• Title/Summary/Keyword: Store environment

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A Empirical Study on Preference Property for the Private Brand(PB) of Large Discount Stores in Gyeonggi-Do (경기지역의 대형할인점 유통업체브랜드(PB) 선호특성에 대한 실증연구)

  • Kim, Jeong-in;Lee, Jae-hak;Han, Kyu-baek
    • Journal of Distribution Science
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    • v.5 no.2
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    • pp.101-117
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    • 2007
  • Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.

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The Study of the Increase of Entrepreneurship and Entrepreneurial Competency Thru Win-Win Type Field Study: New Store Movement Case (상생형 현장실습교육을 통한 기업가정신과 창업가 역량 향상에 관한 연구: 새가게운동 사례)

  • Lee, You-Tay;Jung, Dae Sung;Oh, Youn Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.121-130
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    • 2016
  • There is a growing interest in the technology transfer and commercialization both at home and abroad. Accordingly, this study looked at the concept of technology transfer and commercialization, identified the factors that should be taken into account in order to facilitate technology transfer and commercialization, and then performed a empirical analysis. As for the conventional technology transfer and commercialization, there was a tendency to limit its scope to the exploration, transfer and commercialization of technology itself. Here in this research, technology transfer and commercialization is defined the category to expand as various activities implemented in order to make sure that intellectual properties such as intangible technological developments, know-how, and knowledge are transferred between the relevant parties through a contract or negotiation, and the party to which the transfer is made can then further develop and exploit the technology into tangible products and other activities to obtain economic benefit out of that. In addition, the findings of the positive analysis of technology transfer and commercialization revealed that the focus of facilitating technology transfer has been on the technology itself, its management and securing efficiency of the systems and institutions involved in the technology transfer and commercialization. So there was lack of recognition as to the importance of financial support given to the phase of technology commercialization. This indicates that when it comes to the technology transfer and commercialization, quantitative performance has been the focus of interest such as patent application, registration, number of technology transfers, royalty, etc. So there was not enough understanding as to the issues of starting up a business, creating quality jobs through technology transfer and commercialization, which are directly related to the realization of the creative economy. In this regard, this research is expected to be used for the development for the future policies to boost technology transfer and commercialization as it suggests not only simply ensuring quantitative performance but also necessary to create the environment for the creation of the stable ecosystem for the parties involved in the technology transfer and commercialization and then to build circumstances in which creative economy can be realized.

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The Study of Diffusion and Outlook for Smart Phone in Smart Nomad Era (스마트 노매드 시대 스마트폰의 확산과 전망에 대한 연구)

  • Nam, Chong-Hoon
    • Journal of Digital Contents Society
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    • v.11 no.3
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    • pp.315-322
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    • 2010
  • This study focused on mobile trend in diffusion of smart phone. Presently, it has been evolved from digital nomad to smart nomad. Smart nomad era is based on digital technology with mobility and being smart. Smart nomad that is made up high-end device and intellectual content has changed structure of industry and life style. Smart phone is a core key in smart nomad era. In 2010 smart phone has been distributed about 2.5 hundreds million which is 20% of whole mobile phone sales and the volume of smart phone sales will be getting bigger and bigger in near future. Although, there are various reasons for success of smart phone market, this research focused 4 reasons: first, development of mobile device, second, evolution of mobile content distribution, third, support of government system, fourth, success of Docomo i-mode and Apple i phone. Smart phone will grow up more rapidly. Smart phone eco-system will be more competitive in the world. In Korea, smart phone eco-system also will be very competitive. For success in the middle of this competitive environment, Korea should lead the competitive phase with development of ability of creation software and content, construction of various partnership and evolution of next generation technology and service.

An Effective Employment and Execution Performance Improvement Method of Mobile Web Widget Resources Based on the OMTP BONDI (OMTP BONDI 기반 모바일 웹 위젯 리소스의 효율적 운용 및 구동 성능 개선 기법 연구)

  • Bang, Ji-Woong;Kim, Dae-Won
    • Journal of Korea Multimedia Society
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    • v.14 no.2
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    • pp.153-170
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    • 2011
  • OMTP (Open Mobile Terminal Platform) is a global forum made by telecommunications providers to promote user-oriented mobile services and data business. Devised by OMTP, BONDI is a browser-based application or a mobile web run-time platform to help widgets make good use of functions of mobile devices in a secure way. BONDI enables applications programmed with web standard technologies such as HTML, JavaScript, CSS, and AJAX to reach the internal functions of mobile devices. Since BONDI, which is not just a simple network application, can reach the internal resources of devices in standard ways, it enables the application and widgets to be developed regardless of tile OS or platform. Web browser-based widgets are vulnerable to the network environment, and their exeeution speed can be slowed as the operations of the widgets or applications become heavy. However, those web widgets will be continuously used thanks to the user-friendly simple interface and the faster speed in using web resources more than the native widgets inside the device. This study suggested a method to effectively operate and manage the resource of OMTP BONDI web widget and then provided an improved result based on a running performance evaluation experiment. The experiment was carried to improve the entire operating time by enhancing the module-loading speed. In this regard, only indispensable modules were allowed to be loaded while the BONDI widget was underway. For the purpose, the widget resource list, able to make the operating speed of the BONDI widget faster, was redefined while a widget cache was employed. In addition, the widget box, a management tool for removed widgets, was devised to store temporarily idle widgets.

Survey of User's Satisfaction Level with the Outdoor Signboards throughout the Signboard Improvement Project (대전지역 간판 개선 사업을 통한 옥외 간판 만족도 조사)

  • Seo, Yong-Mo;Kim, Kyung-Hun;Oh, Chi-Gyu;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.215-227
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    • 2011
  • Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

The Relationship between MRO E-Commerce System and Purchase Effects

  • Kwon, Soon-Won;Kim, Young-Ei;Youn, Myoung-Kil;Jeon, Ta-Sik
    • Journal of Distribution Science
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    • v.8 no.3
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    • pp.5-15
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    • 2010
  • Business corporations have become specialized and on the basis of various interests try to strengthen their competitiveness through a cooperative system of purchase, distribution, service and IT technology. And an advanced Internet-based electronic commerce has witnessed explosive growth and a business-to-business (B2B) electronic commerce. Through E-marketplace. business corporations achieve such diverse utilities as expenditure curtailment, process reduction and prime cost reduction. And with business depression worldwide and soaring prices of materials, many business corporations consider the introduction of comprehensive purchase of MRO (maintenance, repair and operation) materials. The Purpose of this study was to examine the definition of B2B E-marketplace and the utilities of MRO commerce correctly focusing on an empirical analysis of cases of MRO supply and purchase business corporations. The indications acquired from this research results are as follows. Firstly, as for MRO integrated purchase under the characteristics of the market environment, it had to use the supplier obligatorily through the integrated purchase on the level of CEO's decision-making or the group rather than the voluntary will of the purchasing department or the procurement department. Secondly, as for the present B2B E-marketplace MRO purchase, the purchasing agency business has formed the mainstream, but it is aiming at the diversification of the benefit by supplementing/correcting the business model such as category type, mediation business type, MRO-type advancing in the store inclusive of the purchasing agency business, keeping pace with the potential market of MRO. Thirdly, as for analysis of the products, the purchaser wants more various products and assortment of goods than those of the present time, and also to be provided with the precise product information. Especially, as the importance of the product sourcing becomes high, the whole energy has been bestowed on acquirement of the excellent suppliers. Fourth, as for use of B2B E-marketplace MRO integrated purchasing system, there are the purchasing companies complaining the inconvenience even until now, and there is the demerit spending the long time during the image move and the process treatment. It shall try to shorten the searching time and the process treatment time as the system is centered on the purchaser. In order to enhance the efficiency of MRO E-marketplace purchase, followings must be considered: First, because the importance of product sources ever increases, an excellent supplier must be secured earnestly. Second, the time of process must be reduced focusing on purchasers. B2B E-marketplace will increase and diversify electronic commerce continuously. Through MRO E-marketplace, business corporations will reduce expenditure, achieve a transparent and speedy trade, and purchase products of fine quality, thus establishing a most effective market. In addition, in this study the investigator brings focus into MRO which has not been clearly discussed in the academic and business world so far and intensively highlights an indirect material-oriented expenditure curtailment effect. By taking all the aspects of supplier, purchaser and practical economical value into account, the investigator presents a strategic direction for the successful comprehensive purchase of B2B MRO.

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Research for the satisfaction of social network service - Functional elements of Instagram and Facebook - (소셜 네트워크 서비스의 만족도를 위한 연구 - 인스타그램과 페이스북의 기능적 요소를 중심으로 -)

  • Choi, Seula-A;Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.40
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    • pp.423-442
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    • 2015
  • In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

The Decision Factor of Franchisee Performance in Esthetic Store (피부관리 가맹점의 성과결정요인에 관한 연구)

  • Park, Yeung-kurn;Kim, Pan-jun;Lee, Bong-choon
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.141-160
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    • 2006
  • The esthetic center skips over the dimension of simply theoretical knowledge by the specialization, segmentation, and gentrification and the importance of the technical education which introduced into the spot experienceis raising its head. And the esthetic center's importance which copes with the environment changing actively is being cognized. The franchisee system of esthetic shows that while the domestic market is opened, the appearance of foreign famous brand-centered is increasing rapidly. According to this kind of trend, every kind of mediums will not stop the classified ad of franchisee and it will be recognized as the promising sector. Especially, the situation of franchisee is that franchisors and franchisees in the limited relationship and just plan the growth, so the success possibly can be very high. The diffusion of franchisee system and the study about the franchisee are developed on the diverse view points. But still now, the study is just formed from the enterprise's success and the franchisors view point, the study about the franchisees dimension is very small. But it is also very important to exam the decision factors of franchisees success because the franchisors result of franchisee system will come out with franchisee performance totally. In this paper, it will actually proof if the decisive factors that exert influence on the franchisee performance in the franchisee dimension, exert influence on the franchisee performance in substance; and exam what kind of relationship the franchisee performance have with the franchisors and recontract intention. According to this, we can draw out the rest decision factors of improving the franchisee performance, and also show the strategic implication of franchisee efficient marketing.

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Development of Integrated Management System of Stormwater Retention and Treatment in Waterside Land for Urban Stream Environment (도시 하천 환경 관리를 위한 제외지 초기 강우 처리 및 저류 시설 종합 관리 시스템 개발)

  • Yin, Zhenhao;Koo, Youngmin;Lee, Eunhyoung;Seo, Dongil
    • Journal of Korean Society of Environmental Engineers
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    • v.37 no.2
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    • pp.126-135
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    • 2015
  • Increase of delivery effect of pollutant loads and surface runoff due to urbanization of catchment area results in serious environmental problems in receiving urban streams. This study aims to develop integrated stormwater management system to assist efficient urban stream flow and water quality control using information from the Storm Water Management Model (SWMM), real time water level and quality monitoring system and remote or automatic treatment facility control system. Based on field observations in the study site, most of the pollutant loads are flushed within 4 hours of the rainfall event. SWMM simulation results indicates that the treatment system can store up to 6 mm of cumulative rainfall in the study catchment area, and this means any type of normal rainfall situation can be treated using the system. Relationship between rainfall amount and fill time were developed for various rainfall duration for operation of stormwater treatment system in this study. This study can further provide inputs of river water quality model and thus can effectively assist integrated water resources management in urban catchment and streams.

Design of Web 2.0 based Bibliographic Information Network for Life Science (Web 2.0 기반의 생명과학 문헌정보 네트워크 설계)

  • Ahn, Bu-Young;Kim, Dae-Jung;Han, Jeong-Min;Park, Yang-Sook
    • 한국HCI학회:학술대회논문집
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    • 2007.02a
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    • pp.1051-1056
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    • 2007
  • In current web-based systems, it is generally recognized that one way flow of information from providers to users can cause the static problem of document structure. Therefore, information update frequency and interaction between providers and users are quiet slow. Monopolized information can obstruct the free user's access and heterogeneous format and different protocols also make users difficult to retrieve and to collect information. To resolve these problems, in this study, we introduce the Web 2.0 to move toward the user's participation and share based on the social network and the OAI protocol to improve the free access and the interoperability on bibliographic information for Life Science and then design the bibliographic information network for life science. This network has four main functions such as: 1) Open Repository function that can make up user community for sharing and data exchange. Data such as article, seminar material, research note and research report are considered in design. 2) Open Collection function that can collect and store the metadata on distributed bibliographic information networks, 3) Open Access function that can manage the metadata in the open access environment, and 4) Administration function that can monitor the user activity and statistics and can inspect the registered data.

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