• Journal of Korean Society for Quality Management
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• v.51 no.1
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• pp.79-96
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• 2023

Purpose: The purpose of this study is to examine the effects of the educational service quality of lifelong education institutions on the job preparation behavior of adult learners, and to suggest important factors that enhance the job preparation behavior of adult learners and ways to contribute to the improvement of educational service quality. Methods: In this study, 260 adult learners using lifelong educational institutions located in Seoul and Gyeonggi-do were statistically analyzed with SPSS 22.0 as a study sample. Results: First, lecturer expertise, educational environment, educational programs, and administrative services of instructors, which are sub-factors of educational service quality, were all adopted as positive (+) influences on educational satisfaction. Second, the lecturer expertise and educational programs were adopted due to the positive (+) effect on job search efficacy, but the educational environment and administrative services were rejected. Third, educational satisfaction was adopted as a positive (+) effect on job search efficacy. Fourth, educational satisfaction was adopted as a positive (+) effect on job preparation behavior. Fifth, job search efficacy was adopted as a positive effect on job preparation behavior. Conclusion: Based on the research results, it suggests that educational satisfaction and job search efficacy are important variables for adult learners using lifelong education institutions, and provides basic data on variables necessary to increase their job effectiveness in a rapidly changing job environment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.101-111
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• 2019

In distance learning, quality of service is an important part of improving customer satisfaction and customer loyalty. However, in verifying the effectiveness of remote education service quality, it has been researched based on fragmentary effects on remote education service quality, and the effect study on the specific target is insufficient. In this study, the effects of remote education service factors on customer satisfaction and customer loyalty were analyzed in the previous study and among job seekers. The survey was conducted from March 2019 and 258 samples of job seekers who experienced remote education were used for empirical analysis. As a result of the analysis, typology, problem solving, interaction, information serviceability, and convenience had a positive effect on customer satisfaction, and satisfaction had a significant influence on customer loyalty. In addition, it was analyzed that characterization, problem-solving, interaction, information serviceability, convenience and customer loyalty were affected in the verification of the mediated effects of satisfaction. In response, the implications of this study were derived from practical research on customer satisfaction and loyalty of educational companies related to eduTech, where education and ICT (Information Communication Technology) were integrated during the 4th Industrial Revolution, which suggested that the quality of a company's remote education service affected customer satisfaction and customer loyalty to entrepreneurs and marketers in the education company's start-up and marketing process. Further, further research will be needed in other areas as well as in the areas of employment education to verify the importance of service quality and assess the various effects.

• Korean Journal of Occupational Health Nursing
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• v.20 no.3
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• pp.337-345
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• 2011

Purpose: This study was conducted to evaluate the relationships among the service education satisfaction, service involvement, and customer orientation of hospital employees after yearly-planned MOT service education. Methods: The data collection was done through the questionnaire survey in a university hospital located in D city from March 15 to 31, 2010. The statistical analysis was done by SPSS/WIN 18.0 program. Results: The enrolled employees were two hundred and seventy six. Among the characteristics of employees, adequate work load, good payment, reasonable promotion system, suitability of work aptitude and good relationships with staff improved the service education satisfaction, customer orientation, and service involvement of hospital employees. For the customer orientation, old age and lower educational background were positive factors. The correlations among the service education satisfaction, customer orientation, and service involvement of hospital employees were significant. The factors that affect customer orientation and service involvement were found to be age, suitability of work aptitude and service education satisfaction. Conclusion: In conclusion, customer orientation and service involvement were related with the satisfaction of employees for working condition and service education. In terms of good medical service quality, plans for maintaining adequate working environment and systematic service education should be established.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.193-211
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• 2021

Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.453-461
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• 2021

This study aims to study the effect of service quality of lifelong education in culture and arts on educational satisfaction, intention to continuous use and performance. The service quality of culture and art lifelong education was divided into three dimensions: education quality, administrative quality, and environmental quality. As detailed factors related to quality, six variables were set based on SERVQUAL: convenience, expertise, responsiveness, supportability, empathy, and tangibility. For this study, data were collected from 310 people taking cultural arts lectures at lifelong educational institutions in Seoul, Daegu, and Gumi. Since it was only for lectures related to culture and arts, a total of 256 materials were used for the study, excluding inappropriate materials. A structured questionnaire was used as a data collection method, and a structural model analysis was conducted to verify the hypothesis. As a result of this study, responsiveness among the service quality factors of lifelong education for culture and arts was rejected. In addition, the higher the satisfaction with the culture and art lifelong education institution, the higher the performance and the intention to continue using it. The theoretical and practical implications of this study result were discussed, and future research tasks were presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.483-490
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• 2004

By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.21-31
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• 2014

The purpose of this study is to explore the relationships among service quality, self-efficacy, achievement need, and satisfaction in internet shopping mall entrepreneurial education. In this research, service quality consists of four factors including curriculum(lecturer expertise, distinction, and diversity of curricula), type(theory-oriented and practice-oriented), and administration(operation, facility and networking). First, this study investigated how service quality affected both self-efficacy and achievement need, second analyzed how both self-efficacy and achievement need influenced the satisfaction in internet shopping mall entrepreneurial education. The data were obtained from a questionnaire handed out to a random sample of 129 individuals that Cafe 24 in progress in the shopping mall entrepreneurial education. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted. The analysis results indicate that service quality affects both self-efficacy and achievement need. According to the analysis, first, expertise, distinction and operation affect self-efficacy, second both expertise and operation affect achievement need. In addition, the results show that self-efficacy and achievement need influenced the satisfaction of entrepreneurial education. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Applied Reliability
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• v.12 no.1
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• pp.13-24
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• 2012

This paper applied the Blue Print and FMEA (Failure Mode and Effect Analysis) to education service in order to raise the education service satisfaction. First, the Blue Print is deployed to come up with strategies to overcome the fail possibility point and waiting point. Next, in order to analyze the fail factors and alternative strategies, the Blue Print of education service is applied to FMEA. The results are as follows; first, the ommission from information document by web-mail or e-mail, Second, thing that selected in spite of company uneducated, thing that omitted despite the company is target, and the unsatisfaction of attendee about training contents. Third, the delay of counsel at the telephone reply, erroneous list of course name and attendee at HRD (Human Resource Development), omission of check whether attends or not. Except for unsatisfaction of attendee, all appears at the process that service delivered. And the unsatisfaction of attendee is about education contents. Both is the factor which have influence on the education service quality. The strategies to remove the failure mode are training and manual development on service and work, a thorough management and check of information system like as ERP (Enterprise Resoure Planning), HRD, education institution list DB (Data Base), on-line application system, a development of education program to offer best education that reflect the user needs and continuously changing environment.

• Journal of Korean Society for Quality Management
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• v.45 no.1
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• pp.11-24
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• 2017

Purpose: This study is on the priority for improving students satisfaction in university educational service. It explores the dimension of service quality and analyzes the relationship among quality elements, service satisfaction, and loyalty. Methods: This paper performs empirical studies by questionnaire survey. The Timko model is used for finding the degree of possible improvement of quality elements, and structural equation and regression models are used to analyze the effect of them on service satisfaction and loyalty. Also, explanatory factor analysis is used to investigate the quality determinants. Results: The quality dimension is composed of curriculum, employment support, interaction with outsiders, start-up support, learning support, counselling, and administration service. Curriculum, learning support, and administration service are positively correlated with service satisfaction, and service satisfaction has a positive effect on loyalty. Counselling service is an attractive element, and curriculum, start-up support, and learning support are indifferent elements. Conclusion: Comprehensive analysis shows that curriculum, academic advisor, and administration service have high priorities for improving educational service satisfaction.

• Culinary science and hospitality research
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• v.20 no.2
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• pp.165-182
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• 2014

This study has been carried out to provide marketing materials concerning recognition of parents and students for operators of private cooking education institutes and useful information for the parents who are to send their children to such training institutes, by identifying the effects of the quality of educational services and educational environment of cooking education institutes on satisfaction and positive recommendation intention of trainees. Especially, educational services and educational environment of cooking education institutes that provide education to foster skilled workforce in specialized culinary area were analyzed in detail to draw effective data. Firstly, it has been studied if educational services of cooking education institutes such as educational contents, service of instructors and educational service quality had positive effects on the level of satisfaction about the institutes. Secondly, looking into effects of satisfactory environmental service of cooking education institutes, such as educational environment and quality of administration, on behavioral intention, it has been surveyed that all factors affected satisfaction of students. Thirdly, as for the effect of use intention of action of cooking education institute on positive recommendation intention of trainees, it has been shown that satisfaction with educational services and environment had an effect on positive recommendation intention as well as on intention of reregistration. Therefore, it can be suggested that marketing strategies and management strategies need to be established in a way that quality of education services and educational environment provided by cooking education institutes can render positive behavioral intention to customers of cooking education and the education market through differentiated strategy establishment.