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http://dx.doi.org/10.5909/JBE.2014.19.6.957

Implementation of Advertising System for N-Screen Live Streaming Service  

Choi, Yunjin (Korean Broadcasting System, Technical Research Institute)
Lee, Sanggil (Dong-Ah Institute of Media and Arts, Department of Broadcasting Engineering)
Jung, Byunghee (Korean Broadcasting System, Technical Research Institute)
Publication Information
Journal of Broadcast Engineering / v.19, no.6, 2014 , pp. 957-966 More about this Journal
Abstract
N-Screen service has experienced rapid business expansion recently, since consumers' watching patterns have been diversified; also business stakeholders including broadcasting companies, internet service providers, and device manufacturers have joined this field. In order to operate N-Screen service in a stable manner, development of advertisement system where it generates continuous advertisement profit is needed. Especially for a streaming service that delivers live TV programs, the new advertising system has to deliver ads in conjunction with the live streaming system that is in use. In this paper, video advertising system that is congenial to N-Screen is proposed. Both real time video/ad converting scheme and direct video ads delivery function were developed and tested. In addition, ad contents management and statistics management functions have been developed for advertisement managers. This system was implemented in a commercial N-Screen service and it is currently being used for delivering video advertisements.
Keywords
advertising system; N-Screen service; multi-screen advertising; live streaming;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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