• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.19-41
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• 2013

This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.

• Asia pacific journal of information systems
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• v.14 no.1
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• pp.165-184
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• 2004

This paper focused on developing and empirically testing an EAM(Electronic-Store Acceptance Model), By basing upon Davis' TAM(Technology Acceptance Model) and reflecting the characteristics of EC(Electronic Commerce), the EAM was proposed. This EAM could be regarded as a revised and extended TAM in the EC area. The theoretical rationale of this model was as following: 1) Though Davis' TAM was proposed a powerful tool to explain and predict usage of Information Technology, nowadays, TAM variables(perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. 2) In the e-commerce and e-business studies, trust has been emerging as a potentially important antecedent of IT adoption. A famous internet book store was chosen to empirically test the EAM. In order to evaluate reliability and validity of instrument, and validate the research model, SEM(Structured equation model) analysis was conducted. The results showed that perceived usefulness and trust significantly influenced e-Store Acceptance but perceived ease of use did not have significant influence on e-Store Acceptance.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.4
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• pp.526-533
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• 2007

In this paper, we study to the pattern of job satisfaction using four theories of transactional analysis-egogram, life positions, strokes, time structuring-for organizational members. The tool of pattern analysis is used fuzzy TAM network which Is especially effective for pattern analysis. The input data of fuzzy TAM network ate values of four theories in transactional analysis, the output data is the classes which is divided by two groups from score of job satisfaction. From the result of this study, the correct rates of training data and checking data are 85-100% and 60%, respectively.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.527-539
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• 2019

This study examined the Chinese style in the Vivienne Tam collection as well as explored diversity and modern interpretation of a Chinese style used in modern fashion. The study also investigated the concept and history of the Chinese style as well as analyzed the Chinese style in the collection based on a consideration of a Chinese element that is the basic structure with an understanding of Vivienne Tam and general collection themes. As a result of research, the Chinese style appeared in the Vivienne Tam collection was comprehensive with 43 Chinese elements including Animals, Flower & Grass among the Nature elements, Mythology Religion among the Figure elements, Historical Artifacts, Clothing, Oral Literature, Entertainment, Fine Arts. Technique, Folk holiday among Culture elements and Philosophy among Spirit elements, which accounted for 57.6% of the collection. The formative characteristics that included Chinese elements were extended, abstracted, distorted or transformed; in addition, some abstract elements were embodied into animals, images and certain particular forms to present a theme. In addition to two-dimensional method to print Chinese elements on fabric, they were also expressed as a three-dimensional texture or a silhouette, achieving clear and bold harmony. The aesthetic characteristic is a mixture of Eastern and Western way of thinking. Her costume has a political and historical meaning beyond the imitation of elements that represent the development of a pleasant and interesting design.

• The Journal of Information Systems
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• v.31 no.2
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• pp.63-88
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• 2022

Purpose The purpose of this study is to empirically analyze the factors affecting the intention to use cloud computing in the smart work environment. This study is meaningful in that it examines the characteristics of smart work and the fit of cloud computing characteristics, and it is a study that reveals the factors affecting the intention to use cloud computing by applying the integrated model of TTF and TAM. Design/methodology/approach In order to understand the factors affecting the intention to use cloud computing in the smart work environment, a research model that integrates TTF and TAM with the hypothesis was proposed. In order to verify the research hypothesis, this study conducted a survey on individuals with experience in smart work and cloud computing. And with the data 280 collected in the survey, path analysis was performed using the PLS structural equation. Findings As a result, it was found that task characteristics and technology characteristics had a positive (+) effect on task-skill fit, and task-skill fit had a positive (+) effect on perceived ease of use and usefulness. Also, task-skill fit, perceived ease of use, and perceived usefulness were found to have a positive (+) effect on intention to use.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.187-199
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• 2022

The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.09a
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• pp.620-623
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• 2003

The TAM (Topographic Attentive Mapping) network is a biologically-motivated neural network. Fuzzy rules are acquired from the TAM network by the pruning algorithm. In this paper we formulate a new input layer using Gabor function for TAU network to realize receptive field of human visual cortex.

• Proceedings of the CALSEC Conference
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• 1999.11a
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• pp.732-741
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• 1999

지금까지의 국내외 연구들에서 다루어 왔던 TAM 연구들의 대부분은 사용 용이성과 유용성이 정보기술의 사용에 어떤 관련성이 있는가에 연구의 초점을 맞추어 왔다. 하지만, TAM의 구성요소중 하나인 외부변수에 대한 구체적인 정의가 동반되지 못했다 이에 본 논문에서는 TAM의 외부변수들을 선행된 연구들에서 찾아 정리하고, 개인적 변수와 조직적 변수로 크게 분류하여 이들 변수들이 사용 용이성과 유용성에 어떠한 영향을 주는 지를 연구함으로써, 사회나 조직 구성원들이 정보기술을 습득하고 수용하는 일련의 과정을 연구하는 것을 그 목적으로 하고 있다. (중략)

• Journal of Technology Innovation
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• v.14 no.1
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• pp.201-225
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• 2006

Technology Acceptance Model (TAM) considers perceived ease of use and perceived usefulness as the important determinants of user behavior regarding information technology. As an extension of TAM, this research examines perceived security as an additional determining variable to explain an individual's acceptance and use of mobile banking as well as internet banking. The results show that perceived ease of use does not affect the individual's attitude toward the use of mobile or internet banking, while perceived usefulness does. Furthermore, perceived security affects perceived usefulness in mobile banking, but not in internet banking. In addition, in mobile banking, perceived security is positively related to perceived usefulness, though perceived security is negatively related to attitude. Finally, the average scores of surveyed data for Internet banking are higher and significantly different than those for mobile banking.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.1-23
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• 2013

This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.