• Title/Summary/Keyword: T-test analysis

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The Factors Affecting the Avatar Addictive Buying Behavior (아바타의 중독 구매행동에 영향을 미치는 요인에 관한 연구)

  • Lee, Seung-Hee;Jo, Se-Na
    • Journal of the Korean Home Economics Association
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    • v.44 no.8
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    • pp.117-126
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    • 2006
  • The purposes of this study were to examine the factors affecting the avatar addictive buying behavior. The survey subjects were 220 females and males who had purchased avatar items in the internet. For data analysis, descriptive statistics, factor analysis, t-test and regression analysis were used. In the results, first, the frequency test of quantity of owned items, payment method, main using site, frequency of purchase, and price of purchase was conducted to reveal the avatar addictive buying behavior. Second, the avatar addictive buying behavior was classified into three factors: conspicuous addictive, psychological addictive and habitual addictive. Also, the pursuit of pleasure was classified into three factors: superiority, pastime and enjoyment. Third, flow, vicarious satisfaction, stress, superiority and pastime affected avatar addictive buying behavior. Based on these results, fashion marketing strategies and implications regarding avatar addictive buying were suggested.

The Effects of Consumers Psychological Characteristics on the Impulse Buying Behaviors of Apparels (소비자의 내적 특성이 의복충동구매행동에 미치는 영향 -감각추구성향, 의복탐색행동, 점포유형을 중심으로-)

  • 강은미;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.586-597
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    • 2001
  • EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

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Influence of College Students' Gender and Relationship Status on Their Clothing Purchase Process

  • Kim, Eun-Kyung;Shin, Jung-Eun;Choo, Ho-Jung;Lee, Kyu-Hye
    • International Journal of Costume and Fashion
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    • v.11 no.1
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    • pp.35-52
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    • 2011
  • The purpose of this study is to identify the effects of college students' relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey, 113 questionnaires were used for the data analysis excluding incomplete ones. Factor analysis, paired t-test, Pearson's correlation, one-way ANOVA, MANOVA and Chi-square test were conducted. The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.

A Study on the River Discharge Measurement Techniques (하천유량 측정기법에 관한 연구)

  • 김성원;지홍기
    • Journal of Environmental Science International
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    • v.7 no.6
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    • pp.793-801
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    • 1998
  • In this study, the Dilution Method is used to measure river discharge through the hydraulic model test. the dilution method is divided into Constant-Rate-Infection Method and Slug-Injection Method in the river discharge measurement techniques. When the dilution method is applied in the hydraulic model flume, it is analyzed that the estimated error of constant-rate-injection method is less than that of the slug-in-jection method, and the result shows that floodflow analysis is more efficient than lowflow analysis as compared observed discharge with calculated discharge. The result of statistical error analysis shows that the constant-rate-injection method is appropriate technique for the measurement of the river discharge. Therefore, the dilution method among the river discharge measurement techniques can be applied for the river basin which can't be measured with current meter or unsteady-flow regime in the urban-small drainage or hydraulic structure equipment area and can be obtained more exact results than any other discharge measurement techniques.

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Effect of Cognitive behavior therapy program in child with Posttraumatic Stress Disorde (인지행동치료 프로그램이 외상 후 스트레스장애(PTSD) 아동에 미치는 효과 - 학교폭력 피해아동을 중심으로 -)

  • Lee Jin-Suk;Han Young-Suk
    • Korean Journal of Human Ecology
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    • v.9 no.2
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    • pp.21-31
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    • 2006
  • The purpose of this study is to investigate the differences in irrational faith and the school adaptation of elementary school students by experimental group and control group. To achieve these goals, the followings are setting the programs. The subjects are selected from grade 4, 5, 6 students from the elementary schools. The tools used for this study were Irrational faith Test and School adaptation Test. The followings are the results of the analysis of the collected data. First, in the analysis of irrational faith, there is no significant difference between experimental group and control group. Second, in the analysis of school adaptation, there is significant difference between experimental group and control group(t=.05, p<.05).

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A Study on the Rural Housewives Household Labor(II) - A Comparative Analysis of the Housewives Household Labor Practices in Kyungpook Province (농촌주부의 가사노동에 관한 연구(II) - 경북지방 전통농지역과 상업농지역 주부의 가사노동 실태의 비교분석)

  • 조희금
    • Journal of Families and Better Life
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    • v.7 no.2
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    • pp.145-161
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    • 1989
  • The objectives of this study are ; 1) To analyze the time use and the invironments of rural housewives household labor according to the characteristics of agriculture. 2) To investigate the factors influencing household labor time. In this study, the rural areas are divided into two groups according to characteristics of agriculture. One is traditional agricultural area-Seokchon Dong in Youngcheon Kun, and the other is commercial agricultural area-Dongpo 1 Dong in Sungju Kun. Two areas are located in Kyungpook Province. 145 housewives dwelling in above two villiages were interviewed. The statistics used for data analysis were frequency, percentile, T-test, x2-test, and multiple regression analysis. Results are as follows; 1) household labor time had not significant differences Hetween Youngcheon and Sungju. But agricultural labor time was longer in Sungju than in Youngcheon. 2) household labor environments in Sungju were better than those in Youngcheon. 3) household labor time was influenced by agricultural labor time and socio-cultural time.

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A Study on the Middle and High School Student's Recognition of Beauty Arts (중고생의 미용인식에 대한 연구 -헤어 미용을 중심으로-)

  • Yoon, Eun-Young;Kim, Sung-Nam
    • Journal of the Korean Society of Fashion and Beauty
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    • v.6 no.1
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    • pp.48-52
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    • 2008
  • The purpose of the study is to look at the middle and high school student's recognition of beauty Arts. The collected data were analyzed by frequency analysis, factor analysis, reliability test, t-test, correlations analysis, from which the result is as follows. Firstly, the lower levels of beauty art are comprehensive interest, personal interest professional interest, effort type, management type and consumption type. Secondly, Beauty art interest and attitude by gender and school levels showed meaningful difference. Thirdly, there is meaningful correlations between beauty art interest and beauty art attitude.

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A Study on Characteristics of Fashion Opinion Leaders (패션 의견선도자(意見先導者)의 특성(特性)에 관한 연구(硏究) - 인구통계적(人口統計的).심리적(心理的).패션 커뮤니케이션 경로(經路) 변인(變因)을 중심으로 -)

  • Chung, Hyei-Young
    • Journal of the Korean Society of Costume
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    • v.14
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    • pp.185-198
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    • 1990
  • The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

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The Effect of Clothing Appropriateness on Person Perception (의복의 적절성이 대인지각에 미치는 영향에 관한 연구 -이화여대 학생의 캠퍼스 웨어를 중심으로-)

  • 박성은;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.2
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    • pp.264-277
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    • 1995
  • is designed to study the college women's desirable clothing behavior in campus, and to find out the difference in person perception according to appropriate or inappropriate clothing. Detailed object is to find out the following differences according to appropriate and inappropriate clothing in campus: 1) formation of impression 2) inference of value. Addi\ulcorner tionally the difference in person perception according to major, grade and preference group are studied. For data collection, 460 college women who are attending Ewha Woman's University are included, and convenience sampling method is used. Frequency, percentage, mean, factor analysis, t-test, ANDV A. duncan test, correspondent analysis are used for data analysis. The result are as follows: 1) Wearer's impression is devided into four factors: appearence evaluation, personality evaluation, ability and activity. 2) There are significant differences in impression formation and value inference according to situational appropriateness. 3) There are significant differences in person perception according to major, grade and preference group.

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Linear stability analysis in a solid-propellant rocket motor (고체추진 로켓모터에서의 선형 안정성 해석)

  • ;;Kim, Kyung-Moo;Yoon, Jae-Kun
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.19 no.10
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    • pp.2637-2646
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    • 1995
  • Combustion instability in solid-propellant rocket motors depends on the balance between acoustic energy gains and losses of the system. The objective of this paper is to demonstrate the capability of the program which predicts the standard longitudinal stability using acoustic modes based on linear stability analysis and T-burner test results of propellants. Commercial ANSYS 5.0A program can be used to calculate the acoustic characteristic of a rocket motor. The linear stability prediction was compared with the static firing test results of rocket motors.