Abstract
The purpose of this study was to explore the factors affecting satisfaction of street-scape. According to this purpose, in chapter 2, by inspecting conservation of street environment and streetscape, deduce the frame for analyzing streetscape in commercial district. In chapter 3, analyzing present condition and problems of selected streets in Pohang City, derive the primary factors to induce desirable streetscape through problems and their reason between the analyzed elements of building form. Analyzed elements are composed pavement of road, street furniture, height of buildings, color and material of building and outdoor advertisements, etc. In chapter 4, by conducting a questionnaire survey of pedestrians about street images and the preference, propose the direction of improvement about streetscape in commercial district. As the study method, level of satisfaction was analyzed using the components of street-scape. The collected data was analyzed through Reliability Analysis, ANOVA, Factor Analysis, Regression Analysis. A regression analysis for deriving main factors affecting the satisfaction level of street-scape showed that signboard, sign color, width of street, paving materials, street furniture, open space were found to be the most important.