• 제목/요약/키워드: Strategic advantage

검색결과 334건 처리시간 0.02초

기술 경쟁우위 및 경영성과에 영향을 미치는 기술 투자성향 특성요인과 개방형 기술혁신의 역할 (Technology Investment Propensity Factors Related on the Technology Competitive Advantage and Business Performance, and the Role of Open Technology Innovation)

  • 신승훈;안연식
    • Journal of Information Technology Applications and Management
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    • 제23권4호
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    • pp.71-82
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    • 2016
  • The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.

뉴노멀 시대의 디지털 기반 전략경영에 관한 연구 (A study on Digital-based Strategic Management on the New Normal Era)

  • 노규성
    • 한국융합학회논문지
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    • 제12권6호
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    • pp.151-160
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    • 2021
  • 본 연구는 뉴노멀 시대에의 경쟁우위 확보 및 생존을 위한 전략 제시가 필요하다고 판단하고 경영 전략적 대안을 제시하고자 하였다. 이를 위해 본 연구는 문헌 조사와 기업 CEO 10인의 집중 인터뷰를 통해 코로나19에 의한 뉴노멀과 이로 인해 야기된 경영환경 변화 트렌드 및 대응 전략 유형을 도출한다. 본 연구는 다양한 영역과 분야에서 전개될 수 있는 전략 대안 가운데 기업의 디지털 기반 경영 및 사업 수준의 전략 대안으로 연구 범위를 한정하였다. 기업 수준의 디지털 기반 전략 대안으로는 사업구조 리디자인 전략, 회복탄력성 강화 전략, ESG 경영전략, 디지털 트랜스포메이션 전략을 제시하였다. 사업 수준의 디지털 기반 전략 대안으로는 산업구조 리딩의 디지털전략, 디지털 혁신의 경쟁전략, 개방형 혁신의 플랫폼 전략, 고객 가치 지향 전략을 제시하였다. 본 연구는 디지털 기반의 전략을 보다 체계화하고자 하는 시도였다는 점과 어려운 상황을 슬기롭게 대처해야 하는 기업들의 전략적 대응을 보다 체계적으로 시행하도록 지원할 수 있다는 점에서 기여를 하였다.

한국기업(韓國企業)의 해외직접투자(海外直接投資) 결정요인형태(決定要因形態)에 관한 실증(實證) 연구(硏究) (An Empirical Study on the Determinants and Effects of Korean FDI in Manufacturing Industries)

  • 이응권
    • 무역상무연구
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    • 제27권
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    • pp.183-213
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    • 2005
  • This study is achieving overseas investment to be kept and manages important position in business scope because Korean Company achieves business in major market in world and goes forward. under proposition that development(foreign direct investment) previous engagement can not but differ with advanced nation enterprise's model in over sea direct investment achievement. Grasp ramification(pattern change substance) of overseas direct investment since the 1990 to korean manufacture Firm(enterprise). Seek political consultation by analyzing change of factor and investment decision factor by year in dimension by industry investment winter season by year affecting in oversea direct investment and was attained in purpose to verify existent theory's explanation power connected with investment previous engagement. This is that can develop and procure competitive advantage of enterprise peculiarity by making overseas direct investment adversely with existent theory that can make foreign country direct investment though there is high position of enterprise characteristic's competitive advantage and move of knowledge and information is important in korean firm's overseas direct investment in globalization roadbed in at least own field through change and renovation establish experiment model under proposition that should grope more active previous engagement than advanced nation enterprise and arranged subject of study if it is korean's firm that wish to become universal guidance enterprise. and examine trend of direct investment and actual conditions invested first in the foreign countries as examples by investment department, by investment industry inside of investment scale etc..., establish korean firm's invest area selection and decision and investment very important person and effect analysis Circumstance-model that is based in strategic adaptedness by year. Circumstance-variable have influenced how in overseas direct investment and decision and what variable will be considered first in over sea direct investment did Empirical analysis in here after

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지식경영효과에 관한 탐색적 연구: 상황관점 (An Exploratory Study on the Effects of Knowledge Management: A Contingency Perspective)

  • 천면중;허명숙
    • Asia pacific journal of information systems
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    • 제15권1호
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    • pp.135-152
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    • 2005
  • In order to explore a relationship among KM context, KM effects, and sustainability of competitive advantage of organizations, a contingency model of KM, which is based on resource-based as well as knowledge-based theory, is developed from the information systems and strategic management literature. To put it concretely, our motivation for this paper was to answer the following questions: (1) What factors affect the degree to which an organization achieves KM effects? (2) Is there a positive relationship between KM effects and organizational performance achieved by linking KM to competitive advantage? A detailed exploratory analysis of survey responses from 79 Korean companies provides the following significant findings: (1) This study found support for the proposed research model. (2) The organization's degree of process and organizational outcomes of KM effects is determined by technical and social resources and its capabilities. Furthermore, the influence of technical and social resources of KM context on process and organizational outcomes of KM effects is controlled by different types of organizational perspectives on KM. (3) There is a relationship between process and organizational outcomes of KM effects and organizational performance enhanced by linking KM to competitive advantage.

A Strategic Positioning Analysis for Container Terminals in Northern Vietnam

  • Pham, Thi Yen;Ma, Hye-Min;Yeo, Gi-Tae
    • 한국항해항만학회지
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    • 제40권5호
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    • pp.311-316
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    • 2016
  • Vietnam is one of Asia's fastest developing economies. A long coastline of nearly 3,500 km provides a comparative advantage for Vietnam in developing a seaport system. Despite accounting for only about 30% of Vietnam's traffic volume, the Northern seaports have rapidly developed over the years. However, the location of the container terminals close to the common hinterland are a cause of fierce competition among container terminals. To outperform rivals and improve competitiveness, it is essential to identify the competitive positions of container terminals. This study analyzes the competitive positioning of container terminals in the northern region of Vietnam between 2005 and 2014 by applying the Boston Consulting Group (BCG) matrix in order to assist terminal operators and policy makers to generate strategic planning as well as to improve priorities for development. Otherwise, the period from 2005-2014 aims to clarify the static and dynamic positioning of container terminals. The results demonstrate that the Hai Phong terminal dominates the market, but the Nam Hai Dinh Vu and Dinh Vu terminals are considered as "star" performers. Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam.

안경원의 전략적 관계형성에 관한 연구 (A Study on the Strategic Relationship of Spectacles Store)

  • 김정식;송연숙;강향녀
    • 한국안광학회지
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    • 제4권2호
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    • pp.155-163
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    • 1999
  • 안경원은 소매점포의 특성들을 가지고 있다. 시장에서 이러한 안경원들간의 경쟁 또는 갈등의 야기는 경쟁 당사자들에는 물론 원재료 공급업자들이나 궁극적으로는 소비자 모두에게 손실을 가져다주게 된다. 따라서 이러한 비효율적 경쟁은 바람직하지 못하다. 이러한 문제점들을 어느 정도 해결해 줄 수 있는 개념으로서 전략적 제휴의 개념을 들 수 있는데, 모든 안경원들은 이러한 개념들의 도입 및 적용을 적극적으로 고려하여야 할 것이다. 물론 지금까지의 전략적 제휴에 관계된 내용들은 주로 일반 기업들에 적용되는 개념들로서 소매점포의 형태를 띠고 있는 안경원에는 다소 적용상 문제점이 있을 수 있다. 그러나 그 기초적인 개념의 적용은 현실적으로 가능하고 이 개념을 안경원에 적용 발전시킬 경우 매우 큰 효과가 기대된다.

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중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구 (A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant)

  • 권금택
    • 경영과정보연구
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    • 제18권
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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정기선시장에 있어서 글로벌 제휴의 현황과 전망에 대한 고찰 (The Present Status and Prospect of Global Alliance in Liner Shipping Market)

  • 한낙현;정준식
    • 한국항만경제학회지
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    • 제21권3호
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    • pp.115-148
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    • 2005
  • In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

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정보시스템 아웃소싱의 활용에 관한 탐색적 연구 (An Exploratory Study on the Utilization of Information Systems Outsourcing)

  • 천면중;김영달
    • 한국정보시스템학회지:정보시스템연구
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    • 제8권1호
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    • pp.5-26
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    • 1999
  • In recent years there has been an increasing amount of attention paid to outosourcing of information systems (IS) functions in organizations. The changing and more strategic role of outsourcing in business firms has been given much coverage in academic and trade publications. Trying to remain competitive and up-to-date in the rapidly developing world of computer technology is becoming a financial burden to many organizations in fields such as banking and financial services, health care, and manufacturing. Hiring outsiders to handle part or even all of its information services helps an organization provide better services and maintain a competitive advantage. This paper attempts to provide a benchmark of current IS outsourcing utilization in Korea. A detailed descriptive analysis of survey responses from 78 Korean companies indicates the usage, length of experience, expenditure of outsourcing, and kinds of IS functions being outsourced. The study also analyzes the effects (strategic, economic, and technological) of IS outsourcing with respect to the length of experience, expenditure of outsourcing, and kinds of IS functions being outsourced As a result of the analysis there are significant differences in the strategic, economic and technological effects of IS outsourcing with respect to the expenditure of outsourcing, kinds of IS functions being outsourced and firm size.

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EDI 시스템의 확산과 성과에 관한 실증적 연구 (An Empirical Study on the EDI Diffusion and Performance)

  • 이재원;이영환
    • Asia pacific journal of information systems
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    • 제10권4호
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    • pp.1-20
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    • 2000
  • Electronic Data Interchange(EDI) has the potential to improve business operations by expediting the exchange of business documents. It will also provide substantive operational and strategic benefits to the trading firms. However, the successful implementation of EDI systems requires the mutual trust and cooperation between the trading firms. The extent of EDI diffusion and performance depends on inter-organizational, intra-organizational, as well as innovation factors. Researches based on the sociopolitical process framework in the use of IT, organizational theory, resource dependence theory, and innovation diffusion theory have identified 3 inter-organizational variables(transaction climate, dependence, external IS expert support) and 4 intra-organizational variables(strategic IS planning, infrastructure, top management support, education/training,), and 3 innovation variables(compatibility, relative advantage, cost) that affect EDI diffusion. In this study, a multi-dimensional measure on EDI diffusion has been developed to capture the external and internal integration. Then, the influence of these 10 variables on the extent to which the EDI adopting firms pursue diffusion has been examined. Whether more diffusion leads to superior performance has also been studied. International trade managers from 107 firms in the trade industry participated in a field survey. The results based on a structural equation model(SEM), developed using AMOS, provide quite a strong support for the hypothesized relations. Both education/training and IT infrastructure influenced external and internal diffusion of EDI systems. Internal diffusion of EDI enables the adopting firms to improve operational and strategic performance, whereas external diffusion contributes only to operational performance.

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