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Differentiation of expression on 5-day workweek concerned advertising -focused on lifestyle and cognitive inconsistency perspective (주5일 근무제 관련광고의 표현차별화 방식-라이프 스타일 및 인지 불균형의 관점에서)

  • 이현우
    • Archives of design research
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    • v.17 no.1
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    • pp.25-36
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    • 2004
  • The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

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A Comparative Study on Power Tool Manufacturers' Products Spec. and Design Development Features - By the Case Study on BOSCH, BLACK&DECKER and KEYANG Electrics- (전동공구 회사의 제품사양별 디자인개발특성 비교연구 -보슈(BOSCH), 블랙앤데커(BLACK&DECKER), 계양전기 사례를 중심으로 -)

  • 채승진
    • Archives of design research
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    • v.17 no.1
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    • pp.383-392
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    • 2004
  • The power tools is the product using working power generated by electric motor. Many companies are manufacturing numerous devices. Main features of tools are included various assembled products, small, light and solid and durable enough to match several standards. Fundamental requirements for the product is excellent performance and convenience for use. The quality of them depends on the equipped motor'(s) capability, accuracy of gear and endurance against worn-out. By adapting the state-of-the-art parts, they could be used in the place from home to heavy industry broadly. They can be classified electronic drills, grinders, saws and sanders families for the household appliances. For industrial tools, bore drill, grinder, polisher, and driver drill are classified as special and high priced group. This study presents the strategy of power tool development of BOSCH, BLACK&DECKER and KEYANG. Their products were analyzed in terms of product line and product mix concept. Then they are examined by design elements, such as color, shape and material for housing. As an analysis method, the image scale parameter and criteria were applied to each company's product.

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Screening of Pesticidal Active Compounds from Various Domestic Wild Plants (국내 자생 식물자원 중 농약활성물질 탐색)

  • Kwon, Oh-Kyung;Lim, Soo-Kil;Seong, Ki-Suk;Choi, Byung-Ryul
    • Korean Journal of Environmental Agriculture
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    • v.16 no.4
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    • pp.347-355
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    • 1997
  • For the selection of plants contained pesticidal active conpounds, 31 families 59 species of native plants were collected and biological activites of their crude extracts against brown planthopper (Nilaparvata lugens), Xanthomonas oryzae pv. oryzae and allelopathy were examined. Among the screened plants, the crude extracts from the leaves of Ricinus communis and Sophora angustifolia showed 100% and 82% of mortality on brown planthopper at the concentration of 1% (w/v) respectively. Mixed crude extracts of Sophora angustifolia root and Melia azedarach seed exhibited 128${\sim}$155% of synergistic effects on the mortality of brown planthopper. In case of fungicidal activity, the crude extracts from the leaves of 8 plants including Chrysanthemum indicum were inhibitory of the growth of Xanthomonas oryzae pv. oryzae at 1%(w/v) soluction. Seed germination of radish (Raphanus sativas) and barnyardgrass (Echinochloa crus-galli) was inhibited by 0.5%(w/v) leaf extracts of Pinus densiflora and Quercus acutissima. MeOH extracts of Pinus denislora leaves gave 100% inhibition in seed germintion of radish at 2%(w/v) soluction and showed a complete inhibition in seedling growth of barnyardgrass as well as radish at 5% solution.

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A Case Study of Kkumtle-Kkumtle Playground in Seoul Children's Grand Park (통합놀이터 계획 및 설계 - 서울어린이대공원 내 꿈틀꿈틀놀이터를 대상으로 -)

  • Reigh, Young-Bum;Bae, Yoong-Ho;Maeng, Ki-Don;Kim, Yeun-Geum
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.2
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    • pp.101-108
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    • 2017
  • In Korea, playgrounds have been developed quantitatively and qualitatively. However, there is a lack of interest in the play needs of children with disabilities. With this in mind, this study is concerned about the planning and design process of the inclusive playground constructed in 2016 at Seoul Children's Grand Park. The case study covered the Kkumtle Kkumtle playground in Seoul Children's Grand Park and was completed in December 2015. This playground is the first case of an inclusive playground ever built in Korea. The concept of the inclusive playground established in this study is: (1) a playground where not only children with disabilities but both children with disabilities and children without disabilities can play together; (2) a playground for both children with disabilities accompanied by their families and children without disabilities accompanied by family members with disabilities; (3) a playground that ensures universal accessibility to the entire space including play facilities; and (4) a playground where the most essential functions of a playground-fun, curiosity, and adventure-are centered on various activities. In conclusion, we presented limitations and opinions for improvements to design and policy proposals for social expansion of inclusive playgrounds. There are three ways to overcome limitations in design. First, there is a need for an in-depth study of play characteristics by type of disabilities of children. Second, it is necessary to develop facilities suitable for the actual situation of Korea through various social experiments. Third, if the inclusive playground centered on facilities is presented in this study, then several types of integrated playgrounds should be implemented in the future.

A Study on the De-socialization and Re-socialization of Private Security Agent (민간경비원의 탈사회화와 재사회화에 관한 연구)

  • Park, Young-Man
    • Korean Security Journal
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    • no.42
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    • pp.87-113
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    • 2015
  • This research study aims to analyze the process, you may encounter in the process of re-socialization through desocialization cause and the preparation of a study on private security agents desocialization and re-socialization of private security guards. In order to achieve the objectives of this study served as a private security agents who ride a moderator after desocialization to conduct in-depth interviews aimed at seven subjects experienced a re-evaluation of the socialization another chapter of the study, data analysis and content analysis coming from d derived through the following results: First, private security agents became the de-socialization due to various factors, different for each individual. In other words, the vision for the low-paid and insecure jobs, and excessive work environment and poor welfare was the main cause. Second, the preparation period of private security agents were called desocialization appropriate time before and after 40 business nature. That is, when considering the physical changes and their ability to work Mangan expenses that require expertise that can be interpreted in the context affordable. Third, private security agents were experiencing anxiety and duryeomum for the new job, rather than sinking feeling regret after retirement, showed that receive help for families and the surrounding communities to adapt and re-socialization through communication with people. There were also shown the safety and satisfaction of the new job and re-socialization experience to adapt to society looking for a new job.

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Aquatic Insects Fauna and Characteristics of Distribution on Jeju Island Wetlands (제주도 습지의 수서곤충상과 분포 특성)

  • Jeong, Sang-Bae;Oh, Hong-Shik;Jeon, Hyeong-Sik;Yang, Kyoung-Sik;Kim, Won-Taek
    • Journal of Wetlands Research
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    • v.12 no.2
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    • pp.35-46
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    • 2010
  • This study was conducted for searching the fauna, altitudinal distribution, and food patterns of the aquatic insects on Jeju island. The samples were collected from 102 freshwater wetlands during 2004 to 2008. The identified species were 100 belonged to 73 genera, 32 families, and 7 orders. One species of the genus Ephemeroptera, 23 of the Odonata, 1 of the Plecoptera, 23 of the Hemiptera, 47 of the Coleoptera, 3 of the Trichoptera, and 2 of the Diptera were identified in this study. The most widely distributed species was Sigara substriata, which was followed by Crocothemis servilia, Orthetrum albistylum, Gerris latiabdominis, and Anisops ogasawarensis. Sixteen species including Gynacantha japonica were very restrictedly distributed, which were sampled from only one site, respectively. The restrictedly distributed species (R) were classified into three altitudinal ranges, low (L), middle (M), and high (H). Ten species including Ranatra unicolor were RL type, only one species, Berosus japonicus, was RM, and 6 species including Nemoura KUb were RH. Narrowly distributed species (N) were 44 including Lethocerus deyrollei and intermediately distributed species (I) were 18 including Hesperocorixa distanti, and widely distributed species (W) were 21 including Nepa hoffmanni. According food uptake patterns, 75 species were carnivores, 18 herbivores, 5 omnivores, and 2 detritivores. Especially almost W were carnivores. From these results, we could concluded that the most aquatic insects species of Jeju island were characterized by their very limited altitudinal distribution range and carnivorous preference.

Fresh-water Algae Occurred in Paddy Rice Fields II. Identification of Blue-green Algae (논발생(發生) 담수조류(淡水藻類)에 관(關)한 연구(硏究) II. 람조류(籃藻類)의 동정(同定))

  • Lee, H.K.;Park, J.E.;Ryu, G.H.;Lee, J.O.;Park, Y.S.
    • Korean Journal of Weed Science
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    • v.12 no.2
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    • pp.166-172
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    • 1992
  • The identification on blue-queen algae which were collected from paddy rice fields of the whole nation was carried out in 1991. The blue-green algae identified were 20 species in 5 families including 7 species in the Chroococcaceae. 1 species in the Chamaesiphonaceae. 1 species in the Pleurocapsaceae, 6 species in the Nostocaeae and 5 species in the Oscillatoriaceae. Among the blue-green algae, 6 species in 4 genera including Cylindrospernum, Anabaenopsis, Anabaena and Nostoc were characterized by heterocysts concerning with nitrogen fixation capacity. A concentrated population of Oscillatoria spp. induced soil flakes with blue tint in paddy rice fields. The genera. Spirulina and Oscillatoria, showed their specific motility.

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Phylogenetic Diversity and Community Analysis of Marine Bacteria Associated with Ulva pertusa (구멍갈파래(Ulva pertusa)에 서식하는 해양세균의 계통학적 다양성 및 군집구조 분석)

  • Choi, Ha-Ri;Park, So-Hyun;Kim, Dong-Hwi;Kim, Ji-Young;Heo, Moon-Soo
    • Journal of Life Science
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    • v.26 no.7
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    • pp.819-825
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    • 2016
  • The present study was done to assess the diversity of the bacterial community associated with Ulva pertusa collected from Jeju Island using Restriction Fragment Length Polymorphism (RFLP) marker analysis. For RFLP analysis, a total of 145 bacterial strains associated with Ulva pertusa were screened and cultivated using Marine agar and R2A agar. The PCR amplicons of the 16S rRNA gene from all the isolated strains were digested with HaeIII and RsaI restriction enzymes and then classified into different groups according to their restriction patterns. Strains selected based on the RFLP patterns showed more than 91% 16S rRNA gene sequence similarity when compared with known bacterial species, which include 4 phyla - proteobacteria (alpha-proteobacteria, beta-proteobacteria, gamma-proteobacteria - 63%), firmicutes (11%), actinobacteria (4%), bacteroidetes (22%)–as well as 7 classes (actinobacteria, flavobacteriia, cytophagia, bacilli, α-proteobacteria, γ-proteobacteria, β-proteobacteria), 13 orders, 18 families, and 27 genera. These results confirmed a wide diversity of bacterial communities as contrasted with other regions. The newly isolated 10 strains, which show 16S rRNA sequence similarity of <97% compared to previously identified bacteria, could be noble species. Further experiments, such as morphological, physiological, and biochemical classification, are necessary to confirm the novelty of the newly isolated 10 strains.

The Characteristics of Fish Community in the Lagoon Hwajinpo, Korea (화진포호의 어류군집 특성)

  • Park, Seung-Chul;Choi, Jae-Seok;Choi, Eui-Yong;Jang, Young-Su;Lee, Kwang-Yeol;Choi, Jun-Kil
    • Korean Journal of Ecology and Environment
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    • v.40 no.3
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    • pp.449-458
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    • 2007
  • Fish community and its temporal-spacial variation in the Lagoon Hwajinpo, Korea were seasonally investigated with different types of fishing gears from November, 2005 to August, 2006. Total 35.812 fishes caught during the period were belonged to 24 families 37 species. Dominant species was H. nipponensis(60.8%), T, hakonensis (19.8%), and K. punctatus (5.5%) ana these species were peripheral freshwater fish. Among 37 species, primary freshwater and seawater fish were 8 species (21.6%), respectively and peripheral freshwater fish were 21 species (56.8%). Total biomass of collected fish was 279.3kg, and biomass of each species was T. hakonensis 152.9 kg, H. nipponensis 40.0 kg, K. punctatus 31.4 kg and C. haematochelius 25.3 kg, respectively. Hence, productivity of the Lagoon Hwajinpo was much higher than those of inland reservoirs. The aspect of community classified by surveyed period was changed according to the 'Breaking-sandbar', but some of peripheral freshwater fish populations made stable community in their life cycle in the lagoon. In conclusion, the Lagoon Hwajinpo seems to be maintained more natural ecosystem better than other lagoons in Korea. Therefore, the findings provide consideration of the management and restoration for this lagoon and others through the continuous observation and monitoring in future.

Distribution Characteristics of Fish Community to Stream Order in Namhan River Watershed (남한강수계의 하천차수별 어류군집 분포 특성)

  • Lee, Seung-Hyun;Lee, Hwang-Goo;Park, Sang-Jeong;Lee, Soo-Hyung;Choi, Jun-Kil
    • Korean Journal of Ecology and Environment
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    • v.47 no.spc
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    • pp.100-115
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    • 2014
  • For this study, we collected fishes of seven times at the 51 sites by stream orders (2-6) from November 2007 to September 2010. In the results, 55 species belonging 12 families were collected. And there were one species (1.8%) of Natural monument, 6 species (10.9%) of endangered and 22 species (40.0%) of Korea endemic. Dominant species was Zacco koreanus and subdominant species was Zacco platypus in whole. Stream orders (2-6) increased with increasing species, diversity (H'), evenness (EI), richness (RI), tolerant (TS), omnivore (OS) and decreasing individual, dominance (DI), sensitive (SS) insectivore (IS), total IBI score. Principal component analysis results showed location of variable (species, individual, community index, relative abundance of tolerant, sensitive, omnivore, insectivore species) and each site changes in upstream and down-stream changes in their distribution. Correlation analysis showed significant differences between stream orders (2-6) and variable (species: Sp, diversity index: H', omnivore species: OS, stream depth: SD, stream width: SW and water temperature: WT).