• 산업경영시스템학회지
• /
• 제40권4호
• /
• pp.87-95
• /
• 2017

This study aims to configure what dimensions make up for smart phone after service quality, and how this service quality affects customer satisfaction and customer loyalty. Smart phone market is a market of the device leading the digital convergence as well as positioning itself as one of the national growth driving industry. To survive in this matured market, companies should have to respond actively to radical changes and customers needs in the so-called Smart Revolution environment. Lately, however, the smart phone market is prospected to move from growth phase to mature phase by the scholars. In order to proactively respond to the change in such market condition, companies need to provide absolute advantage in customer loyalty over their competitors by revolutionizing the after-sales service quality. Qualified A/S will lead to service satisfaction and achieve customer loyalty. The empirical analysis results obtained through A/S quality are as follows : First, human quality (attitude, expertise, problem-solvability), environment quality (handling agility, convenience, comfort), service policy quality (quality guarantee, additional service operation) are dimensions that make up for A/S quality. Second, A/S quality dimension showed a significant positive influence on service satisfaction and A/S satisfaction showed a positive influence on customer loyalty as well. Based on this empirical study, we propose some implications for A/S quality improvement. First, human quality dimension has relatively higher influence on A/S satisfaction in case of free A/S, so companies need to solve the product problem completely when consumer's first visit by continual employee education. Second, in case of paid A/S, the service policy quality-especially A/S Warranty period- has higher influence on A/S satisfaction.

• 벤처창업연구
• /
• 제7권1호
• /
• pp.153-164
• /
• 2012

최근 오픈이노베이션 경영의 하나의 방법으로 기술개발을 함에 있어 기업 단독의 활동이 아닌 기술혁신의 시너지 효과를 달성하기 위해 기술개발과 인프라 조성 간 연계 강화가 중요시되고 기술이전 사업화 촉진이 요구되고 있다. 이러한 기술사업화가 성공적으로 수행되기 위해서는 많은 전문가를 필요로 하게 되는데, 대표적인 전문가가 기술거래사이며, 기술거래사는 기촉법 제14조, 동 법 시행령 제21조 및 기술거래사 등록 관리요령을 살펴보면 자격을 부여받기 위해서는 기술거래사 등록교육 과정을 40시간 이상의 교육을 이수하여야만 하고 2010년 고시 개정 후 등록교육은 사단법인 한국기술거래사회가 주관하여 진행을 하였으며, 2011년 1월과 2011년 11월 총 2회에 걸쳐 진행을 하였다. 이에 따라 전문지식을 향상시키기 위한 기본교육 서비스 품질에 대한 심도있는 평가를 통해 교육서비스의 질을 향상시키고 서비스 품질 개선방안을 모색하고자 본 연구를 수행하였다. 연구의 결과 서비스품질과 교육서비스 품질만족, 그리고 교육이수 후 태도의 관계를 살펴보면 다음과 같다. 첫째, 서비스 품질은 교육 서비스 품질만족에 긍정적인 정(+)의 영향을 미치며, 또한 서비스 품질 요인의 세부 항목 유형성, 신뢰성, 응답성, 확신성, 공감성의 모든 요인이 교육서비스 품질만족에 긍정적인 정(+)의 영향을 미침을 증명하였다. 둘째, 교육서비스 품질만족은 교육이수 후 태도에 긍정적인 정(+)의 영향을 미침을 알 수 있다. 셋째, 서비스 품질은 교육이수 후 태도에 긍정적인 정(+)의 영향을 미치며, 또한 서비스 품질 요인의 세부 항목 유형성, 신뢰성, 응답성, 확신성, 공감성의 모든 요인이 교육이수 후 태도에 긍정적인 정(+)의 영향을 미침을 증명하였다. 본 연구 결과는 교육개선방안을 수립을 위한 기초자료로 활용하여 기술거래사 등록교육 전략 수립에 유용하게 활용하고 지속적인 연구 활동을 통해 기술시장의 활성화를 가속화시키며 기술거래를 효율적으로 관리하기 위한 질적으로 우수한 기술거래사를 양성할 수 있기를 기대한다.

• 한국보육지원학회지
• /
• 제14권6호
• /
• pp.205-218
• /
• 2018

Objective: The purpose of this study is to explore and analyze the way pre-service early childhood teachers think about teacher happiness through metaphor analysis. Methods: A total of 225 pre-service teachers were selected from 4-year universities in the Gyeongnam area and open questionnaires were distributed to the participants. A total of 207 out of the 225 questionnaires were selected for the study. Results: First, based on psychological well-being, positive interpersonal relationship, self-acceptance, autonomy, environmental control, and life purpose were derived. Pre-service early childhood teachers typified teacher happiness into five types: positive interpersonal relationships, self-acceptance, autonomy, environmental control, and life purpose. Second, pre-service early childhood teachers perceived teacher happiness as positive. Third, pre-service early childhood teachers perceived interpersonal relationships, self-acceptance, and purpose of life as positive, while environmental control and autonomy were perceived as negative. Conclusion/Implications: The results of this study suggest that it is necessary to improve the quality of teachers' education and to develop a program to raise positive awareness of future early childhood teachers. These study results can also be used as basic data for high quality teacher education.

• 한국직업건강간호학회지
• /
• 제21권2호
• /
• pp.145-153
• /
• 2012

Purpose: The purpose of this study was to verify influencing factors on service quality provided by care helpers working for the elderly in long term care. Methods: The data were collected using self-reported questionnaire from 221 care helpers working in long-term care facility or home care service center. The data were analyzed using multiple regression with the SPSS/WIN 17.0 program. Results: There were significant differences in service quality depending on the health status, intimacy level, pleasure level, job education, and turnover intention. Factors influencing service quality were gender, intimacy level with elderly, type of working place and job satisfaction with $R^2$ value of 17.3%. The most influencing factor was intimacy level (${\beta}$=.249), followed by job satisfaction (${\beta}$=.208), gender (${\beta}$=.170), and type of working place (${\beta}$=.146). Conclusion: The results of this study indicate that the effort to improve the service quality of care helper should be focused on helping intimacy building between the elderly and the care helper. Also, a more effective way to improve service quality would be intervening for care helpers providing institutional care.

• 문화기술의 융합
• /
• 제9권2호
• /
• pp.251-259
• /
• 2023

본 연구는 성인대학생의 사회적지지, 대학교육서비스품질, 학습몰입의 관계에서 학습동기의 매개효과를 검증하여 성인대학생의 학습효과 향상과 학습촉진 강화를 위한 학습체계 구축에 기초자료를 제공하고자 하였다. 이를 위하여 대구광역시와 경상북도에 위치한 2~3년제와 4년제 대학교에 재학 중인 성인대학생 573명을 대상으로 설문조사를 실시하였다. 분석한 연구결과는 다음과 같다. 첫째, 사회적지지와 학습몰입의 관계에서 학습동기는 부분 매개효과가 있는 것으로 나타났다. 둘째, 대학교육서비스품질과 학습몰입의 관계에서 학습동기는 완전 매개효과가 있는 것으로 나타났다. 이상의 연구결과는 성인대학생의 학습몰입을 높이기 위해서는 다양한 지지체계 구축과 교육서비스 향상을 위한 지속적인 개발과 노력이 필요하다는 것을 시사한다.

• 한국컴퓨터정보학회논문지
• /
• 제27권5호
• /
• pp.139-148
• /
• 2022

평생교육원은 성인을 대상으로 요람에서부터 무덤까지의 배움을 모토로 사람들에게 제공하는 교육 시스템이다. 본 연구는 평생교육원의 서비스 품질과 긍정심리자본, 심리적 안녕감에 관한 선행연구들을 근거로 평생교육원의 서비스 품질이 긍정심리자본을 통해 심리적 안녕감에 어떠한 영향을 미치는 지에 대해 규명하고자 하였다. 본 연구는 평생교육원을 다니는 학생 212명을 대상으로 하여 2021년 11월 1일부터 11월 14일까지 설문지를 배부하고 회수하였다. 연구 결과는 다음과 같이 요약된다. 첫째, 평생교육원의 서비스 품질은 긍정심리자본 중 자기효능감에 모두 아무런 영향을 주지 않았지만, 희망에는 모두 유의한 영향을 주는 것으로 나타났다. 둘째, 평생교육원 서비스 품질 중 확신성과 반응성은 탄력성에 긍정적인 영향을 주는 것으로 나타났고, 반응성은 긍정심리자본 중 낙관주의에 긍정적인 영향을 주는 것으로 나타났다. 마지막으로, 긍정심리자본 중 희망과 탄력성 그리고 낙관주의는 심리적 안녕감에 유의한 영향을 주는 것으로 나타났다. 본 연구 결과를 통해 평생교육원 학습자들에게 더 좋은 품질의 평생교육원 서비스를 제공하기 위한 정책 방향에 자료로 활용할 수 있으리라 본다.

• 한국의류학회지
• /
• 제25권6호
• /
• pp.1057-1068
• /
• 2001

The purpose of this study was to clarify service quality of apparel stores and find out related variables. The related variables are contained customer's characteristics (shopping orientation, demographic characteristics), store types and store patronage behavior in apparel store. The subjects selected for the final analysis were 363 females aged from 20 to 59 who lived in Taejon. And the data were collected using a questionnaire and analyzed through factor analysis, ANOVA, cluster analysis, regression, Duncan test, Tukey test. The results of this study were as follows; 1. Services quality of apparel stores consisted of seven dimensions ; ability of salesperson, belief in policy, convenience of facility, attractiveness of physical environment, convenience of using credit cards, convenience of space movement. and apparence of salespeople. 2. Shopping orientation consisted of four dimensions; recreational shopping orientation, rational shopping orientation. convenience-oriented shopping orientation, price-conscious shopping orientation. Shopper types consisted of three dimensions ; recreational-economical type shopper, rational type shopper, convenience-oriented type shopper. Significant relationships were found out between those shopper types and service quality. Significant difference was caused by demographic characteristics(age, marital status, education, income. job) except for places of residence and service quality. 3. The significant difference was found out between store types and service quality. 4. Service quality(ability of salespeople. belief in policy, convenience of facility, convenience of using credit cards. apparence of salespeople) were influenced store patronage behavior.

• 대한안전경영과학회지
• /
• 제21권2호
• /
• pp.15-23
• /
• 2019

Among service industries of knowledge based economic era, the roles of educational service field are becoming more important and standard of educational service makes a direct effect on economic development and social growth. Therefore, accurate measurement of service quality is the most important assignment and the measurement of the service quality remains difficult assignment. So, this researcher classified quality attributes applying weighted value and found potential satisfaction level(PSL) and potential customer demand improvement index(PCDI) for trainees participating in national manpower business so as to suggest measurement of service quality and easiness of use and then, calculated satisfaction position and opportunity cost by quality factor with Taguchi's loss fraction. And, improvable satisfaction level was measured, opportunity cost by degree of customer dissatisfaction was quantitatively measured, and a model that can indicate with economic factors was suggested. In addition, methodology of measuring quality cost that can be reduced by quality improvement and direction of strategic decision-making for deciding items to be improved preferentially were suggested with qualitative index that can indicate the degree of customers' dissatisfaction by loss.

• 한국학교ㆍ지역보건교육학회지
• /
• 제6권
• /
• pp.89-107
• /
• 2005

The purposes of this study were to investigate the recognition and the needs and problems of in-service education for school nurse, and to suggest the desirable guidelines, for supples the basic data of in-service education for school nurse to upgraded the quality as school nurse's professional specialist. The subjects of this study were 376 school nurses who were working in Jollanamdo. The research instruments used in this study was 'Needs of In-service Education questionnaire'. 305 collected Data were analyzed with the frequency analysis, $x^2$-test. The conclusions were as follows; First of all, the most important motives for the school nurses to participate in-service education are the enhancement of their specialties on teaching profession, self-realizations as educators, and improvement of health teaching skill. However, the motives to obtain the skill for school management or to obtain a high rank qualification and promotion are quite low. School nurses are generally satisfied with duration, time, place of in-service education, But they are not satisfied with contents of in-service education, professional specialist and understanding of real educational situation of the instructors. On the urgent problem of school nurses, promotion of health teaching skill was highest in the rank, and establishment of firm educational philosophy and a sense of teaching profession, proceed to university and graduate school ranked next, respectively. Second, the need of a school nurses on in-service education direction ranked the application of teachers' character and need, practicable and concrete educational programs, planning of school health development, reinforcement of health education, expansion of practical knowledge and on reflection thought, respectively. The need of a school nurses on in-service education contents(major part) ranked health education, health promoting program of student, knowledge and practice of practical medicine and oriental medicine, consultation process, health education of advanced country, respectively. The need of in-service education supervisory organization, the need for a cities provinces educational office was highest in the rank. The need of in-service education type, duty training ranked high, and abroad training, qualification training, general training ranked next. the need for specialist for lecturer of in-serve education ranked among the highest, along with school nurses and university professor. The need of school nurses on education method(duplication answer), need for conference and discussion teaching was highest in the rank. The need on evaluation method, evaluation through a examination ranked the highest. On the needs of in-service education times, need for vacation during the winter and summer was the highest. As for the duration, 31 to 60 hours in duration of in-service education was need most, and most school nurses need cities and provinces in-service training institute as the location of in-service education. On the organization size, need for 21 to 30 people was the highest, where as need for 41 people was relatively low. Lastly, on the problem of in-service education for school nurses, lack of opportunity of in-service education for school nurses was highest in the rank, and improperness of in-service education contents and method, lack of incentive ranked next, respectively.

• 품질경영학회지
• /
• 제52권2호
• /
• pp.303-322
• /
• 2024

Purpose: The purpose of this study is to examine the structural paths of relationship quality in the relationship between customer relationship management strategies perceived by parents of service users and customer loyalty, and to provide basic data for improving institutional operations to enhance service quality. Methods: The collected data were analyzed using the SPSS 22.0 and Smart PLS 4.0 statistical analysis programs to check and verify the data. Results: The results of the study showed that all of the relationships between customer relationship management strategies and the sub-dimensions of relationship quality, except for professionalism and customer orientation, have a positive impact on customer satisfaction. Additionally, the mediation effect of customer trust was rejected in the verification process. Finally, it was found that customer orientation and professionalism have a sequential mediating effect on the relationship between customer satisfaction and customer trust in the relationship between customer loyalty and customer relationship management strategies. Conclusion: Through the research results, it can be concluded that early childhood education institutions should consistently and continuously respond to ensure that service users, parents, have confidence in the services provided, which is an important strategic point.