• 제목/요약/키워드: Theme park

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주제공원의 서비스스케이프, 정서적 이미지, 장소의존성 간의 구조적 관계 - 롯데월드 방문객을 대상으로 - (Structural Relationships among Servicescape of Theme Park, Affective Image and Place Dependence - Focused on Visitors of Lotte World -)

  • 이우산;윤희정;신상현
    • 한국조경학회지
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    • 제45권4호
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    • pp.35-44
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    • 2017
  • 본 연구는 주제공원의 서비스스케이프와 방문객들의 정서적 이미지, 장소애착 중 중요한 요인 중 하나인 장소의존성간의 구조적 관계를 밝히는 것을 연구목적으로 한다. 이를 위해 본 연구는 서울의 롯데월드를 연구 대상지로 선정하였으며, 롯데월드를 방문한 방문객들을 대상으로 설문조사를 진행하였다. 탐색적 요인분석, 확인적 요인분석, 구조방정식모형을 이용한 분석결과, 주제공원의 서비스스케이프 중 심미성과 쾌적성이 방문객들의 정서적 이미지 요인인 매력성과 편안함에 긍정적 영향을 미치는 것으로 나타났다. 또한 정서적 이미지의 매력성과 편안함 요인 역시 장소의존성에 긍정적 영향을 미치는 것으로 분석되었다. 이상의 연구결과를 통해 관광계획가나 조경설계가들은 주제공원의 이미지 및 장소애착도를 향상시키기 위하여 이들 요인들을 유용한 계획 및 관리요인으로 고려할 수 있을 것이다.

주제공원의 규모결정을 위한 손익모형 I -용인자연농원을 사례로- (A Financial Model to Select the Size of Theme Park)

  • 이양주;유병림
    • 한국조경학회지
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    • 제24권1호
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    • pp.55-64
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    • 1996
  • The size of leisure space has been determined on the basis of the annual and peak day's number of visitor, turnover rate, and size per visitor. But the past models have no theoretical base and practical errors on the many cases. So, this study was carried out to build and test a new theoretical model for selecting a optimal size of theme park. The basic concept of the model building is the break-even point analysis of cost-volume-profit relation. That is, Gain-Loss of theme park is determined by marginal profit and fixed cost by size. YongIn Farmland was selected as a model test case.

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주제공원 이용자들의 선택행동 추정에 관한 연구 -Nested Logit Model의 적용 (A Study on Choice Behavior of Theme Park Visitors - Application of Nested Logit Model -)

  • 홍성권
    • 한국조경학회지
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    • 제24권4호
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    • pp.96-111
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    • 1997
  • This study was carried out to identify users' choice behavior of theme parks. overland. Lotte World, Seoul Land, Dreamland and Children's Grand Park were selected as study areas. Both multinomial logic model(MNL), nested logic model(NMNL) and joint logit model wet$.$e test using a choice-based sample collected on study areas. Hausman-McFadden test showed that the MNL is not appropriate because the IIA assumption is violated. To avoid the problematic IIA assumption, the NMNL was tested. It splits similar alternatives into groups and nests separate decisions into hierarchical order to avoid the IIA assumption. Cluster analysis and discriminant analysis were conducted to find applicable nest structures. The inclusive value coefficient was 0.7788. It meant that sufficient condition of this model is met and users' choice behavior can be better understood by NMNL than MNL. The $\rho$2 value and accuracy of prediction of this model were 0.402 and 46.33% , respectively. Several comments were suggested to make the NMNL to be more reliable for future research on users' choice behavior of theme park.

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영흥 에너지 테마파크 조경설계 (Energy Theme Park Design in Yeong-Heung Island)

  • 이시영;조광영;김신원
    • 한국조경학회지
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    • 제33권2호
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    • pp.100-110
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    • 2005
  • The Korea South-East Power Co., Ltd.(KOSEP) held a design competition for Energy Theme Park at Yeong-Heung power plant in October, 2004. The site is located in 980-1 Oe-ri, Yeong-Heung myun, OngJin gun, Incheon City and has an area of $54,450m^2$. Design objectives of KOSEP were to make environmentally sustainable space, to build a symbolic and gathering place for community members and visitors, to make a tourist spot of Yeong-Heung Island linked with adjacent sight spots in OngJin gun, and to elevate an identity and status of the KOSEP by creating a landscape correspondent to the concept of the building design. The spatial concept of this project was developed by expressing a circular course of energy, named 'energy circle' and accounting for principles of energy generation. By interpreting 'energy circle' and principles of energy generation, and applying it to the site, the design met the various desires of the KOSEP. This design consists of seven theme spaces; the future energy plaza, the wind plaza, the light plaza, the thermal power plaza, a water strider dam, a ecological pond and the stratum plaza. These theme spaces are consecutively placed along the circular path which surrounds the public information building and to represent how power plants generate energy in each space and diverse design techniques and special effects are used.

왕동.황룡강권 개발 기본계획 - 남도만향기행 (Development Plan of Wangdong and Hwangryong-River District)

  • 박원규;박명권;신지훈
    • 한국조경학회지
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    • 제31권5호
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    • pp.108-118
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    • 2003
  • There are plenty of ecological and traditional resources around Wandong and the Hwangryong-River district, and so the purpose of this development plan is to preserve ecological resources and traditional culture, and to utilize potential value of recreation in this site. Two major concepts are established in this plan one is “Green-Tourism”, the other is “Blue-Recreation”. In this development plan “Green-Tourism” means the effective tourism using ecological and traditional resources, while “Blue-Recreation” means the active tourism using waterfront and cultural facilities. The concept of “Green-Tourism” is applied to the Wangdong area, which is comprised of 6 theme zones. The concept of “Blue-Recreation” is applied to the Hwangryong-River area, which is composed of 4 theme zones. In total, 10 theme zones are planned according to characteristics found in the regional surroundings and cultural facilities of each zone.

서해안의 낙조 테마 철도 관광산업 개발에 관한 기초 연구 (A Basic Study on Developing the Theme of Railway Tourism Industry Considering the Sunset in the West-Coast)

  • 박은수;탁준우;조홍준;이태식;이동욱
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.2345-2352
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    • 2010
  • By Chinese growth, economic development and investment of the West-coast are consisting. Specially, the West-coast area need tourist development and tourism Import for the Incheon and the Pyeongtaekhang of the Gyeonggido Province, China trade through the Chungcheongdo Province area. According to such regional special quality, the railroad tourism industry should be activated. Sunset of tourism infra in the West-coast is high value as representative goods of the West coast. Development of the theme railroad tourism industry that utilize the tide may maximize regional advantage of China and capital region. This research is basis investigation to examine development possibility as sunset theme railroad tourism industry of the West-coast. Scope of this research limited by the sunset theme railroad tourism industry for the Chungchongdo Province area.

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남부 광역 생활폐기물 종합처리시설 조경설계 (Landscape Design for Integrated Disposal Treatment Facility in Southern Region)

  • 민권식
    • 한국조경학회지
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    • 제31권1호
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    • pp.11-22
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    • 2003
  • This landscape design proposal was presented to a design competition for the Incheon-city Southern Region Integrated Disposal Treatment Facility. The site is located in Dongchun-dong, Yeonsu-gu, Incheon. The main design concepts are as follows: First, considering connection of the site with surrounding water, inner sea is designed as an environmentally friendly place and as a leisure-sports theme park in which several sports facilities and relaxing places are arranged. It is also designed for everyone: people of all ages, disabled, workers, visitors and local residents. The design was processed on the basis of survey, analysis of surrounding competing facilities and SWOT analysis. Second, the ecological planting model was developed by analyzing the natural vegetation map in the surrounding area and planted vegetation types in the seaside reclamation area. The model was then applied to the ecological community, park area and roadside trees, so as to harmonize with the local habitat. Third, the project is intended to launch private capital for managing the sports park and golf course. This will enable a entrepreneur to make flexible plans for golf training field that is expected to yield a good financial return. It is expected that this design would serve the local residents as a symbolic, environmentally friendly leisure-sports theme park.

테마파크의 탑승놀이기구 디자인을 위한 기초연구 (A Fundamental Study on Amusement Rides Design of Theme Park)

  • 이호숭
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 2000년도 추계 학술발표대회 논문집
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    • pp.42-43
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    • 2000
  • 테마파크의 주요특징은 일상성을 완전히 차단한 상상의 세계이자 비일상적인 유희공간으로서 그곳을 찾은 방문객들은 현실생활에서 벗어나 적극적 참석자의 입장에서 위락시설을 즐긴다는 점이다. 본 연구는 고부가가치 차세대산업 혹은 21세기형 첨단문화산업이라고 불리는 테마파크의 개념을 고찰하고, 다양한 탑승놀이기구 가운데 물리적 운동특성에 따른 대표적인 기구를 선별하여, 그것들의 종류와 탑승자의 신체반응 및 그에 대한 안전사고 요인 등을 조사하였다.(중략)

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서비스 품질이 가격과 고객 만족도 및 재방문 의도에 미치는 영향 - 테마파크의 식음료 상품을 중심으로 - (The Effect of Service Quality on Price and Customer Satisfaction and Revisit Intention - Focused on Foods and Beverages in Theme Parks -)

  • 황춘기
    • 한국조리학회지
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    • 제15권1호
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    • pp.79-93
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    • 2009
  • 본 연구는 테마파크에서 식음료서비스 품질과 가격이 테마파크를 방문한 고객의 만족도와 재방문의도에 미치는 요인들을 실증 분석을 통하여 파악함으로써 테마파크 고객에게 영향을 미치는 서비스 품질의 속성과 상관관계를 연구하여 테마파크의 수익성을 증가시키는 길을 제시하고자 한다. 연구내용을 요약하면 본 연구는 식음료서비스 품질과 테마파크를 방문한 고객만족도의 영향관계를 파악했다는데 의의를 찾을 수 있다. 테마파크의 전체매출액의 약 20%정도를 차지하고 있는 식음료의 부분의 서비스 품질과 판매가격은 서로 연관성이 있으며 테마파크 입장객 만족도와 재방문 의도에 긍정적인 영향을 미친다. 이는 테마파크의 수익성증대와 고객의 만족도 상승으로 고객의 재방문율을 높이기 위해서 식음료 서비스품질을 높이고 품질에 바탕을 둔 합리적인 가격 결정이 필요함을 의미한다. 서비스 품질을 높이기 위한 품질 요인 중 가장 중요한 요인은 종업원이 고객에 도움을 주려는 마음자세 즉 서비스 정신이다. 이를 위해서 종업원의 사기 진작을 위한 교육 및 훈련을 통하여 구성원들의 사기를 증진시키고 서비스정신으로 무장된 종업원으로 탈바꿈시키기 위한 조치들이 필요하다. 이렇게 하여 서비스품질을 높임으로써 식음료 상품을 통한 고객만족과 고객의 재방문 의도를 높일 수 있다.

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삼백 농업·농촌 테마공원 기본계획 (A Study on the Landscape Plan for the Sambaek Agricultural Theme Park)

  • 권진욱;박찬용
    • 농촌계획
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    • 제20권1호
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    • pp.147-159
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    • 2014
  • This study aims to draw up a basic plan to construct an agricultural theme park in a farming city as a way of establishing its regional identity represented by "Three Whites". Sangju, Kyongsangbuk-do which is the subject area of the study has been well-known for "Three Whites (rice, silkworm cocoon and dried persimmon)." The purpose of the study is to take a closer look at the folk life and culture of Sangju and develop tourism resources to promote regional development and competitiveness of the city. This study was conducted in several phases in consideration of the characteristics of plan and design, on the basis of the theoretical review of agricultural tourism. In the first phase, planning conditions were analyzed as per development objectives. In the second phase, strategies and concepts were established for the theme park, based on which development methods were decided by phase and facility. Then, a preliminary review was conducted on functions and facilities to introduce to the theme park. In the third phase, a comprehensive plan was drawn up, which includes basic plans for respective parts. In consideration of the characteristics of the study, construction was not looked at in detail. The total size of land subject to the study is approx. $97,960m^2$, which was divided into four separate zones--Sambaek Cultural Experience Zone, Natural Observation & Experience Zone, Agricultural Life Experience Zone and other facilities zone--in order to connect facilities, functions and experience with the physical characteristics of the city, and separate space planning was conducted for each zone. The outcome of the study carries significance as an example of alternative tourism which considers regional characteristics, develops local resources and makes use of obsolete rural facilities, in what is called the eco-friendly development where nature and eco-system, landscape and culture, and recreation and leisure come together as one.