• Title/Summary/Keyword: The Korean Company

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The Intention to switch Broadband Internet Service Providers (초고속인터넷 서비스 사업자 전환의도)

  • Jae, Mie-Kyung;Jeon, Hyang-Ran
    • Korean Journal of Human Ecology
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    • v.19 no.5
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    • pp.845-855
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    • 2010
  • This study examined the variables that affect whether consumers change broadband internet services by examining their past experiences and intention to switch carriers by targeting consumers who have switched broadband internet service providers. Among adult consumers who intended to switch broadband providers, 341 people who had experience were subject to logistic regression analysis using SPSS for Windows ver. 17.0 to examine frequencies, means, percentages, and factor analysis. The following results were revealed. First, the targets were currently using broadband internet service in the order Company S > Company L > Company K > others. Excluding the others, Company K had the most conversions (from 96 to 78), followed by Company S (from 107 to 97), and Company L (from 43 to 97), which more than doubled the number of subscribers. The reasons for switching carriers in the past were as follows: for Company K, consumers switched to other companies because of unsatisfactory fee services; for Company S, consumers switched to other companies because of quality, advertising and promotional activities, and commitment periods ending; for Company L, the consumers switched to other companies because of fee, quality, and service; and for other companies, the consumers switched to other services because of unsatisfactory quality. Second, the analysis of the elements that determined whether a consumer will switch broadband internet service providers showed that college graduates and individuals who had switched carriers voluntarily in the past were more likely to switch to a new broadband internet service provider. Furthermore, passive consumers had a higher probability of switching. Moreover, when consumers were less satisfied with the fees and services, there was a greater chance of switching to another company.

Causal-effect Analysis of Brand Equity Factors in Contract Foodservice Management Company in College and University in Incheon Area (위탁급식 전문업체의 브랜드 자산 구성 요인간 인과 관계 분석 - 인천지역 일부 대학생을 대상으로 -)

  • Kim Hyun-Ah;Yang Il-Sun;Heo Eun-Jung
    • Journal of Nutrition and Health
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    • v.38 no.5
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    • pp.395-403
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    • 2005
  • The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

The effect of G009 on lipidperoxidation in rat liver microsome

  • Lee, June-Woo;Jeong, Hoon;Han, Man-Deuk;Kim, Su-Ung;Lee, Seung-Yong;Kim, Kee-Nam;Chung, Sung-Kyun;Baek, Seong-Jin;Song, Jae-Jin;Kim, Yong-Seok;Kang, Sang-Mo
    • Proceedings of the Korean Society of Applied Pharmacology
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    • 1995.04a
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    • pp.107-107
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    • 1995
  • The purpose of this study was to observe the effects of the polysaccharide(G009) obtained from liquid cultured Ganoderma lucidum IY009 on the lipidperoxidation in rat liver microsome. It is well known that the polysaccharide of G. lucidum have the hepatoprotective activity, antitumor activity etc., which was thought to have the relationship to anti-lipidperoxidation. In order to the estimate the effects of anti-lipidperoxidation of the polysaccharide obtained from G. lucidum IY009, enzymatic and nonenzymatic reaction were performed, in vitro, in rat liver microsome. In enzymatic lipid peroxidation reaction by ADP/FeCl$_3$/NADPH and $CCl_4$/NADPH, G009(1mg/ml) inhibited 77.4%, 39.4%, respectively, and the nonenzymatic reaction strongly exhibited 97.4% inhibition. And also, in enzymatic and nonenzymatic inducers treated with G009, the formation of MDA was progressively greater decreased by raising G009 concentration. These results suggest that anti-lipidperoxidation by G009 treatment may be play an important part in liver protection action.

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A Study on the Entry Determinants and an Outcome of Korea's Direct Investment Company to the Vietnam (베트남 직접투자 기업의 진입결정요인과 성과에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.14 no.3
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    • pp.185-207
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    • 2012
  • Vietnam is the easternmost country on the Indochina Peninsula in Southeast Asia. Many Korean companies have recently invested their factories to Vietnam from China. This Study measures the entry determinants and outcomes of Vietnam foreign direct investment of the Korea company. This study developed a research model to determinant factor in the Vietnam market entry and collected 98 survey responses from the Korean company to Vietnam investment. In the article analysis, Multiple regression results show that Vietnam investment outcome review are positively affected by "Scale of Investment company", "International Experience of Investment company", "Marketing Skill of Investment company" and "Vietnam's Market Scale", "Vietnam's Market Environment" factors in all a hypothesis. However, the result of this analysis showed that the "Financial management of investment company", and "Organization management of investment company" as independence is not statistically significant. This article suggests that the investment outcome of Vietnam foreign direct investment should take earned of the Korea company in Vietnam market.

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Health Disparities among Korean Workers by Enterprise Size: Using Korean Labor and Income Panel Study (17th) (사업체 규모에 따른 근로자 건강수준의 불평등: 제17차 한국노동패널 자료 이용)

  • Park, Bohyun;Choi, Sook Ja;Seo, Sukyong
    • Korean Journal of Occupational Health Nursing
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    • v.25 no.4
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    • pp.277-289
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    • 2016
  • Purpose: This study aims to investigate the cross-sectional association of company size and self-rated health using representative data on Korean workers. Methods: We used the data from 2,884 wage workers collected by Korean Labor and Income Panel Study (17th). The association between company size and self-rated health was analyzed using logistic regression with covariates including demographic characteristics, work environment, job satisfaction, and health-related behaviors. Resulst: Odds ratio (OR) for better health status among workers in large-sized company was 1.351 (CI. 1.054~1.731), compared to workers in small-sized company. We performed three separate models stratified by firm size (small, medium, and large companies). Occupation variables showed different effect on health depending on firm sizes. OR for better health of white-color job (referred to blue-color job) was 1.693 in medium-sized company model but it was 0.615 in large company model. OR for better health of the workers working shift work showed 0.606 in large company model but it was not significant in small and medium company models. Conclusion: We found that small-sized company workers have significantly poor self-rated health compared to large-sized firm workers. This study revealed that there exist differences among health related factors depending on firm sizes.

Analysis of the SCQM Efficiency of a Parent Company and Its Partner Companies Using DEA (DEA를 이용한 모기업과 협력기업의 공급망 품질경영 효율성 분석)

  • Oh, Soo Jung;Kim, Hyun Jung;Kim, Soo Wook
    • Korean Management Science Review
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    • v.30 no.2
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    • pp.43-61
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    • 2013
  • With the recent introduction of supply chain management (SCM), quality management has extended from within companies to between companies. As a result, supply chain quality management (SCQM) has received increased attention. However, existing SCQM studies only focus on what impact quality control in supply chains have on company performance while virtually no studies examine quality control efficiencies. This paper, therefore, evaluated the SCQM efficiency of a parent company and its partner companies by using Data Envelopment Analysis (DEA) based on the Quality Collaboration Index for Supply Chain Management (QCI-SCM) conducted by the Korean Standards Association for its 'Quality Innovation-Based Building and Expansion of Business.' Study results showed that a parent company and its partners showed an overall average efficiency of approximately 80% (parent company 80.37%, partner company 79.05%). By also performing a discriminant analysis based on the calculated efficiency scores using DEA, factors that made companies efficient or inefficient were different between the two groups. In parent companies, efficiency and inefficiency were determined by factors such as communication, infra-structure, support, delivery of quality, and benefit sharing, whereas in partner companies, talent development, infrastructure, crisis management, and delivery of quality were the determining factors. In this paper, we examined the efficiency of SCQM and analyzed them from the perspective of both the parent company and partner companies to offer strategic SCQM insights.

Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.