• Journal of Ginseng Culture
• /
• v.6
• /
• pp.135-151
• /
• 2024

In order to compare the ginseng consumption culture of Korean and Chinese college students, their purchase status of ginseng products, attitudes toward ginseng, and satisfaction with ginseng products were examined, and the purchase and recommendation intention of ginseng products was investigated. It targeted 267 Korean college students and 318 Chinese college students who had experience eating ginseng products. As a result of the survey, in the case of Korean college student consumers, interest in ginseng products increased compared to before COVID-19, and the intention to purchase and recommend ginseng products increased. In addition, the higher the satisfaction with ginseng, the higher the frequency of ginseng purchase experience, the higher the social benefit attitude toward ginseng, and the higher the age, the higher the intention to purchase and recommend ginseng products. Chinese college student consumers had higher parental purchases than Korea, higher positive intentions to purchase and recommend social and psychological benefits, and their 20s are already more interested and friendly than Korea. What Korean college students and Chinese college student consumers have in common is that interest in health, safety, and environment has increased since before COVID-19, and interest in ginseng-related products has changed in individual experiences, indicating that individual experiences are important and Chinese college student consumers are influenced by parents. In particular, COVID-19 is an opportunity to recognize the importance of health, which is important to those in their 20s, and is actually related to purchase intention. Focusing on these results, it seems that expansion to preferred products for college student consumers and differentiation of marketing strategies according to family influence and consumption culture should be made, and these new changes due to COVID-19 seem to be a timely opportunity. At a time when interest in health and safety has increased, strategic preparations are needed for the future consumersociety to respond to changesin product diversity and convergence, changes in marketing media to meet consumer consumption values, and changesin consumer family types, such assingle households.

• Journal of Korea Game Society
• /
• v.9 no.2
• /
• pp.81-93
• /
• 2009

This study aims to investigate human capital in Korea's online game industry (as the representative of IT-based creative services) under the knowledge-based economy paradigm. In recognition of the importance of intellectual capital closely intertwined with human capital and the economic potential of the online game industry, Korean government has begun to show active support. In this context, this study measures the human capital efficiency in online game business by using non-parametric analysis (Data Envelopment Analysis, DEA). Most previous studies (human capital theory, knowledge based economy theory, economic growth theory) have proved that human capital has a very positive effect on sustainable growth of corporate management and wealth of nations. As such, this paper uses the DEA to obtain the efficiency of the human capital (scale, investment, education, compensation). The results of this study will suggest strategic implications on maximizing the human capital in online game corporations and provide a reference frame for government policies.

• Korean Institute of Interior Design Journal
• /
• v.23 no.5
• /
• pp.14-24
• /
• 2014

Modern enterprise activity and consuming pattern which have been continued since the industrial revolution are causing a great burden on the environment, so that the strategy for sustainability in the whole industry cannot but be realistic and inevitable alternative. Presently various brands which applied the concept of sustainability exist, however they also can be said to play a part in current environmental damage by creating value aiming at only growth and pursuing short-term profit in accordance with it with simple commercial logic. Hereupon, this research aimed at eventually preparing the base of guidelines of sustainable design of space branding by newly drawing the value of sustainability in the aspect of space branding and systematically deducing design elements along with it. For this, the researcher reestablished value and design elements for sustainability in space branding by comprehending the concept of sustainability, design method of sustainable design and environmental value hidden in it, after comprehending the concept of space branding and brand value suggestion and interrelation through advanced researches. The previous studies related to the existing space branding have had mainly focused on the design of the marketing point of view to promote consumer culture. But this study can be found the meaning that new roles and methods of design in space branding from the perspective of sustainable. Now companies need to figure out a variety of strategic ways to find the right balance depending on their situation between contradictory concept of 'Consumption' and 'Sustainability'.

• The Journal of the Korea Contents Association
• /
• v.16 no.11
• /
• pp.358-368
• /
• 2016

The kimchi industry is a high value-added industry, boosts the self-esteem of the people as a measure of a country's culture industry, and is one of the strategic industries to be fostered. However, the kimchi industry is struggling due to the lack of national consensus on the importance and value of the kimchi industry. Therefore, the purpose of this study was to analyze how much the kimchi industry contributes to the national economy by measuring economic effects of the kimchi industry on national economy. To achieve this purpose, the study used the kimchi industry Input-Output Table of year 2013 of korea. The results shows that kimchi industry induce 510,013 billion won of national production, especially the retail trade distribution industry shows that production inducement coefficient is 1.8418(row), 1.1760(column), Index of the power of dispersion is 0.9611, index of the sensitivity of dispersion is 0.6136, income inducement coefficient is 0.1820, tax inducement coefficient is 0.0084 and employment inducement coefficient is 0.003. With the help of information technology.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.911-923
• /
• 2014

This study explores which organizational capital is important for the customer service center and how the organizational capital is linked to organization's performance through dynamic capability. In this study, total of 389 employees in customer service centers were surveyed for the analysis. The results indicate that relational capital and organizational culture were positively linked with collaborative behavior, capital share, and capital transformation. Also, structural capital was a significant factor in collaborative behavior. Organizational performance was positively affecting collaborative behavior and capital share. This study provides a practical guideline on how to manage organizational capital and supplement shortcomings for managers and counsellors at the customer service centers. Furthermore, the implications for the reinforcement and development of organizational capital were suggested in building a customer service center as a strategic and fundamental part of the company.

• Journal of Convergence for Information Technology
• /
• v.8 no.5
• /
• pp.219-228
• /
• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• v.29 no.1
• /
• pp.153-161
• /
• 2005

Recently, The government of Korea declared to develop RFID(Radio Frequency IDentification) as one of key strategic technology to perform U-Government using Ubiquitous technology. But, most of the related technologies for RFID are mainly focused on the inlaned application excepting marine applications. The last target of this study is to implement new Marine RFID(M-RFID) that can cover all of EEZ areas as large five times as inland volume. In this paper, as a basic study for the M-RFID, we carried out an establishing the concept design of M-RFID, developing the construction method of M-RFID and, extending the idea of M-RFID. As studying results, it is known that the M-RFID can be use in many practical areas such as the protection of EEZ area and aqua culture, the safety of fisher man, the disaster control for inlander and, fisheries ligistics with real-time.

• Asia-Pacific Journal of Business
• /
• v.3 no.1
• /
• pp.39-47
• /
• 2012

Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

• Human Ecology Research
• /
• v.52 no.5
• /
• pp.457-471
• /
• 2014

Family instability has a negative effect on not only an individual household but also the society. The government continues to operate family support centers as a countermeasure to family instability issues. A healthy and multicultural family support center is considered an effective support system that extends from a family unit to the local community. In this study, the satisfaction and demand levels of each center, located in Seoul and Incheon, were examined with respect to items such as operation contents, physical space, and organizational structure. The results showed that various efforts for creating a family-friendly community were implemented in healthy family support centers and multicultural family support centers. It was found that the center organizers and operators focused more on software and programs than on the physical environment. There was mostly a shortage of physical and environmental space. This space shortage limited the planned and ongoing activities in terms of the residents' self-directed participation and space formation for a family-friendly educational culture. Therefore, it was necessary to set up the space-related criteria for each center in order to solve this environmental issue. We identified the baseline data of the criteria for a center's physical and spatial design and size. In particular, it was suggested that a more strategic physical and spatial design is needed to achieve an integral and effective operation for the connection of the family with the local society.

• The Journal of the Korea Contents Association
• /
• v.12 no.12
• /
• pp.499-509
• /
• 2012

The purpose of this study was to suggest implications by defining the concepts of school-level autonomy capacity (SAC) and by analyzing the teacher's perception on it. For the study, a survey was employed. The data generating sample consisted of 260 elementary and secondary school teachers, and the data was analyzed in the categories such as schools' level and characteristics as well as teachers' status and experience. As a result, the study indicated that there were highly statistical significances in the categories of teachers' status and experience, while there were no statistical significances in the category of schools' characteristics. The conclusions drawn from the study were as follows: First, the more educational authorities for school autonomy should be expanded and transferred to the schools in order to enhance the strategic capacity of SAC. Second, in order to enhance the human resource capacity of SAC, the educational environment encouraging teachers' professional development should be stabilized. Third, the school organizational culture should be reorganized transformatively and creatively in order to enhance the organizational management capacity of SAC.