• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.3
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• pp.137-150
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• 2011

Long-term customer retention strategies with switching cost is very important for gaining a competitive advantage in on-line shopping mall environment. The purpose of this study is to investigate the affecting factors of switching cost in terms of on-line shopping mall's quality and the effects of it on customers' behavior moderating commitment. According to the result, information quality and customized information were found to be significantly related to social switching cost, and also royalty program and product differentiation were found to be significantly related to lost benefit cost and procedural cost respectively. When it comes to the relationship between switching cost and commitment, results shows that social switching cost is not significantly related to affective commitment. Lost benefit cost and procedural cost, however, were found to be significantly related to affective commitment and calculative commitment respectively. Finally, affective commitment was found to bolster repurchase intention and control negative WOM, and calculative commitment was found to bolster both repurchase intention and negative WOM.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1707-1718
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• 2009

This study examines the effects of perceived risks on purchase decision behavior among Internet fashion consumers. The study survey used a self-administered questionnaire and a total data of 244 responses were used for analysis. The results of this study are as follows: First, the perceived risks consist of 6 factors, quality risk, counterfeit product risk, credit dealing risk, social/psychological risk, size and appearance risk, and delivery risk. The purchase decision behavior consist of 3 factors, delay of purchase decision, website switching, and offline conversion behavior. Second, purchase time positively affected the quality risk and credit dealing risk. Purchase frequency negatively affected the quality risk and credit dealing risk. Third, the quality risk, size and appearance risk, counterfeit product risk, and credit dealing risk positively affected the delay of purchase decisions. Quality risk and counterfeit product risk positively affected website switching. In addition, quality risk, social/psychological risk, and credit dealing risk positively affected the offline conversion behavior. Fourth, credit dealing risk negatively affected a short term purchase intention and the delivery risk negatively affected a long term purchase intention. The social/psychological risk and credit dealing risk negatively affected the repurchase intention.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Journal of Power Electronics
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• v.14 no.6
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• pp.1208-1216
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• 2014

Mismatch between switching frequency and circuit parameters often occurs in industrial applications, which would lead to instability phenomena. The bifurcation behavior of $V^2$ controlled buck converter is investigated as the pulse width modulation period is varied. Nonlinear behavior is analyzed based on the monodromy matrix of the system. We observed that the stable period-1 orbit was first transformed to the period-2 bifurcation, which subsequently changed to chaos. The mechanism of the series of period-2 bifurcations shows that the characteristic eigenvalue of the monodromy matrix passes through the unit circle along the negative real axis. Resonant parametric perturbation technique has been applied to prevent the onset of instability. Meanwhile, the extended stability region of the converter is obtained. Simulation and experimental prototypes are built, and the corresponding results verify the theoretical analysis.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.3
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• pp.87-95
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• 2006

In this paper, an approach for analyzing brand loyalty and brand switching behavior in car insurance market is presented. A two-choice model by Blumen, et al. that uses Markov chain is adopted as a main technique for estimating brand parameters. Survey data have been collected through personal interviews with questionnaires. Following the application of the model to the data, it is found that there are five leading companies in car insurance market where the number of potential brand switchers is larger than that of brand loyal customers. Therefore, differentiation of this product along with the conversion of this low-involvement product to a high-involvement one could make car insurance stand out against a somewhat undifferentiated field of competitors.

• Journal of the Korean Data and Information Science Society
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• v.24 no.4
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• pp.919-929
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• 2013

We compared two basic methods, combine-accumulate method and accumulate-combine method, using the past quality information in multivariate quality control procedure for monitoring mean vector of multivariate normal process. When small or moderate shifts have occurred, accumulate-combine method yields smaller average run length (ARL) and average time to signal (ATS) than combine-accumulate method. On the other hand, we have found from our numerical results that combine-accumulate method has better performances in terms of switching behavior than accumulate-combine method. In industry, a quality engineer could select one of the two method under the comprehensive consideration about the required time to signal, switching behavior, and other physical factors in the production process.

• Proceedings of the Korean Vacuum Society Conference
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• 2014.02a
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• pp.378.1-378.1
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• 2014

In this study, we investigated that the resistance switching characteristics of Nb-doped HfO2 films with increasing Nb doping concentration. The Nb-doped HfO2 based ReRAM devices with a TiN/Nb-doped HfO2/Pt/Ti/SiO2 were fabricated on Si substrates. The Nb-doped HfO2 films were deposited by reactive dc magnetron co-sputtering at $300^{\circ}C$ and oxygen partial ratio of 60% (Ar: 16sccm, O2: 24sccm). Microstructure of Nb-doped HfO2 films and atomic concentration were investigated by XRD, TEM, and XPS, respectively. The Nb-doped HfO2 films showed set/reset resistance switching behavior at various Nb doping concentrations. The process voltage of forming/set is decreased and whereas the initial current level is increased in doped HfO2 films. However, the switching properties of Nb-doped HfO2 were changed above the specific doping concentration of Nb. The change of resistance switching behavior depending on doping concentration was discussed in terms of concentration of non-lattice oxygen and micro-structure of Nb-doped HfO2.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.250-263
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• 2021

This study tries to understand the Infectious disease recognition and perceived risk of the COVID19 of air traveller on risk reduction behavior and tourist destination switching intention. The study method was to conduct a online survey research targeting air travelers with airline experience within a year. The empirical survey was conducted between Jun 2 and Jun 24, 2021, and 250 valid questionnaires were analyzed. data analysis was conducted using SPSS 20.0 and AMOS 23.0 the hypothesis was tested through structural equation modeling. First, Infectious disease recognition of the COVID19 has effect on perceived risk and risk reduction behavior. Second, perceived risk of the COVID19 has effects risk reduction behavior, but has no effect on tourist destination switching intention. Third, risk reduction behavior has effect on tourist destination switching intention. The findings has significant implications for infectious disease recognition and perceived risk of the COVID19, risk reduction behavior, tourist destination switching intention and academic researchers. This study has shown that infectious disease recognition of the COVID19 is critical for preventing the spread of infectious diseases.

• Transactions of the Korean Society of Automotive Engineers
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• v.22 no.6
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• pp.39-48
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• 2014

Variable valve actuation system is one of the widely used techniques to improve the fuel efficiency and power of automotive engines. 2-step variable valve actuation systems are also paid attention for the application to direct acting type valve train systems. Besides its advantages in size, weight, relatively simple structure, ets, however, 2-step variable valve actuation system has inherent disadvantages in dynamic instability of switching system to alter discontinuous lift modes. In this study, both experimental and analytical studies are performed to understand the dynamic behavior of a switching mechanism of a 2-step variable valve actuation system, and present a design method to improve its dynamic instability.

• Transactions on Electrical and Electronic Materials
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• v.16 no.5
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• pp.290-292
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• 2015

We have reported about bipolar resistive switching effect on Poly[2-methoxy-5-(2-ethylhexyloxy)-1,4-phenylenevinylene]:Graphene oxide composite films, which are sandwiched between aluminum and indium tin oxide electrodes. In this case, I-V sweep curve showed a hysteretic behavior, which varied according to the polarity of the applied voltage bias. The device exhibited excellent switching characteristics, with the ON/OFF ratio being approximately two orders in magnitude. The device had good endurance (10⁵ cycles without degradation) and long retention time (5 × 10³ s) at room temperature. The bistable switching behavior varied according to the trapping and de-trapping of charges on GO sites; the carrier transport was described using the space-charge-limited current (SCLC) model.