• Title/Summary/Keyword: Strategy Orientation

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IT Manufacturing Companies' Strategies and Performance for Overseas Expansion to Vietnam (IT제조기업의 베트남 진출 전략 및 성과에 관한 연구)

  • Yun, Haejung;Chang, Changwhan;Lee, Choong C.
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.1-15
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    • 2017
  • This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

Management Strategy of Hospitals in Korea (우리나라 병원의 경영전략 실태)

  • Moon, Ok-Ryun;Lee, Key-Hyo
    • Korea Journal of Hospital Management
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    • v.1 no.1
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    • pp.108-135
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    • 1996
  • This paper investigates the current feature of management strategy of hospitals in Korea, and examines the relationships between adoption of a particular strategic orientation and the hospitals environmental and organizational characteristics, strategic behaviors and management improvement activities, and financial performance. Data were collected from CEOs of 88 hospitals among 650 hospitals for a 13.5% response rate using the self-administered questionnaire by mail survey. The major findings that obtained are as follows: 1. Only 37.2% of response hospitals carried out strategic planning, Most of these hospitals established the first strategic planning in 1991(81.3%) and renovated strategic planning by 4 or 5 years(56.3%), and modified strategic planning with flexibility(59.4%). Most strategic plans were documented, but informalized(68.8%). And only 29.0% of these hospitals had independent planning division. 2. Hospital services that CEOs assessed rank ordered for their impact on profitability are as follows: i)diagnostic ultrasound facility, computerized tomography scanner, obstetric inpatient unit, therapeutic X-ray, and physical therapy at present. ii)diagnostic ultrasound facility, physical therapy, computerized tomography scanner, emergency department, and health screening at future. And the services rank ordered that CEOs hoped to introduce are as follows: emergency department, physical therapy, health screening, volunteer services, and computerized tomography scanner. 3. Using a typology developed by Miles and Snow(l978), the strategic orientation of response hospitals are shifting significantly from defenders in the past to analyzers in the present, and to prospectors in the future(p<.01). 4. With regard to hospital environmental and organizational characteristics such as ownership, physician training, location, bed size, and hospital management training career and specialty of CEOs, the four strategic orientation archetypes varied not significantly. But, hospitals with a analyser orientation in the present and a reactor orientation in the future perceived competition significantly higher than the other three archetypes(p<.05). 5. The four archetypes rank ordered in terms of appling strategic behaviors and management improvement activities are as follows: prospector, analyzer, reactor, and defender. 6. The four archetypes differed significantly in terms of their financial performance using revenue per bed(p<.05). Reactors and prospectors in terms of total revenue per bed, prospectors in terms of outpatient revenue per bed, and reactors and prospectors in terms of inpatient revenue per bed had the best performance.

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Effects of Cooperative Orientation and Relationship Power on Conflict Resolution Strategy and Relationship Performance (프랜차이즈 본사의 협동지향성과 관계파워가 갈등해결전략과 신뢰 그리고 관계성과에 미치는 영향)

  • Han, Sang-Ho
    • The Korean Journal of Franchise Management
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    • v.8 no.2
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    • pp.17-24
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    • 2017
  • Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on how the power structure and cultural factors play a role in resolving conflicts. From this perspective, this study is to examine the structural relationship between franchisors' cultural orientation and relationship power, and conflict resolution strategies, relationship trust, and relationship performance using. The findings of this study suggest how franchise headquarters should establish long-term relationship with franchisees and share information. Research design, data, methodology - The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 200 franchisees, and 196 franchisees responded. Out of 196 respondents, 13 respondents were deleted due to missing information. Thus, a total of 183 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The results showed that cooperation orientation and relational power of franchisor had significant effects on conflict resolution strategies. Cooperating, obliging, and compromising strategies of conflict resolution strategy had significant effects on relationship trust. Also, relationship trust had significant effect on relationship performance. Conclusions - This study shows that the franchise headquarters and the franchisees share necessary information for common purposes and that continuous two-way communications play an important role in resolving conflicts. In other words, the result of this study suggests that if the franchise headquarters and the franchisee actively consider the position of the other party and strive to achieve the goal, conflict resolution may be more successful. In order to do this, the franchise headquarters will have to consider how to build and maintain continuous communication with the franchisees, and continuous education is also needed so that employees can have a cooperative attitude. However, since the culture of these organizations is not made up of simple staff training and is not formed within a short time, the CEO of the franchisee headquarters should take the lead in establishing a cooperative culture with the merchants over the long term.

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • Journal of Distribution Science
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    • v.15 no.12
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    • pp.5-19
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    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores (가격지각에 따른 패션점포 판매원 서비스와 재구매의도에 관한 연구)

  • Kim, Jie-Yurn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.45-54
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    • 2008
  • The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

Evaluation of Cutter Orientations in 5-Axis High Speed Milling of Turbine Blade (터빈블레이드의 5축 고속가공에서 최적가공경로의 선정)

  • Lim T. S.;Lee C. M.;Kim S. W.;Lee D. W.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2002.02a
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    • pp.53-60
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    • 2002
  • Recently, the development of aerospace and automobile industries brought new technological challenges, related to the growing complexity of products and new geometry models. High speed machining using 5-Axis milling machine is widely used for 3D sculptured surface parts. 5-axis milling of turbine blade generates the vibration, deflection and twisting caused from thin and cantilever shape. So, the surface roughness and the waviness of workpiece are not good. In this paper, The effects of cutter orientation and lead/tilt angle in 5-Axis high speed ball end-milling of turbine blade were investigated to improve the geometric accuracy and surface integrity. The experiments were performed at lead/tilt angle $15^{\circ}$ of workpiece with four cutter directions such as horizontal outward, horizontal inward, vertical outward, and vertical inward. Workpiece deflection, surface roughness and machined surface were measured with various cutter orientations such as cutting direction, and lead/tilt angle. The results show that when 5-axis machining of turbine blade, the best cutting strategy is horizontal inward direction with tilt angle. The results show that when 5-axis machining of turbine blade, the best cutting strategy is horizontal inward direction with tilt angle.

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The Influencing Factors of Interpersonal Relationship in Nursing Students (간호대학생의 대인관계에 영향을 미치는 요인)

  • Park, Wan-Ju;Ha, Tae-Hi;Kim, Hee-Sook
    • The Journal of Korean Academic Society of Nursing Education
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    • v.12 no.2
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    • pp.229-237
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    • 2006
  • Purpose: The purpose of this study was to investigate the influencing factors of interpersonal relationship in nursing college students for effective learning ability and teaching strategy. Method: In order to get the data by self-questionnaire, 166 subjects were selected. The instruments for this study were Preceptual Orientation Scale, Self-Efficacy Scale, Narcissistic Personality Disorder Scale, and Interpersonal Relationship Scale. The dada was analyzed by percentage, mean, standard deviation, t-test, one-way ANOVA, Scheffe' test, Pearson's correlation coefficient and Stepwise multiple regression using SPSS 12.0 program. Result: The main factors that affect interpersonal relationship were self-perception and social-efficacy. These variables were account for 37.9% of interpersonal relationship. The significant influencing factors on interpersonal relationship were self-perception, social-efficacy. Conclusion: It is necessary to develop a strategy to get positive perceptual orientation and successful interpersonal relationship for nursing college students by further studies with small group program for the best result.

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IMS지향성과 기업문화 적합도가 IMS활동의 이행수준과 성과에 미치는 영향

  • Kim, Gyeong-Il
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.5-12
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    • 2010
  • With a sample of 147 Korean small and medium size companies, this study examined the relationships among degree of information orientation, corporate culture, degree of information management implementation and selected business performances in the process of implementing IMS improvement programs, such as IMS(Information Management System). Information orientation is defined as company-wide understanding and implementation of the underlying philosophy, principles, approached, and tools of information improvement programs. It is assumed that successful implementation of information improvement programs requires a information-oriented mind-set of the employees. The key elements of information orientation include continious improvement structured processes, organixation-wide participation and customer-focused spirit. Culture id defined as the value and beliefs of em organization that shape its behavior. It is also assumed that successful implementation of information improvement programs require strong support from s corporate culture that emphasizes cintinious improvement. Adopting the competing values model of Quinn and McGrath(1985), corporate culture is classified into 'flexible' versus 'controlled culture' and 'outer-directed' versus 'inner-directed culture'. Fitness was defined through the relationship between levels of information oriented and types of corporate culture. The results were as follows. First, it was found that when a company with high information orientation promoted information innovation programs, such as IMS, it reported higher degree of information management implementation and improvement in business performances. Second, the results showed the importance of 'flexible culture' and 'outer-directed culture' in performing information, innovation. Regarding the types of corporate culture, the analysis found that developmental culture, rational culture and group culture were effective. Third, companies with high information oriented and flexible culture or companies with high information orientation and outer-directed culture reported the highest implementation in Information management activities. Fourth, the results showed that the level of information management implementation had a mediating effect on the relationship between information orientation and business performance. It was also found that enhanced non-financial performance led to the improvement of financial performance. This study attempted to exaime the factor that lead information management program to success. In order to reach success, first, it is suggested that companies have positive mind set toward continious information improvement. Secondly, it is recommended that a flexible and outer-directed culture appropriate for continious information improvement is cultivated.

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Relation of personality preference, and achievement goal orientation, academic self-efficacy, test anxiety in selecting dental hygiene students (일부 치위생과 학생의 성격선호지표와 성취목표, 학업적 자기효능감, 시험불안의 관계)

  • Lim, Soon-Ryun
    • Journal of Korean society of Dental Hygiene
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    • v.10 no.6
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    • pp.1025-1035
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    • 2010
  • Objectives : The purpose of this study was to identify correlation of personality preference, and achievement goal orientation, academic self-efficacy, test anxiety in selecting college students who majored in dental hygiene. This study also provides a basic data regarding personality for education of dental hygiene students. Methods : 192 students of S college who majored in dental hygiene were asked to answer the MBTI GS form, academic self-efficacy scale, achievement goal orientation scale and test anxiety scale during the month of May, 2009. The total of 160 copies were analyzed. MANOVA, independent-sample t-test were conducted. Results : 1. Looking at distribution of personality preference type of the students, extroversion type (63.1%) was more than introversion type(36.9%), sensing type(87.5%) was more than intuition type(12.5%), thinking type(54.4%) was more than feeling type(45.6%), judging type(59.4%) was more than perceiving type (40.6%) 2. In subscale of achievement goal orientation, performance approach level was higher in extroversion type than in introversion type. Performance avoidance level was lower in extroversion type than in introversion type. However, other preference personality type didn't show any significant difference in subscale of achievement goal orientation. 3. Academic self-efficacy was higher in extroversion type and thinking type than in introversion type and feeling type. There wasn't any significant difference between judging type and perceiving type, sensing type and intuition type. 4. In subscale of academic self-efficacy, confidence was higher in extroversion type than in introversion type. Task difficulty preference and self-regulated efficacy were higher in thinking type than in feeling type. 5. There wasn't any significant difference between personality preference type and test anxiety. Conclusions : Professor should find out difference between students through using information of preference personality and develop a teaching strategy that can encourage strength and make up weakness of each students.

The Entrepreneurship of Convergence Companies Affect Learning Orientation (융합기업의 기업가정신이 학습지향성에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.243-250
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    • 2017
  • Since the global financial crisis in 2008, countries around the world have emphasized the activation of entrepreneurship and entrepreneurship as essential strategies for survival. In the case of developed countries, the United States, the European Union and China actively promote entrepreneurship and entrepreneurship. In Korea, on the other hand, the importance of entrepreneurship is emphasized by stagnating growth of companies and strengthening their competitiveness through convergence within companies or companies. The purpose of this study is to investigate the relationship between entrepreneurship and learning orientation in order to enhance competitiveness of Korean companies and to be the basis of management strategy for growth of convergence companies based on this. For the progress of this study, the convergence companies were targeted and the hypothesis was verified through the questionnaire survey through the statistical program. The results of the study showed that Innovation influenced learning orientation. Second, Initiative was found to affect learning orientation. Finally, it is shown that risk sensitivity does not affect learning orientation.