended by specific characteristics of subjects that the female office workers' level of job and socio-psychological stress, job satisfaction, organizational commitment, and leaving intention, there were statistically significant distinctions from their age, marital status, presence of children, position in the organization, type of employment, and monthly average income. Second, this study regarded relationship between the female office workers' level of job and socio-psychological stresses, job satisfaction, organizational commitment, and leaving intention. Job and socio-psychological stresses were negatively correlated with job satisfaction and organizational commitment, but the stresses were positive with leaving intention. Third, after evaluating effect that 8 features related to the job stress could influence job stress, the most effective valuables were in order to unfairness in organizational structure, workplace culture, inadequate compensation, and relationship conflict. Fourth, when looking at the overall effects of the job and sociopsychological stresses on job satisfaction, organizational commitment, and leaving intention, work autonomy was the most influencing factor of work stress levels. The level of the job stress seemed to be a prevalent impact on the leaving intention and it showed the most negative relationship that path coefficient from leaving intention to organizational commitment and also from organizational commitment to job satisfaction. Based on these findings, it can be defined that the job and socio-psychological stresses strongly influence job satisfaction, organizational commitment, and leaving intention.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.11
• /
• pp.7424-7432
• /
• 2015

The purpose of this study is to find out the effectiveness of four leadership types to employees that affected by leaders of the University-Industry Collaboration Foundation(UICF). This study has analyzed through structural equation modeling(SEM) using AMOS after surveyed for 178 employees out of 404 employees about IUCF of 35 universities in nationwide. In order to examine the power of influence that leadership types of leader how to improve organizational effectiveness on IUCF, leadership types were classified with transformational leadership(TFL), transactional leadership(TAL), coaching leadership(CL) and servant leadership(SL) as independent variables and job satisfaction(JS), organizational commitment(OC) and self efficacy(SE) as a dependent variables. The results are following; first, job satisfaction and organizational commitment were affected by transformational leadership, transactional leadership and coaching leadership. second, self-efficacy was not statistically significant for power of influence that affected by transactional leadership and servant leadership. third, the employees of UICF in connection with self-efficacy were only weak affected by transformational leadership and coaching leadership. fourth, job satisfaction, organizational commitment and self-efficacy as the three dependant variables were not utterly influenced by servant leadership.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.1
• /
• pp.665-674
• /
• 2020

This study determined the relationship between grit and self-regulated learning in South Korean teens in order to gain an understanding of grit, which is still at the beginning stage of the research, and to obtain implications for Korean learners' self-directed learning. This study also clarified the process by which learners are involved in selecting effective goals for self-directed learning and to provide cognitive efficacy for learners to encourage efforts to achieve their goals. This study was conducted over the period of 4 weeks, and was mainly targeted at the middle-school and high-school boys and girls in Daejeon, Sejong and Cheonan by using 376 collected survey questionnaires. Confirmatory factor analysis, reliability analysis, correlation analysis, structural equation, and Sobel-tests were performed using SPSS 23.0 and AMOS 23.0 for the data analysis. The hypothesis test results of this study are as follows. First, the grit of teens had a positive influence on their academic self-efficacy. Second, the grit of teens had a positive influence on their self-directed learning. Third, academic self-efficacy of teens was found to have a positive effect on their self-directed learning. Fourth, academic self-efficacy of the teens had a mediating effect in the relationship between the teens' grit and self-directed learning.