• 제목/요약/키워드: Subjective Responses Analysis

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The Effect of University Students' Autonomous and Controlled Motivation and Entrepreneurship Education on Entrepreneurship Intention: Integrating the Theory of Planned Behavior and Self-determination Theory (대학생의 내적·외적 동기와 창업교육이 창업 의도에 미치는 영향 : 계획된 행동이론과 자기결정 이론의 통합모델 중심으로)

  • Chung, Chan-Young;Lee, So-Young
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.145-157
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    • 2020
  • The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

The Relationship Among Store Image, Customers' Emotional Responses and Behavior Intention (점포이미지, 고객의 감정반응 및 행동의도의 관계)

  • Xiong, Jian-Yong;Kim, Won-Kyum
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.267-274
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    • 2011
  • The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.

A study on TMD and stress of first children (첫째 아이의 스트레스와 측두하악장애에 관한 연구 - 고등학생을 중심으로 -)

  • Kim, Myung-Eun
    • Journal of Korean society of Dental Hygiene
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    • v.10 no.4
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    • pp.683-693
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    • 2010
  • Objectives : The purpose of this study was to examine the relation between stress and temporomandibular disorder(TMD) of first the child. Methods : 500(the first child -250, non first child -250) high school students living in Jecheon city, form November 4th to 5th 2009, were the subjects of this questionnaire. The questionnaire was made up of three contests: sociodemographic characteristic, symptom & dysfunction of TMD and stress of high school students. The data were analyzed by chi-square test, two sample t-test and Pearson correlation. Results : Only 443(the first child -209, non first child - 234) students were evaluated due to inadequate responses. The obtain results was as follow. 1. Subjective symptom of TMD reported by 443 students were joint sound(63.5%), pain on chewing(55.1%), pain on opening the mouth(55.1%). 2. Analysis of subjective symptom of TMD showed the first child group was statistical significantly higher on joint sounds and TMJ pain than non first child group(<0.05). 3. Analysis of bad habit and dysfunction showed the first child group was statistical significantly higher on clenching of the teeth, difficulties of bite, headache than non first child group(<0.05). 4. Analysis of stress showed the first child group was statistical significantly higher on stress with parents than non first child. especially on marks and disagreement(<0.05). 5. Stress were partly related to subject symptom of TMD(<0.05, <0.01). 6. Analysis of relation stress and bad habit & dysfunction showed stress were partly related to bad habit & dysfunction(<0.05, <0.01). 7. bad habit were partly related to TMD(<0.05, <0.01). Conclusions : The first child stress and symptom of TMD were higher than non-first child, also stress and symptom of TMD was positively associated. therefore management of the first child' stress is necessary and related study is necessary in the future.

Effect of Green Transformational Leadership and Organizational Environmental Culture on Manufacturing Enterprise Low Carbon Innovation Performance

  • Li, Liang;Fuseini, Joseph;Tan, MeiXuen;Sanitnuan, Nuttida
    • Asia Pacific Journal of Business Review
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    • v.6 no.2
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    • pp.27-60
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    • 2022
  • Previous studies stated that low carbon innovation performance could be influenced by government regulations and the green market, which is the new trend of consumer consumption in the present time, mainly focusing on external factors. Before study augured that low carbon innovation performance could be driven by internal and external factors of cooperation such as institutional pressure, stakeholder pressure, and innovation resources. However, the study of green transformational leadership and organizational environmental culture on low carbon innovation performance is rare, especially in Chinese manufacturing, as well as the effect of influencing factors of TPB model: environmental attitude, subjective norm, and perceived behavior capability on low carbon innovation performance. Previous studies mostly used the TPB model for predicting individual behavior. This study established a theoretical model combining the TPB model with green transformational leadership and organizational environmental culture of Chinese automobile manufacturing on low carbon innovation performance. This study consists of two sections of research methodology: section 1 related to questionnaire design and data collection. We established a questionnaire and distributed it online, targeting responses from the managerial level working in Chinese automobile manufacturing. Eventually, 155 valid questionnaires were used for analysis. Section 2 involved data analysis using statistical software. Reliability and data validity was examined by reliability analysis and factor analysis. Correlations and convergent validity analyses were applied, and structural equation modeling was conducted to test the proposed hypotheses. The findings indicated that green transformational leadership, organizational environmental culture, and essential factors of TPB model; environmental attitude, subjective norm and perceived behavior capability positively affect low carbon innovation performance. In addition, the indirect effect of green transformational leadership was tested and found that organizational environmental culture and TPB factors mediated the relationship between transformational leadership and low carbon innovation performance.

An analysis of Noise Conditions in Elementary Schools Located near Airport and Roads (항공 및 도로 교통 소음권내 초등학교의 소음실태분석)

  • Choi Yoon Jung
    • Journal of the Korean Home Economics Association
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    • v.43 no.4 s.206
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    • pp.31-47
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    • 2005
  • This study is a preliminary investigation into improving the environmental quality of schools. The purpose was to clarify the present conditions and reasons of noise in elementary schools located near airports and roads by noise level measurements and questionnaire surveys of subjective responses. fold measurements on equivalent and instantaneous noise levels, indoor and outdoor, were carried out in 3 schools during the periods 11th~ 13th of February and 2nd~ 7th of July,2003. The respondents were 94 teachers working in the 3 schools. The results were as follows. 1) Indoor noise levels of the 3 schools were 36.g~73 dB(A) in winter, and 46.9~ 91 dB(A) in summer. These values were higher than the indoor noise standard of 50 dB(A), except for the average of equivalent noise levels in winter.2) Outdoor noise levels of the schools were 41.1 ~ 101 dB(A) in winter, and 52.4~ 102 dB(A) in summer. These values were generally inappropriate relative to the standard for environmental noise of 65 dB(A). 3) The respondents showed relatively non- positive responses during school hours for interruptions by environmental noise.4) The frequently checked types of environmental noise of the schools were 'airplane noise','surrounding facilities', and 'traffic noise'. The frequently checked types of damage by environmental noise were 'Interrupting school hours' and 'Interrupting business'.

Physiological Responses and Subjective Sensation of Human Body Wearing OnMapsi in Heating Environment (난방환경에서 온(溫)맵시 착용에 따른 생리적 반응 및 주관적 감각)

  • Na, Young-Joo;Lee, Ji-Yun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.1-12
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    • 2011
  • This study tests the performance of the recommended winter dress OnMapsi for an office worker through the analysis of skin temperature changes according to the heating environment. We tested and compared the effects of with/without undergarments for 4 male subjects in an artificial-climate chamber with two air temperatures of $19^{\circ}C$ and $22^{\circ}C$, $50{\pm}10%$ R.H. During the 60 minute experiment that simulated office work, the subjective feelings (that included thermal, humidity and comfort sensation, and skin temperature) were measured at equal intervals. The results show that the forehead and chest skin temperatures were not affected by air temperature or clothing type, while the hand and foot skin temperatures were affected at $0.3-0.9^{\circ}C$ depending on clothing type and $1.9-2.2^{\circ}C$ depending on air temperature. The mean skin temperature was decreased by the experimental time pass more with regular formal wear than with OnMapsi. The second experiment located the ambient temperature in which subjects wearing OnMapsi show equal skin temperaturesto those without undergarments at $22^{\circ}C$. Therefore it is possible to decrease heating temperatures to $18-21^{\circ}C$ in the office for winter OnMapsi wear that produces a skin temperature and thermal sensation that is the same as those at $22^{\circ}C$.

Technical, Individual and Situational Factors Affecting Intention to Use of Mobile Easy Payment Service : Focusing on the Moderating Effects of Subjective Norms (기술, 개인, 상황 특성이 모바일 간편 결제서비스 이용의도에 미치는 영향 : 주관적 규범의 조절효과)

  • Park, Hyunsun;Kim, Sanghyun
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.105-115
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    • 2018
  • With the development of information and communication technologies, popularization of smart phones, and relaxation of the government regulation, mobile easy payment service is rapidly growing as a major financial service. Therefore, this study examines factors that influence the intention to use mobile easy payment service through empirical analysis. We collected 386 responses by survey and formed structural equation modeling with AMOS 22.0. The results show that technical factors(relative advantage, security), individual factor(self-efficacy), situational factors(trust in prior services and satisfaction of prior services) had a positive effect on the perceived value. In addition, perceived value had a positive effect on the intention to use mobile easy payment services. Lastly, subjective norms are closely related to the relationship between perceived value and intention to use mobile easy payment services. The results can be expected to provide useful references to the Fintech related industry fields.

Development of Sound Quality Index with Characterization of BSR Noise in a Vehicle (자동차 BSR 소음특성과 음질 인덱스 개발)

  • Shin, Su-Hyun;Kim, Duck-Whan;Cheong, Cheol-Ung
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2012.04a
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    • pp.447-452
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    • 2012
  • Among the various elements affecting a customer's evaluation of automobile quality, buzz, squeak and rattle (BSR) are considered to be major factors. In most vehicle manufacturers, the BSR problems are solved by find-fix method with the vehicle road test, mainly due to various excitation sources, complex generation mechanism and subjective response. The aim of this paper is to develop the integrated experimental method to systematically tackle the BSR problems in early stage of the vehicle development cycle by resolving these difficulties. To achieve this aim, the developed experimental method ought to include the following requirements: to find and fix the BSR problem for modules instead of a full vehicle in order to tackle the problem in the early stage of the vehicle development cycle; to develop the exciter system including the zig and road-input-signal reproducing algorithm; to automatically localize the source region of BSR; to develop sound quality index that can be used to assess the subjective responses to BSR. Also, the BSR sound quality indexes based on the Zwicker's sound quality parameters using a multiple regression analysis. The four sound metrics from Zwicker's sound quality parameter are computed for the signals recorded for eight BSR noise source regions localized by using the acoustic-field visualized results. Then, the jury test of BSR noise are performed for participants. On a basis of the computed sound metrics and jury test result, sound quality index is developed to represent the harsh of BSR noise. It is expected that the developed BSR detection system and sound quality indexes can be used to reduce the automotive interior BSR noise in terms of subjective levels as well as objective levels.

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Happiness and subjective well-being among Korean students and adults: Indigenous psychological analysis (한국인의 행복 경험에 대한 토착문화심리학적 접근)

  • Jaisun Koo;Uichol Kim
    • Korean Journal of Culture and Social Issue
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    • v.12 no.2
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    • pp.77-100
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    • 2006
  • This study investigates happy life experiences and their emotional responses to these experiences with a sample of Korean students and adults. A total of 489 Korean university students and adults completed an open-ended questionnaire developed by the present researchers. Three sets of results have been found. First, while experiences of achievement and failure affect the strength of feelings of happiness or unhappiness, social relationships with family members and friends affect the frequency of feelings of happiness or unhappiness. Second, while strong positive affects are aroused by sense of achievement and pride, frequent positive affects are aroused by feeling of calmness and positive relational emotions (such as Jung - deep affection and attachment). Third, while strong negative affects are aroused by sense of frustration and sadness, frequent negative affects are aroused by anxiety and negative relational emotions (such as the sense of indebtedness and shame). These results indicate that the interpersonal relationships with family members and friends and personal achievements and failures influence the subjective well-being of feeling happy or unhappy with people's lives.

Consumer Public Complaint Behaviors and Satisfaction of Complaint Handling By Credit Card Services (신용카드서비스에 대한 공적불평행동과 불평처리 만족에 관한 연구)

  • Lee, Youngae
    • Korean Journal of Human Ecology
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    • v.21 no.5
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    • pp.957-973
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    • 2012
  • This study analyzed consumer public complaint behaviors and the satisfaction of complaint handling among credit card users who availed of credit card services. Relatively little research has been done in this area, despite the obvious importance of understanding and improving credit card market conditions. The purpose of this study was to examine consumer compliant behaviors with a focus on public actions, such as voice responses and the third party actions among credit card users. With the goal of providing consumers with more positive expectations of credit card companies' complaint handling process, this study investigated the status of public actions and the negative effect of complaints on the overall satisfaction of post-complaint behavior toward credit card services. The responses from 1,000 credit card users were analyzed using descriptive analysis, factor analysis, multi-logit analysis, and Heckman selection estimate. The analysis provided three major results: (1) perceived service quality among credit card users was conceptualized into groups such as responsiveness, innovation, company, additional service, and fee, (2) perceived service qualities, age, residential area, employment status, and subjective economic status had significant effect on public compliant action behaviors, and (3) unidimensional factors resulting from post-complaint behaviors were analyzed and several variables, such as period of credit card use, average amount used, and perceived service quality had significant effects on the degree of satisfaction associated with complaint handling in terms of credit card services. Several implications and directions for further research are discussed.