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Social Media Marketing Strategy

  • Nam, Jeongjung;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.219-223
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    • 2022
  • The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

The Avata Construction System for Image Lossless Scaling (이미지 손실없는 확대/축소가 가능한 아바타 생성 시스템)

  • 김원중;장미화
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.2
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    • pp.181-189
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    • 2002
  • In this paper, we designed and implemented Avata construction system using XML(extensible Markup Language) and SVG(Scalable Vector Graphic). The Web character created with Avata(or Web character) construction system are displayed in same (on without damage of image, regardless terminal type and user can modify and change image easily in form that want. Compare with existing Web character system, the Reusability of web character part element Is increased greatly with Avata construction system of this paper. Because SVG is described by text, graphic retrieval is convenient, and applications can use easily SVG document. Also, SVG can create web graphic document dynamically with database because can access easily in all graphic primitives of line, Polygon, text, image etc. As well as web character using study finding, we may develop usable technology to some contents on World Wide Web.

A Study on the Facility Design for People with Disabilities that Considers the Preservation Environment of Castle Heritage - Focused on the Castle Heritage in England - (성곽문화재 보존환경을 고려한 장애인 편의시설 디자인에 관한 연구 - 영국 성곽문화재를 중심으로 -)

  • Lee, Keon ha;Lee, Woong gu;Kim, Young eun
    • KIEAE Journal
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    • v.12 no.5
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    • pp.63-70
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    • 2012
  • In order to set the direction of providing facility for the utilization of castle heritage, as well as to establish the method for securing access and determine installation criteria in consideration of preservation environment, an analysis was carried out on the cases of having secured access for people with disabilities in England for the advanced utilization of castle heritage. As the result of the analysis, the planning factors of the facility for people with disabilities in England for the utilization of castle heritage were deduced as follows: 1) The plan for facility was focused on the disabled using wheelchairs and visually impaired persons, rather than on services for hearing-impaired persons and people with learning disability. 2) As for audience movement line plan, regular route was used for audience movement line to lead them in a single direction. 3) As for the provision of prior access information, 3 stepwise access grades were established for the facility information plan of heritage. 4) As for information service by disability type, models were provided; and complementary explanation was provided by using text, drawing, picture, video and voice. 5) Rest spaces were secured where audience could look out upon castle heritage. For the utilization of castle heritage, it is necessary to develop planning factors of the facility design for people with disabilities according to its characteristics.

A Camera Image Authentication Using Image Information Copyright Signature for Mobile Device without Distortion (무왜곡 휴대용 단말기 영상정보 권한서명을 이용한 카메라 영상 인증)

  • Han, Chan-Ho;Moon, Kwang-Seok
    • Journal of the Institute of Convergence Signal Processing
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    • v.15 no.2
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    • pp.30-36
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    • 2014
  • Quality and resolution of camera in mobile device is improved significantly. In this paper, we propose block-based information hide techniques without image distortion for mobile device to solve image degradation in conventional watermarking methods. Information of image is composed with text such as camera maker, model, date, time, etc. Each text is converted to $8{\times}8$ pixel blocks and is added to the bottom of image. Generally image including block based information for image authentication are compressed using JPEG in mobile device. The vertical line value in JPEG header is modified by original size of image sensor. This technique can hide the block based authentication information using general decoder. In the experimental results, JPEG file size is slightly increased within 0.1% for the proposed block based authentication information encoding. Finally proposed methods can be adopted for various embedded systems using medical image, smart phone and DSLR camera.

Implementation of JBIG2 CODEC with Effective Document Segmentation (문서의 효율적 영역 분할과 JBIG2 CODEC의 구현)

  • 백옥규;김현민;고형화
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.27 no.6A
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    • pp.575-583
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    • 2002
  • JBIG2 is an International Standard fur compression of Bi-level images and documents. JBIG2 supports three encoding modes for high compression according to region features of documents. One of which is generic region coding for bitmap coding. The basic bitmap coder is either MMR or arithmetic coding. Pattern matching coding method is used for text region, and halftone pattern coding is used for halftone region. In this paper, a document is segmented into line-art, halftone and text region for JBIG2 encoding and JBIG2 CODEC is implemented. For efficient region segmentation of documents, region segmentation method using wavelet coefficient is applied with existing boundary extraction technique. In case of facsimile test image(IEEE-167a), there is improvement in compression ratio of about 2% and enhancement of subjective quality. Also, we propose arbitrary shape halftone region coding, which improves subjective quality in talc neighboring text of halftone region.

A Watermarking for Text Document Images using Edge Direction Histograms (에지 방향 히스토그램을 이용한 텍스트 문서 영상의 워터마킹)

  • 김영원;오일석
    • Journal of KIISE:Software and Applications
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    • v.31 no.2
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    • pp.203-212
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    • 2004
  • The watermarking is a method to achieve the copyright protection of multimedia contents. Among several media, the left documents show very peculiar properties: block/line/word patterning, clear separation between foreground and background areas. So algorithms specific to the text documents are required that meet those properties. This paper proposes a novel watermarking algorithm for the grayscale text document images. The algorithm inserts the watermark signals through the edge direction histograms. A concept of sub-image consistency is developed that the sub-images have similar shapes in terms of edge direction histograms. Using Korean, Chinese, and English document images, the concept is evaluated and proven to be valid over a wide range of document images. To insert watermark signals, the edge direction histogram is modified slightly. The experiments were performed on various document images and the algorithm was evaluated in terms of imperceptibility and robustness.

The Design and Evaluation of a Diagonally Splitted Column to Improve Text Readability on a Small Screen (소형 스크린 상에서의 텍스트 가독성 향상을 위한 대각분할 칼럼 디자인과 평가)

  • Kim Yeon-Ji;Lee Woo-Hun
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.51-60
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    • 2006
  • Nowadays, reading text from screens is prevailing in everyday life. The advent of mobile information devices such as a cellular phone, PDA, and e-book reader facilitates us to enjoy various text-based contents any time and anywhere. Most studies comparing screen and paper readability show that screens are less readable than paper. Furthermore, the decrease of line length and number of lines that can be displayed on the screen of mobile information devices deteriorate text readability. This study investigated parameters affecting text readability on small screens and designed a new text layout to improve readability. We suggested a diagonally splitted layout of rectangular column, which is supposed to facilitate eye movement to trace text flow with ease. The experiment comparing readability between a traditional rectangular column and a diagonally splitted column was conducted. The result of experiment revealed that there is no significant difference between the two text layouts in terms of subjective satisfaction of reading task and a level of comprehension. However, in the screen size of $4000mm^2\;and\;8000mm^2$, reading speed was increased 18.9% and 34.0% respectively from a traditional rectangular column to a diagonally splitted column. We conducted a consecutive experiment to scrutinize the cause that improved the performance in readability task remarkably. The readability of text in a traditional rectangular column was compared with a left triangular column and a right triangular column in the condition of $4000mm^2/3:1$ ratio screen. The performance measurements revealed that participants read 21.1% and 67.6% faster respectively with the left triangular column and right triangular column than with the rectangular column. In consequence, the improvement of readability in the diagonally splitted column was attributed mainly to the increase of reading speed in the right triangular column. This research verified that the diagonally splitted column improve text readability on a small screen and this result is expected to make a contribution to designing an efficient text layout for mobile information devices

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An Implementation of Security System Using Speaker Recognition Algorithm (화자인식 알고리즘을 이용한 보안 시스템 구축)

  • Shin, You-Shik;Park, Kee-Young;Kim, Chong-Kyo
    • Journal of the Korean Institute of Telematics and Electronics T
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    • v.36T no.4
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    • pp.17-23
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    • 1999
  • This paper described a security system using text-independent speaker recognition algorithm. Security system is based on PIC16F84 and sound card. Speaker recognition algorithm applied a k-means based model and weighted cepstrum for speech features. As the experimental results, recognition rate of the training data is 100%, non-training data is 99%. Also false rejection rate is 1%, false acceptance rate is 0% and verification mean error rate is 0.5% for registered 5 persons.

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Named Entity and Event Annotation Tool for Cultural Heritage Information Corpus Construction (문화유산정보 말뭉치 구축을 위한 개체명 및 이벤트 부착 도구)

  • Choi, Ji-Ye;Kim, Myung-Keun;Park, So-Young
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.9
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    • pp.29-38
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    • 2012
  • In this paper, we propose a named entity and event annotation tool for cultural heritage information corpus construction. Focusing on time, location, person, and event suitable for cultural heritage information management, the annotator writes the named entities and events with the proposed tool. In order to easily annotate the named entities and the events, the proposed tool automatically annotates the location information such as the line number or the word number, and shows the corresponding string, formatted as both bold and italic, in the raw text. For the purpose of reducing the costs of the manual annotation, the proposed tool utilizes the patterns to automatically recognize the named entities. Considering the very little training corpus, the proposed tool extracts simple rule patterns. To avoid error propagation, the proposed patterns are extracted from the raw text without any additional process. Experimental results show that the proposed tool reduces more than half of the manual annotation costs.

Morphological Characteristics Optimizing Pocketability and Text Readability for Mobile Information Devices (모바일 정보기기의 소지용이성과 텍스트 가독성을 최적화하기 위한 형태적 특성)

  • Kim, Yeon-Ji;Lee, Woo-Hun
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.323-332
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    • 2006
  • Information devices such as a cellular phone, smart phone, and PDA become smaller to such an extent that people put them into their pockets without any difficulties. This drastic miniaturization causes to deteriorate the readability of text-based contents. The morphological characteristics of size and proportion are supposed to have close relationships with the pocketability and text readability of mobile information devices. This research was aimed to investigate the optimal morphological characteristics to satisfy the two usability factors together. For this purpose, we conducted an controlled experiment, which was designed to evaluate the pocketability according to $size(4000mm^2/8000mm^2)$, proportion(1:1/2:1/3:1), and weight(100g/200g) of information devices as well as participants' pose and carrying method. In the case of male participants putting the models of information device into their pockets, 2:1 morphological proportion was preferred. On the other hand, the female participants carrying the models in their hands preferred 2:1 proportion$(size:4000mm^2{\times}2mm)$ and 3:1 proportion$(size:8000mm^2{\times}20mm)$. For the device in the size of $4000mm^2$, it was found that the weight of device has an significant effect on pocketability. In consequence, 2:1 proportion is optimal to achieve better pocketability. The second experiment was about how text readability is affected by size $(2000mm^2/4000mm^2/8000mm^2)$ and proportion(1:1/2:1/3:1) of information devices as well as interlinear space of displayed text(135%/200%). From this experiment result, it was found that reading speed was increased as line length increased. Regarding the subjective assessment on reading task, 2:1 proportion was strongly preferred. Based on these results, we suggest 2:l proportion as an optimal proportion that satisfy pocketability of mobile information devices and text readability displayed on the screen together. To apply these research outputs to a practical design work efficiently, it is important to take into account the fact that the space for input devices is also required in addition to a display screen.

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