• Journal of the Korean Institute of Rural Architecture
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• v.12 no.1
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• pp.1-8
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• 2010

The purpose of this study was to explore the factors affecting satisfaction of street-scape. According to this purpose, in chapter 2, by inspecting conservation of street environment and streetscape, deduce the frame for analyzing streetscape in commercial district. In chapter 3, analyzing present condition and problems of selected streets in Pohang City, derive the primary factors to induce desirable streetscape through problems and their reason between the analyzed elements of building form. Analyzed elements are composed pavement of road, street furniture, height of buildings, color and material of building and outdoor advertisements, etc. In chapter 4, by conducting a questionnaire survey of pedestrians about street images and the preference, propose the direction of improvement about streetscape in commercial district. As the study method, level of satisfaction was analyzed using the components of street-scape. The collected data was analyzed through Reliability Analysis, ANOVA, Factor Analysis, Regression Analysis. A regression analysis for deriving main factors affecting the satisfaction level of street-scape showed that signboard, sign color, width of street, paving materials, street furniture, open space were found to be the most important.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.1-11
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• 1999

The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.176-187
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• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• Journal of Fashion Business
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• v.16 no.6
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• pp.52-62
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• 2012

This study researched the jeans street fashion for young men looked like 20s and 30s in Seoul, and analyzed jeans by silhouette by fit and color by washing. The photos were of jeans from the waist to the bottom; and among a total of 1,159 images, 847 images that could be analyzed were selected and used for the analysis. From the images used in the analysis, the jeans fits were categorized according to silhouette and color that were used for the visual selection. As a result, young men preferred fashion jeans like slim or skinny jeans. Most of the tight fitting skinny and slim jeans were slim baggy style jeans, like low waist & long rise with a low back york, which was a key trendy pants style. The jeans color analysis by washing finish showed that dark jeans were most frequently, most of the dark jeans had the original denim color based on the non or normal wash techniques. It is hoped that the results of this study can be used as basic data for the development of designs for jeans brands.

• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.77-92
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• 2011

Public uniforms play an important role in creating the color and image of urban environment beyond the level of simple working clothes for unity and practicality. Hence this study aims to compare and analyze the color characteristics and images of the police officer, fire fighter, and street cleaner uniforms at home and abroad to guarantee the wearer's safety, increase convenience and agreeability, and give emotional satisfaction to citizens in harmony with urban environment color as public uniforms. For study methods, literature review investigated urban environment, color, and uniforms as public design. Empirical study extracted color data from the public worker uniforms of the world's top 20 cities selected by 'Newsweek' in 2010 and analyzed their colors, tones, and color images. The results of this study are as follows. The most common color for police uniforms were PB(dk) as the main color, PB(p) as the sub color, and Wh as the accent color. For fire fighter uniforms, PB(dkg) was the most common main color; GY(v), as the sub color; and ItGy, as the accent color. The most common color for street cleaner uniforms was YR(v) as the main color; GY(v), as the sub color; and mGy, as the accent color. As a result of analyzing color images of these uniforms, it was found that police uniforms commonly used a modern image; fire fighter uniforms commonly used a natural image and a cool casual image; and street cleaner uniforms commonly used a casual image. As examined above, the color of public uniforms suitable for urban environment and job characteristics is very important to establish the image of public institutions, as well as to create an urban image.

• Journal of Fashion Business
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• v.20 no.2
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• pp.107-123
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• 2016

The purpose of this study is to obtain specific data about the characteristics of color preference on Women's street fashion within China and Korea. Photos of Women's street fashion from the twenties and thirties were taken in person in four cities in China(Beijing, Dalian, Qingdao and Nanjing) and Seoul from July 2nd to August 10th, 2015. Three hundred photos in each city were selected, making a total of 1,500 photos. In the analysis of the colors of the clothing in these five cities, the uses of the multi color was most frequent in Dalian, while those of Black was most prevalent in Beijing, Qingdao, Nanjing and Seoul. The Black proved to be commonly preferred through all the items, regardless of terms of the nationality, areas and seasonal changes. The high incidence of Purple Blue color in Beijing, Dalian and Qingdao might be attributed to their preference of the blue jeans. The Multi color was highly shown in all the cities which might be due to their preference of compound colors rather than the mono ones. The high preference for the chromatic colors such as Red, Yellow Red and Yellow might be ascribed to the Chinese traditional color preferences. The differences lies in the color tones, such as the dark and light grayish tone emphasized in Seoul and Nanjing, and vivid and strong tones in Beijing, Dalian and Qingdao. Seoul shows a liking for the achromatic colors, preferring dark and grayish tones, compared with four cities in China, only Nanjing has a similar trend to Seoul. This study analyzes geographical preferences in China that possibly contribute to the launching of Korean fashion brands in view of the design and marketing as a useful basic resources.

• Journal of Fashion Business
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• v.15 no.5
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.143-156
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• 2021

In this study, the Bookstore Block of Historical and Cultural Street in Kaifeng City is taken as the object, which makes analysis on the landscape color features appearing in the elements of the bookstore block landscape. Through literature, it obtains the contrast list for the landscape composite elements of the historical and cultural street. After mastering the general characteristics of architectural colors and basic analysis methods of landscape colors in the Qing Dynasty, it conducts the site survey on the landscape composition elements and colors of the bookstore block. According to the conclusion, it is found that the landscape color of bookstore block is composed of R series, PB series, Y series and achromatic (N) series, in which the overall color shows relatively high integrity. However, it exists some deficiencies in the use of colors in signs, facilities and modeling objects. Therefore, it is necessity to increase the color plan of landscape elements such as signs, modeling objects and facilities, enhance the recognition possibilities of visual information.

• Journal of Fashion Business
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• v.11 no.3
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.