• Journal of the Korean Society for information Management
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• v.31 no.4
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• pp.49-68
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• 2014

The purpose of this study is to perform content analysis of research articles using the language network analysis method in Korea and catch the basic point of the language network analysis method. Six analytical categories are used for content analysis: types of language text, methods of keyword selection, methods of forming co-occurrence relation, methods of constructing network, network analytic tools and indexes. From the results of content analysis, this study found out various features as follows. The major types of language text are research articles and interview texts. The keywords were selected from words which are extracted from text content. To form co-occurrence relation between keywords, there use the co-occurrence count. The constructed networks are multiple-type networks rather than single-type ones. The network analytic tools such as NetMiner, UCINET/NetDraw, NodeXL, Pajek are used. The major analytic indexes are including density, centralities, sub-networks, etc. These features can be used to form the basis of the language network analysis method.

• The Journal of Information Systems
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• v.30 no.4
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• pp.1-20
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• 2021

Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.859-865
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• 2023

In a situation where service providers are increasingly focusing on content development due to the intense competition in the OTT market, interactive content that encourages active participation from viewers is garnering significant attention. In response to this trend, research on interactive content is being conducted more actively. This study aims to analyze interactive content through text mining techniques, with a specific focus on online unstructured data. The analysis includes deriving the characteristics of keywords according to their weight, examining the relationship between OTT platforms and interactive content, and tracking changes in the trends of interactive content based on objective data. To conduct this analysis, detailed techniques such as 'Word Cloud', 'Relationship Analysis', and 'Keyword Trend' are used, and the study also aims to derive meaningful implications from these analyses.

• Journal of Korean Medical classics
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• v.33 no.2
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• pp.51-59
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• 2020

Objectives : We would like to study what is the most appropriate "feature" to effectively perform authorship attribution of the text of Traditional East Asian Medicine Methods : The authorship attribution performance of the Support Vector Machine (SVM) was compared by cross validation, depending on whether the function words or content words, single word or collocations, and IDF weights were applied or not, using 'Variorum of the Nanjing' as an experimental Corpus. Results : When using the combination of 'function words/uni-bigram/TF', the performance was best with accuracy of 0.732, and the combination of 'content words/unigram/TFIDF' showed the lowest accuracy of 0.351. Conclusions : This shows the following facts from the authorship attribution of the text of East Asian traditional medicine. First, function words play an important role in comparison to content words. Second, collocations was relatively important in content words, but single words have more important meanings in function words. Third, unlike general text analysis, IDF weighting resulted in worse performance.

• Journal of Multimedia Information System
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• v.2 no.1
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• pp.163-170
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• 2015

Many overlay texts are artificially superimposed on the broadcasting videos by humans. These texts provide additional information to the audiovisual content. Especially, the overlay text in news videos contains concise and direct description of the content. Therefore, it is most reliable clue for constructing a news video indexing system. To make the automatic person indexing of interview video in the TV news program, this paper proposes the method to only detect the name text line among the whole overlay texts in one frame. The experimental results on Korean television news videos show that the proposed framework efficiently detects the overlaid name text line.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.31-37
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• 2019

Citation-based article summarization is to create a shortened text for an academic article, reflecting the content of citing sentences which contain other's thoughts about the target article to be summarized. To deal with the problem, this study introduces an extractive summarization method based on calculating a linear combination of various sentence salience scores, which represent the degrees to which a candidate sentence reflects the content of author's abstract text, reader's citing text, and the target article to be summarized. In the current study, salience scores are obtained by computing surface-level textual similarities. Experiments using CL-SciSumm datasets show that the proposed method parallels or outperforms the previous approaches in ROUGE evaluations against SciSumm-2017 human summaries and SciSumm-2016/2017 community summaries.

• Human Ecology Research
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• v.60 no.4
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• pp.625-643
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• 2022

The purpose of this study was to explore the trends and core keywords of the secondary school home economics teacher selection test using content analysis and text network analysis. The sample comprised texts of the secondary school home economics teacher 1st selection test for the 2017-2022 school years. Determination of frequency of occurrence, generation of word clouds, centrality analysis, and topic modeling were performed using NetMiner 4.4. The key results were as follows. First, content analysis revealed that the number of questions and scores for each subject (field) has remained constant since 2020, unlike before 2020. In terms of subjects, most questions focused on 'theory of home economics education', and among the evaluation content elements, the highest percentage of questions asked was for 'home economics teaching·learning methods and practice'. Second, the network of the secondary school home economics teacher selection test covering the 2017-2022 school years has an extremely weak density. For the 2017-2019 school years, 'learning', 'evaluation', 'instruction', and 'method' appeared as important keywords, and 7 topics were extracted. For the 2020-2022 school years, 'evaluation', 'class', 'learning', 'cycle', and 'model' were influential keywords, and five topics were extracted. This study is meaningful in that it attempted a new research method combining content analysis and text network analysis and prepared basic data for the revision of the evaluation area and evaluation content elements of the secondary school home economics teacher selection test.

• Cross-Cultural Studies
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• v.26
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• pp.201-226
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• 2012

This essay exams the issues of aesthetic elements that come up when Korean novels get translated into Chinese language. The short story collection titled "An old well" written by Jeong Heui Oh in both languages are compared and analyzed by focusing on the mode of narrations. There are various narrative modes in "An old well". Each narrative mode properly functions for aesthetic effects and drawing meanings. In short, we can find a way to grasp its leitmotif the writer wants to indicate only when we carefully interpret the narrative modes in the original text. However, the narrative modes in Korean text have been simplified by changing its modes into direct narrative in Chinese-translated text. Thus the aesthetic effects in the original text have been spoiled and the Chinese text fails to deliver its meaning involved in the original narrative mode. Translation of novel invites consideration on both of its form and content on account of the text's uniqueness. Accordingly, a close examination and study of the original text should be completed beforehand.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.6
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• pp.1778-1799
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• 2022

Automatic text summarization is a procedure that packs enormous content into a more limited book that incorporates significant data. Malayalam is one of the toughest languages utilized in certain areas of India, most normally in Kerala and in Lakshadweep. Natural language processing in the Malayalam language is relatively low due to the complexity of the language as well as the scarcity of available resources. In this paper, a way is proposed to deal with the text summarization process in Malayalam documents by training a model based on the Support Vector Machine classification algorithm. Different features of the text are taken into account for training the machine so that the system can output the most important data from the input text. The classifier can classify the most important, important, average, and least significant sentences into separate classes and based on this, the machine will be able to create a summary of the input document. The user can select a compression ratio so that the system will output that much fraction of the summary. The model performance is measured by using different genres of Malayalam documents as well as documents from the same domain. The model is evaluated by considering content evaluation measures precision, recall, F score, and relative utility. Obtained precision and recall value shows that the model is trustable and found to be more relevant compared to the other summarizers.

• English Language & Literature Teaching
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• v.10 no.1
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• pp.1-22
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• 2004

The primary purpose of this study is to investigate the applicability of content and formal schemata for processing the scientific texts which encompass the human knowledge of the physical world. In general, schema theory is based on the culture-oriented background of a text. From this point of view, the problem as to whether both content and formal schemata are applicable to the comprehension of a scientific text deserves a focal attention in terms of information processing modes. The results of empirical study indicate that whereas the universality of general knowledge content about the natural world attenuates the tenets of schema theory, the rhetorical organization of scientific texts encourages the application of the schema-based approach; the reader's familiarity with the structural patterns of a text facilitates his reading comprehension.