• Title/Summary/Keyword: Survey

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A Study on Improvement of Collaborative Filtering Based on Implicit User Feedback Using RFM Multidimensional Analysis (RFM 다차원 분석 기법을 활용한 암시적 사용자 피드백 기반 협업 필터링 개선 연구)

  • Lee, Jae-Seong;Kim, Jaeyoung;Kang, Byeongwook
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.139-161
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    • 2019
  • The utilization of the e-commerce market has become a common life style in today. It has become important part to know where and how to make reasonable purchases of good quality products for customers. This change in purchase psychology tends to make it difficult for customers to make purchasing decisions in vast amounts of information. In this case, the recommendation system has the effect of reducing the cost of information retrieval and improving the satisfaction by analyzing the purchasing behavior of the customer. Amazon and Netflix are considered to be the well-known examples of sales marketing using the recommendation system. In the case of Amazon, 60% of the recommendation is made by purchasing goods, and 35% of the sales increase was achieved. Netflix, on the other hand, found that 75% of movie recommendations were made using services. This personalization technique is considered to be one of the key strategies for one-to-one marketing that can be useful in online markets where salespeople do not exist. Recommendation techniques that are mainly used in recommendation systems today include collaborative filtering and content-based filtering. Furthermore, hybrid techniques and association rules that use these techniques in combination are also being used in various fields. Of these, collaborative filtering recommendation techniques are the most popular today. Collaborative filtering is a method of recommending products preferred by neighbors who have similar preferences or purchasing behavior, based on the assumption that users who have exhibited similar tendencies in purchasing or evaluating products in the past will have a similar tendency to other products. However, most of the existed systems are recommended only within the same category of products such as books and movies. This is because the recommendation system estimates the purchase satisfaction about new item which have never been bought yet using customer's purchase rating points of a similar commodity based on the transaction data. In addition, there is a problem about the reliability of purchase ratings used in the recommendation system. Reliability of customer purchase ratings is causing serious problems. In particular, 'Compensatory Review' refers to the intentional manipulation of a customer purchase rating by a company intervention. In fact, Amazon has been hard-pressed for these "compassionate reviews" since 2016 and has worked hard to reduce false information and increase credibility. The survey showed that the average rating for products with 'Compensated Review' was higher than those without 'Compensation Review'. And it turns out that 'Compensatory Review' is about 12 times less likely to give the lowest rating, and about 4 times less likely to leave a critical opinion. As such, customer purchase ratings are full of various noises. This problem is directly related to the performance of recommendation systems aimed at maximizing profits by attracting highly satisfied customers in most e-commerce transactions. In this study, we propose the possibility of using new indicators that can objectively substitute existing customer 's purchase ratings by using RFM multi-dimensional analysis technique to solve a series of problems. RFM multi-dimensional analysis technique is the most widely used analytical method in customer relationship management marketing(CRM), and is a data analysis method for selecting customers who are likely to purchase goods. As a result of verifying the actual purchase history data using the relevant index, the accuracy was as high as about 55%. This is a result of recommending a total of 4,386 different types of products that have never been bought before, thus the verification result means relatively high accuracy and utilization value. And this study suggests the possibility of general recommendation system that can be applied to various offline product data. If additional data is acquired in the future, the accuracy of the proposed recommendation system can be improved.

The inference about the cause of death of Korean Fir in Mt. Halla through the analysis of spatial dying pattern - Proposing the possibility of excess soil moisture by climate changes - (한라산 구상나무 공간적 고사패턴 분석을 통한 고사원인 추정 - 기후변화에 따른 토양수분 과다 가능성 제안 -)

  • Ahn, Ung San;Kim, Dae Sin;Yun, Young Seok;Ko, Suk Hyung;Kim, Kwon Su;Cho, In Sook
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.21 no.1
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    • pp.1-28
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    • 2019
  • This study analyzed the density and mortality rate of Korean fir at 9 sites where individuals of Korean firs were marked into the live and dead trees with coordinates on orthorectified aerial images by digital photogrammetric system. As a result of the analysis, Korean fir in each site showed considerable heterogeneity in density and mortality rate depending on the location within site. This make it possible to assume that death of Korean fir can occur by specific factors that vary depending on the location. Based on the analyzed densities and mortality rates of Korea fir, we investigated the correlation between topographic factors such as altitude, terrain slope, drainage network, solar radiation, aspect and the death of Korean fir. The density of Korean fir increases with altitude, and the mortality rate also increases. A negative correlation is found between the terrain slope and the mortality rate, and the mortality rate is higher in the gentle slope where the drainage network is less developed. In addition, it is recognized that depending on the aspect, the mortality rate varies greatly, and the mean solar radiation is higher in live Korean fir-dominant area than in dead Korean fir-dominant area. Overall, the mortality rate of Korean fir in Mt. Halla area is relatively higher in areas with relatively low terrain slope and low solar radiation. Considering the results of previous studies that the terrain slope has a strong negative correlation with soil moisture and the relationship between solar radiation and evaporation, these results lead us to infer that excess soil moisture is the cause of Korean fir mortality. These inferences are supported by a series of climate change phenomena such as precipitation increase, evaporation decrease, and reduced sunshine duration in the Korean peninsula including Jeju Island, increase in mortality rate along with increased precipitation according to the elevation of Mt. Halla and the vegetation change in the mountain. It is expected that the spatial patterns in the density and mortality rate of Korean fir, which are controlled by topography such as altitude, slope, aspect, solar radiation, drainage network, can be used as spatial variables in future numerical modeling studies on the death or decline of Korean fir. In addition, the method of forest distribution survey using the orthorectified aerial images can be widely used as a numerical monitoring technique in long - term vegetation change research.

A Study of Improvement of Skin Condition and Sensory Efficacy by Periodic Application of L-α-Amino Acid (L-α-아미노산의 주기적 도포에 의한 피부개선 효능과 소비자 체감 효능 연구)

  • Kwon, Koo Chul;Lee, Sung Woo;Ahn, Byungjun;Kang, Nae-Gyu;Park, Sun Gyoo;Park, Sang Wook
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.45 no.1
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    • pp.9-17
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    • 2019
  • In this study, $L-{\alpha}-amino$ acid, which is a constituent of natural moisturizing factor, was applied to skin in periodic cycle to improve skin tone and texture roughness. Based on the polarity of the alkyl group (R) of the $L-{\alpha}-amino$ acid, the acid was categorized into two groups and their efficacy was studied. As a result, it was found that the improvement rate of $L-{\alpha}-amino$ acid complex with polar alkyl group ($L-{\alpha}-AAC-1$) is 21% higher than that of $L-{\alpha}-amino$ acid complex with non-polar alkyl group ($L-{\alpha}-AAC-2$). For clinical trials, emulsions containing $L-{\alpha}-amino$ acid complex ($L-{\alpha}-AAC-1$) were applied to the randomly selected 20 to 40 year old female participants, as an experimental group, on the right facial cheek once per day for 8 weeks, and emulsions without $L-{\alpha}-amino$ acid complex, as a control group, were applied to the left facial cheek in the same way. Improvements in skin tone were measured using $JANUS^{(R)}$ equipment and analyzed using image analysis software. Skin texture improvement was measured and analyzed mechanically using the phaseshift rapid in-vivo measurement of the skin (PRIMOS) equipment. As a result, improvements of skin tone and skin texture were 11.7% and 6.7%, respectively. In addition, a questionnaire survey was conducted to the participants on the aesthetic improvement and the degree of the feeling of skin improvement. The results suggest that $L-{\alpha}-amino$ acid can be used as a cosmetic substance that can provide aesthetic satisfaction through physiological skin tone and texture roughness.

Development of smartphone-based voice therapy program (스마트폰기반 음성치료 프로그램 개발연구)

  • Lee, Ha-Na;Park, Jun-Hee;Yoo, Jae-Yeon
    • Phonetics and Speech Sciences
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    • v.11 no.1
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    • pp.51-61
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    • 2019
  • The purpose of this study was to develop a smartphone based voice therapy program for patients with voice disorders. Contents of voice therapy were collected through analysis of mobile contents related to voice therapy in Korea, experts and users' demand survey, and the program was developed using Android Studio. Content needed for voice therapy was collected through analysis of mobile contents related to voice therapy. The user satisfaction evaluation for application was conducted for five patient with functional voice disorders. The results showed that the mobile contents related to voice therapy in Korea were mostly related to breathing, followed by voice and singing, but only 13 applications were practically practiced for voice therapy. Expert and user demand surveys showed that the patients and therapists both had a high need for content that could provide voice training in places other than the treatment room. Based on this analysis, 'Home Voice Trainer', an smartphone based voice therapy program, was developed. Home Voice Trainer is an application for voice therapy and management based on Android smartphones. It is designed to train voice therapy activities at home that have been trained offline. In addition, the records of voice training of patients were managed online so that patients can maintain voice improvement through continuous voice consulting even after the end of voice therapy. User evaluations show that patients are satisfied with the difficulty and content of voice therapy programs provided by home voice trainers, but lack of a portion of user interface, such as the portion of home button and interface between screens. Further study suggests the clinical application of home voice trainer to the patients with voice disorders. It is expected that the development study and the clinical application of smart contents related to voice therapy will be actively conducted.

Influencing Factors Analysis for the Number of Participants in Public Contracts Using Big Data (빅데이터를 활용한 공공계약의 입찰참가자수 영향요인 분석)

  • Choi, Tae-Hong;Lee, Kyung-Hee;Cho, Wan-Sup
    • The Journal of Bigdata
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    • v.3 no.2
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    • pp.87-99
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    • 2018
  • This study analyze the factors affecting the number of bidders in public contracts by collecting contract data such as purchase of goods, service and facility construction through KONEPS among various forms of public contracts. The reason why the number of bidders is important in public contracts is that it can be a minimum criterion for judging whether to enter into a rational contract through fair competition and is closely related to the budget reduction of the ordering organization or the profitability of the bidders. The purpose of this study is to analyze the factors that determine the participation of bidders in public contracts and to present the problems and policy implications of bidders' participation in public contracts. This research distinguishes the existing sampling based research by analyzing and analyzing many contracts such as purchasing, service and facility construction of 4.35 million items in which 50,000 public institutions have been placed as national markets and 300,000 individual companies and corporations participated. As a research model, the number of announcement days, budget amount, contract method and winning bid is used as independent variables and the number of bidders is used as a dependent variable. Big data and multidimensional analysis techniques are used for survey analysis. The conclusions are as follows: First, the larger the budget amount of public works projects, the smaller the number of participants. Second, in the contract method, restricted competition has more participants than general competition. Third, the duration of bidding notice did not significantly affect the number of bidders. Fourth, in the winning bid method, the qualification examination bidding system has more bidders than the lowest bidding system.

A Study on a Method to Use Activation and Awareness on Archives of University Student (대학생의 기록관 인식현황 및 이용 활성화 방안 연구)

  • Lee, Jung-eun;Gang, Juyeon;Kim, Eun-Sil;Kim, Yong
    • The Korean Journal of Archival Studies
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    • no.51
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    • pp.133-173
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    • 2017
  • The records and archives center provide a variety of archival information services in an effort to get closer to the public. However, there are still some problems with regard to the lack of awareness of records and archives. In order to activate the use of archives, it is necessary to understand the users of archives. Given the problems, this study aims to investigate the awareness of records and archives in university students who are potential users of archives as well as to suggest methods to activate the use of records and archives reflecting the characteristics of university students' awareness. As such, this study surveyed 182 university students at J university. The questionnaire items referred to Market & Opinion Research International (MORI) (2003) as a part of the projects conducted by the Museums Libraries Archives Council (MLA) and Cho's study (2008). The questionnaire items consisted of four major areas: awareness of records and archives, experience with records and archives or reasons of not using them, requirements for the use of archives by potential users, and efficient method of promoting archives. As a result of the survey, most of the university students are indifferent to records. However, they recognized that it is highly important to manage records that are related to historical values and archives that are relevant to information values. In addition, they showed a positive intention to use the archives in the future; thus, it is highly likely for them to be converted into active users through appropriate services. Based on the results, this study proposed important considerations for activating the use of the archives to university students, and suggested methods to activate the archives in terms of user education, program development, and user segmentation.

A Study on Management Present and Improvements of National Records Designation System (국가지정기록물 관리현황과 개선방안 연구)

  • Choi, Jae-Ho;Lee, Young-Hak
    • The Korean Journal of Archival Studies
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    • no.47
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    • pp.51-93
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    • 2016
  • This study is on management present and improvements on National Records Designation System. National Records Designation System is a system that supports management and preservation of changes of records designated by the government through consideration that such records are worth preserving permanently nationally among records acquired by individual or organization. This system is meaningful in a way that it established systematic foundation to hand down by informatizing historic private records which are in danger to be lost or damaged due to lack of proper care. However, compared to the number of designated records, the information that could be practically drawn from such records are limited. This triggered this study to be launched. National Archive sometimes promotes designation and management of National Designated records. Yet archival information service offering access of user to national designated records are very rare. I conducted survey and interview of managers, field research, and documentary research of 10 records holding institution that keeps national designated records currently. I considered that current management status of National Records Designation System can be figured out minutely through these research. As a result of such research, most of the records holding institutions offered display as their least archival information service. The objective of records informatization was to utilize the records. Also further plans on information service related to records and various utilization were suggested. records holding institution manager did not give positive answer on effect of designating national designated records and cooperation between National Archive. Support to National Archive only focused on preservation. For national designated records holding institution designated after 2011 were not getting proper support. In addition, National Archive's support rarely met records holding institution's need. In such circumstances, things to consider for improvements of National Records Designation System is as following. First, designation of national designated records should be based on the utilization of the record. Each records holding institution's willingness to utilize corresponding records and National Archive's ability to draw the willingness out should be considered. Also, it shouldn't be left as mere complementary policy of National Archive's selecting policy. Second, for National Records Designation System to be managed permanently, it should be changed as the system that supports enhancement of private records management. The aim should point to the direction where private can manage and preserve the records on their own. Third, There needs to be changes on the subject and process of national designated records designation. National designated record is the record that was considered valuable by the government among private records. Thus, such records should be the best one to show private field. Accordingly, records that represent contemporary society and include various states and contents should be chosen to be designated. Moreover, public discussion be formed by citizens and related professionals in order to properly select the record.

Occurrence and eradication of Plum pox virus on Ornamentals in Korea, 2016-2017 (2016-2017년 국내 핵과류에서의 자두곰보병 발생 및 방제)

  • Kim, Mikyeong;Kim, Gi-Su;Kwak, Hae-Ryun;Kim, Jeong-Eun;Seo, Jang-Kyun;Hong, Seong-Jun;Lee, Gyeong-Jae;Kim, Ju-Hui;Choi, Min-Kyeong;Kim, Byeong-Ryeon;Kim, Ji-Gwang;Han, In-Yeong;Lee, Hyeon-Ju;Won, Heon-Seop;Kang, Hyo-Jung;Han, Jong-Woo;Ko, Suk-Ju;Kim, Hyo-Jeong;Kim, Seung-Han;Lee, Jung-Hywan;Choi, Hong-Soo
    • Research in Plant Disease
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    • v.25 no.1
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    • pp.8-15
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    • 2019
  • Plum pox virus (PPV) is a significant viral disease in Prunus spp. worldwide. A nationwide survey was started in Prunus spp. orchards, since PPV was first detected from peach in Korea, 2015. During 2016-2017, samples were collected from 30,333 trees in 1,985 orchards of stone fruits in 8 provinces and 4 cities, Korea and tested by RT-PCR using specific PPV primer set. As a result, 21 trees including peach (9 trees), Japanese apricot (4 trees), plum (1 tree), apricot (7 trees) in 10 orchards were infected and controlled by eradication program. Amplicons of the expected size (547 bp) were obtained from total RNA of seven peach trees in 2016, and directly sequenced. BLAST analysis revealed the highest nucleotide (NT) identity (99%) with a PPV D isolates (LC331298, LT600782) in Genbank. The seven isolates from shared nt sequence identities of 98 to 100% with one another. Phylogenetic analysis showed the isolates in peach clustered closely with the PPV-D isolates from Korea, Japan, USA, and Canada. This is, to our knowledge, the first report of the presence of PPV in Prunus spp. orchards in Korea, 2016-2017, we hope that our results and efforts will contribute to effective measures for eradication of PPV.

Spatial and Temporal Variation of Phytoplankton Community in the Coastal Waters of Jeju Island (제주연안 식물플랑크톤 군집의 시공간적 변화)

  • KIM, GYU-BEOM;KANG, SU-MIN;LEE, JOON-BAEK
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.24 no.1
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    • pp.92-105
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    • 2019
  • Spatial and temporal characteristics of phytoplankton communities around the coastal waters of Jeju Island were investigated with environmental factors such as water temperature, salinity, and dissolved oxygen. Monthly samples were collected at 0 and 30 m depths of 10 stations from March 2015 to February 2016. During the survey period, water temperature ranged in 13.7~25.9 and $13.6{\sim}20.8^{\circ}C$ at 0 and 30 m, salinity in 31.51~34.47 and 33.03~34.47 psu at 0 and 30 m, and dissolved oxygen in 6.12~8.10 and $5.73{\sim}7.88mg\;L^{-1}$ at 0 and 30 m, respectively. Chlorophyll-a ranged in 0.28~2.48 and $0.44{\sim}1.01{\mu}g\;L^{-1}$ at 0 and 30 m, respectively. Phytoplankton abundance fluctuated in the range of $5,300{\sim}639,900cells\;L^{-1}$ during the year, showing the lowest in February at all stations, and the highest in July at the northern and western sea as well as in August at the southern and eastern sea of Jeju Island. A total of 362 species were occurred including 181 spp. of Bacillariophyta, 147 spp. of Dinophyta and 34 spp. of other phytoflagellates. Dominant species with occupancy rate over 20 percent of phytoplankton abundance showed apparent seasonal succession such as Paralia sulcata and Skeletonema costatum in spring and autumn, 6 spp. of genus Chaetoceros in summer, and 2 spp. of genus Chaetoceros and Thalassionema frauenfeldii in winter. Monthly abundance in the northern and western sea fluctuated with similar tendency, and the southern and eastern sea also showed similar pattern of monthly abundance variation. Species composition and dominant species succession mentioned above were quite different from previous studies, so some physical changes such as water temperature, salinity and current pattern might cause the changes of phytoplankton assemblages around Jeju Island.

A Diagnostic Analysis on the Conservation Status for the Maintenance of the Front Wall of Jungjeongdang Area of Dodong-Seowon (도동서원 중정당 전면 담장의 보수를 위한 진단학적 보존 상태 분석)

  • Kim, Kyu-Yeon
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.1
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    • pp.1-11
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    • 2019
  • This study was conducted to analyze the conservation status by diagnostical methology for the front wall of Jungjeongdang area of Dodong-Seowon. The study was carried out as photogrammetry and mapping - investigation of materials and conservation status - analysis and evaluation of conservation status. The results are as follows. First, in the case of photogrammetry, each photograph was took in superposition, and the distortions of the photographs were corrected and synthesized. Based on this, actual survey drawings of the wall were prepared. Second, in case of material and conservation status, the wall is in the form of Wapyeondam and the material of the head part are tile, mud and lime, and the material of the body part are mud and tile. The mud was mixed with gravel, sand and straw. At the base part, amorphous natural stones and mud were used. The remarkable damage that appears on the wall is erosion of the base part, and some disintegration appears in the body part. There is a biological patina on the head and the base, and vegetation such as lichen is concentrated on the partial body. There was superficial deposit in the head part, and some tiles were broken or lost. Deep fissures are intensively located in some part of the eastern wall. Third, in the case of analysis and evaluation of the conservation status, it is considered that by the erosion of the foundation part and the disintegration of the body part, there is a possibility that physical damage will continue to be applied to the wall, so immediate action is necessary. The distribution of biological patina and vegetation does not appear to cause great problems in the wall, but it is necessary to reduce it in view of aesthetic problems. A cracked or missing tile would need to be replaced, and deep cracks in the eastern wall appear to have been caused by subsidence, and reinforcement of the underground is necessary to prevent further damage.