• Journal of Korea Game Society
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• v.1 no.1
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• pp.37-41
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• 2001

Ad(advertisement) is a gateway that makes the public recognize enterprises, and a tool that can maximize customers' interest. How this kind of Ad is delivered to consumers governs an enterprise's image or goods' reliability. That's why enterprises spend much money in advertising their products in various ways such as TV Ad, newspaper Ad, magazine Ad, placards and so on Accordingly, this study intends to look at Game Ad among a number of Ads, which enables game users to enjoy games at low expense and at the same time makes them naturally recognize enterprises images or product PR.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.56-57
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• 1999

인터넷은 일반 초보자들이 사용하기 쉬운 정보검색 도구의 개발, 상호작용이 가능한 멀티미디어 환경, 다양하고 무한한 정보와 쉬운 정보창출 등과 같은 장점 때문에 지속적인 성장을 하여왔다. 인터넷이 실험매체로서의 모색단계에서 벗어나 본격적인 매체로 성장하고 있는 가운데 기존 4대 매체(신문, 잡지, TV, 라디오)에 이어 제5의 매체로 서서히 자리 매김을 하여 가고 있음을 의미하며 이는 기존 매체의 대중 전달과는 달리 'one-on-one' 매체라는 인터넷의 특징이 광고의 패러다임 전이를 요구하고 있는 것이다.(중략)

• Proceedings of the KIEE Conference
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• 2003.10a
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• pp.170-173
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• 2003

The driving method is one of the most important factors of PDP, so various driving methods have been developed to improve the duality of PDP Nowadays, most of PDPs apply to ADS (Address and Display period Separated) driving method. In this paper, a new driving method that divides scan lines into multi-Blocks is suggested. The proposed driving method in this paper can drive 14 sub-fields per 1 TV field in SD panel, 16 sub-fields per 1 TV field in HD panel. And sufficient Address margin can be obtained.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.785-794
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• 2005

This is an empirical research on the effect of the product placement advertisement on the consumption behavior of college students. A structured survey to 342 students in and near Seoul shows that life style of the students significantly matters to the effect. That is, beauty-oriented students are more sensitive to the PPL than other student groups (i.e., career-oriented, saving-oriented, leisure-oriented, or freedom-oriented students). On the other hand, the freedom-oriented students are not sensitive to the PPL at all. Some statistical methods including factor analysis and multiple regression analysis were employed in order to get those results.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.61-71
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• 2019

Due to the limit of the time length of advertisement, facial expressions among the types of nonverbal communication are much more expressive and convincing to appeal to costumers. The purpose of this paper is not only to investigate how facial expressions are portrayed but also to examine how facial expressions convey emotion in TV advertisements. Research subjects are TV advertisements of and which had the wide range of popularity for customer known as one of the most touching commercials. The research method is Facial Action Coding System based on the theoretical perspective of a discrete emotions and designed to measure specific facial muscle movements. This research is to analyse the implications of facial expressions in the both TV ads by using FACS based on Psychology as well as anatomy. From the all the result of this, it is shown that the facial expressions portrayed with the conflict of emotional states and the dramatic emotional relief of the heroin could move more customers' emotions.

• Journal of Families and Better Life
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• v.8 no.1
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• pp.31-47
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• 1990

The purpose of this study were to investigate: 1) The level of information-processing competencies of children consumers. 2) The differences of information-processing competencises of children consumers according to the cognitive development stage, the variables related to social learning and the socio-ecomonic variables. 3) The independent influences of variables related to information-processing competencies of children consumers. 4) The independent influences of variables related to information-processing competencies of children consumers according to the cognitive development stage. For these purposes, a survey was conducted using questionaires. The questionaires consisted of mother's and child's were distributed to children of second and 6th grade and their mothers of 5 elementary schools in Seoul 634 cases were selected for data analysis. Then, these data were analyzed with statistical methods such as Frequency Distribution, Percentile, Mean, One-way Anova, Scheff -Test, T-Test, Pearson's Correlation and Multiple Regression Analysis. From these finding, the follawing suggestions are made. First, to improve information processing competencies of children consumers, children consumers should be offered the consumer information that is suitable to child's cognitive development stage. Second, the consumer education and learning practical discriminatory competencies on TV ads. should be conducted for children consumers and his mothers. Third, children consumers should have the opportunities to practice as a consumer. The last, children consumers in low-income should be offered the specially educational program.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.957-966
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• 2014

N-Screen service has experienced rapid business expansion recently, since consumers' watching patterns have been diversified; also business stakeholders including broadcasting companies, internet service providers, and device manufacturers have joined this field. In order to operate N-Screen service in a stable manner, development of advertisement system where it generates continuous advertisement profit is needed. Especially for a streaming service that delivers live TV programs, the new advertising system has to deliver ads in conjunction with the live streaming system that is in use. In this paper, video advertising system that is congenial to N-Screen is proposed. Both real time video/ad converting scheme and direct video ads delivery function were developed and tested. In addition, ad contents management and statistics management functions have been developed for advertisement managers. This system was implemented in a commercial N-Screen service and it is currently being used for delivering video advertisements.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.14 no.6
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• pp.1-5
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• 2000

Recently alternating-current Plasma Display Panel(AC-PDP) is in the spotlight as a digital television and high definition television. The panel structure widely adapted in commercial AC-PDP is three electrodes surface discharge type. At present time, the luminous efficiency is around 1lm/W, it should be a key factor for the commercialization. For the high luminous efficiency, the development of panel structure is necessary. At a given panel structure, a driving method should be optimized to get a sufficient luminous efficiency. The display image of AC-PDP could be realized by the repeated light emission from the discharge. Because most of discharge power is consumed in the sustaining period, the optimization of sustaining waveform is very important for the high luminous efficiency. ADS (Address and Display period Separated) driving method is commonly used. The average driving frequency of ADS driving method is ranged by several tens kilo of [kHz], however the actual frequency of sustaining period is in range of 100[kHz] to 200[kHz]. Based on this study, when the phosphor emits the visible light, it has a decay time of few milliseconds due to the material transfer to the phosphor to emit the visible light. Consequently the luminous efficiency decreases in proportion to the driving frequency. It is found that the luminous efficiency could be significantly improved by the low frequency sustaining driving method.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.242-245
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• 2007

To improve the efficiency of PDP TV, it should minimize the power losses transpired during AC-to-DC power conversion and PDP driving process. Generally the input power supply for PDP driving employes a two-stage power factor corrected converter, and it independently consists of sustain driver, which has high power consumption. However, such a circuit configuration has a difficulty for the PDP market requires low cost. To alleviate this problem, a new circuit composition is presented. It integrates input power supply with sustain driver in a single power stack. The input power supply of the proposed circuit has a single-stage structure to minimize power conversion loss, and it directly supplies power to the sustain driver so as to reduce the system size and cost.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.2
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• pp.282-289
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• 2008

To improve the efficiency of PDP TV, it should minimize the power losses transpired during AC-to-DC power conversion and PDP driving process. Generally the input power supply for PDP driving employes a two-stage power factor corrected converter, and it needs additional DC-to-DC converters to supply driving power for reset circuit ed sustain driver, which has high power consumption. However, such a circuit configuration has a difficulty for the PDP market requires low cost. To alleviate this problem, a new circuit composition is presented. It integrates input power supply with reset and sustain driver in a single power stack The input power supply of the proposed circuit has a single-stage structure to minimize power conversion loss, and it directly supplies power to the sustain driver so as to reduce the system size and cost.