• 제목/요약/키워드: Style Theory

검색결과 428건 처리시간 0.028초

융(Jung)의 아니마(Anima) 원형에 따른 남성 뷰티스타일 연구 - 남성 화장품 광고를 중심으로 - (A Study on the Characteristics of Male Beauty Style according to the Anima Archetype of Jungian Theory - Focusing on Men's Cosmetic Advertisements -)

  • 정혜경;곽태기
    • 복식
    • /
    • 제61권3호
    • /
    • pp.36-50
    • /
    • 2011
  • The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

저항패션이 모패션으로 전이된 현상에 관한 연구 -히피풍을 중심으로- (study on the Transfeal Phenomenon of Anti-fashion into Mother-fashion -In the Case of Hippie Look-)

  • 박명희
    • 복식
    • /
    • 제28권
    • /
    • pp.239-253
    • /
    • 1996
  • The purpose of this dissertation is to exam-ine the hippie look which is one of the most popular fashion trends in the early 90s, in re-lation to the hippie style in 60s and cultural restoration. in order to investigate the re-lationship this dissertation studies the trans-feral phenomenon of anti-fashion into mother fashion in the basis of social and clutural theories. hippie culture is the anti-culture which appeared in America in the late 60s, it tried to create a new culture by subverting the ruling class culture with their combative life style and peculiar appearance which are distinguished from mother culture. First of all to examine the inner symbolic meaning and outer shape of the hippie style I divided the characteristics of the hippies into ideology social value and attitude on sex. in the aspect of ideology the hippie show strong subjectivity while mother culture shows ob-jectivity. in social value the hippie has the resisting chaacteristics while mother culture has the conformative characteristics. In the aspect of sex the hippie tries to break the fixed idea of mother culture. Hippie culture as anti-culture is symbolically expressed in hippie style fashion which is dif-ferent from mother fashion in shape. There-fore the inner meaning and the outer shape of the hippie style shows strong characteristics of anti-fashion. Hippie style as anti-fashion has an effect on high fashion in the late 60s and the early 70s and on hippie look which is restored in 90s. however hippie-look in 90s is a mother-fashion in which all symbolic mean-ings of the hippie style are weakened and the only outer shape of hippie style is presented and suggested. It doesn't show any cultural backgrounds ideology social value and new attitude on sex of the hippies. The transferal phenomenon of anti-fashion into mother-fashion is summarized as follows. First in the process of tranference to highfashion in 60s and 70s and hippie-look in 90s the resistance of the hippie style is weakened and only suggested through the outer look. Second the hippie style which reappeared in the high fashion and mother fashion in 90s are layered look military uniform mode flower print grunge look romantic look peasant look ethnic look gypsy style handicraft ornaments working suit style handicraft ornaments working suit style and the use of the see-through cloth. Third the fact that the popular and high fashion were influenced by anti fashion in 60s proves filter-up theory in fashion adaption theory. As I examined before the ideology of the hippies are faded in high fashion in 60s-70s and hippie-look in 90s. The symbolic meaning of the hippie style is also weakened and only presented as a fashion trend.

  • PDF

20세기 서구 여성 헤어스타일 변화의 주기성 연구 (A Study on the Cycle of Western Hair Style′s Change in 20th Century)

  • 박길순;이주연
    • 복식문화연구
    • /
    • 제4권3호
    • /
    • pp.383-394
    • /
    • 1996
  • Even it's not easy to in the cycle of the change without the qualification of the data, but we can try to figure out a cycle of change in fashion as Kroeber used content analysis. As content analysis with quantitative data increases the objectivity, especially in the case of highly complex materials like s appearance, multi-directional research method; quantitative and qualitative methods are combined in this study. In this research, first the change in hair length(HL), hair width(HW), hair height(HH) was examined to find out possible cyclic aspects of change in each elements and the significant relationships among the hair style was probed and the cyclic aspects between hair style elements and skirt style elements were compared. The data was analyzed by using Time series analysis and Pearson correlation coefficients. The statistical analysis of the hair style of 20th century showed that the hair style's elements changed independently and indicated the cyclic aspects in hair style as Kroeber's fashion cycle. To consider of this result, the hair style changed in a cyclic pattern, its pattern were different from skirt style's. And as hair style's change was affected by change, the hair styles change appeared during wars and disappeared during a social stabilization; this result supports social change theory.

  • PDF

우리식 환경교과 구성을 위한 기초이론 연구 -지역 공동체성과 생활세계의 복원을 중심으로- (A Theoretical Approach to Oriental Ecological Philosophy for Orthodoxy Korean Thought-Based Environmental Education -Regional Communality and Restoration of People's Real Life-)

  • 김태경
    • 한국환경교육학회지:환경교육
    • /
    • 제15권2호
    • /
    • pp.30-48
    • /
    • 2002
  • This study is on theoretical foundation for orthodoxy korean style Environmental Education based on oriental ecological thought. The main theme is that various kinds of all the ideas related with ecological thought based on oriental thoughts for EE should be focused into Moderation, the core-concept of oriental confuscian thoughts. The Moderation has not meant just a personal enlightenment, as it has known to general people, it can be developed into social status core-consciousness for regulating the natural resource. So we should focus on this conceptual developing mechanism personal enlightenment into social status for our orthodoxy konean style EE. It can be infered from Taoism, Confuscionism Buddism, especially, Anxiety Consciousness (WOOHWAN) for grand-scale anxiety to public society and universal cosmos. And also I drawed Harbermas-philosophy to provide good means for fortifying this research. His communication theory and restoration of real life for public people communication can be connected to oriental thoughts in the aspect of reciprocative response among the community people. So our orthodoxy korean style EE can be erected on the community-based regionality and their public communication through reciprocative response process. We should try to make this surrounding conditions nature-familiar oriental philosophy has provided from ancient times in the aspect all the traditional thought has been eco-deterministic.

  • PDF

중도장애인의 삶의 변화 과정 (Life Style Changes of Adults who become Disabled in Adulthood)

  • 임난영;한혜숙
    • 재활간호학회지
    • /
    • 제7권1호
    • /
    • pp.24-32
    • /
    • 2004
  • Purpose : This study aimed at uncovering the disabled adult's way of thinking and behavior due to their changed life style. Method : In depth interviews with 11 participants were held and analysed based on the Grounded Theory Methodology by Strauss and Corbin (1990). Result : This study showed us that the disabled are getting independent by selfconfidence through developing coping strategies for their physical, emotional, social, sexual problems. And in the process of creating these strategies, support structures, satisfaction for performance effect, financial burdens, and mobility had an effect on the intervening factors. Adults who become disabled go through many changes. First, they have vague hopes of improving. Second, they become discouraged. Third, they accept their disability. Next, they learn coping strategies and finally, they integrate the changes into their new life style. Conclusion : This study can be utilized in rehabilitation nursing so that the disabled can adapt to their changed life style quickly and lead independent and self-confident lives.

  • PDF

서사적 디자인의 발현(I) - 레스토랑 양식을 통해 본 세계화 시대의 지역 디자인 - (Epic Design : Local Design in Globalization Era - based on Restaurant Style -)

  • 조현신
    • 디자인학연구
    • /
    • 제19권1호
    • /
    • pp.243-252
    • /
    • 2006
  • This essay studies local design style in globalization era through investigation of the restaurants which are located at suburb of big cities in Korea. All regional memory and history is disappeared in 'The world time' and world design style in globalization era. Thus to study local design means to study the history of certain region and the memory of the people who lives in that area and how they represent their past and memory. Post colonial theory, everyday aesthetics and the way of using past and memory are preresearched for the theoretical background. Post colonial theory is discourse for the countries which have the experience of colonialism. History and memory are used for defining present political, social, economical and cultural situation. In this essay, the way using past and memory were classified in three dimension - by government, company, and individuals. The past which is represented by government is conceptual and defined as only sign without on going history. When it is represented by company, it is also uses as a sign and imitation without contextual meaning. However, when the past is used by individuals, it is alive in daily life. This essay argues that those restaurants which have the style of 'the Koreaness' symbolize the suppressed desire to represent the lost past and memory which are forced to be exduded during the colonial period and fast modern development. And the design style can be defined as epic design, for it has it's own main character, story, memory and plot too. This word 'epic' imply the main point of local design style. In conclusion, this essay will ask the role of design in the country which has colonial memory in globalization era.

  • PDF

Analysis of Bloggers' Influence Style within Blog

  • Tan, Luke Kien-Weng;Na, Jin-Cheon
    • Journal of Information Science Theory and Practice
    • /
    • 제1권2호
    • /
    • pp.36-57
    • /
    • 2013
  • Blogs are readily available sources of opinions and sentiments which allows bloggers to exert a certain level of influence over the blog readers. Previous studies had attempted to analyze blog features to detect influence within the blogosphere, but had not studied in details influence at the blogger-level. Other studies studied bloggers' personalities with regards to their propensity to blog, but did not relate the personalities of bloggers to influence. Bloggers may differ in their way or manner of exerting influence. For example, bloggers could be active participants or just passive shares, or whether they express ideas in a rational or subjective manner, or they are received positively or negatively by the readers. In this paper, we further analyze the engagement style (frequency, scope, originality, and consistency of the blog postings), persuasion style (appeals to reasons or emotions), and persona (degree of compliance) of individual bloggers. Methods used include similarity analysis to detect the sharing-creating aspect of engagement style, subjectivity analysis to measure persuasion style, and sentiment analysis to identify persona style. While previous studies analyzed influence at blog site level, our model is shown to provide a fine-grained influence analysis that could further differentiate the bloggers' influence style in a blog site.

패션 주기 이론 구성을 위한 팬츠 스타일 트렌드 분석 -1967~2012년을 대상으로- (The Analysis of Pant Style Trend to Establish a Fashion Cycle Theory: Focus on 1967 to 2012)

  • 김선숙
    • 한국의류학회지
    • /
    • 제37권6호
    • /
    • pp.786-798
    • /
    • 2013
  • This study establishes a fashion theory frame to forecast future fashion cycles of pants through analyzing past fashion cycles of pants through a diachronic method. Pants pictures from 1967-2012, post-industrialized period of Korea were analyzed. Representative pant styles, fashion cycles of pants and the relation of pant styles, length and width were identified. The total of 1006 pictures in fashion magazine published over 46 years were selected and analyzed using PASW 18.0 (statistical program). The results are as follows. For 46 years, representative pant styles were skinny, regular and bell-bottom. The first cycle period was from 1969 to 1992 and lasted 24 years. The second cycle period was from 1993 to 2003 and lasted 11 years. The third cycle is ongoing as of 2004. Fashion cycles have shown a general trend to be shortened. The relation between pant styles, length and width revealed related results; in addition, pant length and width changed significantly in a similar orientation. Fashion marketers can develop successful products using fashion cycle theory from these results.

Subject positions embodied in military uniform and its influences on modern fashion design

  • Zhang, Huiqin;Wu, Junmin
    • 복식문화연구
    • /
    • 제24권3호
    • /
    • pp.349-357
    • /
    • 2016
  • As a solemn and serious uniform, military uniform can be differentiated easily from any other clothing in the aspects of color, material and style. Inspired by military uniform, fashion designers have been applying military uniform elements into modern fashion design in recent years, which helps to bring military uniform from the trench onto international fashion runway. The primary method of this research is theory analysis method and exampling study method. Based on the collected materials of modern military uniform, this paper takes the fashion and cultural study theory of the famous American scholar Susan B. Kaiser as the leading theory to analyze four subject positions embodied in military uniform, including nation, rank, gender and time and space. By analyzing the subject positions embodied in military uniform, it shows the rich cultural connotation of military uniform and the function of various small details. Meanwhile, by giving specific examples, this paper explores the influences of military uniform on modern fashion design in respect to color, style, material, pattern and accessory. Through the conduct of this research, it comes to the conclusion that military uniform also has the characteristics and properties described in the fashion and cultural theory of Susan B. Kaiser, in addition, designers can be inspired by every specific object around them, which shows the talents of designers.