• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.60-72
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• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• Journal of Broadcast Engineering
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• v.16 no.1
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• pp.155-173
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• 2011

Recently, with the digitalization of a broadcasting system and the development of a communication technology, the existing trend of consuming media contents throughout the fixed-displayer and the dedicated channel is being changed. The existing user only could consume media contents under limited time and places because of the fixed-displayer and the dedicated channel. However, with advent of the IP-based terminals and HTTP adaptive streaming which transfer the media sequence according to the user's transmission condition, users become possible to enjoy the media content anytime anywhere. As the result of the alteration of the broadcasting surrounding, users can enjoy the media content while changing his terminals according to their preferences and circumstances. However, in case that users try to consume consecutively the content from last view-point ended in the previous terminal under current HTTP adaptive streaming environment, a user has to remember the last view-point, and then has to apply the view-point to the changed terminal. Thus, for solving this problem, this paper defines "User Profile" for describing the metadata for the chained content consume environment between the terminals. Also, for proving the proposed method, this paper try to demonstrate the proposed method throughout the realization of the system based on Smooth Streaming from Microsoft.

• Journal of Ubiquitous Convergence Technology
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• v.2 no.2
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• pp.88-96
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• 2008

IPTV Content delivery systems over wired networks confront scalability problems due to their high network bandwidth requirement for real-time services. Especially, VoD service provides Trick Mode features such as pause, fast forward and similar operations. However, Trick Mode services are delivered by the method of unicast only for controlling of the stream. With a point of views, this paper propose a new real-time multimedia streaming architecture over IP Networks, which tries to achieve bandwidth efficiency and supporting for mass clients better than traditional unicast services. The proposed methods divide the Transport Stream into a series of segments. After that, this divided partial Transport Stream makes multicast streaming periodically. Meanwhile Set-top Box of a client makes a rearrangement orderly by using Presentation Time Stamp field from the served Transport Stream packets. While the current Transport Stream segment is playing, it should be guaranteed that the next segment is downloaded on time. Consequently, the original video content can be played out continuously. The detail introduction of a new real-time multimedia streaming system with analysis and simulation follows as below.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.7
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• pp.1633-1638
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• 2013

The mobile phone has now evolved into an effective multimedia devices to watch video content with your PC in addition to the calling features. Thus, the effectiveness of the video content streaming services smartphone will be available. And content should be able to deliver effectively. Be provided with textbook images and video of the speaker means that the effective content delivery. In this paper, we propose a integrated video management system that can be real-time VOD services on the Internet as input Multi-Source of audio-video, video content encoding system to meet the requirements of the above two.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.360-363
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• 2010

Streaming Technology can support the real-time playback without downloading and storing multimedia data in local HDD. So, client browser or plug-in can represent multimedia data before the end of file transmission using streaming technology. Recently, the demand for efficient real-time playback and transmission of large amounts of multimedia data is growing rapidly. But most users' connections over network are not fast and stable enough to download large chunks of multimedia data. In this paper, we propose an intelligent IP streaming system based on personalized media service. The proposed IP streaming system enables users to get an intelligent recommendation of multimedia contents based on the user preference information stored on the streaming server or the home media server. The supposed intelligent IP streaming system consists of Server Metadata Agent, Pumping Server, Contents Storage Server, Client Metadata Agent and Streaming Player. And in order to implement the personalized media service, the user information, user preference information and client device information are managed under database concept. Moreover, users are assured of seamless access of streamed content event if they switch to another client device by implementing streaming system based on user identification and device information. We evaluate our approach with manufacturing home server system and simulation results.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.736-738
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• 2014

As part of real-time streaming service, which is one of the latest QoS technology has become the issue. But the current majority of streaming services are specific S/W I a separate setup program supports real-time streaming service a reality, will be stored until the end of the video, save for a video about editing and is not available. In this paper, a video about multi-threaded and distributed processing system applied to the Storm technique based on separate software or installation of programs without the H T M L 5-based Web content is produced by each device using a Web browser, real-time streaming system you want, no. This is a streaming service that provides users with real-time editing and the footage is stored as about and respond in real time between the server and the client and content sharing that need training and will be utilized in the field of multimedia streaming.

• Journal of KIISE:Computing Practices and Letters
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• v.8 no.6
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• pp.619-629
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• 2002

This paper describes the implementation of a RTSP-based MPEG-4 streaming system. The implemented system consists of content authoring tool, streaming server and streaming client. The existing MPEG-4 multiplexer has been modified with improvement to generate a file format with which the server load and streaming delay are reduced. The streaming system uses RTSP, instead of DMIF, as its communication protocol. With RTSP, the server provides extensive control functionalities as in DMIF and its implementation effort is greatly simplified. The implemented system supports the user interactivity for both streaming and local file playback. The effectiveness of the proposed multiplexing scheme has been validated with the various experiments on the fully functional server.

• The Journal of Information Systems
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• v.30 no.3
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• pp.1-20
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• 2021

Purpose Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory. Design/methodology/approach In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions. Findings The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

• Journal of Information Processing Systems
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• v.18 no.6
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• pp.729-740
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• 2022

Netflix, Amazon Prime, and YouTube are the most popular and fastest-growing streaming services globally. It is a matter of great interest for the streaming service providers to preview their service infrastructure and streaming strategy in order to provide new streaming services. Hence, the first part of the paper presents a detailed survey of the Content Distribution Network (CDN) and cloud infrastructure of these service providers. To understand the streaming strategy of these service providers, the second part of the paper deduces a common quality-of-service (QoS) model based on rebuffering time, bitrate, progressive download ratio, and standard deviation of the On-Off cycle. This model is then used to analyze and compare the streaming behaviors of these services. This study concluded that the streaming behaviors of all these services are similar as they all use Dynamic Adaptive Streaming over HTTP (DASH) on top of TCP. However, the amount of data that they download in the buffering state and steady-state vary, resulting in different progressive download ratios, rebuffering levels, and bitrates. The characteristics of their On-Off cycle are also different resulting in different QoS. Hence a thorough adaptive bit rate (ABR) analysis is presented in this paper. The streaming behaviors of these services are tested on different access network bandwidths, ranging from 75 kbps to 30 Mbps. The survey results indicate that Netflix QoS and streaming behavior are significantly consistent followed by Amazon Prime and YouTube. Our approach can be used to compare and contrast the streaming services' strategies and finetune their ABR and flow control mechanisms.

• Journal of Distribution Science
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• v.20 no.6
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.