• Title/Summary/Keyword: Study quality

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A Study of the Effect of Customer Quality on Service Quality and Performance with a Focus on Hotel Service (고객의 질이 호텔 서비스 품질과 성과에 미치는 영향에 관한 연구)

  • Lee, Jong-Han;No, Hyeon-Su
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.16 no.1
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    • pp.21-41
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    • 2005
  • This study proposes the customer quality a parameter of service quality from a new perspective, develops and evaluation scale for it in relation to service business, analyzes and evaluates the its effect on service quality and performance. First, the concept of service quality and customer quality was investigated in the literatures, to find a basis for its relation to the quality of hotel service. However, previous 1) Among the service quality components, the strongest correlation exists between physical quality and service quality. 2) Hotel quality is most influenced by customer quality, followed by service provider quality and physical quality showing that when customer quality is incorporated as a prerequisite parameter if hotel quality it has the most effect on hotel quality, which is a new result. 3) Customer quality plays a significant indirect role via hotel quality on performance, and the physical quality and service provider quality offered to the customer at a hotel have more direct effect on performance, illustrating the difference in the effect on hotel quality depending on the component of hotel quality. 4) The evaluation of hotel quality and performance becomes more meaningful and valid only when customer quality is included as a prerequisite parameter of hotel quality to strongly interact with service provider quality 5) Comparative analysis of the different qualities according to the hotel class show a significant difference in customer quality, physical quality and service provider quality and performance between first-class and second-class hotels.

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A Study on the Factors Affecting Intention on Continuous Use of Mobile Learning in Cyber University (이러닝과 연계된 모바일러닝에서 사이버대학생의 지속사용의도와 영향요인간 구조적 관계 분석)

  • Ju, Young ju;Shin, Eui Kyoung;Ham, Yu Kyoung
    • The Journal of Information Systems
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    • v.23 no.3
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    • pp.47-71
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    • 2014
  • The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

Analysis for the Causal Relationship of Education Quality Factors in Korea

  • Lee, Jin-Choon;Lee, Hong-Woo
    • International Journal of Quality Innovation
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    • v.6 no.2
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    • pp.147-166
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    • 2005
  • The purpose of this study is to analyze the causal relationship, in the perspective of Total Quality Management, among the education quality factors, which were suggested in the previous researches. Lee et al. [16] had tried to analyze the relationship among education factors, but they did not estimate the education factor using latent variable concept, which is very reasonable and efficient to represent the constructed concepts. So this study attempts to analyze the causal relationship among education quality factors, represented as latent variables used in structural equation modeling (SEM), and compared with each other. In this study, education quality factors were measured by several measures, constructed as several latent variables, and then processed with AMOS, the most efficient statistical package in the SEM area. In order to analyze the causal relationship among the education quality factors constructed as latent variables, this study designed the structural equation model with suggested factors and established several research hypotheses. This study discovered a prominent causality among the education quality factors, such as education leadership, student scholastic performance and satisfaction of education quality, which is similar to that of previous research. This outcome is really a unique Korean syndrome manifest within our educational career orientation.

The Effects of Service Quality of Education on Service Commitment - Focused on Life Insurance Planners - (교육서비스 품질이 서비스 몰입에 미치는 영향에 관한 연구 - 생명보험 설계사를 중심으로 -)

  • Bae, Injoung;Choi, Jeongil;Kang, Miseon;Lim, Sungeun
    • Journal of Korean Society for Quality Management
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    • v.41 no.1
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    • pp.79-94
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    • 2013
  • Purpose: Life insurance company provides insurance planners various education program to inspire service mind and to enhance its customer satisfaction. The purpose of this study is to analyze the effects of service quality of education on service commitment and to propose the implication for the effective service education. Methods: This study is intended to identify how service quality of education from the planners in life insurance affects service commitment. The research model is tested via a survey of 307 life insurance planners. Results: This study shows that tangibles, assurance, responsiveness, and empathy in the educational service quality significantly influence education satisfaction. It also positively affect customer orientation and service commitment, but it also shows that reliability in the educational service quality has very little effect on customer satisfaction. Conclusion: This study emphasizes the service quality of education on life insurance planner and also suggests practical plan to increase the service quality of education. This study has more focused on the direction in the service quality of education for making the close long-term relationship with customer.

An Empirical Study on The Relationships of Service Quality, Customer Satisfaction and Its Influencing Variables in Medical Service area (의료서비스의 품질 및 고객만족 관련 변수들의 관계에 관한 실증적 연구)

  • Cho, Hyun-Joo
    • Korea Journal of Hospital Management
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    • v.4 no.1
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    • pp.171-189
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    • 1999
  • This study aims to investigate the determinants of service quality and the relationships of service quality, customer satisfaction, word of mouth and subsequent purchase intention of medical service. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of medical service quality. SERVQUAL measures service dimension of tangibles, reliability, responsiveness, assurance and empathy. The questionnaire method is used in this study. A survey is conducted on patients who are randomly selected. The questionnaire are sent to 300 patients and 208 are available. The objectives of this study were: 1) to find out the influence of determinants of service quality on medical service. 2) to investigate the relationship of medical service quality and customer satisfaction. 3) to analyze the relationship of customer satisfaction and favorable word of mouth, ubsequent purchase intention 4) to find out the gap perceived service quality between secondary and tertiary hospital. The results of this study are summarized as follows: 1) Reliability, responsiveness and assurance have a positive impact on the medical service quality. 2) Medical service quality has a positive impact on the customer satisfaction. 3) Customer satisfaction has a positive impact on the favorable word of mouth and subsequent purchase intention. 4) There is no gap between secondary and tertiary hospital of perceived service quality.

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A Case Study of Quality Improvement practice in Cooling Fan Motor Manufacturing (냉각팬 모터 제조공정의 품질개선에 관한 사례연구)

  • Jeoung, Ji-Yong;Bae, Young-Ju
    • Journal of the Korea Safety Management & Science
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    • v.15 no.4
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    • pp.279-288
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    • 2013
  • The purpose of this study is to present a case study of six sigma quality improvement practice in cooling fan motor(CFM) manufacturing processes. In this study, the CFM manufacturing process of automobile parts not relevant to the target process rate of the process point of view, in order to reduce the system to solve the problem of localized resolution procedures of six sigma DMAIC methodology was applied to study. In conclusion, this study's field D in order to improve the initial rate of inadequate quality management best practices by applying the method of Six Sigma quality CFM failure through stabilization schemes were proposed cost reduction.To be CFM product to satisfy customers based on continuous monitoring of the effective field of claims quality management system is required.

A Study on Service Quality Satisfaction in Franchisor-franchisee (외식 프랜차이즈 본점-가맹점간의 서비스 품질 만족도에 관한 연구)

  • Kim, Kun-Jong
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.239-251
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    • 2007
  • The purpose of this study is to examine the service quality satisfaction in the franchisor-franchisee relation. For the result of this study, we studied the franchisees' answers to the questionnaires about franchisors' service quality. Through this study, we showed the basic data about the selective criteria of the franchisors' service quality. Based on this study, it can be concluded that there are differences in their service quality. The most effective factors of the franchisor's service quality are personnel service(0.510) and menu service(0.390). The finding is $R^2$ -0.489. Therefore, franchisor should pay attention to competent labor service and new menu development. Each factor affects satisfaction with franchisee's service quality, but only convenience and location are not affected.

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Evaluation of the Quality Factors of Rubber Gloves with Analytic Hierarchy Process (계층적 분석과정을 이용한 고무장갑 품질요인 평가)

  • Yoo, Jong-Hun;Paik, Chun-Hyun
    • Korean Management Science Review
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    • v.26 no.2
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    • pp.61-70
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    • 2009
  • This study gives the quality factor evaluation of rubber gloves manufacturing, including a systematic classification of poor durability(internal quality factors) and look bad(external quality factors) as well as the types of defective items, along with the relationship between quality factors and the defective types. The relationship analysis between quality factors and the defective types are performed with AHP(Analytic Hierarchy Process) technique. The results of our study will be useful for quality management activities and manufacturing process in rubber gloves manufacturing companies.

A Study on Service Quality of Fashion Retail Stores, using the Kano Model & Potential Customer Satisfaction Improvement Index - Focused on Department Stores - (Kano 모델 및 PCSI 지수를 통한 의류점포의 서비스품질에 관한 연구 - 백화점을 중심으로 -)

  • Han, Sang-In;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.61 no.1
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    • pp.34-46
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    • 2011
  • The purposes of this study are to classify apparel service quality elements using the Kano's model, and to identify how much service quality can increase the degree of customer satisfaction when the service quality is fully fulfilled. Women over 20 years-old from metropolitan areas participated in the study. Data from 254 questionnaires were used for the statistical analysis. The results were as follows: First, 17 service quality elements were categorized into one-dimensional quality which could lead to both satisfaction and dissatisfaction, and 3 services quality elements were categorized into indifferent quality which neither result in satisfaction nor dissatisfaction. Second, potential customer satisfaction improvement(PCSI) Index was developed using Kano model and CS coeffient. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in fashion retail store.

A Study on the Relation of Service Quality and Customer Satisfaction in Complex Service System (서비스유형별 복합화에 따른 서비스가치와 고객만족도의 관계에 관한 연구)

  • Kim, Hyung-Wook;Lee, Yung-Kwan;Sin, Sun-Ho
    • Journal of Korean Society for Quality Management
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    • v.39 no.4
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    • pp.556-564
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    • 2011
  • The purpose of this study is to analyze the effect of service quality characteristics on customer satisfaction in complex shopping mall. For the purpose of this study, we defined three service quality characteristics of complex shopping mall by correlation, harmony, synergy effect, and analyzed the effect of these quality factors on customer satisfaction. For the analysis of the data, we used exploratory factor analysis and the confirmatory factor analysis and the structural equation modeling method(AMOS 19.0). As the result of this study, we concluded that 2 of 3 service quality characteristics deeply affect on customer satisfaction in complex shopping mall, and suggest that the activation of the quality factors is needed to raise the customer satisfaction.