• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.409-422
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• 2022

The purpose of this paper is to explore how the country-of-origin image mediates the effect of national stereotypes along two dimensions of perceived competence and warmth, on consumers' consumption behaviors, especially in today's environment, the capricious COVID-19 and the deepening and expanding "The Belt and Road" initiative. Research design, data, and methodology: After collecting 1500 primary data from twelve countries along the 21^st - Century Maritime Silk Road, this paper conducts ANOVA and SEM in SPSS25.0 and AMOS 24.0 separately to analyze measurements, structural models, and hypotheses via using 1277 final samples. The mediation results illustrate the asymmetric dominance of the two dimensions of national stereotypes, indicating that the country-of-origin image shows the complementary mediation in the effect of perceived competence on purchase intention; whereas, the country-of-origin image holds the indirect-only mediation in the impact of perceived warmth on purchase intention. The results of the moderation show that the effect of country-of-origin image on purchase intention is more significant for consumers who perceive COVID-19 in China to be of lesser severity than those who believe it to be of higher severity. Based on the paper's results, some implications for practice and theory are highlighted.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.49-60
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• 2006

The purpose of this study was to measure the factors influencing on the perception of helpfulness of marking the country of origin in predicting the quality and safety of pork. A total of 239 questionnaires were completed. A multinomial logit model is specified in order to estimate which factors influence the probability that a consumer perceives the country of origin as helpful in assessing food quality and food safety. The estimations were carried out using the logistic procedure of SAS. The results are as follows. The proportional odds assumptions of models were not violated at p<0.05. The effects of age, income, children, occupation and respondents informed on the importance of the country of origin in pork quality model were statistically significant. The effects of age, children, occupation and trust on the importance of the country of origin in pork safety model were statistically significant. The results from this study could be useful in developing marketing and health promotion strategies as well as government trade policies.

• Journal of the Korean Dietetic Association
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• v.16 no.3
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• pp.255-269
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• 2010

The purpose of this study was to investigate consumer awareness and demand related to country-of-origin labeling at restaurants, and to provide basic data to reexamine the need for current policies and to determine problems. The study found that 70% of the respondents thought that the implemented representation policy had improved food quality, and 81.3% of the respondents checked country-of-origin labeling at restaurants. In addition, 74.7% of the respondents answered that "reward for accusation" was appropriate policy. Regarding the degree of recognition of the meat importers, the respondents were well aware of the importing countries, but did not recognize the importing country of chicken. In terms of preference for meat importers, Australian beef was rated highest, but beef from the U.S. was ranked seventh. However, in preferences for pork and chicken, U.S. products were rated highest. According to the survey, in a question regarding the perception toward country-of-origin labeling, the respondents recognized that rice, beef, pork, and chicken were the targeted items. In addition, the respondents suggested that other food ingredients at restaurants should be designated as target items for country-of-origin labeling.

• Korea Trade Review
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• v.44 no.5
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• pp.127-142
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• 2019

As Korea's steel industry exports 38 percent of its total steel production, the future management environment of the steel industry will change depending on the outcome of the FTA negotiations. The overall industrial structure of the domestic steel industry depends on the rules of origin, which are directly linked to the effect of concessionary tariffs. Therefore, negotiations on rules of origin are as important as tariff liberalization for Korea's steel industry. Korea's cold-rolled and plated companies are expected to be negatively affected as the country of origin standards of steel products have not considered the steel production processes in Korea. In future FTA talks, the country of origin rules should be agreed on a change of tariff classification basis. This result would secure a stable export market through increased predictability of steelmakers and reduce the risk of increased costs of oil and intangible products. In addition, the government should consider the structure of domestic supply and demand so that it does not impose constraints on the change of tariff classification. Finally, participants in the negotiations should consider the opinions of the domestic steel industry.

• Journal of the Korea Safety Management & Science
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• v.16 no.3
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• pp.165-173
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• 2014

This study is about determination of fire origin by using analysis of shadow that was recorded CCTV data at the fire scene. This analysis is based on straight and radiate nature of light. At fire experiment with about 1m flame, we conformed that 2-dimensional extension line is focused at the bottom of the fire. If the fire is burning at the same level with shadow, it indicate the point of origin exactly. In 3-dimensional analysis that connect extensional line between distinctive points the shadow and the objet, the line focused in the ${\emptyset}$ 50cm-circle. We estimate the reason of that is because of the character of combustion of gases. The line indicate not the point of origin but the flame that is over the point of origin. thus, you have to consider the line indicate the flame when you do 3-dimensional analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.538-549
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• 1996

The main purpose of this study was to determine the influence of brand and country-of-origin on consumers' perception of apparel products. $2\times2$ between subjects factorial design with brand (no brand vs. prestigious brand) and country-of-origin (Italy vs. Korea) was used. Consumer ethnocentrism and product involvement were included as covariates in analyzing the data. The stimuus was a double-breasted v-neckline beige jacket. All the labels were removed and a label indicating one of the four brand/country-of-origin conditions was attached. The participants' perception of the jacket was measured in terms of product attitude, product evaluation, purchase intention and expected price. A total of 205 housewives participated in the field experiments conducted in front of four moi or department stores in Seoul, and 202 responses were used in the final analysis. There was no significant difference in product attitude, product evaluation and purchase intention according to brand or country-of-origin. But brand, country-of-origin and the interaction between the variables were significant in explaining the differences in expected price. Consumer ethnocentrism was significant in all the models, while product involvement was significant only in the case of product evaluation. The relationships among demographic variables, consumer ethnocentrism and product involvement were also examined.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.139-158
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• 2003

This study investigated the effects of Korean parents' family-of-origin experiences, marital conflict, open or dysfunctional communication with their children, children's coping behaviors on their behavior problems as a function of a child's sex. Theoretical models for both sexes were constructed based on the results. Two hundred and nine boys and one hundred and ninety six girls of 4th and 5th grades from two elementary schools filled out the questionnaires to assess their communication with the parents, their problem-focused coping behaviors, and their internalizing and externalizing behavior problems. Four hundred five parents of these children answered the questionnaires to assess differentiation for the family-of-origin and the marital conflict. The results were as follows. Boys' path pattern showed that the fathers' differentiation from the family-of-origin effected their sons' internalizing and externalizing behavior problems through parent-child dysfunctional communication. Girls' path exhibited two different patterns. One is that the mothers' differentiation from the family-of-origin effected their daughters' internalizing and externalizing behavior problems through parent-child dysfunctional communication. Another one is that the mothers' differentiation from the family-of-origin influenced children's internalizing behavior problems through daughters' problem-focused coping behaviors as well as parent-child dysfunctional communication.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1135-1149
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• 2008

The main purpose of this research was to examine a causal model concerning the direct and the indirect effect of family-of-origin functioning on psychological well-being through self-differentiation. The gender differences in the levels of the variables and the correlations among the variables were also examined. Participants were 587 female and 268 male students enrolled in nine different universities. The causal model was tested through structural equation model by using AMOS 8.0 program. The result showed that the levels of self-differentiation and psychological well-being were higher for males than for females, and that the three variables were positively associated to each other for both males and females. The result also indicated that male students' perception of family-of-origin functioning directly influenced their psychological well-being as well as indirectly through self-differentiation, while females' family-of-origin functioning had only a direct effect on their well-being. Results were discussed in terms of the applicability of self-differentiation to Korean college students and of the importance of family-of-origin functioning to improve students' mental health.

• Journal of Families and Better Life
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• v.31 no.6
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• pp.23-38
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• 2013

The purpose of this study was to investigate the effects of family differentiation from the family of origin, marital communication, and marital intimacy on the family strengths of married women in their twenties and thirties. The subjects were 237 married women in their twenties and thirties who live in D city. The questionnaire was consisted of measures on the family differentiation from the family of origin, marital communication, marital intimacy, and family strengths. Structural equational models were conducted with Amos 18.0. The major findings were as follows. 1) Family differentiation from the family of origin had both direct and indirect influences on the perceived family strengths of married women in their twenties and thirties. 2) Family differentiation from the family of origin had a direct effect on marital communication but no direct effect on marital intimacy. 3) Marital communication had a direct effect on marital intimacy but no direct effect on married women's perceived family strengths. 4) Marital intimacy had a direct effect on married women's perceived family strengths.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.