• Title/Summary/Keyword: Theory of Communicative Action

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A Study on Landscape Architecture Planning and Design as Communicative Action (의사소통 행위로서의 조경계획 및 설계에 대한 연구)

  • 김연금;이규목
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.5
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    • pp.73-85
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    • 2003
  • With more and more people paying attention to substantial democracy, participatory democracy is presented as a practical strategy and an index of Korean democracy. In this social and political atmosphere, participation in environmental planning and design is essential. Nonetheless, the true meaning of “participation” is not used properly because many people do not understand it correctly, The concept of social and political participation is “the action or attempt of ordinary members of society for affecting on the result of decision making.” Based on this concept, participation is accomplished through conventional means and as a form of mobilization in environmental planning and desist Most of the theories on public participation in landscape architecture are technical theories. Therefore, this paper proposes that planning and design of landscape architecture be understood as a communicative action that aims to enable stakeholders to reach a consensus through communication. This study offers the framework of theory to understand and practice planning and design of landscape architecture as a communicative action, after reviewing communicative action theory and communicative planning theory. Results suggest that communicative action theory should be accepted in landscape architecture to overcome the shortcomings of instrumental rationality -- the same way planning theory accepted this theory --and to join the culture of experts focusing on the artistic truth and the culture of life of the world. In addition, accepting communicative action theory enables the acquisition of the instrumental effect and social learning effect and the making of social capital. This study also suggested prerequisite for using the method. There should be change in the social institution and in individual action. In addition the method is composed of three steps: creating the atmosphere for communication; communicating, and; reaching a consensus among stakeholders. Finally, raising the possibility of applying the theory presented in this study requires the accumulation of know-how through trial and error.

Community Participatory Small Park Design (주민 참여를 통한 도시 소공원 설계 및 조성)

  • 김연금;성종상;조석만;이규목
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.1
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    • pp.78-89
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    • 2003
  • This paper presents a community participatory small-park design. It proposes that environmental planning and design can be understood as a communicative action that aims to achieve consensus among stakeholders through communication with the local residents. By studying the communicative action theory and communicative planning theory, three strategies were set for practicing small-park design as a communicative action: (1) stakeholders should how what data and actions are needed; (2) citizens should have access to the data and participate in the process; (3) the community's concerns should be consulted and their opinions heard. In applying the three strategies to the small-Park design, a council composed of experts, community members, and NGO's was established. All processes were then executed after careful deliberation. From interviews, the town-touring program and surveys, the design of the site was determined among the stakeholders. The site was subsequently designed based on the needs of the community and revised according to their suggestions. Finally, the small park was constructed. Even though the researchers experienced many limitations because the site is very small, the significance of this study can be outlined as follows: (1) the need to construct the park was suggested by the community rather than by the administration; (2) experts, members of the community, and NGO's constituted the council; (3) the design process involved deliberation among the members of council rather than a method previously established by experts; (4) the administration supported rather than led the entire process: (5) citizens discussed and reached a consensus by themselves.

A Study on the University Restructuring Policy in Convergence Society: from the Perspective of Habermas's Communicative Action (융복합 사회에서 대학구조개혁정책에 관한 연구: 하버마스의 의사소통행위이론 관점으로)

  • An, Kwan-Su;Lee, Eun-Young
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.439-447
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    • 2015
  • The objectives of this study were to discuss policy for university restructuring from the viewpoint of Habermas' theory of communicative action in Covergence Society, and to provide implications for university restructuring policy in Korea. This study was conducted as a literature review, it discussed the university restructuring policy in Korea, the meaning of Habermas' theory of communicative action, and its implications for university restructuring policy. The main concept of Habermas' theory of communicative action is mutual understanding, and the theory perceives society as systems and lifeworld. Lifeworld pursues communicative rationality. University restructuring in Korea should be promoted through communication between the government and university members rather than through the forced distribution of money by state power.

The Contrasting Attitudes of Reviewer and Seller in Electronic Word-of-Mouth: A Communicative Action Theory Perspective

  • Lee, Jung;Lee, Jae-Nam;Tan, Bernard C.Y.
    • Asia pacific journal of information systems
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    • v.23 no.3
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    • pp.105-129
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    • 2013
  • This study draws important factors in electronic Word-of-Mouth (eWOM) and examines how these influence the building of customer loyalty. eWOM is viewed as social communication between customers and sellers, and thus the communicative action theory is applied. With the theory, we identify reviewer and seller as influential players on customers, and derive important factors such as correctness and veracity of reviews from the reviewers' action, and information compactness and adequacy from the seller's action. We propose these constructs as antecedents of customer loyalty and further hypothesize their curvilinear impacts as follows: the marginal impacts of veracity and correctness will decrease as veracity and correctness increase, and the marginal impacts of compactness and adequacy will increase as compactness and adequacy increase. The result indicates that only the seller's action has a curvilinear impact, whereas the reviewer has proportional positive impact on customer loyalty. This study indentifies important factors in eWOM from a critical social theory perspective and validates them using the positivistic approach. For practitioners, it discusses the important factors in eWOM with the identification of the individuals who are responsible for these factors.

The Convergence of Habermas' Communicative Action Theory and Public Relations (하버마스 의사소통 합리성과 PR커뮤니케이션 의미의 확장)

  • Kim, Yung-Wook
    • Korean journal of communication and information
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    • v.30
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    • pp.89-119
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    • 2005
  • The purpose of this essay is to converge the theory of communicative action Into the new paradigm of 'public relations democracy.' The notions of communicative action rationality, the public sphere, and deliberative democracy led new public relations paradigm approaches including meaning sharing, media access enlargement, and theoretical ramifications for the powerless. As Habermas prospected the power of comprehensive rationality to solve post-capitalist problems, the paradigm of public relations democracy visions the new era of public relations equipped with rhetorical and critical approaches. The new paradigm tries to overcome functional fallacy and embraces the concept of public interest. The paradigm of public relations democracy aims at integrating all three levels of public relations activities such as individual, organizational, and social levels, and pursues to enlarge the public sphere through increasing communicative actions and resolving social conflicts. Habermas's critical theory exhibits an opportunity for public relations theory building.

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Problems inherited from Habermas/Luhmann-debate: The relation between communication and action and the problem of attribution (하버마스와 루만의 논쟁이 남긴 문제: 소통과 행위의 관계 및 귀속)

  • Jung, Sunghoon
    • Journal of Korean Philosophical Society
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    • no.120
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    • pp.89-119
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    • 2018
  • Among the controversial issues of Habermas/Luhmann-debate, the more important issue today is the achievement of the two scholars after the debate rather than confirming the old antagonistic framework of critical theory versus systems theory. 'Communicative action' and 'discourse' are such issues. Starting from these issues, Habermas established a theory of communicative action, and Luhmann regarded elements of social systems as communications and considered actions as elements of system's self-observation. In particular, Luhmann's work, which regards communication as a primary concept and action as a result of attribution to the actor, was a very productive conversion of sociological tradition. Nevertheless, this conversion lacks a solution of intensified attribution conflicts. I think it is necessary to pay attention to the '$Verst{\ddot{a}}ndigung$' in Habermas' concept of communicative action in order to solve the problem of infinitely repeated attribution conflicts.

A Study on Composing direction about Mobile Unified Communication Service based on Theory of Communicative Action (의사소통행위이론에 기반한 기업의 모바일 소통채널의 방향성 연구)

  • Kim, Chul-Nyuon;Lee, Sang-Ho
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.251-264
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    • 2016
  • The purpose of this study is to compose direction about mUC as a communication channel in the company. Recently, many companies have started to adopt or try to vitalize the use of mUC. This study starts from the viewpoint of communication which is the original purpose of SNS or mUC. The purpose and function of life-world are drawn based on Habermas' theory of communicative action. Firstly, this study will check on a difference in usage over the action and articulation between SNS and mUC. Secondly, this study will examine a difference of effect of life-world between SNS and mUC. Thirdly, to check that there is difference according to the user characteristics. The result is that there are differences about action and articulation but little differences of effect to the life-world between SNS and mUC. Also, there is difference according to the user characteristics. This study could contribute to compose direction when a company adopts or vitalizes mUC.

New horizon of geographical method (인문지리학 방법론의 새로운 지평)

  • ;Choi, Byung-Doo
    • Journal of the Korean Geographical Society
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    • v.38
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    • pp.15-36
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    • 1988
  • In this paper, I consider the development of methods in contemporary human geography in terms of a dialectical relation of action and structure, and try to draw a new horizon of method toward which geographical research and spatial theory would develop. The positivist geography which was dominent during 1960s has been faced both with serious internal reflections and strong external criticisms in the 1970s. The internal reflections that pointed out its ignorance of spatial behavior of decision-makers and its simplication of complex spatial relations have developed behavioural geography and systems-theoretical approach. Yet this kinds of alternatives have still standed on the positivist, geography, even though they have seemed to be more real and complicate than the previous one, The external criticisms that have argued against the positivist method as phenomenalism and instrumentalism suggest some alternatives: humanistic geography which emphasizes intention and action of human subject and meaning-understanding, and structuralist geography which stresses on social structure as a totality which would produce spatial phenomena, and a theoretical formulation. Human geography today can be characterized by a strain and conflict between these methods, and hence rezuires a synthetic integration between them. Philosophy and social theory in general are in the same in which theories of action and structural analysis have been complementary or conflict with each other. Human geography has fallen into a further problematic with the introduction of a method based on so-called political ecnomy. This method has been suggested not merely as analternative to the positivist geography, but also as a theoretical foundation for critical analysis of space. The political economy of space with has analyzed the capitalist space and tried to theorize its transformation may be seen either as following humanistic(or Hegelian) Marxism, such as represented in Lefebvre's work, or as following structuralist Marxism, such as developed in Castelles's or Harvey's work. The spatial theory following humanistic Marxism has argued for a dialectic relation between 'the spatial' and 'the social', and given more attention to practicing human agents than to explaining social structures. on the contray, that based on structuralist Marxism has argued for social structures producing spatial phenomena, and focused on theorising the totality of structures, Even though these two perspectives tend more recently to be convergent in a way that structuralist-Marxist. geographers relate the domain of economic and political structures with that of action in their studies of urban culture and experience under capitalism, the political ecnomy of space needs an integrated method with which one can overcome difficulties of orthhodox Marxism. Some novel works in philosophy and social theory have been developed since the end of 1970s which have oriented towards an integrated method relating a series of concepts of action and structure, and reconstructing historical materialism. They include Giddens's theory of structuration, foucault's geneological analysis of power-knowledge, and Habermas's theory of communicative action. Ther are, of course, some fundamental differences between these works. Giddens develops a theory which relates explicitly the domain of action and that of structure in terms of what he calls the 'duality of structure', and wants to bring time-space relations into the core of social theory. Foucault writes a history in which strategically intentional but nonsubjective power relations have emerged and operated by virtue of multiple forms of constrainst wihthin specific spaces, while refusing to elaborate any theory which would underlie a political rationalization. Habermas analyzes how the Western rationalization of ecnomic and political systems has colonized the lifeworld in which we communicate each other, and wants to formulate a new normative foundation for critical theory of society which highlights communicatie reason (without any consideration of spatial concepts). On the basis of the above consideration, this paper draws a new norizon of method in human geography and spatial theory, some essential ideas of which can be summarized as follows: (1) the concept of space especially in terms of its relation to sociery. Space is not an ontological entity whch is independent of society and has its own laws of constitution and transformation, but it can be produced and reproduced only by virtue of its relation to society. Yet space is not merlely a material product of society, but also a place and medium in and through which socety can be maintained or transformed.(2) the constitution of space in terms of the relation between action and structure. Spatial actors who are always knowledgeable under conditions of socio-spatial structure produce and reproduce their context of action, that is, structure; and spatial structures as results of human action enable as well as constrain it. Spatial actions can be distinguished between instrumental-strategicaction oriented to success and communicative action oriented to understanding, which (re)produce respectively two different spheres of spatial structure in different ways: the material structure of economic and political systems-space in an unknowledged and unitended way, and the symbolic structure of social and cultural life-space in an acknowledged and intended way. (3) the capitalist space in terms of its rationalization. The ideal development of space would balance the rationalizations of system space and life-space in a way that system space providers material conditions for the maintainance of the life-space, and the life-space for its further development. But the development of capitalist space in reality is paradoxical and hence crisis-ridden. The economic and poltical system-space, propelled with the steering media like money, and power, has outstriped the significance of communicative action, and colonized the life-space. That is, we no longer live in a space mediated communicative action, but one created for and by money and power. But no matter how seriously our everyday life-space has been monetalrized and bureaucratised, here lies nevertheless the practical potential which would rehabilitate the meaning of space, the meaning of our life on the Earth.

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Factors Influencing Communicative Action on Donation Behavior: Based on the Extended Situational Theory of Problem Solving (기부행위에 대한 커뮤니케이션 행동의 영향요인 연구: 문제해결 상황이론의 확장을 토대로)

  • Park, Narim;Sung, Dong-Kyoo
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.238-252
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    • 2017
  • In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

Repertoire of Selection and Communication of Refusal "Annyeongdeul Hasipnikka?" and Communication Theory of Niklas Luhmann (선택의 토대와 거부의 소통 안녕들 하십니까 현상과 루만의 체계 이론적 커뮤니케이션)

  • Kim, Young-Bin;Han, Hye-Kyoung;Kim, Moo-Kyu
    • Korean journal of communication and information
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    • v.71
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    • pp.224-249
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    • 2015
  • The main purpose of this paper is to account for the so-called "Annyeongdeul Hasipnikka?" communication in terms of Niklas Luhmann's communication theory. The communication theory of Niklas Luhmann which is constructed on the basis of the system theory is, despite its complexity, effective to shed light on many unique communicative phenomena. To understand the thematic diversity and ceaseless conjunction as the obtrusive characteristics of the "Annyeongdeul Hasipnikka?" communication the adoption of the system-theoretical communication theory is required. Unlike Habermas's the theory of communicative action highlighting the consensus as decisive goal of communication, Luhmann maintains that the proliferation through diversification and persistence of communication even through refusal are also the communicative elements for its operation. This paper tries to demonstrate the uniqueness of "Annyeongdeul Hasipnikka?" communication by virtue of the system-theoretical perspective.

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