• Journal of Korea Technology Innovation Society
• /
• v.21 no.4
• /
• pp.1536-1576
• /
• 2018

This study aims at investigating the path in which entrepreneurial orientation and absorptive capacity, which have a significant influence on the corporate performance of SMEs, are mediated through product innovation performance (product speed, product quality). For the empirical study, 233 questionnaires collected from 1775 SMEs including in Daejeon Techno Park start-ups were analyzed by using structural equation model. The empirical analysis shows that absorptive capacity and entrepreneurial orientation have a positive effect on performance through product innovation performance. Therefore, it is suggested that entrepreneurial orientation and absorptive capacity increase product innovation performance in terms of corporate strategy and external information utilization capability, and product innovation performance leads to performance. This paper suggests that entrepreneurial strategy and capacity to utilize external information are important for introducing high quality products faster than others in response to the external environment.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.4
• /
• pp.347-353
• /
• 2022

In the restaurant industry, start-ups are active due to high demand from consumers and low entry barriers. However, the restaurant industry has a high closure rate, and in the case of franchises, there is a large deviation in sales within the same brand. Thus, research is needed to prevent the closure of food franchises. Therefore, this study examines the factors affecting franchise sales and uses machine learning techniques to predict the success and failure of franchises. Various factors that affect franchise sales are extracted by using Point of Sale (PoS) data of food franchise and public data in Gangnam-gu, Seoul. And for more valid variable selection, multicollinearity is removed by using Variance Inflation Factor (VIF). Finally, classification models are used to predict the success and failure of food franchise stores. Through this method, we propose success and failure prediction model for food franchise stores with the accuracy of 0.92.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.1
• /
• pp.225-235
• /
• 2020

The Korean government is attempting to promote technology-based start-ups and venture firms that can lead to new national growth engines being developed. Although government support policies focus on improving survival rates, strategic tools for sustainability management based on a continuing company's assumption are also relevant. Previous studies indicate corporate social responsibility (CSR) as an important strategic tool for the management of corporate sustainability. This research is an exploratory study that seeks to empirically analyze the applicability of such CSR to venture firms. Existing previous studies have been carried out by large companies and surveys, and there are limitations that do not reflect the characteristics of companies. To complement the shortcomings of previous studies and propose practical consequences, this study conducted an empirical analysis using raw data from government approval statistics to identify the growth stages of venture firms. Using the 2018 Survey of Korea Venture Firms, we identified the growth stages of domestic venture firms and used the data envelopment analysis (DEA) to investigate the effect of CSR activities on managerial efficiency. The analysis found that CSR during start-up and early growth cycles did not affect managerial performance. The organization that conducted enthusiastic CSR activities performed better than those that did not perform CSR activities since the rapid growth era. Ultimately, the scale efficiency of venture business was the highest from the rapid growth era when the CSR was not done. This study is a pioneering study that found that after the period of high growth, venture firms' CSR activities can affect managerial performance. Therefore, it is important to advise applicable policies and business decision-makers that CSR practices can be a tactical resource for improving performance of management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.5 no.4
• /
• pp.51-68
• /
• 2010

The article analyses economic effect of medium size aircraft development project. It is based on the measurement of induced production and increased productivity by the investment on the development project. The analysis shows around 5.2 trillion KRW induced production and 65 billion KRW productivity are expected, if 1.4 trillion KRW is invested as planned. The economic effects with the same size of investment across different manufacturing industries - shipbuilding, auto, general machinery and emiconductor - are also measured for comparison. The result reports ircraft anufacturing is positioned as middle in terms of induced production nd productivity nhancement. he results in this article support the investment, which has economic asibility as well as strategic and military importance as argued.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.5 no.4
• /
• pp.35-49
• /
• 2010

The purpose of this study is to help the venture business innovate the purchasing process. This study reviewed the types of transaction governance structure, and researched the change of transaction governance structure, while using information technology. According to transaction cost theory, the transaction governance structure can be moved from hierarchy to market. It can be moved to the middle, because of economies of scale, incentive for supplier, and increasing search cost. And it can be moved from market exchange to relational exchange, using electronic marketplace. In order to innovate the purchasing process, the venture business can select the transaction governance structure that fits the its purchasing contexts.

• Knowledge Management Research
• /
• v.20 no.3
• /
• pp.173-193
• /
• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• The Journal of the Korea Contents Association
• /
• v.22 no.9
• /
• pp.217-233
• /
• 2022

This study was conducted with the purpose of deriving a revitalization plan by analyzing the factors influencing the characteristics and perception of self-employment and self-employment selection of young people. To this end, discussions on self-employment and the size of workers were reviewed, and the characteristics, determinants, and difficulties of self-employment youth were analyzed based on data from a survey of youth in Seoul and Gyeonggi-do. The support plan proposed through the analysis should first strengthen the program so that the government, local governments, and schools can all gain experience in the practice of developing ideas, producing, and selling based on aptitude and competency to solve youth employment problems. Next, compared to support for technology-based start-ups, there are no suitable programs in the fields of knowledge, manufacturing, and distribution, and there is almost no support for freelancers in which the majority of young people are engaged. Therefore, it is necessary to diversify support projects so that the diversity of young people can be expressed in self-employment. Finally, it was found that entrepreneurship had an important influence on self-employment. However, Korean teenagers do not know what entrepreneurship is and have no experience in education, so they should focus on cultivating entrepreneurship in the regular curriculum and establishing a cultural foundation to foster young leaders with creative ideas and execution.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.1
• /
• pp.31-46
• /
• 2023

This study classified and confirmed the learning modes about start-ups that are based on the accelerator's program which was focusing on the Korean accelerators in the ICT field targeting global market. Eight accelerator practitioners were interviewed who were in charge of operating programs for accelerators, qualitatively analyzing method of the interview was conducted. The interview results to identify various learning modes that accelerators provide to startups through programs. In order to identify and classify learning modes, the researcher reviewed various prior documents and using categories of experience accumulation, observation, experimentation, trial and error, and improvisation as a priori code for the qualitative analysis. The interview results were analyzed through a subject analysis. As the result of the study, the learning modes offered by the accelerator's programs to startups were confirmed, with two subcategories identified for each of the five categories: experiential, learning from others, experimental, trial and error, and improvisation. Given the limited research on accelerator programs and their main function, the main function of accelerators, this study identified the types of learning modes that offered by the accelerator's programs to startups from the perspective of learning. This study provides important insights into the types of learning modes that offered by the accelerator programs, which can help to improve our understanding of how accelerators support organizational learning for startups. Additionally, this information can be useful for startups considering in participating in the accelerator programs, as it can help them making informed decisions about their involvement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.2
• /
• pp.35-52
• /
• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.14 no.1
• /
• pp.59-71
• /
• 2019

In the rapidly changing industrial environment, the continuous increase in demand for entrepreneurship emphasizes the effective support of the government for the survival and growth of entrepreneurs and the necessity of establishing systematic initiative promotion policies. To this end, Of the total number of enterprises. The purpose of this study is to establish a new classification system for entrepreneurial industry that reflects the trend of entrepreneurship based on convergence technology that emerged during the 4th Industrial Revolution era in order to establish a systematic initiative upbringing policy. In this paper, we propose a new classification system for entrepreneurial ecosystem by using Delphi technique. As a result of the study, the categories of entrepreneurial industry are classified into technology entrepreneurship and general entrepreneurship. Technology entrepreneurship is divided into ICT services, ICT manufacturing, general manufacturing, cultural contents and biotechnology. The results of this study suggest a meaningful implication in the establishment of effective policies to support entrepreneurship in the future by establishing new standards of industry classification system of entrepreneurs.