• Title/Summary/Keyword: Test hypothesis

Search Result 1,899, Processing Time 0.028 seconds

Mediating Role of Consumer's Affective Respones and Store Image in Relationships between Perceived Store' Characteristics and Loyalty (지각된 점포특성과 충성도관계에서 소비자의 감정적 반응 및 점포이미지의 매개적 역할)

  • Choi, Chul-Jae;Min, Dae-Gyu
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.5
    • /
    • pp.68-86
    • /
    • 2016
  • This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

Study of the Influence of Service Quality on Customer Satisfaction and Repurchase Intention Activation in the Performing Arts (공연예술서비스가 고객만족과 재구매 활성화 의도에 미치는 요인에 관한 연구)

  • Jeong, Je-Yoon;Park, Hyeon-Suk
    • Journal of Distribution Science
    • /
    • v.10 no.10
    • /
    • pp.45-57
    • /
    • 2012
  • Purpose - This study was conducted to evaluate service quality, perceived value, and satisfaction in the performing arts in order to establish a system of relationships that predicts repurchase intention, which increasingly needs to be studied as the domestic performing arts market grows. Research design, data, and methodology - Another purpose of this study is to identify 'work-related factors' and 'performing-arts-related factors' in the performing arts industry, and to observe the influence of the core SQ factors expected to influence audiences' purchase intentions through perceived value and customer satisfaction. The empirical study to test the hypothesis was based on a review of the literature and employed the survey method; data were collected from a total of 500 audience members. Results - The major results of the analysis are as follows. First, in terms of quality factors affecting perceived value, literary quality, level, professionalism, and musical quality were shown to have a significant influence as key factors from the performing arts perspective, while reliability, convenience, and related costs were indicated to exert a significant influence as additional factors related to work. Secondly, the quality factors with a significant influence on customer satisfaction were literary quality, professionalism, and musical quality, which were shown to have a significant influence from the performing arts perspective, while only reliability was indicated to exert a significant influence on work-related factors. Third, perceived value was shown to have a strong positive (+) influence on customer satisfaction, with both perceived value and customer satisfaction exerting a significant influence on the revisit intention. Finally, according to the results a difference analysis with demographic variables, viewing variables as moderating variables, differences according to gender were indicated in the influence of literary value and lel on perceived value, and in the influence of convenience and professionalism on customer satisfaction as well. Also, in terms of the influence of perceived value on customer satisfaction, males were found to be more influenced than females. Conclusions - Based on the above results, the suggested implications of the present study are as follows. First, through the consideration of not only the crucial work perspective in performing arts services, which has been inadequate in the past, but the additional performance-related level, the previously unevenly distributed viewpoints were expanded for application. Second, in verifying the relationship between expanded quality factors and the factors that determine consumer behavior while simultaneously considering key factors and additional related factors, work-related service quality factors were shown to exert a stronger influence on perceived value and customer satisfaction than performance-related factors. Third, for service factors related to performance, the reliability factor exerts an influence on perceived value and customer satisfaction, requiring that a performance planner secure and manage diverse channels to immediately support customer requests in providing performance theater services.

  • PDF

The Influence of Self-Discrepancy on Well-being in College Student: A Moderating Role of Social Support (전문대학생의 자기불일치가 안녕감에 미치는 영향: 사회적 지지의 조절효과)

  • Cheong, Myung-Hwa;Hyung, Jung-Eun;Jo, Chae-Young
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.9
    • /
    • pp.606-620
    • /
    • 2015
  • The aim of this study is to identify whether college students' self-discrepancy has an effect on their well-being and to verify the moderating effect of social support on the relation between self-discrepancy and well-being. For this study, the preliminary research was conducted in the way that questionnaire tests on self-discrepancy, well-being, and social support were administered to 587 college students in Busan and Gyeongnam province. The test results were analyzed by means of SPSS 21.0 program. First, average and standard deviation were analyzed to examine the general characteristics of self-discrepancy, well-being and social support. Second, correlation analysis was used to examine the relationships between variables. Third, hierarchical multiple regression analysis was used to examine the moderating effect of social support on the relation between self-discrepancy and well-being. The conclusions drawn from the analysis are as follows. First, self-discrepancy had a significant negative correlation with well-being and social support had a significant positive correlation with well-being. Second, contrary to the research hypothesis, social support had no moderating effect on the relationship between self-discrepancy and well-being. Based on these findings, the implications and the limitations of the research findings were discussed, and recommendations for future research were provided.

Visceral fat and body weight are reduced in overweight adults by the supplementation of Doenjang, a fermented soybean paste

  • Cha, Youn-Soo;Yang, Ji-Ae;Back, Hyang-Im;Kim, Soo-Ran;Kim, Min-Gul;Jung, Su-Jin;Song, Won O;Chae, Soo-Wan
    • Nutrition Research and Practice
    • /
    • v.6 no.6
    • /
    • pp.520-526
    • /
    • 2012
  • Various forms of fermented soybean products are well documented for their health benefits. The efficacy of anti-obesogenic effect of Doenjang, one of the most commonly used seasonings in Korean cuisine, has been reported only in animal models; thus, an evaluation of Doenjang needs to be conducted in human studies. We aimed to test the hypothesis that Doenjang supplementation reduces body weight and changes body composition in overweight adults. A total of 51 overweight adults participated in this study. A group of males with BMI ${\geq}23kg/m^2$ and waist to hip ratio (WHR) ${\geq}$ 0.90, and a group of females with BMI ${\geq}23kg/m^2$ and WHR ${\geq}$ 0.85 were randomly assigned to either a Doenjang supplement (9.9 g dry/day) group or a placebo group for a 12-week randomized, double-blind and placebo-controlled study. Anthropometric parameters, abdominal fat distribution by computerized tomography (CT) and blood components were measured before and after the intervention period. After the 12-week study, the Doenjang supplementation group had significant reductions in body weight (kg), body fat mass (kg) and body fat (%) compared to the placebo group, the supplementation of Doenjang resulted in a significant reduction in visceral fat ($cm^2$), although no changes were observed in total and subcutaneous fat are as ($cm^2$), serum lipid profiles and dietary intakes. The present study demonstrated that daily supplementation of 9.9 g dry/day of Doenjang for 12 weeks reduces body weight and visceral fat in overweight adults.

Screening Test(I) of Several Antipsychotic Agents on NO Formation (수종 정신병치료제들의 NO형성에 대한 검색(I))

  • Lee, Jong-Hwa;EI-fakahany, Esam E.
    • The Korean Journal of Pharmacology
    • /
    • v.30 no.3
    • /
    • pp.343-349
    • /
    • 1994
  • A number of neurological syndromes(e.g. tardive dyskinesia) are developed as a consequence of chronic treatment with neuroleptics or antipsychotic agents. Despite the long and succesful use of phenothiazine derivatives and related agents in the treatment of certain states of mental disease, the mechanisms of these drugs are still poorly understood. One current hypothesis from extensive reviews is that these compounds might significantly interfere with the cyclic nucleotide system in brain (Levin and Weiss, 1977; Nowicki et al., 1991; Haley et al., 1992). Nitric oxide (NO), one of an interesting messenger molecule and aberrant transmitter, is believed to play a important role in biological functions of cyclic nucleotides in nervous system. It has been reported that calcium-dependent NO synthesis in endothelial cytosol is mediated by calmodulin which is supposed to be tightly related to pharmacological actions of antipsychotic agents. In the present study, the effect of several antipsychotic agents on the activity of NO synthesis and formation of cyclic GMP were investigated. These agents inhibited both the formation of $[^3H]L-citrulline$ and that of $[^3H]cyclic$ GMP by concentration-dependent manner, and their inhibiting patterns are so similar to that of calmodulin antagonist.

  • PDF

An Analysis of the Relationship Between Quality of Service and the Audience Attitude Variables of the Korean traditional opera Performance (창극공연의 서비스품질과 관객태도 변인 간의 관계 분석)

  • Kim, Su-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.4
    • /
    • pp.317-328
    • /
    • 2018
  • The purpose of this study is to examine the effect of the quality of performance on audience satisfaction, and to verify the mediating effect of service value and traditional image in this process. The subjects of this study included 211 male and female adults who experienced the Korean opera performance in Seoul, Korea in October. Collected data was used as a model of path coefficients obtained through analysis of covariance structure and hypothesis test. As a result of verification, program quality, physical environment quality, and quality of the stage performance perceived by the audience showed a statistically significant positive correlation with performance experience attributes. The path coefficient between performance attribute and service value, performance experience attribute and traditional image were also positively and statistically significant. Further, the path coefficient between performance experience and audience satisfaction showed a positive relationship. The service value and traditional image, service value and audience satisfaction, and the path coefficient between traditional image and audience satisfaction were statistically and positively significant. Finally, all hypotheses were adopted and study results confirmed the effect of service quality and experience attributes on audience satisfaction for the popularization, modernization and marketing strategy of the Korean opera. In this process, it is meaningful to verify the role and function of service value and traditional image.

Application of Computational Mineralogy to Studies of Hydroxyls in Clay Minerals (전산광물학을 이용한 점토광물 내의 수산기 연구 가능성)

  • Chae, Jin-Ung;Kwon, Kideok D.
    • Journal of the Mineralogical Society of Korea
    • /
    • v.27 no.4
    • /
    • pp.271-281
    • /
    • 2014
  • The physicochemical properties of clay minerals have been investigated at the atomistic to nano scale. The microscopic studies are often challenging to perform by using experimental approaches alone. In particular, hydroxyl groups of octahedral sheets in 2:1 clay minerals have been hypothesized to impact the sorption process of metal cations; however, X-ray based techniques alone, a common tool for mineral structure examination, cannot properly test the hypothesis. The current study has examined whether computational mineralogy techniques can be applied to examine the hydroxyl structures of clay minerals. Based on quantum-mechanics and molecular-mechanics computational methods, geometry optimizations were carried out for representative dioctahedral and trioctahedral phyllosilicate minerals. Both methods well reproduced the experimental lattice parameters; however, for structural distortion occurring in the tetrahedral or octahedral sheets, molecular mechanics showed significant deviations from experimental data. The orientation angle of the hydroxyl with respect to (001) basal plane is determined by the balance of repulsion between the hydroxyl proton and Si cations of tetrahedral sites; the quantum-mechanics method predicted $25-26^{\circ}$ for the angle, whereas the angle predicted by the molecular-mechanics method was much higher by $10^{\circ}$ (i.e., $35^{\circ}$). These results demonstrate that computational mineralogy techniques are a reliable tool for clay mineral studies and can be used to further elucidate the roles of hydroxyls in metal sorption process.

A Study on the Intention to Use and the Actual Use of Maritime Logistics Mobile Application (해운물류 모바일 애플리케이션의 사용의도와 사용에 관한 연구)

  • Chang, Myunghee;Kang, Dayeon
    • Journal of Korea Port Economic Association
    • /
    • v.28 no.4
    • /
    • pp.121-147
    • /
    • 2012
  • The quick spread of smartphones has affected not only individual life but also the way companies conduct their businesses. Employees is their business work using a variety of mobile devices including smartphones and are in constant collaboration with one another by sharing corporate information. Accordingly, constant an increasing number of businesses have adopted mobile applications for work, especially in the field of maritime logistics, where maritime logistics mobile applications are utilized to track cargos and to provide visibility. Through surveys, this study did empirical analyses to find out the intention to use maritime logistics mobile applications of maritime logistics workers, and the find out factors affecting their actual use of mobile applications developed and used in the domestic maritime logistics industry. As for study variables, social influence, innovation, perceived value, and collaboration between companies were used as factors that affect the intention to use mobile applications. In addition, as a tool for measuring the actual use of mobile applications, which is necessary for figuring out the relationship between the intention to use them and their actual use, the connecting frequency and using time were used. A total of 168 surveys were used in the hypothesis test. The results of the analyses are as follow: First, the three variables of social influence, innovation, and perceived value positively affected the intention to use maritime logistics mobile applications. However, collaboration between companies did not affect the intention to use the applications. Second, the intention to use the mobile applications positively affected the actual use.

The Effects of Ethical Leadership on Organizational Citizenship Behavior and the Mediating Effects of Workplace Spirituality in the Social Enterprises (사회적기업에서 윤리적 리더십이 조직시민행동에 미치는 영향과 일터영성의 매개효과에 관한 연구)

  • Jung, Hyun-Woo;Seo, Jeong-Gee;Ryu, Tae-Mo
    • Management & Information Systems Review
    • /
    • v.33 no.5
    • /
    • pp.35-54
    • /
    • 2014
  • This study recognizes the limitation of previous literature regarding ethical leadership, organizational citizenship behavior, and workplace spirituality and develops the research model and hypothetical relationships. The purpose of this study is to investigate the effects of ethical leadership on organizational citizenship and workplace spirituality and test the mediation effect of workplace spirituality on the relationship between ethical leadership and organizational citizenship behavior. The suggested hypothetical relationships were tested with primary data from a sample 367 employees of social enterprises. The main findings of this study are as follows: First, it is found that transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on organizational citizenship behavior. Second, transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on workplace spirituality. Third, workplace spirituality have positive influence on organizational citizenship behavior. Fourth, workplace spirituality mediated the relationship of ethical leadership and organizational citizenship behavior. Thus, the hypothesis on the mediating role of workplace spirituality was supported. This study contributes to the understanding of organizational citizenship behavior research by developing an theoretical model, incorporating the role of ethical leadership and workplace spirituality. In conclusion, this study suggests that in the organization developing organizational citizenship behavior, ethical leadership of leader and improving workplace spirituality of employees need to be considered to adopt.

  • PDF

A Study on The Effect of Organizational Culture on Job Satisfaction and Organizational Commitment In ICT Enterprises (ICT 기업의 조직문화가 조직구성원 직무만족과 조직몰입에 미치는 영향에 관한 연구)

  • Lee, Yoeng-Taak
    • Management & Information Systems Review
    • /
    • v.36 no.4
    • /
    • pp.149-166
    • /
    • 2017
  • The purpose of this study puts stress on effects of job satisfaction and organizational commitment depending on the type of organizational culture of ICT enterprises. This study utilized the 6th Human Capital Corporate Panel(HCCP) data from Korea Research Institute for Vocational Education & Training to analyze the effects of organizational culture in ICT enterprises on the job satisfaction and organizational commitment. The Samples are managers, supervisor, and employees in ICT industries who replied thorough the 6th HCCP. Answers from 875 people, except inappropriate answers, were used to test a hypothesis. In order to do that, reliability analysis and correlation analysis and regression analysis, utilizing the SPSS 24.0 & Amos 18.0, were used to analyze the effects of organizational culture on the job satisfaction and organizational commitment in ICT enterprises. With the purpose of this study, organizational cultures in ICT enterprises have different effects on job satisfaction and organizational commitment. The group culture, development culture, rational culture and hierarchy culture have a positive effects on job satisfaction. And the group culture, development culture and rational culture have a positive effects on organizational commitment. Whereas, hierarchy culture have no effects on organizational commitment. Also, job satisfaction have a positive effects on organizational commitment. Among four cultures of ICT enterprises, the importance of group culture should be stressed. According to the result of empirical analysis, group culture has the most positive impact on job satisfaction, contrary to the expectation that development culture might be the one. So far, the group culture, which emphasizes organizational flexibility, integration, trust, teamwork, high participation, royalty and morale, have positive impact on the organizational employees the most.

  • PDF