1 |
Baldinger,A. and Rubinson,J.; 'Brand Loyalty : the Link between Attitude and Behavior,' Journal of Advertising Research, 36(6) : 22-34,1996
|
2 |
Givon, M.; 'Variety Seeking through Brand Switching,' Marketing Science,3(4) : 1-22,1984
DOI
ScienceOn
|
3 |
Kahn,B. E.,Kalwani, M. U.,and Morrison. D. G.; 'Measuring Variety Seeking and Reinforcement Behaviors Using Panel Data,' Journal of Marketing Research,3(5) : 89-100,1986
|
4 |
Mendenhall,W.,Wacheriy,D. D.,and Scheaffer,R L.; Mathematical Statistics with Applications,Duxbury Press,Belmont,1994
|
5 |
Reichheld,F. F. and Earl Sasser,W.; 'Zero Defections: Quality Comes to Services,' Harvard Business Review,68(5) : 105-112,1999
|
6 |
Blumen,I.,Kogan,M.,and McCarthy,P. J.; 'The Industrial Mobility of Labor as Probability Process,' Cornell Studies of Industrial and Labor Relations,6,1955
|
7 |
Oliver,T. L.; Satisfaction : A Behavioral Perspective on the Consumer,Irwin McGraw-Hill,Boston,1997
|
8 |
McCarthy,P. S.,Kannan, P. K.,Chandrasekharan,R.,and Wright,G. P.; 'Estimating Loaylty and Switching with an Application to the Automobile Market,' Management Science,38(10) : 1371-1393,1992
DOI
ScienceOn
|
9 |
Cobb-Walgren,F. J.,Ruble,C. A.,and Donthu,N.; 'Brand Equity,Brand Preference and Purchase Intent,' Journal of Advertising,24(3) : 25-40,1989
|
10 |
McAlister,L.; 'A Dynamic Attribute Satiation Model of Variety-Seeking Behavior,' Journal of Consumer Research,9(2) : 141-150,1982
DOI
ScienceOn
|
11 |
Jain,D.,Bass,F. M.,and Chen,Y. M.; 'Estimation of Latent Class Models with Heterogeneous Choice Probabilities: An Application to Market Structuring,' Journal of Marketing Research,27(1) : 94-101,1990
DOI
ScienceOn
|
12 |
Bass,F. M.,Givon, M. M.,Kalwani, M. U.,Reibstein, D., and Wright,G. P.; 'An Investigation into the Order of the Brand Choice Behavior,' Marketing Science, 8 (Fall) : 267-287,1984
|
13 |
Reichheld,F. F.; Loyalty Rules: How Today's Leaders Build Lasting Relationships,Harvard Business School Press,Boston,2001
|
14 |
Kapil,B.; 'Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior,' Marketing Science,9(3) : 263-287,1990
DOI
ScienceOn
|
15 |
Colombo,R. A. and Morrison,D. D.; 'A Brand Switchgni Model with Implications for Marketing Strategies,' Marketing Science,8(1) 89-99, 1989
DOI
ScienceOn
|
16 |
De Chematony,E. and McDonald,M. H. B.; Creating Powerful Brands in Consumers : Service and Industrial Markets,Oxford: Butterworth and, Heinenmann, Woburn, 1998
|
17 |
Dyson,P.,Farr,A.,and Hollis,N. S.; 'Understanding,Measuring and Using Brand Equity,' Journal of Advertising Research,36(6) : 921,1996
|
18 |
Jeuland,A. P.,Bass,F. M.,and Wright,G. P.; 'A Multibrand Stochastic Model Compounding Heterogeneous Choice Probabilities Erlang Timing and Multinomial Choice Process,' Operations Research,28(2) 253-277,1980
|