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http://dx.doi.org/10.5859/KAIS.2014.23.3.47

A Study on the Factors Affecting Intention on Continuous Use of Mobile Learning in Cyber University  

Ju, Young ju (이화여자대학교 교육공학과)
Shin, Eui Kyoung (이화여자대학교 교육공학과)
Ham, Yu Kyoung (이화여자대학교 교육공학과)
Publication Information
The Journal of Information Systems / v.23, no.3, 2014 , pp. 47-71 More about this Journal
Abstract
The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.
Keywords
system quality; information quality; service quality; perceived ease of use; perceived usefulness; satisfaction; intention on continuous use; mobile learning; cyber university;
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Times Cited By KSCI : 6  (Citation Analysis)
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