• Journal of Information Technology Applications and Management
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• v.28 no.6
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• pp.23-43
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• 2021

This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer's Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology Acceptance Model as background theory. Perceived ease of use, Perceived usefulness, Security, and Brand were set as independent variables. The results of this study are as follows. First, it was found that perceived ease of use, perceived usefulness, and security significantly affected technological trust that consumers feel. Second, technological trust also had a significant effect on purchase intention, and it was found that perceived ease of use, perceived usefulness, and product security, excluding brands, had an indirect mediating effect on consumers' purchase intention through technological trust. This study is meaningful in that by conducting user-centered research, and results that are partially contrasted with existing studies are derived from increasing the interest of factors we used.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.1-23
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• 2014

This study investigates the effect of technological and environmental factors on the cloud computing assimilation, which then affects firms' performance. The technological characteristics include cost-savings, technology use advantage, technology infrastructure, and technology compatibility while environmental characteristics include partner cooperation, competitive pressure, environmental uncertainty, and business agility. Furthermore, we examine inter-organizational trust as a moderating effect between environmental characteristics and cloud computing assimilation. Data from a sample of 219 firms show the significant impacts of proposed variables with exception of technology infrastructure and technology compatibility. The findings also show that inter-organizational trust has a significant moderating effect in all paths except the one between business agility and cloud computing assimilation. The implication of this study suggests a theoretical framework explaining cloud computing assimilation and performance within inter-organizational environment.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.175-191
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• 2011

To improve cooperative performance, organizations are increasingly developing its technology capabilities to maintain performance and satisfaction with its collative partners. The data for 143 collaboration experiences from domestic manufacturing firms were used to test hierarchical regression model with trust moderating between technology capabilities and collaborative performance and satisfaction. The result suggests that technological human resources, technological organization, technological leadership are the most important factors to affect positively collaborative performance and satisfaction, and there are interaction effects of trust on technological assets and technological organization with collaborative performance and satisfaction.

• Obstetrics & gynecology science
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• v.61 no.6
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• pp.647-648
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• 2018

• International Journal of Computer Science & Network Security
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• v.21 no.6
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• pp.89-100
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• 2021

Smart Grid Network (SGN) is a next generation electrical power network which digitizes the power distribution grid and achieves smart, efficient, safe and secure operations of the electricity. The backbone of the SGN is information communication technology that enables the SGN to get full control of network station monitoring and analysis. In any network where communication is involved security is essential. It has been observed from several recent incidents that an adversary causes an interruption to the operation of the networks which lead to the electricity theft. In order to reduce the number of electricity theft cases, companies need to develop preventive and protective methods to minimize the losses from this issue. In this paper, we have introduced a machine learning based SVM method that detects malicious nodes in a smart grid network. The algorithm collects data (electricity consumption/electric bill) from the nodes and compares it with previously obtained data. Support Vector Machine (SVM) classifies nodes into Normal or malicious nodes giving the statues of 1 for normal nodes and status of -1 for malicious -abnormal-nodes. Once the malicious nodes have been detected, we have done a trust evaluation based on the nodes history and recorded data. In the simulation, we have observed that our detection rate is almost 98% where the false alarm rate is only 2%. Moreover, a Trust value of 50 was achieved. As a future work, countermeasures based on the trust value will be developed to solve the problem remotely.

• Asia pacific journal of information systems
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• v.25 no.3
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.425-433
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• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

• Journal of Science and Technology Studies
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• v.15 no.1
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• pp.69-107
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• 2015

In this article, I try to understand the changing patterns of 'politics of expertise' by looking at the change of the citizens' opinion on '4 Rivers Project', particularly the change of citizens' trust in expert, through data analysis on 'Citizen Opinion Survey on Science and Technology'. Findings are as follows: The reliability of government and the pros side experts downed, on the other hand, the reliability of the opposite side experts and environmental groups have maintained or slightly increased. This shows the fact that '4 Rivers Project' is the field of political confrontation surrounding the expertise. The government decision-making process on '4 Rivers Project' can be examined from the perspective of 'the politics of expertise', in the sense that the process is related to the utilization of scientific and technological expertise-power surrounding the project feasibility. The facts that citizens are interested in scientific-technological and ecological issues which are largely affected by expertise, and they think that the 4 Rivers Project affects the their daily lives, are the result of rising 'scientific-technological citizenship'.

• Journal of Distribution Science
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• v.20 no.11
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• pp.61-69
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• 2022

Purpose: Technological developments make the business competition even tighter. Digitalization makes it easier for business people in their efforts to encourage the formation of consumer buying behavior because of the availability of effective and efficient means of delivering information to be used to make purchasing decisions. The purpose of this study was to determine the effect of E-Wom and Website Attractiveness on E-Trust and Purchase Decision of online sales on Instagram with innovation acting as a moderating variable. Research design, data and methodology: This research sample is 170 Instagram users who have made online purchases from the local fashion brand. This research is quantitative explanative with data collection using questionnaires and analysis techniques using the Structural Equation Modeling (SEM) approach using AMOS. Results: The results showed that E-wom had a significant positive effect on Purchase decisions. Web Attractiveness has no significant effect on Purchase Decision. Ewom has a significant positive effect on E-trust. Web Attractiveness has a significant positive effect on E-trust. E-Trust has no significant effect on purchase decisions. Conclusions: Innovation can moderate the effect of E-trust on Purchase decisions. Purchase Decisions can be influenced by E-wom and E-trust, but not Web Attractiveness.

• The Journal of Information Systems
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• v.32 no.4
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• pp.69-94
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• 2023

Purpose Social networking service (SNS) platforms employ distinct networking strategies to meet the varying needs of their users, resulting in divergent sets of technological functionalities offered by each platform. Consequently, unique features on various SNSs give rise to distinct social issues. Moreover, the available technical coping mechanisms for users vary significantly across platforms. Design/methodology/approach Therefore, this study analyzes the factors affecting technical coping intention based on technical functions of SNSs for users exposed to cybercrime, such as sexual harassment. We divide coping intention into active and passive coping intention. Furthermore, this research focuses on trust as an antecedent of coping intention and verifies how human and system-like trust affects two coping intentions in different directions. Findings Findings reveal that system-like trust significantly affects both active and passive coping intention as a belief in whether the technology will work properly. However, in the case of human-like trust, trust in the platform provider was found to negatively affect passive coping, which is considered unsocialized behavior on SNS platforms. Therefore, both human-like and system-like trust for the platform must be appropriately applied to cope with the problem while activating the platform.