• Title/Summary/Keyword: Strategic culture

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A Study on Gyeolseong-Eupseong of the Joseon Dynasty Period (조선시대 결성읍성(結城邑城) 연구)

  • Kim, Hoe-Jung;Lee, Jeong-Soo
    • Journal of architectural history
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    • v.19 no.6
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    • pp.7-22
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    • 2010
  • This study includes a review of the relevant literature and data on the Gyeolseong Eupseong, a coastal castle town of the Joseon Period. During the process of building the Gyeolseong Eupseong, Eupchi(administrative office) was transferred to several different locations for the following reasons:. first, to strengthen defensive capabilities by utilizing the locational advantages of the Seokdang Mountain Fortress, second, to secure sufficient space for holding the castle and have access to water in times of emergencies, third, to strengthen coastal defence by utilizing geographical advantages. Most of the Gyeolseong Eupseong was damaged during the Japanese colonial period. At present, there remain only part of the castle's facilities and some facilities that were restored later in modern times; 4 building sites have been identified. Remaining and destructed buildings can be identified through old maps(the local maps of 1872) and Zirizi and Eupzi(geography books). Also identified were 2 castle gate sites where a 1,500m-long stone castle wall and an ongseong(a crescent-shaped defensive structure), 5 chiseongs, and a most were constructed. The Gyeolseong area is assumed to have been a strategic foothold to defend the west coast from the days before the Three Kingdom Period. However it is very difficult to find any records created before the Joseon Period. Therefore, the time of the restoration of the Eupchi should be determined based on records created in the late Joseon Period. Finally, excavation work needs to be done to identify the locations of the castle's facilities.

Using TPC Model to Understand Broadband Diffusion in Korea (TPC(Technology, Policy and Culture) 모델을 이용한 한국의 초고속인터넷 확산 요인 분석)

  • Kum, Heisung
    • Informatization Policy
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    • v.17 no.3
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    • pp.74-97
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    • 2010
  • This paper investigates factors that have facilitated the rapid diffusion of broadband in South Korea. It finds that the quick spread of broadband access in South Korea is the result of combining the government's strategic ICT policy considering cultural traits, businesses'competitive efforts, and the timely explosion of domestic demand for IT service. This paper also discusses the impact of broadband diffusion on the digital divide. It finds that although there are still regional and age gaps in broadband access, the Korean government and businesses are working to alleviate these problems through various ways from systemic to physical ones. While the deployment of broadband cannot eliminate every issue of the digital divide, broadband access minimizes the digital divide by lowering the barrier to inequitable access to information. This paper concludes with a number of recommendations that address selected policy issues related to the spread of broadband Internet for its successful implementation.

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Post Occupancy Evaluation of the Central Hospital in Quang Nam Province of Vietnam Funded by Korean ODA (ODA 지원 베트남 중부 꽝남성 종합병원의 거주후 평가)

  • Kwon, Soon Jung;Yu, Yeo Kyoung;Kim, Jihyun;Bang, Seol Ah
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.22 no.1
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    • pp.39-49
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    • 2016
  • Purpose: This is the ex-post evaluation on "the Central General Hospital in Quang Nam Province in Vietnam" funded by Korean ODA. Through this evaluation, this study tries to explore useful ways to improve the effectiveness of Korean ODA projects related to hospital establishment. Methods: Field survey and analysis of questionaire to the staffs and patients of Quang Nam Province General Hospital were conducted twice in 2012 and 2014 after the completion of the Hospital. Two sets of surveys and questionaire outcomes have been comparatively analysed by statistics in order to seek the trend of satisfaction level of hospital users and find out the improvement way in hospital design and construction. Results: The satisfaction level on the hospital was relatively high and that of 2014 is higher than that of 2012. The satisfaction level of the users was recorded in Likert 5 scales. Continuous facility complement and maintenance is considered as the main contributor in increasing the satisfaction level of users. As far as the satisfaction level of outpatient is concerned, that of 2012 was recorded as 3.65 and that of 2014 was 4.05. In case of inpatient, the satisfaction level on the hospital in 2012 was 3.76, and 4.06 in 2014. Implications: In overseas hospital projects, proper hospital project management system including medical service plan, strategic plan, brief, design & construction and maintenance have to be put together effectively and efficiently for the success of the hospital project. At the same time local climate, culture, building material and local code have to be considered in order to build sustainable hospital.

A Study on the Expressive Characteristics in Multi Functional Corporate Culture Space of experiential marketing (체험마케팅에 의한 기업의 복합문화 공간 표현특성에 관한 연구)

  • Park, So-Young;Yoon, Sang-Young
    • Korean Institute of Interior Design Journal
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    • v.21 no.3
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    • pp.31-39
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    • 2012
  • This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

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Analysis of Business Strategy for Korean Ethnic Media Companies based on Resource Based View (글로벌 한국어 방송사의 경영전략 연구 : 기업자원모델을 중심으로)

  • Kim, Jongha;Chung, Yoonkyung
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.147-170
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    • 2016
  • This study has identified the current status and challenges to development of Korean Ethnic Media Companies in North America, China, and Australia New Zealand and aimed to understand implication of cultural policy. It examines the media circumstances, business resources of Korean Ethnic Media Companies(KEMC), and Korean ethnic broadcasting aid project which is operated for 10 years, and interviewed nine CEOs' of KEMC. According to the analysis, KEMCs in North America are in the market which is fully exposed to competition. China's KEMCs are the "limitedly localized market" which is supported by the government's regulatory for minority media. Australia & New Zealande's KEMCs are the market which potential growth is expected. North American KEMCs are needed to upgrade the business structure and organizational resources for content differentiation. China's KEMCs have to diversify financial resources and to consolidate content power. and Australia & New Zealande's KEMCs need support & cooperatation from home country for ensuring high-quality content.

Rethinking Borders of National Systems of Innovation:Austrian Perspectives on Korea's Internationalization of Green Technologies

  • Olbrich, Philipp;Witjes, Nina
    • STI Policy Review
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    • v.5 no.2
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    • pp.65-95
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    • 2014
  • The recent decades have seen a growing rate of international cooperation in science, technology, and innovation (STI) including in the field of green technologies. However, current approaches to national systems of innovation (NSI) have not kept up with this development. International aspects are rather treated as external conditions within which policymakers operate and respond but not influence. This paper tackles this problem by applying a refined NSI concept that includes an international dimension and complements past frameworks by focusing on those Korean government policies, actors, and activities relevant for the internationalization of STI. Austria and Korea have both formulated differing strategies to acquire international leading positions in the field of innovation and the development of green technologies. In the first step, the paper assesses Korea's international activities within the field of green technologies that transcend national boundaries and establish international connections. The government has still a strong influence on selecting technology areas for strategic funding but our findings show that international STI actors have difficulties in identifying the appropriate point of contact to initiate cooperation or apply for related funding. Second, an external perspective on Korea's international collaborations in the field of green technologies is offered. Austria has tentatively identified the East Asian country as a second-priority cooperation partner for its future STI internationalization activities. Interviews with Austrian stakeholders in the field of green technologies indicate a high interest in cooperation with Korea that is facilitated by a similar business culture based on personal networks. Moreover, researchers and policymakers referred to a shared need of small countries for intelligent decision-making processes regarding potential cooperation partners abroad. However, in order to enhance awareness, visibility and demand for Korean STI cooperation in European countries, more long-term funding programs featuring a more permanent point of contact should be introduced.

Procrustes in Disguise: The Speakers in Robert Frost's Early Poems (프로크루스테스의 초상 : 로버트 프로스트 초기 시의 화자들)

  • Lee, Sam Chool
    • Cross-Cultural Studies
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    • v.31
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    • pp.95-118
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    • 2013
  • Robert Frost's poetry has generally been considered fairly readable partly because of the simplicity or down-to-earth-ness of the messages that go along with the poet's projected public image and the 'traditional' forms he used. Against the grain of such general perception, this study reads some of the early poems of Robert Frost to re-characterize the beginning of the poet's career as a modernist attempt to challenge the dominant poetic conventions of the time: the genteel conventions. In reading the poems, this study focuses on frost's strategic method of using the speaker or persona regarding the delivery of meanings. Those readers who would like to find the immediate presence of Frost's voice in the poems, fail to distinguish the speaker and the poet, readily accepting the face value of what the speaker tries to convey: those messages which are in line with liberal individualism, like self-reliance, autonomous self, work ethics, etc. Frost's speakers, however, are rarely the mouthpiece of the poet himself. Rather, they are fictional characters who, while on the surface of the text appear to be hammering out a stable theme out of their everyday experience, under a heuristic scrutiny of the textual structure, turn out to be undermining the logic or the rationality of the theme, which can be identified as a modernist textual strategy that challenges the traditional conventions regarding the stability of meaning in a poetic text.

College Students' Hanbok Rental Behaviors and Factors Affecting Their Hanbok Rental Intention (남녀대학생의 한복대여행태 및 한복대여의도 영향요인)

  • Park, Sanghee;Lee, MiYoung
    • Journal of Fashion Business
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    • v.23 no.1
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    • pp.74-88
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    • 2019
  • The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

A Study on the New Strategic Direction for Improving the Service Quality of Korean National Bibliography (국가서지 현황 분석을 통한 새로운 전략적 방향 모색에 관한 연구)

  • Rho, Jee-Hyun;Lee, Mihwa;Lee, Ji-Won;Lee, Eun-Ju
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.3
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    • pp.79-101
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    • 2021
  • According to the Library Act enacted in 1963, the national bibliography of Korea has been publishing annually since 1965. Unlike countries around the world that have been promoting the continuous development of national bibliography and service innovation, Korean national bibliography is rarely used due to service degradation and structural problems of data. The national bibliography has great significance as a symbol that reflects a country's knowledge culture, as it is a comprehensive records of publications published domestically or related to the country. This study intends to propose a data construction and operation strategy for improving the Korean national bibliography. To this end, this study (1) analyzes trends and key contents of international guidelines for national bibliography, (2) examines the meanings and sustainability of national bibliography at current information environment, and (3) suggests detailed operational strategies to improve the quality and service of Korean national bibliography. Data was collected and utilized through case studies, interviews with stakeholders including national library staffs, and literature reviews.

Collaboration in Agrotourism Development: The Role of Local Government in Yeongdong County, Chungcheongbuk Province, Korea

  • Lan, Ngo Thi Phuong;Chau, Hoang Ngoc Minh
    • Journal of People, Plants, and Environment
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    • v.23 no.6
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    • pp.589-602
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    • 2020
  • Background and objective: There are many theories related to the development of agrotourism, and each stakeholder has its own role and function. If it is based on organizational functions, stakeholders need to be coordinated, and the state plays a major administrative role. But in the successful case of Yeongdong County, Chungcheongbuk province, the Republic of Korea, the government played an important role in the development of tourism, which grants us another perspective on the role of the government in promotion and development agrotourism activities. Methods: This article aims to examine the development of agrotourism through a cooperative approach, by clarifying the role of the local authorities in the Yeongdong region in the management and operation of the local agrotourism activities. The qualitative research method is based on a field survey conducted in Yeongdong County in 2019. Results: The study's findings show that in situations where conflicts of interest among stakeholders are prone to occur, the development of local tourism has a limited impact on the cooperative culture, and local governments play an important role. Accordingly, the local governments must actively formulate strategies to maintain and develop traditional agricultural industries and at the same time develop agrotourism activities. The government's ability to coordinate, cooperate, and participate reasonably is a key factor for the success of the sustainable development of the tourism industry. Conclusion: Based on coordination between stakeholders and a reasonable strategic direction, Yeongdong's agrotourism is being effectively deployed. The development of Yeongdong's agrotourism industry has achieved impressive results through an effective strategy, highlighting the important role of localgovernment in the consensus of local communities and collaboration with stakeholders. The role of outstanding local governments has been clearly demonstrated, especially in promoting, establishing, and contacting different organizations to effectively deploy agrotourism in the region.