• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.379-386
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• 2019

It is a study of the changing times of cooking programs that were broadcast and aired on TV. The media has shown a lot of changes in appearance, and it's also showing a lot We want to look at various changes and changes in the times through programs on cuisine and food that many people now prefer. In the preceding study, we looked at changes in media formats and changes in social changes and programs until the 2000s. Based on this analysis, the changes of the cooking program were analyzed according to the changes of the times. For the purpose of this study, changes were divided into cooking and historical changes, which were divided and examined by the period. Through this study, we were able to see the change in the cooking program in an era where changes in diet are mixed with changes in culture. It was possible to see the change through programs that consumers could feel, not unilateral delivery of information, and to see the change from the era of experts to culture. Further, through the introduction and challenge of local culture through food, subsequent research aims to see changes and social phenomena caused by the division of programs.

• 기호학연구
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• no.56
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• pp.71-107
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• 2018

The purpose of this study was to find out the presentation of food and cooking process shown through the media and its cultural implications by comparing and analyzing seasons 1 and 2 of , tvN's reality program which has gained high viewer ratings and sympathy from the viewers. In light of the existing documents, the research reviewed the social and cultural meanings implied through a series of processes of "the act of cooking- the act of providing food - the act of having a meal."The authors concerned narrative structure of the program, paradigmatic analysis, actantial analysis, and analysis by applying the culinary triangle of $L{\acute{e}}vi$-Strauss were conducted, in order to find out the difference between seasons 1 and 2 of the . As a result of semiotic analysis on the programs, by focusing on the value of composure and slowness which may be felt through the simple everyday lives and travelling by running a Korean restaurant in a foreign country, the reality program revealed the changed consumption behaviors for Korean food, and the evolutionary process of cooking and the act of providing food reflecting the above. Meanwhile, the transformation of the Korean food may mean the "statelessness of Korean food" hidden under the name of localization or globalization. Furthermore, although the program intended to put up globalization of Korean food, the uniqueness of the Korean food wash armed, and this is the reason why it needs to be examined whether Korean food was used simply for entertainment in the program. Also, the program showed limitations such as drawing cultural inferiority as the motive for watching the program.

• Journal of Agricultural Extension & Community Development
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• v.10 no.2
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• Journal of Intelligence and Information Systems
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• v.20 no.1
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• pp.163-176
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• 2014

Social media is becoming the platform for users to communicate their activities, status, emotions, and experiences to other people. In recent years, microblogs, such as Twitter, have gained in popularity because of its ease of use, speed, and reach. Compared to a conventional web blog, a microblog lowers users' efforts and investment for content generation by recommending shorter posts. There has been a lot research into capturing the social phenomena and analyzing the chatter of microblogs. However, measuring television ratings has been given little attention so far. Currently, the most common method to measure TV ratings uses an electronic metering device installed in a small number of sampled households. Microblogs allow users to post short messages, share daily updates, and conveniently keep in touch. In a similar way, microblog users are interacting with each other while watching television or movies, or visiting a new place. In order to measure TV ratings, some features are significant during certain hours of the day, or days of the week, whereas these same features are meaningless during other time periods. Thus, the importance of features can change during the day, and a model capturing the time sensitive relevance is required to estimate TV ratings. Therefore, modeling time-related characteristics of features should be a key when measuring the TV ratings through microblogs. We show that capturing time-dependency of features in measuring TV ratings is vitally necessary for improving their accuracy. To explore the relationship between the content of microblogs and TV ratings, we collected Twitter data using the Get Search component of the Twitter REST API from January 2013 to October 2013. There are about 300 thousand posts in our data set for the experiment. After excluding data such as adverting or promoted tweets, we selected 149 thousand tweets for analysis. The number of tweets reaches its maximum level on the broadcasting day and increases rapidly around the broadcasting time. This result is stems from the characteristics of the public channel, which broadcasts the program at the predetermined time. From our analysis, we find that count-based features such as the number of tweets or retweets have a low correlation with TV ratings. This result implies that a simple tweet rate does not reflect the satisfaction or response to the TV programs. Content-based features extracted from the content of tweets have a relatively high correlation with TV ratings. Further, some emoticons or newly coined words that are not tagged in the morpheme extraction process have a strong relationship with TV ratings. We find that there is a time-dependency in the correlation of features between the before and after broadcasting time. Since the TV program is broadcast at the predetermined time regularly, users post tweets expressing their expectation for the program or disappointment over not being able to watch the program. The highly correlated features before the broadcast are different from the features after broadcasting. This result explains that the relevance of words with TV programs can change according to the time of the tweets. Among the 336 words that fulfill the minimum requirements for candidate features, 145 words have the highest correlation before the broadcasting time, whereas 68 words reach the highest correlation after broadcasting. Interestingly, some words that express the impossibility of watching the program show a high relevance, despite containing a negative meaning. Understanding the time-dependency of features can be helpful in improving the accuracy of TV ratings measurement. This research contributes a basis to estimate the response to or satisfaction with the broadcasted programs using the time dependency of words in Twitter chatter. More research is needed to refine the methodology for predicting or measuring TV ratings.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3268-3275
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• 2015

The goals of this study are understanding the state of improvement of university students' health behavior who are about to graduate and have to consider their health for getting a job according to the way of access and achieving health information and suggesting effective way to improve health behavior. 224 people who responded to the survey which was conducted at some universities in Kyungpook area are selected as a subject of final analysis. The analysis result of internet searching was more meaningful than the analysis result of TV programs or books regarding health. And the older grade(B=.103, p=.007), the more access to health information(B=.137, p=.008) and the higher score of existing health behavior(B=.431, p=.000) the score of improvement of health behavior was increased. Internet searching for health information is the most popular thing because information can be easily get after searching what you want immediately. TV program regarding health has better quality than the information on the internet because of the appearance of health professionals giving health information on TV but it is difficult to watch TV program whenever you want. However the separation between books, TV program and internet is obscured in that the books and TV program can be turned into replay and e-book on internet.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.594-603
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• 2007

The purpose of this study was to examine which variables affect customer relationship management in TV home shopping. Three hundred customers who had purchased fashion products in TV home shopping had participated in this study. The data was analyzed by factor analysis, t-test, correlation analysis and path analysis using SPSS program. As the result, 'service', 'information', 'contents', 'reputation', and 'benefits' variables had the effects on 'trust': especially, 'service' had the major effects on 'trust' The 'trust' and 'security' had the effects on 'commitment'. The 'price' variable had only effect on relationship maintenance. Also, 'trust' and 'commitment' had the 'relationship maintenance' Specifically 'commitment' had higher effect on relationship maintenance than 'trust' did. The results of this study would provide CRM marketing strategy for fashion marketers of TV home shopping.

• Journal of Technology Innovation
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• v.12 no.3
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• pp.205-227
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• 2004

This paper examined the leapfrogging of Korean Digital TV Industry in the midst of digital Revolution. Despite the lack of sufficient capability and core knowledge base, the Korean firms succeeded in the catching up forerunner firms in the Digital TV industry. The reasons of the success of Korean firms were as follows. Firstly, the Korean firms had some complementary asset, such as the experience of producing analog TV, and were able to develop the prototype digital TV given the accesses to the foreign knowledge via overseas R&D posts and acquisition of a foreign company. Secondly, the Korean firms were not locked in the analog technologies. As a follower, they had little sunk cost on the existing analog technologies. Thirdly, New mode of innovation, such as National R&D program for the development of HDTV and ASIC, were used as a tool for the mobilization of scarce knowledge base of digital technologies and the sharing the risks of development of path-breaking new technologies.

• Journal of the Korean Society of School Health
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• v.26 no.2
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• pp.104-113
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• 2013

Purpose: The aim of this study was to investigate prevalence and ecological characteristics of excessive television viewing among elementary school students in Seoul. Methods: Secondary data, representative sample of 11,082 subjects in Seoul was used. After prevalence of the excessive television viewing was identified by using factor analysis, 6 main factors explaining the ecological indicators was founded. After identifying prevalence of the excessive television viewing, by using factor analysis, we found 6 main factors explaining the ecological indicators. After categorizing factors into socio-psychological and lifestyle characteristics, we were investigated the odds ratio of excessive television viewing per characteristics by using multiple logistic regression. Results: The prevalence of excessive television viewing was 29.7% among the elementary school student in Seoul. The prevalence were higher in male, higher grade, and non-South of the Han River. Socio-psychological indicators which expressed excessive television viewing were annoying or bullying, scolding from teacher, depressed mode, thought for a runaway from home, an experience of diet, and negative body image. Life style indicators were a lower intake of fruit and vegetables, a higher intake of Ramyun and soft drink, a worse life style of hand washing, and wearing safety equipment. Conclusion: Lifestyle of television viewing was the comprehensive results from family, school, and society rather than a personal preference. Therefore, it is necessary to educate the hazard of excessive television viewing, to reenforce the students' health competence, to activate a safe leisure program as an alternate of television viewing, and to develop a recommendation.

• Journal of the Korean Society of Food Culture
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• v.35 no.3
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• pp.233-240
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• 2020

This study examined the nutrient content of HMR products and recipes by television chefs. Twelve menu items from the soup, stew, and broth category were chosen from HMR products and TV chef's recipes. The data on the nutrition labeling from the HMR products and TV chef's recipes were calculated using Can-Pro 5.0. The results of the analysis were the differences between the HMR products and TV recipes per serving size. The energy content of TV recipes 236.1 kcal was significantly higher than the HMR products. On the other hand, HMR products contained significantly higher sodium (926.9 mg) levels than the TV recipes (565.8 mg). In general, HMR products contained more sodium and less energy and protein than TV recipes. The highest sodium content containing products among the 12 menu items was the Spicy soft tofu stew (1,421.4 mg) from HMR products. The results revealed the significant differences in the macronutrient and sodium content between HMR products and the TV chef's recipe. This study provides supportive data for the need to reduce the sodium content in HMR products. TV cooking programs should focus on the importance of balanced nutrition, how to reduce sodium intake, and how to achieve this without disrupting well-balanced nutrition.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.