Customer Satisfaction Improvement by Combining the Blue Print and Reliability Technique: Education Service Case Study

Blue Print와 신뢰성 기법을 혼합한 고객만족도 향상에 관한 연구: 교육서비스 사례

  • Baek, Chun-Joo (KSA Jeollabuk-do Gwangju office) ;
  • Koo, Il-Seob (Namseoul University, Dept. of Industrial & Management. Engineering) ;
  • Lim, Ik-Sung (Namseoul University, Dept. of Industrial & Management. Engineering) ;
  • Kwon, Hong-Kyu (Namseoul University, Dept. of Industrial & Management. Engineering)
  • 백천주 (한국표준협회 전라북도 광주지부) ;
  • 구일섭 (남서울대학교 산업경영공학과) ;
  • 임익성 (남서울대학교 산업경영공학과) ;
  • 권홍규 (남서울대학교 산업경영공학과)
  • Received : 2011.12.21
  • Accepted : 2012.03.03
  • Published : 2012.03.25

Abstract

This paper applied the Blue Print and FMEA (Failure Mode and Effect Analysis) to education service in order to raise the education service satisfaction. First, the Blue Print is deployed to come up with strategies to overcome the fail possibility point and waiting point. Next, in order to analyze the fail factors and alternative strategies, the Blue Print of education service is applied to FMEA. The results are as follows; first, the ommission from information document by web-mail or e-mail, Second, thing that selected in spite of company uneducated, thing that omitted despite the company is target, and the unsatisfaction of attendee about training contents. Third, the delay of counsel at the telephone reply, erroneous list of course name and attendee at HRD (Human Resource Development), omission of check whether attends or not. Except for unsatisfaction of attendee, all appears at the process that service delivered. And the unsatisfaction of attendee is about education contents. Both is the factor which have influence on the education service quality. The strategies to remove the failure mode are training and manual development on service and work, a thorough management and check of information system like as ERP (Enterprise Resoure Planning), HRD, education institution list DB (Data Base), on-line application system, a development of education program to offer best education that reflect the user needs and continuously changing environment.

Keywords

References

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