• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.54
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• pp.285-307
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• 2012

This study analyses the transformation of Asian steel trade and the change of corporate strategy. The purpose of this paper is to examine the circumstances of Asian steel industrial policies, and considering the feature of each nation's steel industrial policies, and the effect of the corporate strategy. In China, mighty steel productive capacity had already formed under original planned economy and industrial policy. In 2003, crude steel production have exceeded 220 million ton in China and that is 23.2% of the steel production share in the world. On the other hand, not only the amount but also the quality becomes an important point in the steel industry in the future. I consider, on researching Asian steel industry, it is important to build up partnership in Korea and Japan for achieve strategic alliance in the steel industry policies and understanding the change of corporate strategy.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.138-156
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• 2021

The aim of this article is to describe direction of Sino-Russian relations toward a new epoch - as the decision-making centers of both countries define them - indicating the commitment to building the future international order. It includes the synthesis of evolution of relations, descriptions of cooperation building of mutual confidence by both sides in variety of institutions; analyses of geo-economic relations emphasizing their geostrategic dimension and finally dynamics showing how two great powers want to achieve new areas of cooperation focused on building multipolar world order which is the essence of "new epoch". The argument goes towards recognizing the relationship as a "hhybrid alliance". This hybridity is a structural factor that can constrain the use of new dimensions of asymmetric interdependence as political leverage especially by United States against the two non-western powers but also facilitate to use it against West.

• Korea and Global Affairs
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• v.3 no.1
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• pp.77-106
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• 2019

The purpose of this paper is to propose measures to respond to NK's nuclear threat by applying the concept of offset strategy in the US and the fourth industrial revolution technology innovation. Through this study, the concept, technology, and organization were examined to find measures to counter the NK's nuclear threat. The concept was to review the US offset strategy and consider the strategy of paralyzing the enemy's center as an operational concept. And the technologies that can support the 4th Industrial revolution and the 3rd US offset strategy. The organization analyzed the implications for the reform of the National Defense Reform 2.0 and the reorganization of the acquisition of the US DoD. Through the US offset strategy review, it is necessary to reconcile the strategic concepts of Korea and the US, and the interoperability of technologies and the cooperation fields of the ROK-US alliance. In addition, it is necessary to strengthen the capability of responding to NK's nuclear threat in connection with the 4th Industrial Revolution and the National Defense Reform 2.0 promotion. It is necessary to develop the concept of operational performance applying the new paradigm for the NK's nuclear issue and to apply advanced science and technology. And that it is necessary to organize effectively in conjunction with the National Defense Reform 2.0.

• Journal of Distribution Research
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• v.12 no.4
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• pp.109-125
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• 2007

Even though private brands have low cost advantages to national brands, consumers perceive the qualities of private brands lower than the qualities of national brands. To overcome such perceptions of consumers, alliances between private brands and national brands should be tried. This study investigates the effects of consumers' attitude for private brands and national brands on the evaluation of brand alliance between private and national brands, especially when national brands are used as ingredient brands of the private brand. We also study the moderating effects of consumers' price sensitivity and quality sensitivity on this brand alliance evaluation. Additionally, we try to provide some guidelines for successful brand alliances between private and national brands.

• Convergence Security Journal
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• v.17 no.3
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• pp.83-93
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• 2017

The U.S.-China Relations could be analyzed two perspectives and their basis under major international p olitics theory-power transition with conditions: (1) North Korean's nuclear puzzle, (2) THAAD in the Kor ean Peninsula and (3) the U.S.-ROK Alliance. One perspective is the global order dominates the regional order, and then stable regional order comes out. The other is the regional order dominates the global ord er, and China wages a regional hegemonic conflict against the United States. Consequently, America's o verwhelming leadership in North Korean's nuclear, THAAD and U.S.-ROK Alliance as national power is expected to endure. But China also has expected empowerment and cooperation for the peace and stabilit y on the Korean Peninsula military problems. In this perspective, South Korea needs to pay attention to the changing power distribution and competition between the U.S. and China and needs to strengthen a balancing and harmonious diplomatic strategy, so called 'see-saw diplomacy'.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.19-27
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• 2008

The advance of IT brings various IT equipment which functions as creation, application, and distribution of digital contents, and its demand is increased in the market. As the world IT equipment market has grew steadily, some companies think of it as a good opportunity. But there is a entry barrier like IT Capabilities to the late movers. So some participate in the market, forming the technology alliance with a advanced company. Ironically, the market system set companies' partnership into rivalry. In this context, our study focused on strengthening late mover's competitiveness under the technology alliance. And we conducted the case study concerning the technology alliance, and showed a strategical implications. As a result, we found some challenges for late mover; price policy making by scientific demanding forecasting, preparatory research and management for brand identity and efficient contact points for customer management. We hope that results of the study will influence the development of digital contents industry.

• Journal of Korea Technology Innovation Society
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• v.22 no.3
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• pp.446-474
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• 2019

In conjunction with securing R&D competitiveness through technology convergence, there is a growing interest in the strategy to derive innovation based on the measurement of convergence. In this paper, we present a data-based model that suggests convergence strategies for the research projects of government research institutes (GRIs) in Korea. The convergence characteristics of the research projects are represented by inherent attributes of technology and behavioral attributes of actors. The measuring process of the proxy variables (Rao-Stirling and Herfindahl-Hirschman Indices) for each attributes are proposed. These two indices are used to construct the convergence diagram, through which the research projects of GRIs are distributed into four areas: AllianceIntra, Alliance-Inter, Competition, Mission-Oriented. Based on the convergence diagram proposed in this study the convergence index is measured to derive 30 convergence research areas of GRIs. As a result, we expect to provide appropriate guidelines for setting the policy direction of the convergence research projects.

• Maritime Security
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• v.6 no.1
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• pp.137-161
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• 2023

This paper explores the limited role of alliances in preventing maritime territorial disputes among member states, using the ongoing conflict between Greece and Türkiye, two NATO allies, as a case study. Drawing on Institutionalist theory, we seek to explain the mechanisms that have contributed to the failure of the alliance to prevent this dispute, despite constant cooperation and transparency. Unlike land disputes, maritime territorial disputes are complex and multi-layered, with fluid boundaries that can change with climate or natural resource availability. Moreover, the lack of constant surveillance creates ambiguity about territorial encroachment thresholds. These factors have exacerbated the dispute between Greece and Türkiye, drawing other NATO members into the conflict and undermining the strength of the alliance. This paper concludes by providing policy implications for the Republic of Korea in its own potential maritime disputes, and contributes to the broader literature on the role of alliances in preventing territorial disputes.

• Strategy21
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• s.42
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• pp.154-195
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• 2017

This paper is to analyse conflict between the US and China over the South China Sea and Korea's responses. To this end the paper is composed of 6 chapters titled instruction; the current status of South China Sea sovereignty disputes; changes in US and Chinese maritime security strategies and the strategic values of the South China Sea; key issues and future prospects for US-China conflicts in the South China Sea; South Korea's security and diplomatic responses; and conclusion. The recent East Asian maritime security issue has evolved into a global issue of supremacy between the US and China, beyond conflicts over territorial disputes and demarcation among the countries in the region. China is pursuing offensive ocean policy to expand economic growth. The core of the maritime order that the United States intends to pursue is the freedom of navigation in the oceans and the maintenance of maritime access. China is making artificial islands in the South China Sea, claiming the sovereignty of these islands, building strategic bases in East Asia, and securing routes. The United States has developed several "Freedom of Navigation Operations" to neutralize the declaration of the territorial sea surrounding Chinese artificial islands. We can not be free from marine conflicts in the South China Sea and the East China Sea. Regarding the South China Sea dispute, it is expected that the strategic competition and conflict between the two countries will intensify due to China's failure to make concessions of core interests and adherence to the US compliance with international norms. In the midst of conflict over the South China Sea, we need a harmonious balance between our alliance security and economic diplomacy. We must continue our efforts to strengthen the ROK-US alliance but not to make China an enemy. Considering the significant impacts of the oceans on the survival and prosperity of the nation, we must continue to develop our interest in the oceans, appropriate investments and tactical strategies.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.174-186
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• 2011

This research addresses global status of Korean media firms and their future directions. Mapping of major international media firms all over the world is used in order to explain global status fully. In the four categories that classified media firms using Forbes Global 2000 mapping, all Korean media firms are included in the fourth group, which is the weakest in terms of global competitiveness. Therefore, it is essential to trace appropriate global strategy from the media industry value chain that has competence. This paper finds out that Korea has advantage in the contents, terminal, and next generation networks. That means alliance strategies of contents-terminal-next generation network have advantage to evolve into global media firms. Moreover, Korean media companies should adopt selection and concentration strategy in terms of geographical expansion. As Korea's broadcasting and game contents are already popular in Asian and Latin American regions, they would better to enter the emerging markets. In so doing, terrestrial broadcasters and game service providers should lead the way.