• Title/Summary/Keyword: Study type analysis

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Development of LSM(Local Store Marketing) Strategy Using the IPA Analysis of Service Quality Attributes by the location in a Theme Restaurant (서비스 품질 속성 IPA 분석을 활용한 테마 레스토랑 입지별 LSM 전략수립)

  • Park, Mun-Gyeong;Kim, Jae-Cheol
    • Journal of the Korean Dietetic Association
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    • v.13 no.3
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    • pp.277-294
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    • 2007
  • The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by location of K theme restaurant such as residential type(A), complex type(B) and downtown type(C). The questionnaires were handed out to 346 of 450(usage rate 76.9%). The statistical data analysis was completed using SPSS(ver 12.0) for descriptive analysis, $X^2$, t-test, ANOVA, reliability analysis, factor analysis, multiple linear regression. From an analysis on service quality attributes, most importance of service quality attributes was more highly perceived than performance of those, except for 'attractive exterior', 'variety of kid's menu', 'convenient facilities for kid' and perceived importance and performance were also significantly different by location of branch restaurant. The attributes to be improved were 'convenience of restaurant's parking lot', 'food tast', 'speedy service' and 'service competency' as branch A(residential type) restaurant, 'convenience of the restaurant location' as branch B(complex type) restaurant and 'convenience of the restaurant location' and 'speedy service' as branch C(downtown type) through IPA analysis. The Overall customer satisfaction was 3.74 and service quality factors had significant effect on overall customer satisfaction. Location of restaurant, which gives a great effect on its operation and marketing, has a important correlation with success or failure of restaurant business enterprises. Therefore, marketing strategy by restaurant location should be developed.

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A Study on Dynaniic Analysis for Earthquake Design of cable-stayed Bridges (사장교의 내진설계를 위한 동적해석에 관한 연구)

  • 이진휴;이재영;이장춘
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.36 no.1
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    • pp.103-115
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    • 1994
  • The dynamic earthquake analysis of plane cable-stayed bridge structures was formulated and implemented into a computer program which analyzes plane cable-stayed bridge structu- res subjected to initial cable tensions, member dead and live loads and seismic loads. Cable-stayed bridges were modelled as multi-degrees of freedom systems with lumped- mass. Various earthquake responses such as dynamic deflection, bending moment, shear force and cable tension were investigated by the dynamic analyses in the form of the time history analysis. The time history analysis was based on the mode superposition method. The study revealed that Fan-l type cable-syayed bridges is generally superior to other types for the earthquake proof even though aspects of deflection and section force of each type presents respective advantages and disadvantages. The study provided a method to design the sections of cable-stayed bridges under seismic loads with various design parameters related to structural types. The study is expected to be useful for effective design of cable-stayed bridges with conside- ration of earthquake.

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The Effects of Gender-Role Identity on Adolescents' Self Esteem, Clothing Behaviors and Favorite Clothing Image -Focused on analysis by adolescent' sex and age variable- (청소년의 성역할 정체감이 자아존중감과 의복행동 및 선호 의복이미지에 미치는 영향 -청소년의 성과 연령에 따른 비교분석을 중심으로-)

  • Lee, Mi-Sook
    • Korean Journal of Human Ecology
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    • v.17 no.4
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    • pp.707-721
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    • 2008
  • The purpose of this study was to exam the effects of gender-role identity on adolescents' self esteem, clothing behaviors and favorite clothing image, focusing on analysis by adolescent' sex and age variable. The research method was survey and the subjects were 447 male and female adolescents in Daejeon, Korea. The questionnaire consisted of 4 measurement instruments (gender-role identity, self-esteem, clothing behaviors, and favorite clothing image) and subject' demographic attributions. The data were analyzed by factor analysis, $X^2$ test, t-test, ANOVA(analysis of variance), Duncan's multiple range test, and Pearson's correlation analysis, using SPSS program. The results are as follows. First, adolescents' gender-role identity and self- esteem were different by age rather than sex. Middle school students were represented by undifferentiated type while high school students were represented by androgynous type, and high school students had higher self-esteem than middle school students. Second, four factors emerged on clothing behaviors(clothing interest & psychological dependence, ostentation, conformity, and comfort), and favorite clothing image(characteristic, neat, active, and romantic image). Third, gender-role identity had important effects on self esteem; androgynous type had higher self esteem than other gender-role identity type. Forth, self-esteem had significant relationship with clothing behaviors and favorite clothing image, and these relationships were different by adolescent' sex and age variable. Fifth, gender-role identity had important effects on clothing behaviors; and rogynous type had more clothing interest, ostentation and comfort than any other gender-role identity type. Sixth, gender-role identity had important effects on favorite clothing images; androgynous type pursued more various clothing images than any other gender-role identity type.

A comparison of surface hardness and microstructural characteristics between a type IV stone with and without die hardening treatment, and a polyurethane resin die material (IV형 경석고와 경화처리된 IV형 경석고 그리고 폴리우레탄 수지 치형재의 표면경도와 미세구조 특성의 비교)

  • Lee, Wan-Sun;Kim, Ji-Hwan;Kim, Tae-Suk;Kim, Nam-Sic;Yu, Chin-Ho
    • Journal of Technologic Dentistry
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    • v.34 no.3
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    • pp.227-235
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    • 2012
  • Purpose: This study compared the surface hardness (Vickers) and microstructural characteristics between a type IV stone with and without die hardening treatment, a polyurethane die material. Methods: Materials used were a type IV stone(MG Crystal Rock), two die hardeners (Hardening bath, Epox-it), and a polyurethane resin material(Polyluck). Six specimens per group were prepared according to manufacturer's directions. The prepared specimens were tested by means of hardness test, one-way ANOVA analysis, scanning electron microscopic(SEM) observations and energy dispersive spectroscopic(EDS) analysis. Results: In the hardness test and its statistical analysis, there was no significant difference in the surface hardness between a type IV stone and type IV stone with die hardener coating, type IV stone mixed with an epoxy like material instead of water. In contrast, polyurethane resin material exhibited significantly greater surface hardness than other specimen groups (p<0.05). Conclusion: By considering the results of the hardness test, SEM observations and EDS analysis, although the die hardeners on type IV stone did not show remarkable improvement in surface hardness, the die hardener coating on the surface of type IV stone material did show decrease of microporous and improvement of surface defects.

Study on Indoor Thermal Performance Analysis upon PCM Temperature applicable to the Double Skin Facade System in the Winter (동절기 이중외피 시스템에 적용 가능한 PCM재료의 온도설정에 따른 실내 열 성능 분석에 관한 연구)

  • Ryu, Ri;Seo, Jang-hoo;Kim, Yong-seong
    • KIEAE Journal
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    • v.15 no.3
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    • pp.43-48
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    • 2015
  • Purpose: Recently, many countries around the world are actively looking for the ways to make full use of natural energy sources and also develop and apply an environmentally friendly system designed to save building energy consumption. Under these circumstances, this study intended to determine the applicability and energy saving effect by deriving the indoor thermal performance characteristics and the PCM temperature appropriate for a double skin façade to reduce indoor energy consumption through the application of different PCM temperatures to double skin façade and perform a performance evaluation depending on the application or non-application of PCM to a double skin façade. Method: For this study, the physical variables of the double skin façade with PCM were configured through a preliminary examination based on an experimental measurement, and experimental measurements were taken with a total of 7 types of mockup cases: Type-1 (Basic), the basic double skin façade, Type-2 (PCM $18^{\circ}C$) which was applied to the inner skin of the double skin façade depending on the phase-change temperature of PCM, Type-3 (PCM $20^{\circ}C$), Type-4 (PCM $22^{\circ}C$), Type-5 (PCM $24^{\circ}C$), Type-6 (PCM $26^{\circ}C$), and Type-7 (PCM $28^{\circ}C$) with reference to the data analysis of the basic double skin façade which preceded this study, to analyze the indoor thermal performance of the double skin façade depending on PCM temperature and the installation or non-installation of a double skin façade applying PCM based on the selected unit space. Result: Indoor thermal performance was analyzed depending on the PCM temperature applicable to double skin façade, and the analysis of heating energy reduction showed that Type-2 (PCM $18^{\circ}C$) gained 15.9% more heat compared with Type-1 (Basic) and secondly, Type-3 (PCM $20^{\circ}C$) gained 11.5% more heat. Based on these findings, it is deemed possible that the use of energy for heating can be reduced when heat coming indoors increases during the heating period, and the appropriate temperature for PCM applied to the inner skin of a double skin façade to reduce heating energy in winter, Type-2 (PCM $18^{\circ}C$) showed the highest efficiency and Type-3 (PCM $20^{\circ}C$) was also deemed appropriate.

A Study on the Physical and Psychological Characteristics in Sasang Constitutional Medicine (사상체질에 따른 신체적, 심리적 특성의 연구)

  • Seo, Eun-Hee;Choi, Ae-Ryun;Ha, Jin-Ho;Chae, Han;Kim, Pan-Joon;Goo, Deok-Mo
    • Journal of Sasang Constitutional Medicine
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    • v.21 no.3
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    • pp.48-62
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    • 2009
  • 1. Objectives: The purpose of this study was to analyze the physical and psychological characteristics of each Sasang type groups which were classified by Sasang medicine specialist. 2. Methods: The subjects were 115 (85.2% of male) university students with $26.8\pm5.4$ yrs. of age and $12.9\pm1.7$ yrs. of education. We can get 30 of Soyang type, 39 of Taeeum type, 46 of Soeum type after the Sasang type classification. Their physical characteristics were measured with Bioelectrical Impedance Analysis (Inbody 720, Biospace, Seoul), and psychological characteristics with Temperament and Character Inventory (Maumsarang, Seoul). The general linear model (SPSS 12.0, SPSS Inc, Chicago) were used for the analysis with gender and age as covariance. 3. Results and Conclusions: Taeeum type group ($75.64\pm13.01$, $26.12\pm4.16$, $15.74\pm2.42$, $11.30\pm1.80$, $3.93\pm0.62$, $18.43\pm7.70$) showed significantly bigger weight, intra-cellular water, extra-cellular water, protein, mineral, body fat mass than Soeum type group ($61.32\pm8.56$, $22.54\pm3.87$, $13.70\pm2.15$, $9.74\pm1.68$, $3.35\pm0.51$, $10.79\pm3.97$). In obesity degree such as Body Mass Index and Waist-hip ratio, and circumference measures in chest, waist and hip, we found significant differences in the order of Taeeum>Soyang>Soeum. As a psychological perspectives Soyang type group ($41.90\pm13.32$) has higher NS (Novelty-Seeking) score than Soeum type group ($35.22\pm11.22$) with marginal significance (p=0.052). In sub-scale measurements Soeum type group ($10.61\pm3.69$) has significantly lower value than other two groups in P3 (Ambition). The results of present study showed that Taeeum type by specialist has same physical characteristics as previously reported QSCC II based studies. Temperament profile of each Sasang type group will serve as an important evidence for further study showing that the Sasang typology has biological basis.

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Analysis of Design Status by Type at Display Store of Regional Agricultural Products: Focusing on the Survey of Farming Suppliers' Attitude and Site Examination of Rural Tourism Village (농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 - 농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로 -)

  • Jin, Hye-Ryeon;Chae, Hye-Sung;Kang, Ga-Hye;Jo, Lok-Hwan
    • Journal of Korean Society of Rural Planning
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    • v.19 no.3
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    • pp.13-24
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    • 2013
  • With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value (화장품소비가치에 따른 화장품유형 및 가격별 국내.외상표선택)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1149-1161
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    • 2010
  • This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

A Study on the Subjectivity of the Restaurant O2O Service Operation Behavior according to the Corona Pandemic (코로나 팬데믹에 따른 레스토랑O2O서비스 운영 행태에 관한 주관성 연구)

  • Jeon, Mi-Hyang;Kim, Ho-Seok
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.340-350
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    • 2021
  • This study was conducted by utilizing the Q research method, which is one of the qualitative analysis methods that can approach the in-depth and essential meaning of consumers' restaurant O2O service operation behavior. The purpose of this study is to classify the behavior of restaurant O2O services by type, to find out the characteristics of variables, and to suggest future improvement directions. An exploratory study was conducted using the Q-methodology to analyze the subjective perception of the restaurant O2O service behavior. To this end, positive and negative statement cards were prepared, P samples were selected, and Q-sort, which was subjected to classification, was analyzed using the PC QUANL program and Q factor analysis. As a result of the analysis, it was classified into three single types. Type 1 【(N= 7: Restaurant O2O Service Convenience Syndrome Type】, Type 2 【(N= 7): Restaurant O2O Service Benefit Pursuit Type】, Type 3 【(N= 6): Restaurant O2O Service Convenience Type】 The name of the factor was set as [Type], and it was found that each type has different characteristics. Through this analysis, the marketing strategy according to each factor detected is presented, and the point of supplementing the restaurant's O2O service and the direction of future operation. services in future studies.

A Study on the Difference between Gender Role Attitude and Dual Income Attitude: Focusing on Classification of Married Couple with Children (성역할 태도와 맞벌이 태도의 차이에 관한 연구: 기혼·유자녀 가구를 중심으로 한 유형화)

  • Jung, Yun-Tae;Suh, Jae-Wook
    • Journal of Family Relations
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    • v.21 no.1
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    • pp.143-160
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    • 2016
  • Objectives: The purpose of this study is to empirically verify the difference between traditional gender role attitude and realistic dual earner attitude. Most preceding studies analyzed gender role attitude by summated rating scale while few studies have been conducted on the difference between traditional gender role attitude and dual earner attitude. Method: By using the 9th Korea Welfare Panel Data (year 2014), this study extracted households of married couples and with children in working age (18 through 64 years of age) who are the main subjects in work-family relationship. First, this study classified traditional group and modern group in their gender role attitude and passive group and active group in their dual earner attitude and by crossing these attitudes, drew out 4 gender role/dual earner attitudes. For analysis, this study investigated frequency of attitude types through descriptive statistics. By conducting ANOVA, study verified if there are significant differences in the satisfaction with family relationship depending on the types of gender role/dual earner attitudes. Lastly, study examined the effect of socio-economic status and demographic characteristics on the types of gender role/dual earner attitudes by conducting multi-nominal logistic regression analysis. Results: As the result of analysis, first, half of respondents belonged to 'equal-role-oriented type' who has modern gender role attitude and active dual earner attitude. However, there were not a few 'dual-earner-avoiding type' who has modern gender role attitude but passive dual earner attitude and 'incongruous attitude type' who has traditional gender role attitude but active dual earner attitude. Next, 'incongruous attitude type' had significantly low level of satisfaction with overall family life, relationship with spouse and relationship with children than other attitude types. Lastly, those whose incomes belong to poor strata, those who are high school graduates and lower, males and those who are over the age of 60 had significantly higher probability of belonging to 'incongruous attitude type.' Conclusion: The results of analysis demonstrate that the difference between gender role attitude and dual earner attitude is an important matter and since 'incongruous attitude type' exhibits low level of satisfaction with family relationship, scrupulous policy approaches are required for those who have high possibility of belonging to 'incongruous attitude type.'