• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.197-215
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• 2016

Purpose This study aims to investigate the factors that influence decision making in relation to providing personal information on the internet with respect to the integration of the privacy calculus theory and protection motivation theory based on the dual-calculus model proposed by Li(2012). Design/methodology/approach The privacy calculus theory and protection motivation theory have been applied to explain privacy behavior to a certain degree but few studies have been conducted to explain privacy behavior based on the integration of these two theories. Although Li(2012) proposed the dual-calculus model, he only proposed its framework and did not carry out an empirical study. Therefore, this study proposes a research model that integrates these two theories and examines the relationship between the two theories through an empirical study. Findings According to the results of empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between coping appraisal and privacy risk in the risk calculus process. Thus, the results verify that external threat played a decisive role in increasing the risk level of a consumer's privacy. It can be discussed the ways to enhance the privacy behavior of consumer on the internet through these findings.

• Asia pacific journal of information systems
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• 제28권2호
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• pp.114-132
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• 2018

Quantified-self technologies (QSTs) provide functions for users to collect, track, and monitor personal data for self-reflection and acquisition of self-knowledge. Although QSTs require prolonged use to reap the attendant benefits, many users stop using their devices or tracking within weeks or months. To address this issue, this study seeks to determine ways to sustain the use of QSTs. Combining motivational affordance theory with technology continuance theory, this study develops a theoretical model that accounts for an individual's continued intention to use a QST. Within the proposed model, unique QST affordances were identified as antecedents of individual motivation in relation to technology continuance, and their different roles in stimulating hedonic, utilitarian, and eudaimonic motivations were examined. The model was tested using data collected from 180 QST users. Results demonstrate that although utilitarian and eudaimonic motivations are complementary forces in determining continuance intention, hedonic motivation loses its predictive power in favor of eudaimonic motivation. Tracking, visualizing, and sharing affordances play different roles in elevating user motivations. The sharing affordance does not influence utilitarian and eudaimonic motivations, but it positively influences hedonic motivation. This research contributes to the literature on technology continuance by shifting scholarly attention from hedonic-utilitarian duality to eudaimonic motivation, characterized by meaning, self-growth, and pursuit of excellence.

• 농촌의학ㆍ지역보건
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• 제41권3호
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• pp.152-161
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• 2016

Objective: The purpose of this study was to develop a motivation-enhancing self-management program and apply to rural aged with hypertension to evaluate the applicability of the Program. Methods: The motivation-enhancing self-management program was on the evidence of Orem's self-care theory and Ford's Motivational system theory which consists of group education and tele-coaching conducted 12-week. The program evaluation was done by structured questionnaires of motivation (self-efficacy, perceived benefit, perceived barrier and emotional salience), self-care and blood pressure. There were totally 31 aged with hypertension in 2 rural areas enrolled in the program. Results: There was only perceived benefit statistically significant between the intervention and control group (t=2.05, p=.04) and self-care level was no difference between the two groups (t=0.21, p=.84) after program. But there are statistically significant differences of systolic blood pressure between the intervention and control group(t=-2.62, p=.01). Conclusion: The motivation-enhancing self-management program is necessary for the rural aged with hypertension, but it's needed modify and revise in the future study.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.67-88
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• 2018

Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

• 한국산학기술학회논문지
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• 제15권6호
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• pp.3499-3511
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• 2014

본 논문의 주 목적은 동기와 사회적 심리 관점에서 리트윗 행위의도에 영향을 미치는 요소를 살펴보는 것이다. 주요 이론적 근거로는 합리적 행위 이론, 동기 이론 및 사회적 자본 이론을 사용하였다. 온라인 서베이를 통하여 자료를 수집하였으며, 구조 방정식 모델을 이용하여 수집된 자료를 분석하였다. 본 연구의 결과는 리트윗 행위에 대한 태도와 주관적 규범이 리트윗 의도에 유의미한 영향을 미치고 있음을 보여준다. 또한 리트윗 태도는 개인의 내적 동기와 호혜성 규범에 영향을 받고 있음을 보여준다. 더불어 사회적 신뢰는 리트윗 행위 의도에 유의미한 영향을 미치고 있음을 나타낸다. 연구의 결과가 지닌 함의들에 대해서도 토의해본다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.1-30
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• 2016

Purpose The purpose of this study is to grasp the factors influencing domestic SNS users' privacy protection behavior and verify their relationship through self-efficacy and responsiveness. Thus, this study tries to suggest efficient and effective measures for SNS personal information protection. Design/methodology/approach To this end, with main variables of the protection motivation theory based on the assumption that when users are exposed to the threat to their health, they would have protection motivation and change their behavior of protecting their health, a research model was suggested. In addition, in order to empirically verify the research model, a survey was performed targeting general college students having the experience of using SNS. Findings As a result of the analysis, first, perceived effectiveness and self-efficacy had a positive effect on responsiveness. Second, perceived barrier had a positive effect on self-efficacy. Third, self-efficacy and responsiveness had a positive effect on privacy protection behavior. This study is expected to contribute to establishing an effective guideline for measures that could induce SNS users' privacy protection behavior.

• 한국심리학회지 : 문화 및 사회문제
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• 제14권1호_spc
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• pp.167-186
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• 2008

본 연구는 암묵적 이론(implicit theory)의 관점에서 한국 초등학생들의 학습동기에 영향을 주는 요인이 무엇이고 어떻게 구성되어 있으며, 이러한 학습동기 요인의 구성은 성별에 따라 어떤 차이가 있는가를 밝혀보는 데에 그 목적이 있다. 한국 초등학생들의 학습행동에 관련된 동기에 대한 암묵적 이론을 이끌어내고 체계화시키기 위하여 초등학생들이 가장 열심히 학습하고 있는 활동이 무엇이고 그러한 학습활동을 열심히 하는 이유가 무엇인지 조사하여 그 원인을 문항으로 하는 측정도구를 제작하여 학습동기 요인을 분석하였다. 전국에 걸쳐 지역을 고려하여 7개 도시에서 무선 표집한 초등학교 4~6학년 856명을 대상으로 학습활동의 원인에 관한 탐색적 및 확인적 요인분석의 결과 유용성, 흥미, 인정, 지식획득, 기대충족의 5가지 요인으로 나타났다. 남녀별로 보면 남학생은 유용성-흥미-인정-지식획득-기대충족의 순으로 5가지 요인이 나타났고, 여학생은 흥미-유용성-보상-인정--기대충족-경쟁의 순으로 6가지 요인으로 나타나 남녀간 요인수와 요인구조에 다소 차이가 있었다.

• 지식경영연구
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• 제23권3호
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• pp.45-64
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• 2022

소셜미디어의 사용이 증가함에 따라 소셜미디어 상에서의 온라인 범죄도 증가하고 있다. 본 연구에서는 다양한 범죄 중 온라인 상에서의 성희롱에 집중하여 소셜미디어 사용자들이 온라인 성희롱을 피하기 위하여 어떤 방식으로 소셜미디어를 사용하는지를 논의하고자 한다. 이를 위하여 기술 위협 회피 이론을 기반으로 회피 동기에 영향을 주는 요인을 밝혔다. 이때, 소셜미디어 상의 기술적인 기능을 회피동기를 기반하여 기능별로 반영하여 측정하였으며 환경적인 요인이 행동의 동기에 어떤 영향을 주는지 검증하기 위하여 소셜미디어 상의 성애화 정도의 영향을 검증하였다. 그 결과 소셜미디어 상에서 성애화 정도가 클수록 회피동기가 적어짐을 알 수 있었다. 이를 통해 소셜미디어 상에 성적인 분위기가 성희롱을 회피하는 것을 줄이므로 지속적인 플랫폼 상의 게시물에 대한 관리를 통하여 성희롱에 대한 소셜미디어 사용자들이 적절한 대응을 할 수 있고 플랫폼도 범죄가 줄어드는 분위기를 형성하는 것이 중요하다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권15호
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• pp.6477-6480
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• 2015

Purpose: Given the importance of sun protection in the prevention of skin cancer, this study was designed to determine predictors of sun-protective practices among a sample of Iranian female college students based on protection motivation theory (PMT) variables. Materials and Methods: In this cross-sectional study, a total of 201 female college students in Iran University of Medical Sciences were selected. Demographic and PMT variables were assessed with a 67-item questionnaire. Multiple linear regression was used to identify demographic and PMT variables that were associated with sun-protective practices and intention. Results: one percent of participants always wore a hat with a brim, 3.5% gloves and 15.9% sunglasses while outdoors. Only 10.9% regularly had their skin checked by a doctor. Perceived rewards, response efficacy, fear, self-efficacy and marital status were the five variables which could predict 39% variance of participants intention to perform sun-protective practices. Also, intention and response cost explained 31% of the variance of sun-protective practices. Conclusions: These predictive variables may be used to develop theory-based education interventions to prevent skin cancer among college students.

• 영재교육연구
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• 제26권1호
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• pp.141-159
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• 2016

본 연구는 영재성이라는 학습자 특성에 따라 수학학습동기를 비교하고, 수학학습동기, 수학인지 및 정의적 특성과의 관계를 알아보는 것을 목적으로 한다. 이를 위해 첫째, 영재학생과 일반학생을 대상으로 수학학습동기, 수학 정의적 특성, 수학 학업성취도의 차이가 있는지 알아보았다. 둘째, 수학학습동기, 수학 정의적 특성, 수학 학업성취도 간 관계를 살펴보았다. 특히, 수학학습동기에 있어서는 Keller(1983)의 ARCS 이론을 기반으로 학습자의 수학학습동기를 분석하였다. 초등학교 5학년 영재학생과 일반학생을 대상으로 연구한 결과, 영재학생과 일반학생의 수학학습동기, 수학 정의적 특성, 수학 학업성취도에서 차이가 나타남으로 세 요소 모두 영재학생이 높은 것으로 나타났다. 또한 수학 정의적 특성, 수학 학업성취도는 수학학습동기와 모두 상관관계가 있었고, 수학 정의적 특성과 수학 학업성취도도 상관관계가 있어 수학교육에의 시사점을 보인다.