• 제목/요약/키워드: Store Planning

검색결과 158건 처리시간 0.029초

백화점 로비공간의 환경요인에 관한 연구 (A Study on the Environmental factors of Department Store Lobbies)

  • 임명주;장찬범;곽희준
    • 디자인학연구
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    • 제13권1호
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    • pp.199-207
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    • 2000
  • 백화점의 디자인은 다른 공간의 디자인과는 달리 그 속에 상품을 담고 있는 공간으로 어떻게 상품을 효과적으로 보여주어 고객들에게 강한 욕구를 불러일으킴으로써, 상품을 기억시키는 충동이 아니라 상품을 구입하게 만드는 역할을 하는 것이다. 그러기 위해서는 고객을 위한 디자인, 상품을 위한 디자인이 우선 갖추어져야 하며, 점포의 아이덴터티와 이미지가 가장 중요한 개념으로 떠오르게 된다. 이러한 관점에서 볼 때, 점포의 아이덴터티와 이미지를 가장 먼저 고객에게 전달하는 공간인 로비의 중요성을 인식하고 이에 대한 개선안을 계획, 제시할 필요가 있다. 본 연구에서는 변화하는 소비자의 요구를 만족시키고 자연스럽게 고객을 유도할 수 있는 쾌적하고 편리한 로비공간을 계획하여 지층부분의 원활한 흐름을 유도하는데 그 목적이 있으며, 고객흐름에 영향을 끼치는 내,외부 환경 요인들에 관한 가설을 세우고, 실제조사를 통해 그러한 가설을 검증하여 그 결과가 계획에 반영될 수 있도록 하였다. 분석결과 지층부분의 내, 외적 환경요인이 어떻게 고객의 흐름에 영향을 끼치는 가를 알 수 있으며, 실질적인 조사를 통하여 분석된 자료결과를 적용하여 중간영역으로서의 기능을 갖춘 로비공간 개선안을 제시할 수 있다.

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국내(國內) 패션기업(企業)의 사회지향적(社會指向的) 마케팅 실천(實踐)에 관한 연구(硏究) (A Study on the Practice of Social Marketing in Domestic Fashion Business)

  • 권미정;이계숙;박숙현
    • 패션비즈니스
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    • 제9권2호
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    • pp.1-19
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    • 2005
  • The purpose of this study is to investigate the practice d social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business. Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation, $x^2$-test, ANOVA and Duncan's multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees d practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date d establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.

무인패션점포 수용 - 점포속성의 영향과 소비자 기술준비도의 조절효과 - (Consumer Acceptance of Cashierless Fashion Stores -Effect of Store Attributes and the Moderating Role of Consumer Technical Readiness-)

  • 박소윤;안수경
    • 한국의류산업학회지
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    • 제25권1호
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    • pp.11-23
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    • 2023
  • With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.

기억 세포를 이용한 재고-차량 경로 문제의 인공면역시스템 (An Artificial Immune system using Memory Cell for the Inventory Routing Problem)

  • 양병학
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2008년도 추계학술대회 및 정기총회
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    • pp.236-246
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    • 2008
  • We consider the Inventory Routing problem(IRP) for the vending machine operating system. An artificial immune system(AIS) is introduced to solve the IRP. The IPR is an rolling wave planning. The previous solution of IRP is one of good initial solution of current IRP. We introduce an Artificial Immune system with memory cell (AISM) which store previous solution in memory cell and use an initial solution for current problem. Experiment results shows that AISM reduced calculations time in relatively less demand uncertainty.

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전기에너지 저장 시스템 국제 표준화 동향 (A Survey on the Standards of EES (Electrical Energy Storage) Systems)

  • 정상진;안윤영
    • 전자통신동향분석
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    • 제34권2호
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    • pp.101-109
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    • 2019
  • Electrical energy storage (EES) systems store generated electricity in energy storage devices such as batteries and discharge the stored energy when necessary. Individual subsystems of the EES system are being standardized independently; however, a holistic understanding of the whole system is necessary because the EES system is large and complex. IEC TC 120 has developed international standards of EES systems. In this paper, EES systems standards in IEC TC 120, including the planning and installation of EES systems, are presented. Further, ongoing standardization for the application of EES systems to backup power and emergency support is described.

SOUTH KOREA′S WATER RESOURCES POLICY TOWARD THE 21ST CENTURY: CONFLICTING VIEWS

  • Choi, Yearn-Hong
    • Water Engineering Research
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    • 제2권2호
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    • pp.103-112
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    • 2001
  • Issues and problems in formulating South Korea's water resources policy are discussed in terms of water quantity and quality. South Korean needs both water conservation and water supply capability for the growing population and economic activities. The government has attempted to build more large-scale dams to store and supply water for residential, farming and industrial uses, but the environmentalists who emphasize conservation and environmental protection oppose the government. The environmentalists are popular among the general public. Water quality has been deteriorating from point- ad non-point sources. urban and farm runoffs are serious pollutants. All want by preserve water quality. There is no dispute on this matter between the government and the environmentalists. Money is hard to come by to preserve water quality. Economic and financial crises and no self-sufficient local governments' revenue structure are pessimistic. Basic survey on water resources, hydrology and hydraulic is badly needed for the future water resources planning.

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패션산업의 환경변화에 따른 패션 머천다이징의 새로운 패러다임 (A New Paradigm of Fashion Merchandising as an Environmental Change of the Fashion Industry)

  • 장성환
    • 한국의류학회지
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    • 제34권1호
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    • pp.175-188
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    • 2010
  • This study suggests a new paradigm of fashion merchandising as an environmental change of the fashion industry. The study has the pattern of a literature study and it is analyzed through journals, professional books, fashion magazines, and newspapers. Examined are the environmental changes of the fashion industry, the condition, and problems of the merchandising process that is executed currently, as well as an examination of the concept of fashion merchandising, Concepts and changes for new fashion merchandising strategies are suggested that are helpful for academics and fashion companies. This paper defines the concept of new fashion merchandising as the integrated management activity of planning, development, and selling fashion products to create a profit for the company with the satisfaction of the target customers. This study proposes the pursuance of integrated merchandising, the change of product planning and product development, and the strengthening of store-centered retail merchandising in order to change the direction of fashion merchandising.

유치원 보육실 실내환경계획 방향에 관한연구 (Interior Planning for Classrooms in Kindergarten)

  • 황연숙;박희진
    • 한국실내디자인학회논문집
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    • 제15호
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    • pp.62-68
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    • 1998
  • Children develop in direct relation and response to their physical environment, The purposes of this study were to investigate the current interior design conditions of classrooms in kindergarten and to provide interior planning guidelines for children's behavioral and developmental improvement and better educational environment. Data were collected through interview and questionnaire survey. The sample included 239 teachers who were employed in 23 kindergartens located in Pusan. The data were analyzed by using SPSS-PC. The major findings were as follows; (1) Wood and wallpapers which provide various colors and patterns are recommendable as a classroom finish rather than paint which looks monotonous. (2) Teachers preferred 7 or 8 activity centers in classroom and furniture or partition is the best when dividing space. (3) Classroom should be large enough to locate various types of furniture that designed based on child-size and objects to store. (4) Activity centers should be lit by different types of task lighting such as floor lamp and backer to provide sufficient level of light.

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설계평가를 위한 제조비용산정 시스템 (Cost Estimation System for Design Evalution)

  • 박홍석;이규봉
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2000년도 추계학술대회 논문집
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    • pp.281-284
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    • 2000
  • For estimation manufacturing cost during the early design stage, desingers have to know compositon of manufacturmg cost. Manufacturing cost is summalion of material cost and processmg cost. To be able to control the manufacturmg cost, it is necessary to estimate the costs adequately and to store the cost data in a generic way. a generic system, which is the basis for the control of the production costs, takes into account geometric information, material information, process information and production planning information Manufacturing cost is summation of material cost and processing cost.

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연동계획과 확장된 기억 세포를 이용한 재고 및 경로 문제의 복제선택해법 (A Clonal Selection Algorithm using the Rolling Planning and an Extended Memory Cell for the Inventory Routing Problem)

  • 양병학
    • 경영과학
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    • 제26권1호
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    • pp.171-182
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    • 2009
  • We consider the inventory replenishment problem and the vehicle routing problem simultaneously in the vending machine operation. This problem is known as the inventory routing problem. We design a memory cell in the clonal selection algorithm. The memory cell store the best solution of previous solved problem and use an initial solution for next problem. In general, the other clonal selection algorithm used memory cell for reserving the best solution in current problem. Experiments are performed for testing efficiency of the memory cell in demand uncertainty. Experiment result shows that the solution quality of our algorithm is similar to general clonal selection algorithm and the calculations time is reduced by 20% when the demand uncertainty is less than 30%.