• Title/Summary/Keyword: Strategic Role

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Korean Fashion Companies' Strategic CSR Implementation with Focus on Incorporation of Consumers' CSR Expectations (한국 패션기업의 전략적 CSR 수행에 있어 소비자의 CSR 기대 반영 양상)

  • Chung, Kyunghwa;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.26-40
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    • 2016
  • The importance of Corporate Social Responsibility (CSR) implementation is increasing and CSR activity has become a core activity for firms. The increase on CSR activity expenditures also increases the need for strategic. When firms implement CSR strategically, firms need to consider consumers' perspectives toward CSR. This research investigated how Korean fashion companies integrate consumers' CSR expectations into CSR implementation. Through a qualitative study, we researched a firm's consideration of consumers which are reflected in detailed procedures of CSR implementation. We conducted in-depth interviews with executives and managers in charge of CSR and found the following results. First, motivations for CSR implementation were both strategic and moral along with consumers who play a crucial role in CSR motivation. Second, firms conducted various strategic CSR activities differentiating themselves using a specific resource. Third, self-CSR evaluation was not active and structured. Few companies were collecting consumer responses to CSR activities. Last, executives and managers have difficulties to perform CSR activities due to gaps between ethical consumption consciousness and the ethical consumption behavior, measurement of CSR effect, and lack of understanding of strategic CSR. The results of our study show that firm's consideration of consumers is insufficient despite executives and managers who strongly agree with the need for strategic CSR.

Mediating Effect of Strategic Use of Information Systems in the Relationship of IT Competency and Organizational Performance (IT역량과 조직성과의 영향관계에서 IS 전략적 활용의 매개효과분석)

  • Choi, Sangmin;Moon, Taesoo
    • The Journal of Information Systems
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    • v.23 no.2
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    • pp.67-90
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    • 2014
  • Today, the company is trying to improve for business performance through the optimization of corporate resources. Most companies set up new strategy for obtaining competitive advantage for survival in rapid changes of the global business environment. IT has an important role to reduce cost and to increases business performance such as increasing sales, improving business skills and corporate image, etc. in the corporate environment. The development and use of IT resource is recognized as essential in connection with the business strategy. Most companies tried to establish the strategic use of information systems to gain competitive advantage. IT resource management is not clear in a tangible result of the business. The purpose of this study is to find out the relationship between IT competency and organizational performance through the mediating effect of strategic use of IS. IT competency consists of IT human resource, IT infrastructure, and IT vendor management. In direct relationship between three IT competence factors and organizational performance, the results of multiple regression analysis showed that IT human resource and IT vendor management are important determinants to influence organizational performance. The additional analysis for mediating effect of strategic use of IS showed that it has mediated the relationship between IT competency factors and organizational performance. This results give us an implication, not only the importance of IT competency development, but also the importance of strategic alignment of strategic use of IS with business strategy.

Developing Individual Mastery Framework in an Embedded-Organization

  • Kim, Jae-Jon;Noh, Gui-Soon
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.446-453
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    • 2008
  • All are organizations embedded, here in after, Em-organizaion that confronts the ever-growing complexity. It is important to know Em-organization through Individual Mastery. The complexity must be decreased, and clarified in order to derive to get our ontology from the influence of others. The opportunity to learn in practice is embedded in processes that the community developed. Driving strategic innovation is achieving breakthrough performance throughout the value chain. We used to express complex unit on matrix which includes only the federal statutes because the role of information technology should be a source of competitive advantages each other. Therefore, we got the idea that integrated both kinds of knowledge to create differentiation by ourselves. This practice is situated the learning of Strategic CoP in e-class seminar of our graduate school. We suggest theoretically two things. One is matrix-based decision. Another is creating new context through systems thinking.

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E-Business Strategies : The Antecedents and Consequences (e 비즈니스 전략 : 선행요인과 결과)

  • Koo, Chul-Mo;Kim, Yona-Jin;Nam, Ki-Chan
    • Journal of the Korean Operations Research and Management Science Society
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    • v.31 no.4
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    • pp.49-68
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    • 2006
  • E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

The Static and Dynamic Growth Patterns of High-Tech Ventures in Korea

  • Park, Sangmoon;Bae, Zong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.233-236
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    • 2001
  • This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

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A study on types and performance of major retail banks automated service channel strategy (자동화기기를 이용한 국내 시중은행의 서비스 채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Korean Management Science Review
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    • v.14 no.2
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    • pp.139-159
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    • 1997
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model shere the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

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A Strategic Plan for the Effective Utilization of the Third Party Logistics (기업경쟁력(企業競爭力) 강화(强化)를 위한 제(第)3자물류(者物流)의 추진전략(推進戰略))

  • Lee, Young-Soo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.13
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    • pp.389-409
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    • 2000
  • Recent demands of market forces are causing considerable attention to be forced on logistics functions and revitalizing interest in outsourcing them. The need to efficiently and economically adjust support to meet market demands is growing significantly. Logistics is playing a role it has never played before. In light of this, outsourcing to third parties has become a strategic issue demanding greater attention in corporate boardrooms. From the perspective of TPL users, this paper focuses on how best to make a strategic plan for the effective utilization of TPL. And the results are as follows : First, after deciding their logistics outsourcing, the companies have to set up the aim of TPL through development of logistical strategies. Second, the companies must decide service provider that fits to their business environment and conditions. Third, they have to conclude a contract with logistics service provider. Fourth, after doing the preparatory implementation they carry into effect the original implementation. Fifth, they use the result of original implementation to fix a partnership.

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A Study on Types and Performance of Major Retail Banks Automated Service Channel Strategy (자동화기기를 이용한 국내 시중은행의 서비스채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Journal of the Korean Operations Research and Management Science Society
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    • v.14 no.2
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    • pp.139-139
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    • 1989
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model where the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

SWOT Analysis for Iran's National Innovation System based on Norwegian and Korean Experiences

  • Haghi, Seyedreza
    • The Journal of Industrial Distribution & Business
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    • v.4 no.2
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    • pp.21-30
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    • 2013
  • Purpose - The objectives of this study are to find the strengths, weaknesses, opportunities, and threats related to the national innovation system of Iran (using a SWOT analysis) and to extract some strategic recommendations to modify the innovation policies of Iran. Research design, data, and methodology - This study used a literature review and field study. In the first phase, the author studied library resources and articles, and browsed through Internet information about the subject. The second phase was a field research investigation through designed questionnaires and interviews with more than 100 policymakers, officials, executives, and others related to the national innovation system in 2011. Results - In this research study, strategic recommendations were extracted through a SWOT model for improvements to the innovation policies of Iran. Conclusions - The findings of this study show the role of strengths, weaknesses, opportunities, and threats in the national innovation system of Iran and suggest strategic recommendations for its modification.

A Study on Strategic Groups of Program Providers(PP) and the Performance in Korea (국내 방송채널사용사업자(PP)의 전략집단과 성과에 관한 연구)

  • Ryo, Hyon-Chol;Kim, Jai-Beom;Lee, Sahang-Shik
    • Korean journal of communication and information
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    • v.46
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    • pp.387-419
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    • 2009
  • The concept of strategic group is defined as an aggregate of corporations utilizing similar strategies with similar resources. It becomes a kinds of contact point in the middle of corporation and industry between the industrial organization theory and the strategic management theory. This study tried to apply the strategic group model, which has been a main theory in the management studies, to program providing industry in Korea. This study shed lights upon research problems such as number of strategic groups, differences of strategic variables among the groups, finally differential performances according to strategic groups. 40 commercial broadcasting companies were analyzed to find answers. 9 strategic groups were drawn as a result of cluster analysis. Major variables which contribute to making groups were operating efficiency(4.05), pricing(3.83), size(number of system operator, 3.56), reliance on license revenue(2.58), horizontal integration(number of sister networks, 2.16) in order. An analysis of variance between performance variables has shown statistical significance regarding total net revenue per subscriber, however, insignificances statistically in regards to ratio of operating profit to net sales, cash Abstracts 687 flow ratio. Some studies in the past insisted that history variable played an important role to classifying strategic groups. However, this study found that the history didn't exert significant influence on either the group classification itself or performance.

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