• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.454-468
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• 2015

The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.

• Information Systems Review
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• v.20 no.1
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• pp.41-59
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• 2018

This study analyzed the factors that affect acceptance of online direct marketing in agricultural companies. Empirical analysis was conducted using the research model based on the individual's technology acceptance model (TAM) and the information technology adoption models in organizations. These models have four dimensions: 1) technology characteristics, which include perceived usefulness and perceived ease of use of TAM 2) CEO characteristics, which including the innovativeness and IT capability of CEOs; 3) organizational readiness, which include financial, technological, and human resources capabilities and 4) environment and external pressure, which include government support and changes to the Internet environment. These concepts were empirically tested. A total of 209 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through the application of structural equation modeling. Results show that perceived usefulness, IT capability of CEOs, and changes to the Internet environment have significant effects on the adoption intention of online direct marketing. However, perceived ease of use, CEO innovativeness, government support, and the variables of organizational readiness dimension did not have significant effects on adoption intention. This study suggests practical implications for adoption of online direct marketing in agricultural companies.

• Journal of Advanced Navigation Technology
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• v.15 no.3
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• pp.462-470
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• 2011

Since, Davis(1991) has proposed the TAM(Technology Acceptance Model) through a literature review of informatization promotion, which insists that a user conveniency is judged by the degree of effectiveness caused by IT, the advancement of IT such as the Internet, e-mail, electronic data exchange, and groupware have brought into various changes in ordinary corporations and public institutions. However, with the right function, the advancement of IT has provided various benefits including additional reverse functions. Based on an integrated environment of business process, unauthorized user could access to information and a management of information becomes more difficult than before due to informatization of critical information. Furthermore, external hacking or information leakage by insider becomes easier owing to advancement in communication technology. This study has tried to develop a specified management procedure and implementation method for confidential documents.

• Journal of Digital Contents Society
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• v.14 no.3
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• pp.291-301
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• 2013

This study is to derive the factors that influence the acceptance of LTE smart phones. Using an extended technology acceptance model to look at the factors affecting the acceptance LTE smart phone. Variables and the LTE features on the personal characteristics variables were chosen based on the study. This study was done through a survey. Surveyed LTE smart phone's primary audience, taking into account the age of 20 were analyzed mainly. LTE smart phone's acceptance factors affecting individual innovation, speed, price factors. When formulating marketing strategies in the future, based on the results of this study, elements that can stimulate innovation and speed, not just an individual's stability, if we estimate that we can derive a more meaningful and effective marketing results.

• The Journal of Information Systems
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• v.17 no.3
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• pp.111-134
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• 2008

As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 constructs of the proposed model, where the items used to measure the constructs were adapted from previous literature. Pre-testing and pilot testing of the measures were conducted by selected users of online bookstores. Data were collected from 220 university students who have purchased and intend to purchase their textbooks from online bookstores. The findings of this research are summarized as follows. First, navigation, previous experience, and innovation have a significant impact on the buyer's perception of ease of use. Second, price and delivery services have a significant impact on the buyer's perception of usefulness. Third, the perception of ease of use also has a significant impact on the buyer's perception of usefulness. Fourth, the perception of ease of use, perception of usefulness, and subjective norms all significantly support the purchasing intention in the case of online bookstores.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.185-198
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• 2012

This paper is to analyze consumer's acceptance phase of innovative IT product on the ground of dividing into product and application phase. In the acceptance phase of product determinants to consumer's satisfaction were analyzed and TAM(Technology Acceptance Model) were applied to the acceptance phase of application. It is analyzed that how well expected usefulness and perceived satisfaction to product have positively influence its performance and perceived satisfaction respectively in the acceptance phase of the product. In the acceptance phase of application, factors to consumers' satisfaction were analyzed to investigate its influence to the usefulness of application. Usefulness expectancy to the application and product were analyzed to figure out consumers'intention to use the product and effort and cost going into application use were also analyzed. Empirical study was implemented aimed at smart phone users. As a result, perceived usefulness expectancy to product have positively influence on perceived product performance and perceived product performance also affects perceived product satisfaction significantly. Although product satisfaction doesn't affect usefulness expectancy to the application, usefulness expectancy to the product and perceived product performance have positively influence on usefulness expectancy to the application significantly. And also usefulness expectancy to the both of application and product have positively influence on consumer's intention to use the product but consumer's effort and cost going into application doesn't affect to it, it's hold forth the possibility that consumer's effort affect consumer's intention to use the product.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.289-298
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• 2009

An analysis was carried out for this study to figure out if there exists any differences in the model consumers accept for commercialized MP3-playing clothing and bio-signal sensing clothing. To analyze the differences of the structural variables of the products types, t-test was conducted with SPSS 15.0 package and multi-group analysis with AMOS 5.0 to find out the differences of each path goes with product types in structural equation model. In analytical results of effective sample of 557 copies of questionnaire, consumers' were highly aware of MP3-playing clothing in perceived ease of use, while they were aware relatively high of bio-signal sensing clothing in perceived usefulness, attitudes, consumer acceptance. The perceived value which was input to find out consumers awareness about sale price of commercialized products, was proven to do very important moderating role in forming consumers' attitudes and acceptance intention. Besides, consumers showed a difference in path in accepting model goes with product types. In bio-signal sensing clothing case, 'the perceived usefulness$\rightarrow$attitudes' path which was backed up in MP3-playing clothing was rejected, and 'perceived value$\rightarrow$attitudes' path appeared relatively high with moderating role of perceived value higher than MP3-playing clothing. Considering the results above, as the smart clothing is in the initiative commercialization stage while consumers were in the inquiry stage into awareness or information necessary in the course of purchase decision-making, and so an effective commercialization strategy seems to be necessary.

• The Journal of Information Systems
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• v.22 no.3
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• pp.1-24
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• 2013

SNS(Social Network Services) is being recognized as an important part in our society, individual lives and corporate business aspects, and the influence of SNS is growing explosively as expansion and supply of infrastructures that support mobile environments increase. Previous studies related to SNS were focused on user acceptance of new technology, based on Technology Acceptance Model(TAM). However, they had a limitation to focus on technology acceptance, without the consideration of personal and behavioral factors in SNS use. However, above all, successful SNS requires the understanding of users who are active on the network. Therefore, from the user's perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usage. This study considered user innovation, virtual skill, self-efficacy, social pressure and network effect as independent variables, and perceived ease-of-use, perceived usefulness and perceived value as mediating variables, and intention-to-use as dependent variable. The result showed that user innovation, self-efficacy, social pressure and network effect had a significant effect on the mediating variables. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy for acquiring and retaining lone-term customers related to SNS business.

• Korean Journal of Construction Engineering and Management
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• v.16 no.3
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• pp.11-23
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• 2015

Construction Management(CM) and Building Information Management(BIM) have a lot in common that they need to establish a cooperation system among different disciplines and promote smooth communication among project stakeholders throughout the project life-cycle. BIM can be an effective information management tool for CM's business and improve their service value. However, BIM uses by Construction Managers(CMr) are very limited. The objective of this study is to analyze the intention of CMrs to adopt BIM and establish effective BIM use strategy in the CMr's point of view. This study utilizes Technology Acceptance Model(TAM) as a research method, and the results show that 1) CMrs think it is more important whether BIM is required to be adopted in their business process at the social or industry level than that BIM can improve their personal competence, recognition, and impressions through their voluntary BIM adoption; 2) that CMrs think it is important to figure out business processes where BIM can be smoothly incorporated; and 3) that CMrs hesitate the use and trial of BIM in their realworld business although they agree that BIM needs to be eventually adopted in their business in the future. Based on these results, directions for establish a strategy for BIM adoption were proposed at the CMr's point of view

• The Journal of Society for e-Business Studies
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• v.11 no.1
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• pp.25-52
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• 2006

This study focuses on customer perception of security control under Internet banking environment Internet banking customers' understanding of security control is insufficient. They are not fully aware of security technologies for Internet banking. Moreover, they cannot know which control is implemented and maintained on an Internet banking site when visiting the site. This study, therefore, attempts to find the impact of customer perception of security control on Internet banking acceptance. The research model is based on the TAM (Technology Acceptance Model), and introduces trust as an additional belief. Trust has been investigated in the marketing area, and begins to be focused in e-business area. A Web survey of Internet banking users collected 845 cases. Statistical analyses, using SEM (Structural Equation Modeling), partially supported the hypotheses that perceived strength of security control has an impact on three beliefs: trust, perceived usefulness, and perceived ease of use. We also verified the impact of these beliefs on attitude toward using, on behavioral intention to use, and on actual use. It is, therefore, verified that perceived strength of security control is a determinant of Internet banking acceptance.